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Zomato is an Indian restaurant aggregator and food delivery startup founded in 2008. It operates a mobile app that provides information about restaurants such as menus, photos and user reviews. Zomato targets young urban customers who enjoy ordering food online rather than cooking. It has established a strong brand through social media marketing campaigns. The company has expanded to over 24 countries with over 9,000 employees serving 1.5 million restaurants and 120 million users per month.
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Zomato Case Study-DM
Zomato is an online restaurant guide that was started in 2008 as Foodiebay in India. It has since expanded to over 20 countries. To differentiate itself from competitors, Zomato focused on adding many new listings and features. It acquired UrbanSpoon in 2013 to enter the US, Canada, and Australia markets. Zomato's vision is to expand to 50 countries. It has seen large growth in listings, visitors, and revenue since 2008. Key success factors include its first mover advantage, strong content, good ratings system, funding, and social media presence. Zomato uses platforms like Facebook, Twitter, and Pinterest engage customers and has seen success through its marketing strategy and knowledge of competitors. It aims
Zomato
This document provides an overview of Zomato, an Indian startup that operates a restaurant search and discovery service. It discusses how Zomato was founded in 2008 and has since expanded to operate in 23 countries. The document outlines Zomato's history, services, employees, users, competitors and strategies for growth. Key points include that Zomato acquired over 1 million restaurant listings across 500 cities in 22 countries and sees over 19 million monthly visits on average. It also discusses the challenges Zomato faces in its online food delivery business and reasons for its success, such as its first mover advantage and strong social platform.
All about Zomato
Zomato is an Indian company that started in 2008 as Foodiebay, providing restaurant information and user reviews. It expanded globally in 2012 by acquiring similar companies. The company offers features like menus, photos, ratings and reviews, online ordering and payments. Deepinder Goyal co-founded Zomato after seeing demand for menus at his job, and has overseen its growth into over 40 countries, including major acquisitions of companies in the US, Australia, and others. While facing competitors like Foodpanda, Just Eat, and Burrp, Zomato continues expanding its business and adapting its strategies.
Zomato Presentation for Strategic Management
This document provides information about Group 5's project on the consumer services industry. It discusses the origin of the industry when division of labor became commonplace. It then summarizes key events in the history of consumer services such as the telephone's invention and the rise of online help desks. The document also gives an overview of Zomato, including its origin and evolution, product portfolio, and PESTEL analysis of the online food industry and of Zomato. It analyzes Zomato's growth, profitability, business affiliations, strategies, and performance over time.
Zomato presentation
A short presentation presented by me and 5 of my friends as a final project, on the business policies, marketing strategies, and functioning of Zomato.
Marketing strategy of zomato
Zomato is a restaurant search and discovery service founded in 2008 by Deepinder Goyal and Pankaj Chaddah. It currently operates in 23 countries, including India, Australia and the United States.[3] It features restaurant information such as scanned menus and photos sourced by local street teams, as well as user reviews and ratings. The company also provides cashless payment, online ordering, white-label apps, table reservation, and point-of-sale systems
Zomato startup of india by sneha arora
I have made my ppt on zomato- startup by India.
if you found my ppt interesting then don't forget to like my PowerPoint presentation. I guarantee you this includes all current information on the topic .thank you
Zomato
Zomato is an online restaurant guide and food delivery platform founded in 2008 in Delhi, India. It provides information on and reviews of restaurants, including menu images. Zomato's mission is to ensure nobody has a bad meal by helping people discover great places to eat and enabling restaurants to provide better experiences. While Zomato is present in over 23 countries, its vision is to help users find a great place to eat anywhere in the world. The company generates revenue through restaurant advertising on its platform and food delivery services.
Recommended
Zomato Case Study-DM
Zomato is an online restaurant guide that was started in 2008 as Foodiebay in India. It has since expanded to over 20 countries. To differentiate itself from competitors, Zomato focused on adding many new listings and features. It acquired UrbanSpoon in 2013 to enter the US, Canada, and Australia markets. Zomato's vision is to expand to 50 countries. It has seen large growth in listings, visitors, and revenue since 2008. Key success factors include its first mover advantage, strong content, good ratings system, funding, and social media presence. Zomato uses platforms like Facebook, Twitter, and Pinterest engage customers and has seen success through its marketing strategy and knowledge of competitors. It aims
Zomato
This document provides an overview of Zomato, an Indian startup that operates a restaurant search and discovery service. It discusses how Zomato was founded in 2008 and has since expanded to operate in 23 countries. The document outlines Zomato's history, services, employees, users, competitors and strategies for growth. Key points include that Zomato acquired over 1 million restaurant listings across 500 cities in 22 countries and sees over 19 million monthly visits on average. It also discusses the challenges Zomato faces in its online food delivery business and reasons for its success, such as its first mover advantage and strong social platform.
