olivia

3. The genre (type of magazine) of this magazine is
music and the subgenre is rock music. I can tell
this by the layout and design of the magazine
including the colour scheme, main images, main
cover lines, cover lines, strapline etc…
The masthead to this music magazine is ‘Kerrang!’
in a large red bold font which has an edgy look to
it by having parts of the letters sliced out. This
font that they have chosen represents the genre
of music this magazine is portraying, edgy and
fierce looking. This will attract the magazine’s
target audience because they will like the way the
font look as a representations of their
personalities and personal preferences in music.
Also because kerrang is such a well known named
magazine the main image covers some of the
masthead because it isnt as important because
the audience can still tell what magazine it is.
The main cover line to this magazine anchors
the main image of Taylor Momsen. This is
shown because she looks very pretty yet fierce
and reckless in the main image just like the
main cover line states ‘The pretty Reckless’.
Also the Cover line is written in red which can
symbolise blood and danger, this symbolises
the look that this magazine is going for to target
their audience. The size of the main cover line is
very large so that it stands out off of the page
for the audience to see almost instantly.
The main image (picture on the front cover) is a
medium close up shot (a photo from the chest
upwards) of Taylor Momsen who is a unique
star to the younger generation of people. They
have used the rule of thirds technique to take
this image as Taylor’s eyes are slightly off
centre so there is direct address with the
audience and that her face isn’t covered by any
cover lines or secondary images .In this image
she has very heavy and dark eye makeup to
give her that mysterious yet frightening look
this will make this magazine stand out on the
shelves as this is such a different and unique
image. Her eyes are looking directly at the
camera which is using direct mode of address
to the audience because they feel as though
she is staring at them. Also she has her finger in
her mouth that is covered in blood (as this is a
Halloween special edition) this edition of
magazine could be a unique selling point for
Kerrang because people may only buy it for the
special edit. Therefore the model on the front
cover looking as fierce as she does is a crucial
selling point.
The colour scheme (colours that are
being used throughout the page) seems
to be mostly red with white, black and
yellow. The main colour on this front
cover seems to be predominantly red.
Red is a very powerful and dangerous
colour which could be why Kerrang has
used it to attract their niche market.
The cover lines of the magazine are still in a
medium font size so that they stand out off the
page but not as large are the main cover line.
‘Black veil brides’, ‘New album? Andy spills his
guts!’. These cover lines will attract the target
market as they will listen to the type of music
being displayed and written about in this
magazine therefore they may want to know
about new album releases because this is an
interest to them. The cover lines are written in
either black or white, these are still really bold
colours which stand off the page but they arnt as
dominant as the rod main cover line because
they aren't as significant
Next to those cover lines there is a medium close up as a
secondary image of an edgy looking man. He is
representing the band that’s album is being released.
Having secondary images around the boarder of the front
cover is appealing to an audience because it is giving more
visual information to them and they can see it almost
instantly. They may see an artist that they want to read an
article about which will attract them to buy the magazine.
The way the man looks on the image is very dark and
serious which represents the target market that kerrang is
aiming towards therefore they might find him a relatable
artist and buy the magazine.
In my opinion I think that the target audience for this genre
of magazine are boys or girls aged about 12-25 (quite
young) who are middle classed and love rock music.
Personally I think that people of a younger generation
would be interested in this kind of magazine and type of
music because as people get older their taste in music may
mature and change. I also think that this is a unisex
magazine as there are male bands/artists on the secondary
images of the magazine but a female as the main image,
therefore I think that both males and females listen to rock
music and would be interested in this kind of magazine.
Lastly I think that this kind of magazine and music requires
a certain taste and I feel as though it more for people
classed people rather than high classed people as they may
have a different life style and up bringing around music.
The barcode is placed in the bottom left hand corner
so it is easily scan able for people. This also includes
the price on top and issue number.

4. The title for this contents page is In a large bold
white font, this stands out against the black
background. Around the letters in the title there
are little symbols of crosses, snakes, beer bottles,
skulls etc… This gives the magazine a very gothic
and aggressive theme too it which would
symbolise their target audience of who they’re
trying to aim their magazine at, people with a dark
and edgy personality.
The main image on this contents page is a close
up shot of a female model who is wearing a lot of
costume makeup. She looks very spooky and
clown like as she has very dark eye makeup and
drawn on tear drops. The way the model has been
presented is very significant to the magazines look
and how they want to display themselves to their
target audience. The picture itself has a very dark
look to it as it is against a black background, again
giving this contents page a very eerie theme to it.
The layout to this contents page is mostly of the main
image taking up about 2/3 of the page . I think that
Kerrang has chosen to do this because it will interest
the magazines target audience by looking at the
striking image. Then on the right hand side of the page
is the contents information about the rest of the
magazine and the page numbers.
On the right hand side of the page is the
contents information. There are
different sized fonts depending on the
importance of the information. The
information has been sectioned out and
given titles which are in a bold black
font and also highlighted in yellow. The
description in more detail about the
contents of the magazine are in a
slightly smaller black font. These colour
tie in together with the colour theme of
the page, a dark and gothic look.
In the bottom right hand corner of the page are
secondary images which are posters that the
magazine contains. These seem to be mid shots of
iconic stars of this genre of music. These stars will
attract the target audience to the magazine as
they will want to keep the posters that the
magazine contains. This is a selling point for the
magazine making it individual and giving more
back to their readers. It also makes the page look
more interesting and gives visual information to
the audience.
In my opinion the target audience for this magazine would
obviously be people that enjoy listening to rock music. I
think that although there are females as the main images of
the front cover and the contents page, the posters and
secondary images are of male artists. This could suggest that
this genre of music is more dominated by the male gender
therefore more males may enjoy this music than females
(although females will like it too). The music type is quite
loud and aggressive which in my opinion usually represents
men more than women. This magazine’s target audience is
most likely aged between 15-25 year olds because a
younger age than that this genre of music may be a bit
aggressive and as people get older their music taste may
mature. I also think that this genre of magazine/music is
more aimed towards middle classed people due to different
upbringings and their society (middle classed society may be
more versatile in their music tastes).
Page numbers on this contents
page are in a chronological order
but they do vary. This is because
the stories in the magazine will
have different adverts, posters
and other things in between. So
therefore the page numbers are in
order, just not one straight after
each other.

