The document summarizes the five levels of products for various products and services: dry fruits, Nike shoes, Dell laptops, Orient air conditioners, shirts, juices, 125cc bikes, burgers, chairs, English books. For each product, it describes the core benefit, basic product, expected product, augmented product, and potential product levels. The core benefit identifies the primary function or need fulfilled. The basic product outlines essential features. The expected product covers typical customer expectations. The augmented product includes extra features enhancing value. The potential product represents future innovations.

1. Assignment 3
Subject: Marketing Management
Submitted By: Danyal Ahmad
Class ID: CU-3043-2022
Submitted To: Dr Muhammad Aleem
Class Code: BBA-2022A
Semester: 2nd
CECOS UNIVERSITY
Department Of Management Science

2. The Five Level Of Products
 Dry Fruits
Core Benefit:
The core benefit of dry fruits is to provide a nutritious and convenient snack option that is
packed with essential vitamins, minerals, and fiber. They offer a concentrated source of energy
and contribute to a healthy and balanced diet.
Generic Product:
The generic product level of dry fruits includes their basic characteristics. Dry fruits are fruits
that have been dried through natural or artificial processes to remove their water content,
resulting in a longer shelf life. They can be preserved and consumed without the need for
refrigeration.
Expected Product:
The expected product level encompasses the attributes and qualities that customers typically
expect from dry fruits. These may include natural and high-quality ingredients, a variety of fruit
options (such as raisins, apricots, dates, figs, and prunes), a desirable texture (soft or chewy),
retention of the fruit's natural flavors and nutritional content, and proper packaging to maintain
freshness.
Augmented Product:
The augmented product level includes additional features and services that enhance the value and
experience of dry fruits. This may include factors such as organic or pesticide-free certifications,
specific varieties or origins of fruits, assortments or blends of different dry fruits, roasted or
flavored options, portion-controlled packaging, vacuum-sealed packaging for extended
freshness, informative labeling indicating nutritional information or health benefits, and
transparent sourcing and ethical practices.
Potential Product:
The potential product level represents future innovations and possibilities for dry fruits. This
could include advancements such as innovative packaging to extend shelf life further, enhanced
preservation techniques to retain more vitamins and minerals, new flavor combinations and
textures, functional dry fruit products (e.g., energy bars or trail mixes), sustainable and eco-
friendly packaging options, and increased availability of rare or exotic dry fruits.

3.  Nike Shoes
Core Benefit:
The core benefit of Nike shoes is providing comfort, protection, and support for feet during
various activities. They help individuals perform their best while offering functionality and foot
care.
Basic Product:
The generic product level of Nike shoes includes their basic features and characteristics. This
includes elements such as a well-constructed upper (the material covering the foot), a cushioned
midsole for shock absorption, a durable outsole for traction, and laces or fastening mechanisms
for securing the shoe.
Expected Product:
The expected product level encompasses the attributes and qualities that customers commonly
expect from Nike shoes. These may include a combination of style and performance, high-
quality materials that ensure durability, a comfortable fit, good arch support, breathability, and
reliable traction. Customers also expect a range of sizes and width options to cater to different
foot shapes.
Augmented Product:
The augmented product level includes additional features and services that enhance the value
and experience of Nike shoes. This may include technologies and innovations specific to Nike,
such as Nike Air cushioning for enhanced comfort and impact protection, Fly knit or engineered
mesh uppers for lightweight and breathable designs, specialized traction patterns for different
sports or terrains, customizable options for color or design, and collaborations with athletes or
designers that result in limited-edition or exclusive releases.
Potential Product:
The potential product level represents future innovations and possibilities for Nike shoes. This
could include advancements in materials and manufacturing techniques, integration of smart
technology such as fitness tracking or gait analysis sensors, customizable and personalized
footwear options, sustainability initiatives focused on eco-friendly materials and production
processes, and the incorporation of emerging trends like 3D printing or adaptive fit technologies.

4.  Dell Laptop
Core Benefit:
The core benefit of a Dell laptop is providing users with portable computing power and enabling
them to perform a wide range of tasks and activities. It allows individuals to work, study, create,
and connect with others from anywhere.
Basic Product:
The generic product level of a Dell laptop includes its basic features and components. This
includes elements such as a display screen, keyboard, trackpad or mouse, processor, memory,
storage, ports for connectivity, and an operating system.
Expected Product:
The expected product level encompasses the attributes and qualities that customers typically
expect from a Dell laptop. These may include a reliable and efficient performance, a durable and
well-built chassis, a clear and vibrant display, a comfortable and responsive keyboard, ample
storage capacity, connectivity options (Wi-Fi, Bluetooth, USB ports), and a battery that offers
reasonable runtime.
Augmented Product:
The augmented product level includes additional features and services that enhance the value and
experience of Dell laptops. This may include factors such as high-resolution displays (e.g.,
touchscreens or OLED), advanced graphics capabilities for gaming or multimedia tasks,
enhanced security features (fingerprint reader or facial recognition), improved audio quality,
backlit keyboards, software optimizations for specific tasks or industries, warranty coverage, and
customer support options.
Potential Product:
The potential product level represents future innovations and possibilities for Dell laptops. This
could include advancements such as faster and more power-efficient processors, increased
battery life, improved cooling systems, lighter and more compact designs, integration of
emerging technologies (e.g., 5G connectivity, augmented reality), enhanced environmental
sustainability practices, customizable aesthetics, and expanded software and ecosystem
integration.

