1. The document is a marketing assignment submitted by Muhammad Tashfeen analyzing 10 different products using the five levels of a product framework. 2. For each product, which include Lays chips, Sprite drink, Dairy Milk chocolate, watch, lightbulb, assignment papers, washing machine, torch, gloves, and thermos flask, the core benefit, basic product, expected product, augmented product, and potential product are defined. 3. The analysis focuses on identifying the key functions and features at each level to understand the products from the perspective of customers.

1. ASSIGNMENT: 3
SUBMITTED BY: Muhammad Tashfeen
CU ID: 4008-2022
SUBMITTED TO: Dr. Muhammad Aleem
SUBJECT: Marketing Management
CLASS CODE: BBA-2022
SEMESTER: 2ND
DATE: 22-6-2023
DEPARTMENT OF MANAGEMENT SCIENCES

2. Products:
The following are the product which I
purchased and used recently.
1. Lays
2. Sprite
3. Dairy Milk
4. Watch
5. Tubelight
6. Assignment Papers
7. Washing Machine
8. Torch
9. Finger Gloves
10. Thermoflask

3. The Five level of a product
Lays
I brought some lays packet from a general
store the Five level of a product can be
applied as the following.
Core benefit:
The core value of Lays is to give potato
chips snack Satisfying experience of it.
Basic product:

4. Potatoes chips is the basic product.
Expected product:
Different flavours of potato chips and also
their good quality packing.
Augmented product:
Extra features of Lays are discount such 20
% which they still is offering and also
improvement in special limited-time
flavors
Potential product:

5. More additional flavour of potato
chips,healthier snacks etc.
Sprite
I recently bought sprite cold drink with
some Lays chips.
Core benefit:
The core benefits is refreshing and thirst-
quenching experience it provides to
consumers.
Basic product
The basic product of Sprite is carbonated
lemon-lime flavoured drink.

6. Expected product:
The expected product can be absence of
caffeine and also a refreshing taste.
Augmented product:
Augmented product of a sprite can be
sugar free and also another fruite flavour
to sprite product.
Potential product:

7. The Potential product can be such as
energy-boosting Sprite or environmentally
friendly packaging options.
Dairy Milk
Core benefit:
The core product of dairy milk is give a
good experience of delicious chocolate
bar.
Basic product:

8. The basic product of dairy milk with milky
chocolate and has smooth texture.
Expected product:
Dairy milk Expected product are creamy
and rich taste, high-quality ingredients,
and a recognizable Dairy Milk brand.
Augmented product:
This can include variations like Dairy Milk
with different flavors like fruit and nut,
caramel, or cookies and cream.

9. Potential product:
Potential product can be new flavor
combinations, healthier or alternative
ingredient options, personalized or
customizable Dairy Milk bars.
OWatch
Core benefit:
The core benefits is to enable the wearer
to track and display the current time.
Basic product:

10. The basic product of a watch is the
physical timepiece itself, consisting of a
case, dial or display, hands or digital
display, and a mechanism to measure and
display time accurately.
Expected product:
The expected product accurate
timekeeping, durability, water resistance,
and a comfortable wristband
Augmented product:
The Augmented product of watch are are
moon phase, multiple time zones.
Potential product:

11. The potential product of watch are
smartwatch capabilities with features like
fitness tracking, notifications, music
control, and connectivity to smartphones
or other devices.
Tubelight
Core benefit:
The core product of a tubelight is the
primary function of providing artificial
lighting.

12. Basic product:
The basic product of Tubelight are
cylindrical tube containing fluorescent or
LED bulbs, a housing or casing, and
electrical connections
Expected product:
The Expected product of Tube light
efficient illumination, long lifespan, low
energy consumption, and compatibility
with standard electrical systems
Augmented product:
The Augmented product of Tubelight are
adjustable brightness levels, color
temperature options.

13. Potential product:
The potential product of Tubelight are
improved durability, and eco-friendly
materials.
6.Assignment Papers
Core benefit:
The core product of assignment papers is
the provision of information, knowledge,

14. and learning material related to a specific
topic or subject.
Basic product:
The basic product of assignment papers is
the actual written content that fulfills the
requirements of an assignment
Expected product:
This may include adherence to academic
standards, proper citation and referencing,
relevant and accurate information, logical
structure, and coherent writing.

15. Augmented product:
This can include proofreading and editing
services, plagiarism checks, formatting
assistance, supplementary visuals or
illustrations, or access to online resources
for further study.
Potential product:
AI-powered writing assistance or
automated grading systems
Washing Machine

16. Core benefit:
The core product of a washing machine is
the primary function of cleaning and
washing clothes efficiently.
Basic product:
It include drum or tub for washing,
controls or settings for different wash
cycles, and connections for water supply
and drainage.
Expected product:

17. The expected product of washing
machine are cleaning performance, ease
of use, various wash programs.
Augmented product:
Features Like additional rinse cycles,
customizable wash settings, temperature
control.
Potential product:
This could include advancements in
technology, such as smart washing
machines with internet connectivity for
remote control and monitoring.

18. Torch
Core benefit:
The core product of a torch is the
provision of portable and focused
illumination in dark or low-light.
Basic product:
Basic product are light source (usually a
bulb or LED), a power source (such as
batteries), and a housing or casing.

19. Expected product:
The Expected product bright
illumination, durable construction,
compact size for portability, and a
convenient on/off switch.
Augmented product:
This can include features like adjustable
brightness levels, different lighting
modes
Potential product:

20. This could include advancements in
technology, such as more efficient LED
lighting with longer battery life,
integration with additional tools or
functions.
Finger Gloves
Core benefit:
The core product of finger gloves is the
protection and warmth they provide to
the fingers and hands.
Basic product:

21. The basic product of finger gloves is the
physical handwear itself, which covers the
fingers while leaving them exposed for
dexterity.
Expected product:
The expected product of finger gloves
includes qualities that customers typically
anticipate, such as comfort, flexibility, a
snug fit, and protection from cold
temperatures or adverse weather
conditions.
Augmented product:

22. This can include features like touchscreen
compatibility, reinforced fingertips for
durability, moisture-wicking or thermal
insulation materials.
Potential product:
This could include advancements in
material technology, such as self-heating
fabrics or adaptive temperature
regulation.
Thermoflask

23. Core benefit:
The core product of a thermoflask is the
ability to effectively insulate and maintain
the temperature of beverages, keeping
them hot or cold for an extended period.
Basic product:
It features a screw-on lid with a sealing
mechanism to prevent leaks.
Expected product:
The expected product of Thermoflask
Excellent insulation to keep hot beverages

24. hot and cold beverages cold, a durable and
leak-proof design, and ease of use with a
comfortable grip.
Augmented product:
This can include features like a built-in tea
or fruit infuser, a strainer for removing ice
or tea leaves, a wide mouth for easy filling
and cleaning.
Potential product:
Potential products could involve
collaborations with beverage companies
for branded designs or special edition
releases, or the integration of additional
functionalities like wireless charging for

25. electronic devices or integrated Bluetooth
speakers.