1. The document discusses 10 different products and outlines their 5 levels: core benefit, basic product, expected product, augmented product, and potential product. 2. For each product, the core benefit is defined, and the key components and features at each level are described. 3. The products covered include mobile phones, cars, watches, cricket bats, juice, laptop bags, shoes, wireless speakers, Zong 4G internet devices, and hand massagers.

1. ASSIGNMENT: 3
Name : Muhammad Sohaib
ID : CU-3298-2022
DEPARTMENT : BBA
SEMESTER : 2nd
SUBJECT: Marketing Management
SUBMITTED TO : Dr. Muhammad Aleem

2. 5 levels of a
product

3. 1. Mobile Phone
• Core Benefit: The core benefit of a mobile phone is convenient
and reliable communication. It allows users to stay connected with
others through voice calls, text messaging, and other communication
apps.
• Basic Product: It includes the essential features and components
of a mobile phone that enable communication. This includes a
touchscreen display, microphone, speaker, SIM card slot, battery, and
basic hardware like a processor, memory, and storage.

4. • Expected Product: Here customers anticipate certain features and
functionalities in a mobile phone. These may include a user-friendly interface, a
range of connectivity options (such as Wi-Fi and Bluetooth), access to app stores,
basic multimedia capabilities (like a camera and music player), and the ability to
browse the internet.
• Augmented Product: It encompasses additional features and services that
enhance the mobile phone's value and differentiate it from competitors. These
can include a high-resolution camera with advanced photography capabilities,
expanded storage options, biometric security features (such as fingerprint or
facial recognition), fast charging technology, water and dust resistance, and
improved battery life.

5. • Potential Product:
This level for a mobile phone represents future advancements
and possibilities. These could include cutting-edge technologies
such as foldable screens, 5G connectivity, virtual reality (VR)
capabilities, advanced AI integration, enhanced privacy and
security features, and innovative charging methods like wireless
charging or solar-powered charging.

6. 2. CAR
• Core Benefit: The core benefit of a car is transportation and mobility, providing
individuals and families with the ability to travel conveniently and efficiently.
• Basic Product : The basic product level includes the essential components of a
car, such as the chassis, engine, wheels, seats, and basic driving controls. These
elements form the basic structure and functionality of the vehicle.

7. • Expected Product: At the expected product level, customers anticipate
certain features and qualities in a car. These may include safety features like
airbags and seat belts, fuel efficiency to minimize running costs, comfort features
like air conditioning and adjustable seats, and an entertainment system for a
pleasant driving experience.
• Augmented Product: This level involves additional features and
enhancements that go beyond customers' expectations. This can include
advanced safety technologies, luxurious features such as leather seats and a
premium sound system, a navigation system for convenient route guidance, and
smartphone integration for hands-free communication and entertainment.

8. • Potential Product:
This level represents future innovations in car
technology. This could include the integration of
electric powertrains for eco-friendly and efficient
driving, autonomous driving capabilities for
increased convenience and safety, advanced
connectivity features to enable seamless integration
with smart devices and services, and the use of
sustainable materials to reduce environmental
impact.

9. 3. Watch
• Core Benefit: The core benefit of a watch is timekeeping, allowing individuals to
track and manage their time effectively.
• Basic Product: The basic product level includes the basic components and
functionality of a watch, such as the watch face, hands, dial, and a mechanism for
timekeeping (e.g., quartz or automatic movement).

10. • Expected Product: At the expected product level, customers expect certain
features in a watch, such as accurate timekeeping, a durable and water-resistant
case, a comfortable wristband, and clear visibility of the dial.
• Augmented Product: This level involves additional features and
enhancements that enhance the watch's value and appeal. This may include
features like date display, luminous hands for visibility in low-light conditions,
additional sub-dials for measuring chronograph functions (e.g., stopwatch), and
various design options for customization.

11. • Potential Product:
It represents the future possibilities and innovations in
watch technology. This could include advanced features
like smartwatch capabilities (e.g., fitness tracking,
notifications), integration with smartphones for enhanced
connectivity, innovative materials for improved durability,
and unique design elements to cater to different styles
and preferences.