5. On the right page of the double page
spread is a medium close up of Taylor
Momsen, who is also the main image
of the front cover. Because she is the
main image on the front cover, this is
the main object that catches the
audiences eye, the fact she is on the
front cover may even be the reason
why they bought the magazine
because they like her as an artist. The
fact she is on the front cover shows
the audience that she is going to be a
big part of this magazine issue and that
there will be an article on her. This
image anchors the text as the title
‘scream queens is written in a gory and
scary way’ just like the face she is
pulling on the picture, her emotions
are representing the article that is
written. A very controversial image, a
girl who you would expect to look
innocent and young yet is wearing very
heavy and dark eye make-up and
looking very dramatic and scary. This
gives the article and the magazine a
very unique look and feel to it.
The title of the article ‘scream queens’ is written is a gory
bold red font (looking like dripping blood). This genre of
music magazine is all about scary and outstanding
behaviour just like how the title is presented. This gives this
page a spooky look to is again attracting the audience. All
of these different characteristics all come together to
create this one spooky and heavy look to the magazine
itself. They all represent and fit in with one another.
The colour scheme to this article is red, black
and white. Because black and white are such
neutral colours, it really makes the red stand
out on the page as a dramatic colour. The
colour red can represent blood, danger, anger
and many more topics… This is also the main
colour on the front cover of the magazine,
again being dramatic so that it stands out off
of the shelves. Keeping this scary theme
throughout the magazine.
Underneath the pages title, is a paragraph about *
*, this writing is in a medium sized font with a
black and red colour scheme. The red writing
could mean * * and the black * * (check
magazine). This writing has been laid out in a form
of a paragraph covering most of the width of the
left page.
Underneath that body of writing is the start of the
article (which continues on in further pages).This
piece of writing has been set out in two columns
giving the writing a more structured look to it.. It
starts off with a drop cap (a larger letter at the
start of an article) which is also in a bold red font,
but the rest of the article continues in a lot smaller
of font in black writing. CHECK AT HOME
I think there has been a good use of space across
the double page spread article, with a mix of
different types of writing and images. The image
gives off a lot of visual information as the audience
can see what kind of artist Taylor is plus it makes
the page more interesting to look at. Also the
writing on the left hand page has been written in
different formats and colours which also makes
the page look different rather than it been too
structured and boring for the audiences eye.
Giving their audience enough information to keep
them interested and want to carry on reading the
article on the following pages.
The overall impression I get about this
article is that this band is very
different. Like the way they page has
been laid out, the font and the use of
colours in the text and especially the
main image and Taylor’s facial
expressions. This is what this genre of
music magazine is all about, standing
out from the crowd and being a rock
band. This is the kind of thing that the
audience wants to read to keep them
interested and entertained which the
stories of the bands they love.
This double page spread article is giving us the article
that the audience has been edging to read. After seeing
the front cover and then the contents page giving a
limited amount of information on this story the
audience has now got what they have been waiting for.
I think that the target audience for this article is a unisex,
15-25 year old working class individual. Although I think as
a whole the magazine genre’s target audience is usually
dominated by the male gender, I think this article in
particular could be interested by either sex. Females may
look up to Taylor as a role model and are intrigued to find
out more about her career and stories that she has to tell.
Also as the article is about Taylor who is around 22 years
old, people of a similar age group would more likely be
interested in this article rather than people from an older
generation. Again I think this article would be more
popular with a middle class set of people as I presume
they would enjoy this style of music rather than other
classes.

6. There are many ways in which these three pages link together. Since Taylor Momsen is the main image of the front cover of the
magazine, Kerrang has written a double page spread article about her. This is a convention of what most magazines do, this links
together the front cover and the double page spread. Because she is the main image on the front cover of the magazine this
shows that she is famous in this industry of music. Therefore this could be the main reason why readers have bought the
magazine, to read the article about her. Also on the front cover of the magazine, there are cover lines giving the audience an
insight as to what is going to be included in the magazine. So the following page in the magazine (contents page) gives the
audience slightly more information about the contents of the magazine in more of a chronological order so that they can see
whereabouts in the magazine where they can find these stories which appeared on the front cover. Which leads to the contents
page showing the audience what page numbers to find the double page spread on, which helps the audience as they may want to
find the article quickly as a priority. All three of these pages have a similar colour scheme running throughout. They all contain a
lot of black colours and tones to them giving them a dark and heavy look to the pages (just like the magazine genre) . Especially
the front cover and the double page spread, they both have white backgrounds, dramatic, large, red and bold titles and also
containing the same artist as their main images. As the images are so similar you can tell that they have been taken and used from
the same photoshoot being taken for this magazine.
There are many links between these three pages to make the magazine flow and the genre be displayed in different yet similar
ways.