Five levels of a product
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The document discusses 10 different products including a Dell laptop, SK fans, Gree AC, Samsung phone, washroom set, Rado watch, Suzuki bike, Master wood bed, Philips generator, and Interlink Airpods. For each product, the document outlines the basic product, augmented product (added features), potential product (future improvements), expected product (desired characteristics), and core benefit. The products cover electronics, appliances, furniture, transportation, and accessories for work, home, leisure and communication needs.
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This document provides background information on Daikin, including its history and profile. Some key points:
- Daikin was founded in 1924 in Japan and is a global leader in air conditioning systems.
- It entered the Indian market in 2000 and has gained market share through innovative products and quality.
- The document discusses the history and development of air conditioning technology from ancient times to modern mechanical and electrical innovations. Pioneers mentioned include Benjamin Franklin, Michael Faraday, John Gorrie, and Willis Carrier.
- It provides an overview of Daikin's operations in India and its goal to become a leader in the HVAC segment through premium products and services.
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Solar Item
Petra Inventum is a company that develops sustainable and ecological building innovations, including their Solar Item product. Solar Item is a stainless steel solar panel that functions as a roof and captures thermal solar energy to provide heating and hot water, increasing a building's value. It allows users to become energy independent and save money while protecting the environment. Customers can trust Solar Item due to its reliable stainless steel construction, long lifespan with low maintenance costs, and Petra Inventum's installation and after-sales support services. The key advantages of Solar Item are that it is cheaper than separate roofing and solar panels, aesthetically integrated, stands up to all temperatures, and is easy to install with minimum later maintenance needed.
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Leed new template for beginners
This document discusses sustainable building design and construction. It provides details on several LEED categories including site selection, water conservation, energy efficiency, materials selection, and indoor air quality. Specific strategies are outlined, such as ensuring adequate daylighting through building orientation and facade design. Efficient lighting, HVAC, and water systems are also described, along with benefits of approaches like rainwater harvesting, waterless urinals, and chilled beam systems.
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AP Environmental Science Ch. 16, Energy Conservation Miller LITE
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Smart lock v1.0 pitching presentation
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marketing management Assignment 3.pdf
Muhammad Wisal submitted an assignment on marketing management to Dr. Muhammad Aleem. The assignment analyzed 10 products Muhammad recently used according to the five levels of a product. The five levels are the core benefit, basic product, expected product, augmented product, and potential product. For each product, Muhammad identified the core benefit and described the basic, expected, augmented, and potential products. The 10 products analyzed were pen, register, shoes, mask, mobile phone, bike, laptop, Pepsi, glasses, and air conditioner.
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The document discusses factors to consider when choosing an AC-DC module, including size and weight, certification, and ability to withstand adverse conditions. AC-DC modules can replace conventional adapters and transformers, but consider that smaller, lighter modules are best for portable devices. Modules should have full certification to ensure high quality. The module also needs to withstand shocks, moisture, and dust if used in vehicles. The document also mentions operating temperature range and power output as important specifications.
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Global Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
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Did you know that while 50% of content on the internet is in English, English only makes up 26% of the world’s spoken language? And yet 87% of customers won’t buy from an English only website.
Uncover the immense potential of communicating with customers in their own language and learn how translation holds the key to unlocking global growth. Join Smartling CEO, Bryan Murphy, as he reveals how translation software can streamline the translation process and seamlessly integrate into your martech stack for optimal efficiency. And that's not all – he’ll also share some inspiring success stories and practical tips that will turbocharge your multilingual marketing efforts!
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As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
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In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
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From Subreddits To Search: Maximizing Your Brand's Impact On Reddit
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Check out this insightful webinar exploring the newfound importance of Reddit in the digital marketing landscape. Learn how these changes make Reddit an essential platform for getting your brand and content in front of evolving search audiences.
You’ll hear:
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- The impact of recent changes and partnerships on Reddit’s place in search.
- A comprehensive look at Reddit, how it works, and how to approach it.
- Unique engagement opportunities presented by Reddit.
With Brent Csutoras, a Reddit expert with over 18 years of experience on the platform, we’ll delve into the intricacies of Reddit's communities, known as Subreddits, and how to leverage their power without compromising authenticity or violating community guidelines in the age of AI-driven search experiences.
Don't miss this opportunity to stay ahead of the curve and leverage Reddit for your brand's success.
Assignment 2 Task 1: Digital Marketing Course
How Consumers Use Technology And Its Impact On Their Lives
What Software is Used in Marketing in 2024.
This paper explores the diverse landscape of marketing software, examining its pivotal role in modern marketing strategies. It provides a comprehensive overview of various types of marketing software tools and platforms essential for enhancing efficiency, optimizing campaigns, and achieving business objectives. Key categories discussed include email marketing software, social media management tools, content management systems (CMS), customer relationship management (CRM) software, search engine optimization (SEO) tools, and marketing automation platforms.
The paper delves into the functionalities, benefits, and examples of each type of software, highlighting their unique contributions to effective marketing practices. It explores the importance of integration and automation in maximizing the impact of these tools, addressing challenges and strategies for seamless implementation across different marketing channels.
Furthermore, the paper examines emerging trends in marketing software, such as AI and machine learning applications, personalization strategies, predictive analytics, and the ethical considerations surrounding data privacy and consumer rights. Case studies illustrate real-world applications and success stories of businesses leveraging marketing software to achieve significant outcomes in their marketing campaigns.
In conclusion, this paper provides valuable insights into the evolving landscape of marketing technology, emphasizing the transformative potential of software solutions in driving innovation, efficiency, and competitive advantage in today's dynamic marketplace.
This description outlines the scope, structure, and focus of the paper, giving readers a clear understanding of what to expect and why the topic of marketing software is important and relevant in contemporary marketing practices.
The Future of ''Digital marketing'' .pptx
Digital marketing leverages digital channels such as SEO, content marketing, social media, PPC, and email to promote products or services. It includes affiliate and influencer marketing, mobile strategies, and online PR. Marketing automation helps streamline efforts, while analytics guide data-driven decisions. The objective is to engage target audiences, drive conversions, and build brand loyalty by reaching customers in the digital spaces they frequent.The future of digital marketing will be driven by advancements in artificial intelligence (AI) for personalized content and customer service, and the rise of voice search optimization due to smart speakers. Video content, especially short-form videos, will continue to dominate, while augmented reality (AR) and virtual reality (VR) will enhance customer experiences. Emphasis on data privacy and compliance will grow, alongside the need for seamless omnichannel marketing. Blockchain technology will offer secure digital advertising, and sustainability will become a key focus. With the advent of 5G technology, faster mobile internet will enable new innovations, and advanced personalization will deliver highly relevant content to users.
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Five levels of a product
- 1. Assignment no :03 Name :Sohail khan CU ID:3001-2022 Instructor: Dr. Muhammad Aleem Subject: Marketing Management
- 2. Basic product • Dell laptop Augmented product • Space to increase ram • Touch screen Potential product • Wireless charging feature • Water resistance Expected product • It works good at all aspects • Good battery timing Core benefits • Laptop for office work 1. Dell laptop
- 3. 2.SK FANS Augmented product • It gives extra wings and stand while first time purchase Basic product • SK fans Potential product • It will be interconverted • It can charged and use in absence of light Expected product • It can work more than 10 hours continuously Core benefit • Fan for cooling
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