5.  Orient Air
Core Benefit:
The core benefit of Orient air conditioners is to provide a comfortable indoor environment by
regulating the temperature and creating a cool and pleasant atmosphere. They help individuals
and organizations maintain a suitable climate during hot weather or in spaces without built-in
cooling systems.
Basic Product:
The generic product level of Orient air conditioners includes their basic components and
features. This includes elements such as an indoor unit (evaporator), an outdoor unit (condenser),
a compressor, refrigerant circulation system, air filters, fan, control panel, and vents. Orient air
conditioners are designed to cool the air and maintain a desired temperature.
Expected Product:
The expected product level encompasses the attributes and qualities that customers typically
expect from Orient air conditioners. These may include efficient and reliable cooling
performance, energy efficiency to minimize power consumption, a range of cooling capacities to
suit different room sizes, adjustable temperature and fan speed settings, air filtration to improve
air quality, quiet operation, and easy-to-use controls and remote.
Augmented Product:
The augmented product level includes additional features and services that enhance the value
and experience of Orient air conditioners. This may include factors such as different AC models
and types (split, window, or portable units), advanced technologies for enhanced performance
and energy efficiency (such as inverter technology), intelligent features like auto-restart and
sleep mode, self-cleaning functions for improved hygiene, Wi-Fi connectivity for remote control
and monitoring, multi-directional airflow, warranty coverage, and after-sales support services.
Potential Product:
The potential product level represents future innovations and possibilities for Orient air
conditioners. This could include advancements such as improved energy efficiency and
sustainability, integration with smart home systems and voice assistants, enhanced air
purification and allergen removal capabilities, innovative designs and aesthetics, adaptive
climate control based on occupancy or environmental conditions, and compatibility with
renewable energy sources.

6.  Shirt
Core Benefit:
The core benefit of a shirt is to provide clothing that covers the upper body, offering protection,
modesty, and comfort. It serves as a basic necessity in terms of clothing and allows individuals to
express their personal style.
Basic Product:
The generic product level of a shirt includes its basic features and characteristics. This includes
elements such as a fabric material, typically woven or knit, with sleeves and a collar (depending
on the type of shirt). It is designed to be worn over the torso and can have buttons, zippers, or
other fastening mechanisms.
Expected Product:
The expected product level encompasses the attributes and qualities that customers commonly
expect from a shirt. These may include a good fit that follows body contours, durability and
quality construction, suitable fabric choices for comfort and breathability (cotton, polyester,
linen), a variety of colors and patterns, and an appropriate range of sizes to accommodate
different body shapes.
Augmented Product:
The augmented product level includes additional features and services that enhance the value
and experience of a shirt. This may include factors such as stylish design elements (e.g.
embroidery, prints, or unique patterns), added functionality like pockets or convertible sleeves,
specific shirt styles (e.g., formal dress shirts, casual T-shirts, polo shirts), brand reputation or
designer labels, eco-friendly or sustainable materials and production practices, and customization
options (e.g., monogramming or personalized fit).
Potential Product:
The potential product level represents future innovations and possibilities for shirts. This could
include advancements such as smart textiles that monitor body temperature or provide UV
protection, incorporation of wearable technology (e.g., fitness tracking sensors), adjustable or
adaptive sizing for a perfect fit, integration of sustainable and recycled materials, innovative
closure mechanisms, and interactive elements (e.g., augmented reality elements on the shirt).

7.  Juice
Core Benefit:
The core benefit of a juice is the primary function or need it fulfills for the consumer. In this
case, the core benefit of juice is to provide refreshment and hydration.
Basic Product:
The generic product level refers to the basic features and ingredients of the juice. It includes the
essential elements necessary for it to be considered a juice, such as being made from natural
fruits, being free from additives or preservatives, and having a pleasant taste.
Expected Product:
The expected product level encompasses the attributes and characteristics that customers expect
from a juice. This may include factors like being freshly squeezed, having a smooth texture,
being packed in a convenient and resealable container, and being available in various flavors.
Augmented Product:
The augmented product level comprises additional features and benefits that differentiate the
juice from its competitors and enhance the customer experience. This could include offering
organic or locally sourced ingredients, providing nutritional information, offering custom blends
or combinations, or incorporating functional benefits like added vitamins or antioxidants.
Potential Product:
The potential product level represents the future possibilities and innovations that could be added
to the juice. This could involve introducing new flavors or combinations, incorporating
sustainable packaging materials, partnering with health experts for endorsements, or developing
personalized juice subscriptions based on individual preferences and dietary needs.
 125 Bike
Core Benefit:
The core benefit of a 125cc bike is personal transportation, providing a convenient and efficient
means of commuting from one place to another.
Basic Product:
At the generic product level, a 125cc bike includes the basic features and specifications that
define it as a motorcycle in the 125cc category. This would typically include a 125cc engine, a
two-wheel design, a frame, handlebars, wheels, brakes, and other essential components required
for safe and reliable riding.

