film distribution

1. Film Distribution
Who would distribute your film and why?

2. Key information...
 It is the Film Distributors main aim to promote the
film to the largest audience possible
 There is HUGE competition and the distributors film
MUST stand out from the rest of the competition
 It is important to campaign right! Sometimes as
much as 30% of the films overall aim can be made
up in the first 3 days of release in cinemas.

3. MARKEBILITY AND PLAYABILITY
 MARKABILITY
 How it can be promoted to the specific audience
 PLAYABILITY
 How is actually performs in the market

4. The Process of film distribution

5. Questions to think about...
Who is the audience?
Who does the film speak to?
Does the plot, intrigue the
target audience?
Does the film deliver and
justify the cost and risk of
theatrical release?
What sort of audiences have
similar films attracted?

6. Reasons for different types of distribution...
 There is a large target audience > Bring in more
money > Released in cinema for a longer period of
time
 An event based film (e.g. Christmas) > Bring in more
viewers > Frequent viewings only around that period
of time

7. Different types of strategies...
 TENTPOLE
 Shown on thousands of screens all over the world, for large
scale films, very high budget, Holly wood films, famous actors,
large fan base
 Selected screens in London, towns where audiences are known
to like this type of film
 PLATFORMED
 Only shown in one location as there is a known target audience

8. Things to think about when making a film...
This list contains all the different features a company must think
about when making a film and they must try to budget an
appropriate amount of money which can be spent on each section
in order to stay within the selected budget area.

9. Who?
Why?
Around the local area
English accents
English actors/actresses
Local English locations
Free to use
Public access
Not a Hollywood
film
Low budget film
companies
Making my film...

10. Low budget film makers
 Film 4 (e.g. Attack the block and Four Lions)
 Vertigo films (e.g. Monsters)
 DNA films
These companies are examples of film distributors
that distribute the films to those that have a low
budget and are not big Hollywood films, but still
deserve promoting and distributing to the public.