All about Zomato
Zomato is an Indian company that started in 2008 as Foodiebay, providing restaurant information and user reviews. It expanded globally in 2012 by acquiring similar companies. The company offers features like menus, photos, ratings and reviews, online ordering and payments. Deepinder Goyal co-founded Zomato after seeing demand for menus at his job, and has overseen its growth into over 40 countries, including major acquisitions of companies in the US, Australia, and others. While facing competitors like Foodpanda, Just Eat, and Burrp, Zomato continues expanding its business and adapting its strategies.
Zomato Presentation for Strategic Management
This document provides information about Group 5's project on the consumer services industry. It discusses the origin of the industry when division of labor became commonplace. It then summarizes key events in the history of consumer services such as the telephone's invention and the rise of online help desks. The document also gives an overview of Zomato, including its origin and evolution, product portfolio, and PESTEL analysis of the online food industry and of Zomato. It analyzes Zomato's growth, profitability, business affiliations, strategies, and performance over time.
Zomato presentation
A short presentation presented by me and 5 of my friends as a final project, on the business policies, marketing strategies, and functioning of Zomato.
Marketing strategy of zomato
Zomato is a restaurant search and discovery service founded in 2008 by Deepinder Goyal and Pankaj Chaddah. It currently operates in 23 countries, including India, Australia and the United States.[3] It features restaurant information such as scanned menus and photos sourced by local street teams, as well as user reviews and ratings. The company also provides cashless payment, online ordering, white-label apps, table reservation, and point-of-sale systems
Zomato startup of india by sneha arora
I have made my ppt on zomato- startup by India.
if you found my ppt interesting then don't forget to like my PowerPoint presentation. I guarantee you this includes all current information on the topic .thank you
Zomato
Zomato is an online restaurant guide and food delivery platform founded in 2008 in Delhi, India. It provides information on and reviews of restaurants, including menu images. Zomato's mission is to ensure nobody has a bad meal by helping people discover great places to eat and enabling restaurants to provide better experiences. While Zomato is present in over 23 countries, its vision is to help users find a great place to eat anywhere in the world. The company generates revenue through restaurant advertising on its platform and food delivery services.
Zomato presentation
Zomato is an Indian restaurant discovery and food delivery startup founded in 2008. It operates a mobile app that provides information about restaurants such as menus, photos and locations to help users discover new places to eat. Zomato aims to ensure no one has a bad meal by building experiences around dining and enabling restaurants. While it faces threats from competition and regulations, Zomato sees opportunities from expanding globally and increasing smartphone and internet users. Currently operating in over 10,000 cities across 23 countries, Zomato's vision is to help users find great places to eat anywhere in the world.
ZOMATO
Consumer services first emerged when division of labor became commonplace and limited people's knowledge, creating a need for services to support products. Major developments include Alexander Graham Bell patenting the telephone in 1876, enabling remote customer support, and the rise of internet-based customer service tools starting in the 1980s. Zomato originated in India in 2008 and has since grown to provide restaurant listings and food delivery services to over 24 countries, reaching over 1.5 million restaurant listings and $2 billion in annual sales by 2020 through expanding its city coverage and acquiring competitors. While online food delivery remains unprofitable due to high costs, Zomato has pursued strategies like cloud kitchens and reducing discounts to eventually become profitable as the market continues growing
PPT Zomato Case Study.pptx
Zomato implemented several solutions to address challenges with riders and restaurant partners rejecting food delivery orders. To improve rider retention and order fulfillment, Zomato introduced new salary and incentive plans that provided riders with a weekly salary and bonuses based on the number of deliveries and customer reviews. This increased average rider salaries. Zomato also displayed disclaimers on the customer app when restaurants marked items as out of stock or expected increased delivery times to improve the customer experience when orders were rejected. These changes helped reduce order rejection rates by approximately one percent within one week.
