Powerpoint about film distribution

1. Jess Atkins

2. Film Distribution?
• A film distributor is an independent company which acts as the final
agent between a film production company and a film exhibitor.
• The term ‘distribution’ refers to the marketing and circulation of films
in theatres, and for home viewing.

3. What does a distributor do?
• The primary goal of the distributor is to convince the exhibitor to
rent, or ‘book’ each film
• The distributor usually arranges industry screenings for exhibitors,
and uses other marketing techniques that will make the exhibitor
believe that they will profit financially by showing the film.
• After that, a written contract is then secured, specifying the amount
of the gross ticket sales to be paid to the distributer.

4. • The distributor must also ensure that enough film prints are struck to
service all contracted exhibitors, ensure their physical delivery to the
theatre by the opening day.
• Furthermore, the distributor is responsible for ensuring a full line of
film advertising material is available on each film which it believes will
help the exhibitor attract the largest possible audience.

5. Film distribution in the UK
• It is the job of the distributors in the UK to identify and deliver the
largest possible audience for a film.
• The distributor’s sales and marketing go with the films target
audience kept in mind.
• Different releases are managed in different ways. For example, a
saturation release ‘at cinemas everywhere’ may open simultaneously
on 1000 screens UK-wide playing at two or more screens per
multiplex.

6. Distribution Process1.
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