An Assignment Of Marketing that implements the five levels of a product in products that i have used recently.

1. ASSIGNMENT
#3
SUBMITTED BY: MURTAZA
HUSSAIN
SUBMITTED TO: DR.
MUHAMMAD ALEEM
CU ID: CU-3032-2022
CLASS CODE: BBA-2022A
DEPARTMENT OF
MANAGEMENT SCIENCES
(BBA)

2. Five
Levels Of
A Product

3. 1) Mousepad
Core Product: Provides a smooth and precise surface for mouse movement, enhancing accuracy and
control.
Generic Product: Non-slip base, soft or smooth surface, adequate size for comfortable mouse
movement, durable material.
Expected Product: Compatibility with different mouse types, resistance to wear and tear, easy to clean.
Augmented Product: Appropriate design for wrist support, customizable or stylish designs, advanced
surface materials for improved precision and speed.
Potential Product: Integrated wireless charging for compatible devices, built-in sensors for gesture
control, smart features that track mouse usage.

4. 2) Phone Case
Core Product: Protects and enhances the appearance of the phone.
Generic Product: Durable material (e.g. silicone, plastic, leather), precise cutouts for ports and buttons,
snug fit for the specific phone model, lightweight design.
Expected Product: Protection against scratches, bumps, and minor drops, easy installation and removal.
Augmented Product: Shock absorption for better impact resistance, raised edges to protect the screen
and camera.
Potential Product: Wireless charging compatibility, antimicrobial properties for improved hygiene,
integrated battery for extended power.

5. 3) Gaming Headphones
Core Product: Provides immersive audio experience and clear communication for gaming.
Generic Product: Over-ear or on-ear design, adjustable headband, comfortable ear cushion, built-in
microphone.
Expected Product: High-quality sound reproduction, noise isolation or cancellation, compatibility with
gaming consoles and PCs.
Augmented Product: Surround sound for an immersive gaming experience, customizable sound
profiles, RGB lighting or other visual enhancements.
Potential Product: Wireless charging capabilities, integrated haptic feedback for enhanced sensory
feedback, advanced noise-cancellation technology.

6. 4) Clothes
Core Product: Provides clothing for protection, comfort, and style.
Generic Product: Material type (e.g., cotton, polyester), design (e.g., shirt, pants, dress), sizing options,
color choices.
Expected Product: Suitable fit, durability, appropriate care instructions, range of sizes to accommodate
various body types.
Augmented Product: Premium materials (e.g., organic cotton, performance fabrics), innovative design
elements (e.g., moisture-wicking, UV protection).
Potential Product: Smart clothing with integrated technology (e.g., wearable sensors,
temperature control), customizable options (e.g., made-to-measure).

7. 5) Chair
Core Product: Provides a comfortable and supportive seating solution.
Generic Product: Sturdy frame, ergonomic design, padded seat and backrest, adjustable height
Expected Product: Adequate weight capacity, durable and easy-to-clean upholstery, stability and
balance, appropriate cushioning.
Augmented Product: Lumbar support for improved posture, adjustable reclining angles, headrest for
neck support
Potential Product: Smart chair with integrated sensors for posture correction, heating or cooling
functions, color options.

8. 6) Perfume
Core Product: Offers a pleasant and long-lasting fragrance for personal scent enhancement.
Generic Product: Distinct scent composition, available in various concentrations (e.g., eau de
parfum, eau de toilette).
Expected Product: Longevity of the fragrance, appropriate intensity, gender-specific or unisex
appeal.
Augmented Product: Unique and complex scent profile, designer or niche branding, elegant
packaging or presentation.
Potential Product: Customizable fragrance creation, innovative application methods (e.g., solid
perfume, fragrance capsules), sustainable and eco-friendly packaging.

9. 7) A Car
Core Product: Provides convenient and reliable transportation.
Generic Product: Four wheels, engine, seats for passengers, steering wheel, braking system,
transmission, safety features.
Expected Product: Adequate seating capacity, fuel efficiency, responsive handling,
comfortable ride quality, heating and air conditioning.
Augmented Product: Advanced safety features (e.g., adaptive cruise control, lane departure
warning), upgraded audio and infotainment system (e.g., touchscreen interface, smartphone
integration),enhanced performance.
Potential Product: Electric or hybrid powertrain options, autonomous driving capabilities,
enhanced connectivity and vehicle-to-vehicle communication, integrated smart home
integration.

10. 8) Monitor
Core Product: Provides visual display for various applications and tasks.
Generic Product: LCD or LED display technology, screen size, resolution (e.g., Full HD, 4K), aspect ratio,
connectivity options( e.g. HDMI).
Expected Product: Clear and sharp image quality, wide viewing angles, suitable refresh rate, color
accuracy, compatibility with various devices.
Augmented Product: High refresh rate for smoother motion (e.g., 144Hz, 240Hz), adaptive sync
technologies (e.g., AMD FreeSync, NVIDIA G-Sync) for tear-free gaming, ergonomic design.
Potential Product: Curved display for immersive viewing experience, higher resolutions (e.g., 8K),
miniaturized bezels, advanced eye-care technologies.

11. 9) Backpack
Core Product: Offers a convenient and comfortable way to carry belongings on the go.
Generic Product: Durable fabric or material, adjustable shoulder straps, main compartment for storage,
additional pockets or compartments.
Expected Product: Sufficient storage capacity, comfortable padding on the straps and back panel, water-
resistant or waterproof materials
Augmented Product: Multiple organizational compartments (e.g., laptop sleeve, accessory pockets),
external attachment points (e.g., for water bottles), hidden pockets for valuables.
Potential Product: Built-in charging ports or power bank compartments for device charging on the go,
smart features (e.g., integrated GPS tracking, Bluetooth connectivity), adjustable and customizable fit.

12. 10) Hairbrush
Core Product: Facilitates the grooming and styling of hair.
Generic Product: Bristles or teeth for hair detangling and smoothing, handle for grip and control,
lightweight and ergonomic design.
Expected Product: Suitable bristle or tooth material for different hair types (e.g., natural bristles,
synthetic bristles), appropriate size and shape for comfortable handling.
Augmented Product: Anti-static properties for reducing frizz and flyaways, heat-resistant materials for
use with heated styling tools, ergonomic handle design for improved grip and maneuverability
Potential Product: Smart hairbrush with integrated sensors for analyzing hair health, compatibility with
mobile apps for personalized styling tips and recommendations, adjustable bristle stiffness or length,
sustainable and eco-friendly materials.