Zomato
Detailed description of Zomato's journey to be one of the best restaurant search & discovery website/mobile app in India, and globally
Marketing Stratego of Zomato
The PPT contains all the marketing strategies, marketing mix, positioning, promotional events, situational analysis of Zomato
Zomato
Zomato started in 2008 as Foodiebay, a website that listed restaurant menus to help employees save time waiting in the office canteen line. It evolved to become Zomato, allowing users to search for restaurants, read reviews from peers, and filter search results. Zomato expanded internationally and developed online ordering and food delivery services. Its success is attributed to its first mover advantage in India, robust profitable business model, strong leadership and ambitious team, continuous innovation, strategic fundraising, and ability to adapt to competition like Swiggy.
Zomato case study v1.0 20 7-2015
Zomato is an Indian startup that operates a global restaurant discovery platform. It began in 2008 in New Delhi, India as a website collecting restaurant menus. It has since expanded to over 21 countries. Zomato provides comprehensive menus, reviews and contact details for over 384,000 restaurants worldwide. For its expansion to London in 2013, Zomato worked with London & Partners to find office space, recruit staff, and gain market intelligence. With their help, Zomato launched its London operations within 3 months and had over 16,000 restaurants listed within 6 months. Zomato's successful global expansion strategy has been driven by its focus on building a strong content platform and social media presence.
From Zero to Zomato
Zomato was founded in 2008 as Foodiebay by Deepinder Goyal and Pankaj Chaddah. It began as a restaurant discovery service and was later renamed Zomato in 2010. The document outlines Zomato's business model, services, marketing strategy and competition. It finds that social media marketing has been very successful for Zomato and there is a growing trend of people spending more on dining out. However, it also finds room for improvement in Zomato's billing processes and delivery services to better compete with other food delivery platforms like Foodpanda.
Financial Turnaround Of ZOMATO
The story of how Zomato turned around its financial. This presentation explain the steps undertaken by the company to reverse its losses.
From zero to zomato in five years
what is zomato?:zomato is just online restaurant guide which helps to know best restaurants to dine out
reasons behind their success:first mover advantage means when zomato entering to market there is no app which works like zomato soo they thought that they gained the advantage of first mover
strong content platform:zomato maintaining strong data base of various restaurants they listed 100000+restaurants and they are keep updating for every three months
efficient employees:for any company employees are important like they r key holders zomato took some measures while they employing them mainly look for attitude,ethics,discipline,skill
good rating mechanism:zomato rate restaurants based on customer/user reviews
strategies:
financial strategy: their main source of funding is from info edge and their main source of revenues from adds which appear on zomato site
marketing strategy:they only depend on word of mouth publicity rather than other medium they also use seo,sem
growth strategy:zomato though that delhi is not only market so after success of zomato they spread over india
globalization :after the india zomato rising to abroad now it serving in 12 countries it is serving as joint venture in london with table top
Zomato: Transforming the Global Restaurant Business
These slides use concepts from my (Jeff Funk) course entitled Biz Models for Hi-Tech Products to analyze the business model for Zomato, a food discovery site that is transforming the global restaurant business and that is a member of the WSJ’s billion dollar startup club. Not only does it connect users and restaurants, it is also helping restaurants manage their finances, food and equipment orders, and design restaurants. Its core business is helping users find, book, and evaluate restaurants and helping restaurants advertise their services to users and accept bookings. However, the global network that Zomato is building of users and restaurants is enabling Zomato to extend its business into all aspects of F&B.
Zomato: Strategic Advantage
1. Zomato is a restaurant search and discovery service that operates in 24 countries and has listings of over 1 million restaurants. It helps people find dining places and restaurants can create experiences through listings, ratings and reviews, reservations and online food ordering.
2. While it faces competition from other food ordering and discovery apps, Zomato has established itself as a strong brand with superior technology and a global presence in major cities worldwide. It has strategic advantages over competitors through its user-friendly interfaces and high customer engagement through user-generated content.
3. However, the fast-growing food tech industry presents challenges from new entrants and substitutes. Zomato must continue to innovate and differentiate its offerings to
Swiggy
Swiggy is a food delivery company based in Bangalore that aims to provide a complete food ordering and delivery solution from local restaurants. It has its own fleet of delivery personnel, allowing it to offer services like no minimum order amounts. The company currently operates in 11 neighborhoods in Bangalore and delivers over 1000 orders per day from its network of more than 300 partner restaurants.
Swiggy
Swiggy is an Indian food delivery startup founded in 2014. It began with 25 restaurants and 6 delivery executives in Bangalore and has since expanded to over 35,000 restaurants and 6,000 delivery executives across 8 major Indian cities. Swiggy's business model connects customers to restaurants through its mobile app and website, providing delivery services. It has raised over $465 million in funding from investors. Swiggy competes with other food delivery apps like Zomato and Foodpanda and differentiates itself through its own fleet of delivery personnel and lack of minimum order policies.