8. Expected Product:
The expected product level encompasses the features and characteristics that customers
anticipate when purchasing a 125cc bike. This may include factors such as fuel efficiency, ease
of handling, a comfortable seating position, reliable performance, and appropriate safety features
like headlights, turn signals, and brake lights.
Augmented Product:
The augmented product level comprises additional features and benefits that differentiate a
particular 125cc bike from its competitors. These could include enhancements like stylish design
elements, advanced suspension systems for improved comfort, digital instrument clusters, alloy
wheels for better aesthetics and durability, integrated technology such as Bluetooth connectivity,
and additional storage compartments.
Potential Product:
The potential product level represents future possibilities and potential innovations for 125cc
bikes. This could involve incorporating cutting-edge technologies like electric powertrains or
hybrid systems, further improving fuel efficiency and reducing emissions, integrating smart
features such as GPS navigation systems or smartphone integration, or developing customizable
options for riders to personalize their bikes according to their preferences.
 Burger
Core Benefit: The core benefit of a burger is to provide a satisfying and convenient meal
option. It offers a combination of flavors, textures, and nutrients in a portable and easy-to-eat
form.
Basic Product:
At the generic product level, a burger includes the essential components and characteristics that
define it as a burger. This typically includes a ground meat patty (such as beef, chicken, or
vegetarian alternatives), a bun, and various toppings like lettuce, tomato, onions, and condiments
like ketchup and mustard.
Expected Product:
The expected product level encompasses the features and attributes that customers expect when
ordering a burger. This may include factors such as a well-cooked and flavorful patty, a fresh and
soft bun, the appropriate balance of toppings, and the availability of options like cheese, bacon,
or pickles. Consistency and quality play an important role at this level.

9. Augmented Product:
The augmented product level comprises additional features and benefits that differentiate a
particular burger from its competitors and enhance the overall dining experience. This could
include elements such as premium or unique ingredients like specialty cheeses or artisanal buns,
the option to customize toppings and condiments, the inclusion of side dishes like fries or a
salad, a choice of sauces or flavors, and the ability to select the level of doneness for the patty.
Potential Product:
The potential product level represents future possibilities and potential innovations for burgers.
This could involve introducing novel flavor combinations, incorporating healthier and
sustainable ingredients, offering plant-based or alternative protein options, creating themed or
seasonal burger variations, or implementing advanced cooking techniques to enhance taste and
texture.
 Chair
Core Benefit:
The core benefit of a chair is to provide a comfortable and supportive seating option. It allows
individuals to rest, relax, and sit in a stable and ergonomic position.
Basic Product:
At the generic product level, a chair includes the fundamental components and characteristics
that define it as a chair. This typically includes a seat, a backrest, and a set of legs or a base to
provide stability and support.
Expected Product:
The expected product level encompasses the features and attributes that customers expect when
purchasing a chair. This may include factors such as appropriate seat height and width, a
comfortable and cushioned seat, a supportive backrest, and durable materials that can withstand
regular use.

10. Augmented Product:
The augmented product level comprises additional features and benefits that differentiate a
particular chair from its competitors and enhance the overall user experience. This could include
elements such as adjustable seat height or tilt, ergonomic design for improved posture, a variety
of upholstery options for personalization, armrests for added comfort, and swivel or reclining
mechanisms for versatility.
Potential Product:
The potential product level represents future possibilities and potential innovations for chairs.
This could involve incorporating smart features like built-in massage functions or heating
elements, integrating wireless charging capabilities, utilizing sustainable and eco-friendly
materials, implementing advanced ergonomics through sensors and personalized adjustments, or
incorporating space-saving or modular designs for multi-functional use.
 English Book
Core Benefit:
The core benefit of an English book is to facilitate the learning, understanding, and mastery of
the English language. It provides access to knowledge, communication skills, and cultural
understanding through written text.
Basic Product:
At the generic product level, an English book includes the basic components that define it as a
book in the English language. This typically includes written text in English, organized into
chapters or sections, covering various topics, genres, or language skills.
Expected Product:
The expected product level encompasses the features and attributes that readers expect when
purchasing an English book. This may include factors such as clear and concise explanations of
grammar rules, vocabulary and idiom usage, exercises or activities for practice, examples and
illustrations to aid understanding, and relevant cultural references.

11. Augmented Product:
The augmented product level comprises additional features and benefits that differentiate a
particular English book from its competitors and enhance the language learning experience. This
could include elements such as audio recordings or pronunciation guides, interactive exercises or
online resources, supplementary materials like workbooks or answer keys, online forums or
communities for language practice and discussion, and access to online platforms or apps for
additional practice and assessment.
Potential Product:
The potential product level represents future possibilities and potential innovations for English
books. This could involve incorporating advanced language learning technologies like artificial
intelligence or virtual reality, personalized learning paths based on individual proficiency levels
and interests, adaptive learning systems that provide targeted feedback, cultural immersion
experiences through multimedia or augmented reality, or integration with language learning
platforms for seamless progress tracking and collaboration.