A CASE STUDY ON WALMART

1. GROUP MEMBERS ROLL NUMBER
ANJANA NAIK 16202223
ANSUMAN PANI 16202225
ARPITA PUJA 16202227
ATHULYA SUDEER 16202228
CHANDRAKANT PANDA 16202230
CHINMAYEE PAL 16202231
SMILING AROUND THE WORLD

2. Introduction to company
•An American public corporation that runs a chain
of large discount department stores & warehouse
stores.
•World's largest public corporation by revenue.
•Largest private employer in the world.
•Fourth largest utility or commercial employer.
•Largest grocery retailer in the United States .
•Largest toy seller in the United States .
•World’s biggest retailer.

3. Company overview
•Founded by Sam Walton in
1962
•Incorporated on October 31,
1969.
•Publicly traded on the New
York Stock Exchange in 1972.
•Walmart operate retail
stores in various formats
across the world.

4. History of Wal-mart
• 1918: Born in a farmer’s family in Kingfisher, Oklahoma.
• 1940: Graduated from the University of Missouri.
• 1950: Gave up job and opened his first store in Arkansas.
• 1962: Walton Brothers opened fist Walmart in Arkansas.
• 1970: Walmart became public.
• 1987: 25th Anniversary also completed their satellite
network.
• 1990: 1st National retailer.
• 1991: International Expansion.
• 1993: Creation of “Great Value”.
• 2003: Largest corporation in the world.
• 2012: 50th Anniversary.

5. Vision and mission
• Vision
“To be the best retailer in the hearts and minds
of consumers and employees.”
• Mission
“Saving people money so they can live better.”

6. WALMART CULTURE
• The corporate culture of Wal-Mart is one of the biggest contributing factors that
make it one of the world's most admired companies.
• The three guiding principles of the company instilled by Sam Walton was:
i. Respect the individual - Every individual deserves to be treated with respect
and dignity.
ii. Service to our customers - Offer quality merchandise at the lowest prices with
best customer service.
iii. Strive for excellence - Incorporating new ideas, innovative ways to constantly
improve the product quality and lower its prices. Sam Walton was never
satisfied with even those prices which were as low as they could be or the
products quality which was as high as customers deserved.

7. • The 10-foot Rule- Also known as “10-FOOT ATTITUDE ”,where
employees pledge that whenever they come within 10 feet of a
customer they will look them in the eye, greet them, and ask them if
they can help them.
• The Saturday morning meeting-
a) Created with the sense of the unpredictable and intended to
entertain as well as inform, the Saturday morning meeting lets
everyone know what the rest of the company is up to.
b) Focusing on giving good news, entertaining special guests, and
having a good time.
c) Also used as a platform to critique the business , find weakness
and carry out the solution over the weekend.
CONT….

8. 10 rules for building a
business
• Sam Walton, outlined his 10 rules for building a business so that anyone could
learn from them:
1. Commit to your business .
2. Share your profits with all your associates, and treat them as partners.
3. Motivate your partners.
4. Communicate everything your associates do for the business.
5. Appreciate everything your associates do for the business .
6. Celebrate your successes.
7. Listen to everyone in your company.
8. Exceed your customers’ expectations.
9. Control your expenses better than your competition .
10. Swim upstream.

9. Global Strategy
Need for expansion:
• company needed to grow in order to survive
• company needed to show increases in sales and profits to
satisfy capital market expectation
• company needed to satisfy its own employees expectation
• saturated domestic market
•UN- 4% of world population
• emerging markets are attractive for discount
retailing

10. Choice of market
• In 1991, joint venture with Cifra Mexico's largest retailer.
• In 1994, acquisition of Woolco stores to enter Canada.
• In 1995, initially entered through JV then acquired Bompreco and Sonae
stores in Brazil.
• In 1995 entered Argentinean market by itself.
• In 1996 entered China through JV
• In 1999 acquired ASDA to enter UK
• In 2002, acquisition of Seiyu to enter Japan

11. FAILURES OF WAL-MART
IN GERMANY:
• Mature market
• Retailers have similar formats
• Lack of understanding of local market
IN INDIA:
• Entered as a joint venture with Bharti
• Culturally and logistically different
• Government policy of 30% sourcing from small and mid sized domestic
suppliers
• Difficult procurement conditions

12. Tying IT IN TOGETHER
• Key driver in Wal-Mart’s success
• Helps in giving outstanding shopping
experience
• Uniquely tailored
• Optimization of money

13. • 88,000 associates
• 112 distribution centers
• 51 transportation offices
• 7,200 tractors
• 53,000 trailers
• 8,000 drivers

14. History of walmart logistics
• Began in a rented garage ,1960s
• First distribution centre,1970
• Wal-Mart's private fleet (second largest truck fleet)
• 9 disaster distribution centre
• Supports communities across nation
• Built a world class supply chain
• 126 distribution facilities in Argentina, Brazil, Canada,
China, Japan, Mexico, Puerto Rico, and UK

15. 2007 storeoperations Additionalthirdpartystoreoperations
•40 general merchandise
distribution centres
•38 grocery distribution
centres
•7 apparel & shoe distribution
centres
•12 professional services and
specialty distribution centres
•2 import distribution centres
•3 distribution centres
supporting Walmart
•19 distribution centres in
total consisting-
•2 grocery distribution centres
•5 specialty distribution
centres
•4 import distribution centres
•8 supporting Walmart.com
Distribution centres

16. • Price leadership on top quality brands
• Clarity of product offering
• Invest in growth categories

19. • Strengthened offerings in apparel and home product
• Organic products
• Affordable and sustainable choices
• Take ‘N’ bake solution
• Quality at its best
• Unique products
• Specialty groups
• Won Coalition’s award
• RFID technology
• Satellite based tracking
INNOVATION