The document evaluates how effective the combination of the main product (a film trailer) and ancillary tasks (a poster and magazine cover) are. It describes how the poster design evolved to better suit the comedy-action-adventure genre. It also explains how both the poster and magazine cover effectively incorporate important elements from the trailer to intrigue viewers and leave them wanting to learn more about the film without revealing too much of the plot.

1. EVALUATION
QUESTION 2
How effective is the combination of your main product
and ancillary tasks?

2. ORIGINAL PLANS
 The first poster design was completely different
from the final poster. I made these large
changes to the design as I felt the second
design suited the comedy-action-adventure
genre better, as it had deliberate similarities to
the Indiana Jones movie posters, only less
serious and with beer as the central object of
the quest (instead of treasure). Although I liked
the uniqueness of the first poster design, it
didn’t really compliment the trailer effectively,
as it didn’t contain much of a clue of what the
film was about. I could have added these
elements later, but the bright colours I planned
to use originally, didn’t go hand-in-hand with
the action-adventure side of my film trailer;
whereas the orangey and dulled-down colours
of my second design are much better suited to
a comedy action adventure
First design
Second design

3. EFFECTIVE COMBINATIONS
 I feel that both my poster and magazine cover go hand in hand rather
effectively, as they both contain important elements from the trailer. The
poster clearly is more effective, as it is supposed to contain the main
elements of the film and create the intended atmosphere of the film,
whilst the magazine cover is supposed to be a bit quirky and doesn’t
necessarily have to contain many elements of the film other than the
main characters.
 The magazine cover effectively suggests each characters’ identity due
to their clothing – the smart clothed one is clearly the ‘posh’ character,
the hooded one is most likely the ‘tough’ one, and the one wearing a
cowboy hat and a garlic garland is obviously rather crazy. The contrast
of smart clothes and bloody knuckles however should effectively
intrigue the readers of the magazine, as stereotypically, the posh
character doesn’t tend to get his hands dirty (in the literal and
metaphorical sense). He also typically is the target of bullying and is
usually the one being beaten up; but bloody knuckles suggests that
someone ended up worse for wear than he did, which challenges the
stereotype of ‘posh’ boys. Although the readers may be able to guess
that the character wearing a cowboy hat and garlic is crazy, they may
also be intrigued as to why he wears such an unusual outfit, and each
of these questions raised by the magazine cover would effectively
make the readers want to find out more about the film.
 In addition, the movie poster effectively gives the viewer somewhat of
an idea about what the film may be about, without giving too much
away and still leaving a fair amount of history. If the viewer of the
poster had seen the trailer, then it would make a lot more sense to
them, and the continuation of Loco’s strange costume, images of beer,
and the range of characters would begin to get stuck in their head,
causing them to think more about the film and create recognition for
various things associated with the film.