Swiggy presentation
Swiggy is an online food delivery service based in Bengaluru, India that was founded in 2014. It was started by Nandan Reddy, Sriharsha Majety, and Rahul Jaimini to provide an end-to-end food delivery service. Swiggy operates in 25 Indian cities and uses its own fleet of delivery personnel and a smartphone app to allow customers to order from restaurants. It has grown rapidly due to not having minimum order amounts or delivery fees. Swiggy differentiates itself from competitors through reliable and fast delivery along with neat packaging.
Swiggy
Swiggy was founded in 2014 in Bengaluru and has since expanded to become India's largest food delivery platform. It operates an online food ordering and delivery service, connecting customers to restaurants. Swiggy uses a commission-based business model, earning revenue primarily from fees charged to restaurant partners. It has raised $465 million from investors like Naspers and DST Global, achieving a valuation of $1.3 billion. Swiggy competes against other food delivery platforms like Zomato, Foodpanda, and UberEats and utilizes marketing strategies such as social media campaigns, influencer marketing, and ads to promote its brand and platform.
Zomato Business Model.pdf
Zomato has a successful business model that generates revenue through multiple sources. It operates an app that connects customers to restaurants, provides food delivery services, and allows users to view menus and leave reviews. Zomato also earns money through advertising on its platform, events, subscriptions to services like Zomato Gold, and consulting services for restaurants. Its diverse revenue streams that enhance the customer and restaurant experience have contributed to Zomato's growth.
Swiggy .. case study
1. Swiggy is an Indian food ordering and delivery startup based in Bengaluru that was founded in 2014.
2. It started with 6 delivery executives and 25 restaurants, but has since expanded to over 6,000 delivery executives across 8 cities in India.
3. Swiggy has raised a total of $464 million in funding from investors including Bessemer Venture Partners, Norwest Venture, Accel Partners, and SAIF Partners.
Presentation of comparative study between SWIGGY and ZOMATO
This is the Presentation that presented in front of 120+ persons and got awarded for this. This is based on the research conducted over in the area of NCR region.
Zomato Success Story - Success Story of Zomato
The success story of Zomato shows that hard work and determination to make it big will lead to achieving desired goals. Food is the prime mover for anyone across the globe. Of course, there are many people who yearn for food and to taste a variety of cuisines that are available. The furtherance in the technology has paved a way for the creation of many innovations and it is no less to mention that food delivery app development is one among them.
A case study on ZOMATO distribution channel .pptx
Here this ppt contains the case study on zomato
for more knowledge and information visit aniisolution.com
In business, a distribution channel refers to means or route through which products or services are transferred from the producer or manufacturer to the end consumer. It encompasses a series of intermediaries, such as wholesalers, retailers, and distributors, who facilitate the movement and exchange of goods in the marketplace.
It plays a crucial role in ensuring that products reach the right place at the right time, connecting producers with consumers and maximizing the availability and accessibility of goods in the market.
When Zomato launched, it aimed to be the best restaurant search and discovery platform. It had the names of various restaurants, their menu, their prices, reviews, and other details. It provided in-depth information on over 1.4 million restaurants across 23 countries.
Over the years, it has converted itself into an online food delivery platform. People can now order food from the restaurants near them using their app or website. Zomato has delivery executives who pick up the order from the eatery and deliver it to the address provided by the customer.
Now that we are discussing Zomato, let’s take a look at their marketing strategy too.
ZomatoPPT.pptx
Zomato was founded in 2008 in Delhi, India as FoodieBay and was later renamed Zomato in 2010. It is an online food ordering and restaurant discovery platform that operates in over 10,000 cities across 23 countries. Zomato's mission is to ensure that nobody has a bad meal by helping users discover great places to eat and enabling restaurants to provide better experiences. While currently used by millions daily in India, Zomato's vision is to help users find good places to eat anywhere in the world. The company generates revenue through business-to-customer offerings like food delivery and restaurant listings as well as a business-to-business product called Hyperpure.
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Zomato presentation
Zomato is an Indian restaurant discovery and food delivery startup founded in 2008. It operates a mobile app that provides information about restaurants such as menus, photos and locations to help users discover new places to eat. Zomato aims to ensure no one has a bad meal by building experiences around dining and enabling restaurants. While it faces threats from competition and regulations, Zomato sees opportunities from expanding globally and increasing smartphone and internet users. Currently operating in over 10,000 cities across 23 countries, Zomato's vision is to help users find great places to eat anywhere in the world.