12. 4. Cricket Bat
• Core Benefit: The core benefit of a cricket bat is providing a tool for players to
strike and hit the cricket ball effectively during the game.
• Basic Product: The basic product level includes the basic components and
structure of a cricket bat, such as the blade, handle, and grip. It represents the
essential design and functionality required for playing cricket.

13. • Expected Product: At the expected product level, customers anticipate certain
features and qualities in a cricket bat. This may include a specific weight and size
for optimal balance and Flexibility, a durable construction using high-quality
materials.
• Augmented Product: The augmented product level involves additional
features and enhancements that enhance the cricket bat's performance and
player experience. This can include features such as advanced grip technology for
better control, specially designed edges for increased power and sweet spot, anti-
vibration systems for reduced impact on the hands, and customizable options for
personal preferences.

14. • Potential Product:
The potential product level represents future innovations
and possibilities in cricket bat technology. This could
include advancements such as carbon fiber reinforcement
for improved strength and lightness, specialized coatings
for enhanced durability and protection, integrated sensors
for data tracking and analysis, and design modifications
for optimized performance based on player movement

15. 5. Juice
• Core Benefit: The core benefit of juice is providing a refreshing and nutritious
beverage made from fruits or vegetables, offering hydration and potential health
benefits.
• Basic Product: The basic product level includes the essential elements of juice,
such as the extraction of liquid from fruits or vegetables, filtration, and packaging
into bottles or containers.

16. • Expected Product: At the expected product level, customers anticipate certain
features and qualities in juice. This may include natural flavors, freshness, a
smooth texture, and being free from artificial additives or preservatives.
• Augmented Product: The augmented product level involves additional
features and enhancements that differentiate the juice and add value. This can
include attributes such as organic or locally sourced ingredients, added vitamins
or antioxidants, specific flavor combinations, and various packaging options (such
as eco-friendly materials or convenient single-serve packs).

17. • Potential Product:
The potential product level represents future possibilities
and innovations in juice. This could include advancements
such as functional juices with targeted health benefits (e.g.,
immune-boosting or energy-boosting properties), unique
flavor profiles from exotic fruits, incorporation of
sustainable farming practices, and novel packaging
designs to improve convenience and shelf life.

18. 6. Laptop Bag
• Core Benefit: The core benefit of a laptop bag is providing a convenient and
protective way to carry and transport a laptop or other electronic devices
securely.
• Basic Product: The basic product level includes the essential components and
functionality of a laptop bag. This typically includes a compartment or sleeve to
hold and protect the laptop, handles or straps for carrying, and additional pockets
or compartments for accessories.

19. • Expected Product: At the expected product level, customers expect certain
features and qualities in a laptop bag. This may include a suitable size and fit for
the laptop, durable materials for longevity and protection, comfortable handles or
straps, and sufficient storage space for accessories like chargers, cables, and
documents.
• Augmented Product: The augmented product level involves additional
features and enhancements that enhance the laptop bag's functionality and user
experience. This can include features such as padded compartments for extra
protection, organizational pockets for efficient storage, water-resistant or
weatherproof materials, and ergonomic design for comfortable carrying.

20. • Potential Product:
The potential product level represents future
possibilities and innovations in laptop bag design.
This could include advancements such as built-in
charging capabilities or power banks for on-the-go
device charging, anti-theft features like RFID-
blocking pockets or fingerprint recognition locks,
integration with smart devices for tracking or
notifications, and sustainable materials or
manufacturing processes.

21. 7. Shoes
• Core Benefit: The core benefit of shoes is providing protection and comfort for
the feet, allowing individuals to walk, run, and move comfortably.
• Basic Product: The basic product level includes the basic components and
structure of shoes, such as the upper material, sole, and fastening mechanisms. It
represents the essential design and functionality required for footwear.

22. • Expected Product: At the expected product level, customers expect certain
features and qualities in shoes. This may include proper fit, durability, sufficient
arch and ankle support, and appropriate traction for different surfaces.
• Augmented Product: The augmented product level involves additional
features and enhancements that enhance the shoes' performance and user
experience. This can include attributes such as cushioning for enhanced comfort,
breathable materials for moisture management, stylish designs and color options,
and technologies for impact absorption or stability.

