The document analyzes the radio trail for a BBC Radio advert promoting the 50th anniversary of Doctor Who. It summarizes the target audience as young boys, nostalgic fans of the long-running series, and sci-fi fans in general. Various sound effects are used including space ship noises, electronic voices, buzzing sounds like weapons. A single track plays throughout, with sound levels getting louder and quieter to build drama and tension. The ad directly addresses the audience and mentions the release date in a fast-paced 45 seconds to generate excitement around the anniversary.

1. Radio Trails Analysis- Eva Clarke
Trail for
(station/channel)
BBC RADIO advert for doctor who 50th
anniversary.
Target audience Young boys, nostalgic audience (50th
anniversary), sci-fi fans. (predominantly
male voice= predominantly male target audience).
Tone of voice? Robot voice/ electronic voice sounds- evil.
English male voice.
Female voice- soft.
Sound effects?
(SFX)
Space ship noise/ swoosh.
Electronic/ robot voice.
Electronic noises.
Swooshes.
Buzzing sounds like some sort of weaponry.
Flying noises.
Wildtrack/ambient
sound?
Wiltrack – backing track used to support the dramatic effect of the narrative.
Use of music? Creates drama, creates a sense of action (fast paced, changes in volume),
element of electronic sounds suggests the genre of the show is sci-fi, builds
tension.
How many tracks? 1 track plays throughout.
Sound levels? The sound levels get louder and quieter at different points of the ad. At the
ending the instrumental music is loud, whereas at the beginning the music
fades in slowly.
Length? 45 seconds
Other notes/common
elements/conventions
Direct address: ‘so world, are you ready’ engaging to the audience and
interactive.
The date of the release is also told.
The ad is very fast paced, in order to keep the audience’s attention. The ad
creates an excitement and buzz around the release.