ZOMATO
Consumer services first emerged when division of labor became commonplace and limited people's knowledge, creating a need for services to support products. Major developments include Alexander Graham Bell patenting the telephone in 1876, enabling remote customer support, and the rise of internet-based customer service tools starting in the 1980s. Zomato originated in India in 2008 and has since grown to provide restaurant listings and food delivery services to over 24 countries, reaching over 1.5 million restaurant listings and $2 billion in annual sales by 2020 through expanding its city coverage and acquiring competitors. While online food delivery remains unprofitable due to high costs, Zomato has pursued strategies like cloud kitchens and reducing discounts to eventually become profitable as the market continues growing
PPT Zomato Case Study.pptx
Zomato implemented several solutions to address challenges with riders and restaurant partners rejecting food delivery orders. To improve rider retention and order fulfillment, Zomato introduced new salary and incentive plans that provided riders with a weekly salary and bonuses based on the number of deliveries and customer reviews. This increased average rider salaries. Zomato also displayed disclaimers on the customer app when restaurants marked items as out of stock or expected increased delivery times to improve the customer experience when orders were rejected. These changes helped reduce order rejection rates by approximately one percent within one week.
Zomato
Detailed description of Zomato's journey to be one of the best restaurant search & discovery website/mobile app in India, and globally
Marketing Stratego of Zomato
The PPT contains all the marketing strategies, marketing mix, positioning, promotional events, situational analysis of Zomato
Zomato
Zomato started in 2008 as Foodiebay, a website that listed restaurant menus to help employees save time waiting in the office canteen line. It evolved to become Zomato, allowing users to search for restaurants, read reviews from peers, and filter search results. Zomato expanded internationally and developed online ordering and food delivery services. Its success is attributed to its first mover advantage in India, robust profitable business model, strong leadership and ambitious team, continuous innovation, strategic fundraising, and ability to adapt to competition like Swiggy.
Zomato case study v1.0 20 7-2015
Zomato is an Indian startup that operates a global restaurant discovery platform. It began in 2008 in New Delhi, India as a website collecting restaurant menus. It has since expanded to over 21 countries. Zomato provides comprehensive menus, reviews and contact details for over 384,000 restaurants worldwide. For its expansion to London in 2013, Zomato worked with London & Partners to find office space, recruit staff, and gain market intelligence. With their help, Zomato launched its London operations within 3 months and had over 16,000 restaurants listed within 6 months. Zomato's successful global expansion strategy has been driven by its focus on building a strong content platform and social media presence.
From Zero to Zomato
Zomato was founded in 2008 as Foodiebay by Deepinder Goyal and Pankaj Chaddah. It began as a restaurant discovery service and was later renamed Zomato in 2010. The document outlines Zomato's business model, services, marketing strategy and competition. It finds that social media marketing has been very successful for Zomato and there is a growing trend of people spending more on dining out. However, it also finds room for improvement in Zomato's billing processes and delivery services to better compete with other food delivery platforms like Foodpanda.
Financial Turnaround Of ZOMATO
The story of how Zomato turned around its financial. This presentation explain the steps undertaken by the company to reverse its losses.
From zero to zomato in five years
what is zomato?:zomato is just online restaurant guide which helps to know best restaurants to dine out
reasons behind their success:first mover advantage means when zomato entering to market there is no app which works like zomato soo they thought that they gained the advantage of first mover
strong content platform:zomato maintaining strong data base of various restaurants they listed 100000+restaurants and they are keep updating for every three months
efficient employees:for any company employees are important like they r key holders zomato took some measures while they employing them mainly look for attitude,ethics,discipline,skill
good rating mechanism:zomato rate restaurants based on customer/user reviews
strategies:
financial strategy: their main source of funding is from info edge and their main source of revenues from adds which appear on zomato site
marketing strategy:they only depend on word of mouth publicity rather than other medium they also use seo,sem
growth strategy:zomato though that delhi is not only market so after success of zomato they spread over india
globalization :after the india zomato rising to abroad now it serving in 12 countries it is serving as joint venture in london with table top
Zomato: Transforming the Global Restaurant Business
These slides use concepts from my (Jeff Funk) course entitled Biz Models for Hi-Tech Products to analyze the business model for Zomato, a food discovery site that is transforming the global restaurant business and that is a member of the WSJ’s billion dollar startup club. Not only does it connect users and restaurants, it is also helping restaurants manage their finances, food and equipment orders, and design restaurants. Its core business is helping users find, book, and evaluate restaurants and helping restaurants advertise their services to users and accept bookings. However, the global network that Zomato is building of users and restaurants is enabling Zomato to extend its business into all aspects of F&B.