23. • Potential Product:
The potential product level represents future
innovations and possibilities in shoe technology.
This could include advancements such as smart
features for activity tracking or customizing fit,
sustainable and eco-friendly materials, adaptive or
self-adjusting components for personalized
comfort, and cutting-edge designs for improved
performance and style.

24. 8. Wireless Speaker
• Core Benefit: The core benefit of a wireless speaker is providing convenient and
wireless audio playback, allowing users to enjoy music or other audio content
without the need for wired connections.
• Basic Product: The basic product level includes the basic components and
functionality of a wireless speaker, such as the speaker drivers, amplifier, wireless
connectivity (e.g., Bluetooth or Wi-Fi), and power source (e.g., battery or AC
adapter).

25. • Expected Product: At the expected product level, customers expect certain
features and qualities in a wireless speaker. This may include good sound quality,
compatibility with a wide range of devices, easy pairing and setup, and a portable
and compact design.
• Augmented Product: The augmented product level involves additional
features and enhancements that enhance the wireless speaker's performance and
user experience. This can include attributes such as waterproof or rugged
construction for outdoor use, extended battery life for longer playtime, built-in
microphone for hands-free calling, and additional connectivity options (e.g., NFC
or voice assistant integration).

26. • Potential Product:
The potential product level represents future possibilities and
innovations in wireless speaker technology. This could include
advancements such as multi-room audio synchronization for a
seamless audio experience throughout the home, advanced
sound processing algorithms for enhanced audio quality,
integration with smart home systems, and wireless charging
capabilities.

27. 9. Zong 4g Internet device
• Core Benefit: The core benefit of a Zong 4G internet device is providing fast
and reliable internet connectivity, allowing users to access the internet and stay
connected wherever they are.
• Basic Product: The basic product level includes the essential components and
functionality of a Zong 4G internet device. This typically includes the device itself,
a SIM card slot, and support for 4G/LTE connectivity.

28. • Expected Product: At the expected product level, customers expect certain
features and qualities in a Zong 4G internet device. This may include compatibility
with multiple devices (such as smartphones, tablets, and laptops), easy setup and
configuration, decent coverage, and sufficient data speeds for browsing,
streaming, and other online activities.
• Augmented Product: The augmented product level involves additional
features and enhancements that enhance the Zong 4G internet device's
performance and user experience. This can include attributes such as long battery
life for extended usage, support for multiple network bands for wider coverage, a
user-friendly interface for managing settings and data usage, and the ability to
connect multiple devices simultaneously.

29. Potential Product:
The potential product level represents future possibilities
and innovations in Zong 4G internet device technology.
This could include advancements such as 5G compatibility
for even faster speeds, improved network optimization for
better performance in congested areas, enhanced security
features for safe browsing, and integration with smart
home or IoT devices.

30. 10. Hand Massager
• Core Benefit: Hand massagers provide relaxation and relief to the hands by
reducing muscle tension, improving blood circulation, and alleviating stress.
• Generic Product: Hand massagers typically have a hand-shaped design and
feature massage nodes or rollers that apply pressure and knead the muscles. They
are powered by batteries or electricity and offer basic controls for adjusting
intensity and massage modes.

31. • Expected Product: Customers expect hand massagers to have adjustable
settings for intensity and speed, an ergonomic design that fits comfortably in the
hand, and a range of massage techniques such as kneading, rolling, or vibration.
The materials used are typically easy to clean.
• Augmented Product: Hand massagers at this level may offer additional
features like heat therapy to provide soothing warmth during the massage. They
may have customizable programs or presets for targeted massage sessions and
built-in timers for automatic shut-off. Portability and lightweight design are also
emphasized for convenience.

32. Potential Product:
The potential product level represents future innovations in
hand massager technology. Possibilities include smart
connectivity for app control and personalized massage
programs. Integrated sensors could provide real-time
feedback and enable pressure adjustments. Adjustable hand
sizes may cater to different hand shapes, and advanced
materials or textures may enhance the massage experience
further.