Five level of product
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The document discusses the five levels of products for various items including toothpaste, shampoo, watch, chocolate, bicycle, smartphone, laptop, television, sneakers, and coffee maker. For each item, it identifies the core benefit, a basic product, expected product features, augmented product features, and potential product features. The five levels of products framework is used to analyze how each product can be enhanced to provide additional value to customers.
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This document provides descriptions of the core, basic, expected, augmented, and potential products for 10 different product categories: 1) Nestle Juice, 2) Dry Fruit, 3) Peanut Butter, 4) Chocolate, 5) Shoes, 6) Phone, 7) Tissues, 8) Nestle Water, 9) Laptop, and 10) Cheetos. For each product, the core benefit, basic physical product, expected qualities, potential additional features, and future innovations are outlined. The document appears to be analyzing various consumer products and categorizing their key attributes from a marketing perspective.
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Chapter 4 - Islamic Financial Institutions in Malaysia.pptx
Chapter 4 - Islamic Financial Institutions in Malaysia.pptx
South African Journal of Science: Writing with integrity workshop (2024)
South African Journal of Science: Writing with integrity workshop (2024)
Community pharmacy- Social and preventive pharmacy UNIT 5
Community pharmacy- Social and preventive pharmacy UNIT 5
Five level of product
- 1. Assignment # 3 The five levels of products NAME : ZEESHAN CU ID : CU-3035-2022 TEACHER : DR. MUHAMMAD ALEEM DATE : 23/JUNE/2023
- 2. Toothpaste Core benefit: oral hygiene and fresh birth Basic product: dental cleaning paste Expected product: fluoride for cavity protection minty flavor Augmented product: whiting properties Potential product: natural ingredients flavor option
- 3. shampoo Core benefit: cleaning and conditioning heir Basic product: hair cleaning liquate Expected product: suitable for different hair types Augmented product: moisturizing properties, freeze control Potential product: organic and sustainable ingredient
- 4. Watch Core benefit: time keeping and style Basic product: wrist-worn and time piece Expected product: accurate time keeping and adjustable Augmented product: water resistance, date display Potential product: smart watch features and fitness tracking
- 5. Chocolate Core benefit: indulgence and enjoyment Basic product: confectionery bar Expected product : rich chocolate flavor, smooth texture Augmented product: nuts are other fillings variety of flavor Potential product: organic and fair trade sourcing, packaging option
- 6. bicycle Core benefit: transportation and exercise Basic product: two wheeled vehicle Expected product: sturdy frame, reliable brakes Augmented product: multiple gares,susupension system Potential product: electric motor assistance, PS navigation.
- 7. Smart Phone Core benefit: communication and connectivity Basic product: a device with a touch screen , calling, texting, and internet capabilities Expected product: good call quality, reliable performance, decent battery life, excess to pasture Augmented product: high resolution camera, advance security features, voice assistance Potential product: virtual reality integration,biometory authentication and enhanced processing power.
- 8. laptop Core benefit: computing and productivity Basic product: portable computer with a keyboard,display,operating system Expected product: sufficient storage, processing power and software capability Augmented product: light weight, design, long lasting battery, high definition, display Potential product: 4k display, dedicated graphics, bio-metrics, login, And vice recognition
- 9. Television Core benefit: Entertainment and information Basic product: Audio output for watching shows Expected product: clear picture, and multiple input options Augmented product: Internet connectivity and built-in with speakers Potential product: 3D capability and vice control
- 10. Sneakers Core benefit: Footwear and protection Basic product: Pairs Expected product: comfortable and open air Augmented product: Better Design Potential product: Step tracking
- 11. Coffee Maker Core benefit: Making coffee Basic product: best taste Expected product: Easy-to use Augmented product: programmable timer Potential product: Personalized profile