Zomato: Strategic Advantage
1. Zomato is a restaurant search and discovery service that operates in 24 countries and has listings of over 1 million restaurants. It helps people find dining places and restaurants can create experiences through listings, ratings and reviews, reservations and online food ordering.
2. While it faces competition from other food ordering and discovery apps, Zomato has established itself as a strong brand with superior technology and a global presence in major cities worldwide. It has strategic advantages over competitors through its user-friendly interfaces and high customer engagement through user-generated content.
3. However, the fast-growing food tech industry presents challenges from new entrants and substitutes. Zomato must continue to innovate and differentiate its offerings to
Swiggy
Swiggy is a food delivery company based in Bangalore that aims to provide a complete food ordering and delivery solution from local restaurants. It has its own fleet of delivery personnel, allowing it to offer services like no minimum order amounts. The company currently operates in 11 neighborhoods in Bangalore and delivers over 1000 orders per day from its network of more than 300 partner restaurants.
Swiggy
Swiggy is an Indian food delivery startup founded in 2014. It began with 25 restaurants and 6 delivery executives in Bangalore and has since expanded to over 35,000 restaurants and 6,000 delivery executives across 8 major Indian cities. Swiggy's business model connects customers to restaurants through its mobile app and website, providing delivery services. It has raised over $465 million in funding from investors. Swiggy competes with other food delivery apps like Zomato and Foodpanda and differentiates itself through its own fleet of delivery personnel and lack of minimum order policies.
Swiggy presentation
Swiggy is an online food delivery service based in Bengaluru, India that was founded in 2014. It was started by Nandan Reddy, Sriharsha Majety, and Rahul Jaimini to provide an end-to-end food delivery service. Swiggy operates in 25 Indian cities and uses its own fleet of delivery personnel and a smartphone app to allow customers to order from restaurants. It has grown rapidly due to not having minimum order amounts or delivery fees. Swiggy differentiates itself from competitors through reliable and fast delivery along with neat packaging.
Swiggy
Swiggy was founded in 2014 in Bengaluru and has since expanded to become India's largest food delivery platform. It operates an online food ordering and delivery service, connecting customers to restaurants. Swiggy uses a commission-based business model, earning revenue primarily from fees charged to restaurant partners. It has raised $465 million from investors like Naspers and DST Global, achieving a valuation of $1.3 billion. Swiggy competes against other food delivery platforms like Zomato, Foodpanda, and UberEats and utilizes marketing strategies such as social media campaigns, influencer marketing, and ads to promote its brand and platform.
Zomato Business Model.pdf
Zomato has a successful business model that generates revenue through multiple sources. It operates an app that connects customers to restaurants, provides food delivery services, and allows users to view menus and leave reviews. Zomato also earns money through advertising on its platform, events, subscriptions to services like Zomato Gold, and consulting services for restaurants. Its diverse revenue streams that enhance the customer and restaurant experience have contributed to Zomato's growth.
Swiggy .. case study
1. Swiggy is an Indian food ordering and delivery startup based in Bengaluru that was founded in 2014.
2. It started with 6 delivery executives and 25 restaurants, but has since expanded to over 6,000 delivery executives across 8 cities in India.
3. Swiggy has raised a total of $464 million in funding from investors including Bessemer Venture Partners, Norwest Venture, Accel Partners, and SAIF Partners.
Presentation of comparative study between SWIGGY and ZOMATO
This is the Presentation that presented in front of 120+ persons and got awarded for this. This is based on the research conducted over in the area of NCR region.
Zomato Success Story - Success Story of Zomato
The success story of Zomato shows that hard work and determination to make it big will lead to achieving desired goals. Food is the prime mover for anyone across the globe. Of course, there are many people who yearn for food and to taste a variety of cuisines that are available. The furtherance in the technology has paved a way for the creation of many innovations and it is no less to mention that food delivery app development is one among them.
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Zomato: Transforming the Global Restaurant Business
Zomato: Transforming the Global Restaurant Business
Presentation of comparative study between SWIGGY and ZOMATO
Presentation of comparative study between SWIGGY and ZOMATO
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A case study on ZOMATO distribution channel .pptx
Here this ppt contains the case study on zomato
for more knowledge and information visit aniisolution.com
In business, a distribution channel refers to means or route through which products or services are transferred from the producer or manufacturer to the end consumer. It encompasses a series of intermediaries, such as wholesalers, retailers, and distributors, who facilitate the movement and exchange of goods in the marketplace.
