1. 3. What have you learned from your audience
feedback?

2. Establishing my target audience. The
primary target audience being
teenagers/ young adults ages 16-25
and the secondary audience being 26-
35. Being people that are interested in
the sub culture of HIP HOP.

3. Target audience.
Client profile.
Name: Emily Jessica Martin
Age: 18
Occupation: Still studying
Interest: Music and fashion
Background: English and partly Irish.
Music preference: Pop, Hip- hop.
Free time: go out with friends and having a
good time.
How often they listen to music: ‘In all my
spare time’
Music icons: Jessie J, Rihanna.
How do you listen to music:?
Through YouTube, IPhone or TV music
channels.
Mood: Happy

4. Feedback involving:
Group interviews- gaining feedback from people in group
sessions of people that go to my school, within my target
audience. Showing them the video then noting what they felt
about the video and how it could be improved (early stages of
developing the music video) I gained a very positive response to
the video and people anonymously noted on paper what they
though could be improved and paced it in a box. ( this provided
honest and accurate critical feedback including shot lengths and
having more edits)
Secondary audience:
I interviewed my parents and a few teachers after showing them
the video and found that they conveyed it in a different light.
They understood the fun element to the videos and thought the
home videos was a creative way to express the narrative very
well. They also found that London was expressed in a accurate
and positive way however went on to say that they wouldn’t be
as enthusiastic in listening to the actual sound track more then
once.

5. Putting my
music video on
YouTube to
gain feedback.
Also by
gaining likes
and dislikes to
see the overall
impact of the
video. A very
positive
response.
One of many comments I received.

6. Early stages
of my
production.
Gaining
feedback
from social
networking
sites like
twitter.

7. How the target audience feedback helped me develop my
ideas and product to measure the success of my product.

8. Uploading
my final
digi-pack to
Facebook to
gain
feedback, on
ce again
from the
audience I
have chose to
target.
( Showing
‘likes’ I got
on Facebook)

9. Feedback I Gained
Primary
audience
Secondary
audience

10. Getting Feedback
through
skype, showcasing a
interview after showing
my client all the
products I made.
This allowed me to gain
in depth feed back from
the specific target
audience I am looking
at.

11. Questionnaire :
1. Did the video link with the sub-culture of hip-hop?
Yes
No
Slightly
2. Which of these words best describes the video?
Fun
Fast
Bright
Innovated
3. Did you see enough of the artist
Yes
No
4. Where did you watch music video?
YouTube
ITunes
Facebook
Twitter
5. Do you think it was well aimed for the target audience?
Yes
No
Sometimes
6. Do you think the location of the video was a good choice?
No
Yes
Partly
7. Do you think the content of the video was suitable for the
target audience?
Yes
No
Q1: The majority of people that I asked said that the video was linked to
the sub-culture of hip-hop, this is very encouraging as it means that the
genre characteristics of hip-hop used have been identified by the
audience.
Q2: When making my video I wanted to make sure that I used bright
colours and fast images. Most of the feedback given to me was that all
the fast-forwarding made the video fast and fun. I think I could have
emphasised the colours used as only 20% of the 20 I asked believed that
the video was bright and colourful.
Q3: The majority of people I asked (85%) said that they saw enough of
the artist. When studying Goodwin's theory I realised the importance of
close-ups for both the record label and the audience. Therefore I believe
that the results of this questionnaire show that I have been successful in
the amount of close-ups used.
Q4: From my second questionnaire I found that the majority of my
target audience use YouTube most of the time. Again when I asked in my
third questionnaire where they watched the video, 65% answered with
YouTube. This illustrates the fact that YouTube amongst my target
audience is commonly used.
Q5: From these results, the majority of people asked believed that the
video was well aimed at the target audience, therefore I have been
successful in targeting my audience.
Q6: 70% of the people I asked believed that it was set in a good
location. However, if I was able to ask people other then Londoners I
think that I might have got a different response.
Q7: 95% agreed that the content was appropriate for my target
audience, proving to have been successful.