It plays a crucial role in ensuring that products reach the right place at the right time, connecting producers with consumers and maximizing the availability and accessibility of goods in the market.
When Zomato launched, it aimed to be the best restaurant search and discovery platform. It had the names of various restaurants, their menu, their prices, reviews, and other details. It provided in-depth information on over 1.4 million restaurants across 23 countries.
Over the years, it has converted itself into an online food delivery platform. People can now order food from the restaurants near them using their app or website. Zomato has delivery executives who pick up the order from the eatery and deliver it to the address provided by the customer.
Now that we are discussing Zomato, let’s take a look at their marketing strategy too.
ZomatoPPT.pptx
Zomato was founded in 2008 in Delhi, India as FoodieBay and was later renamed Zomato in 2010. It is an online food ordering and restaurant discovery platform that operates in over 10,000 cities across 23 countries. Zomato's mission is to ensure that nobody has a bad meal by helping users discover great places to eat and enabling restaurants to provide better experiences. While currently used by millions daily in India, Zomato's vision is to help users find good places to eat anywhere in the world. The company generates revenue through business-to-customer offerings like food delivery and restaurant listings as well as a business-to-business product called Hyperpure.
Foodgasm | Android App Marketing Plan | Final Project
This is my Final Project of the online marketing Internship under Prof. Sameer Mathur(IIM Lucknow). I have proposed an idea for android app and prepared its marketing plan.
zomatopresentation-161102153411.pptx
This document provides an overview of the food delivery and restaurant discovery platform Zomato. It discusses that Zomato was founded in 2008 in Delhi, India and has expanded to over 10,000 cities across 23 countries. The presentation summarizes Zomato's mission to ensure no one has a bad meal by helping people discover restaurants and enabling restaurants to provide great experiences. It also outlines Zomato's vision to be able to point users to a great place to eat anywhere in the world. The document analyzes Zomato's strengths, weaknesses, opportunities, threats and competitors using various frameworks like the five forces model and SWOT analysis.
An indian start up globally acclaimed
It is a case study on Zomato- Its SWOT Analysis, Consumer Behaviour and Trend Analysis of its Sales and Revenue
Food Tech _ Case Study
The interviews with two restaurant managers revealed some common staff management challenges. Both mentioned high employee churn rates, especially for managers and chefs. Training is typically on-the-job with no formal processes. Managing shifts and leaves is also done manually, which the owners identified as inefficient. The goals expressed were more efficient staff management through tools that could help with training, scheduling, and retention.
Case Study on ZOMATO.pptx
Zomato is an Indian restaurant aggregator and food delivery startup founded in 2008. It is currently available in 24 countries across over 10,000 cities. The document discusses Zomato's growth from a home project in Delhi to becoming one of the largest food aggregators globally. It provides an overview of Zomato, including key details about its founding, expansion across India and vision of enabling better food access. The SWOT analysis identifies Zomato's strengths in innovation and financial leverage, and weaknesses in limited growth due to competition. Opportunities include global expansion and increasing internet usage. Threats include intense competition from rivals.
Tracxn Hyperlocal Delivery Landscape - July 2015
Scope: This report includes companies which provide delivery of a commodity to consumers (groceries, food, medicines, personal items, etc) through their network of delivery boys from businesses or individuals in a local area 110+ startups, 80% founded in last 18 months.
$130M+ invested across 28 rounds, with bulk investment in past 6 months.
Top funded segments:
Groceries, Food Delivery and Horizontal B2C delivery.
Top funded startups:
- Grofers ($45M ; Sequoia, Tiger)
- TinyOwl ($20M ; Sequoia, NVP, Matrix Partners)
- Swiggy ($18.5M ; Accel, SAIF, Norwest Venture Partners)
- ZopNow ($12M ; Accel, Qualcomm Ventures, Times Internet, Dragoneer Investment Group)
- PepperTap ($11.2M ; Sequoia, SAIF)
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Zomato case study
Zomato is an Indian startup that began as FoodieBay in 2008 and is now one of the world's largest foodtech companies. It was founded by Deepinder Goyal and Pankaj Chaddah, who met while working at Bain & Company. They realized the potential for an online restaurant guide while waiting in long lines at their office cafeteria. FoodieBay launched and gained popularity before being renamed Zomato in 2010. Zomato has since expanded to over 24 countries and lists more than a million restaurants globally. Through numerous funding rounds, Zomato has raised over $2 billion and achieved a valuation of $14 billion, becoming a major Unicorn startup success story out of India
1.pptx
Zomato was founded in 2008 in Delhi, India by Deepinder Goyal and Pankaj Chaddah as an online restaurant guide called Foodiebay. It provides listings and reviews of restaurants to help customers decide where to eat out or order food delivery. Zomato raises funding from investors and expands its services to include food delivery and subscription programs while growing its operations globally. One of its main challenges is maintaining high margins while managing the costs associated with food production and delivery across many cities.
Zomato
1) Zomato was founded in 2008 by Deepinder Goyal as an online restaurant guide called Foodiebay that provided menus and reviews.
2) It expanded to become one of India's largest food delivery companies serving over 42,000 restaurants across 12 countries.
3) However, Zomato faced challenges with rapid expansion including losing focus on its core services, inefficient data protection, and shutting down operations in some cities due to poor demand. Investing more in security, research, and stabilizing existing markets could have helped.
e-commerce start ups in food industry
TinyOwl is a Mumbai-based food delivery startup founded by an IIT Bombay graduate. It is the first food delivery app that does not have a web version. TinyOwl has grown aggressively, delivering over 2,000 orders per day on average and raising $4 million in funding. It aims to pass 50,000 daily orders by the end of 2015. TinyOwl differentiates itself by focusing on customer satisfaction through personal connections with customers and offering discounts for first-time and returning customers.
Understanding Zomato and its business model
This document provides information about Group 5's project on the consumer services industry. The group members are listed. The consumer services industry originated from the division of labor which created a need for additional services. Some key events in the history of consumer services include the telephone, CRM software, internet use, and live chat. The document then discusses Zomato's origin and evolution, product portfolio, PESTEL analysis of the online food industry and Zomato, Porter's Five Forces model, Zomato's growth and profitability over the past 3 years, business affiliations, strategies, performance metrics, competitor analysis, and business model. Recommendations for Zomato are provided at the end.
Zootout business plan
Zootout.com is an online food and lifestyle guide that provides information on restaurants, events, and deals across 13 cities in India and Singapore. It operates a website, mobile app, and social media profiles to share updated details, photos, and feedback from visitors about various restaurants. The founders are seeking $2 million in seed funding to expand the business to more cities and strengthen their technical and marketing teams.
Toothpick usa.
The document summarizes a proposed solution to create a universal restaurant finder app called Toothpick. It notes that existing reservation apps only include large restaurants and people often decide where to eat on the go. The solution is to build an app with geolocation that allows users to easily find nearby restaurants and includes small establishments. It will also operate an e-commerce platform for suppliers to sell goods to restaurants at a 50% discount, generating revenue through commissions. Initial projections estimate adding millions of restaurants and users annually, generating millions in revenue and profit within a few years.
Shivangi Saxena_SCE_PPT-LM Basket.pptx
LM Basket is a platform that provides doorstep delivery of daily necessities like groceries, stationery, and other items to college students and faculty members. It was launched in October 2021. The intern worked as the Director of Marketing and Social Media, conducting regular team meetings every three days and maintaining communication with team members. With the LM Basket app launching on January 1st, the intern focused on promoting the app through social media like Instagram and LinkedIn to spread awareness among students and faculty. The intern gained experience in marketing strategies and managing work through this project.
Consumer Buying Behavior on Online Food Delivery Sector
We have described here that what factors make online food delivery sector grown rapidly and some Contents about 3 major players-
1- Zomato
2- Swiggy
3- Uber Eats
Vcpe group assignment zomato_Valuation
Zomato is an online restaurant discovery and food ordering platform that operates in 23 countries. It began in India in 2008 and has since expanded through acquisitions and fundraising. Zomato raises money from venture capital firms like Info Edge, Sequoia Capital, and Vy Capital. It makes money through digital advertising, menu listings, user reviews/ratings, and online food ordering/delivery. While the food delivery market in India was turbulent from 2015-2016, the sector has grown significantly and consolidated in recent years. Zomato leads competitors in India like Swiggy and Foodpanda in terms of revenue but also losses as it operates various business segments.
Ass1.pptx
Zomato was established in 2008 by IIT Delhi alumni Deepinder Goyal and Pankaj Chaddah as Foodiebay. It aimed to convert paper restaurant menus into a digital app. In 2010, Foodiebay was renamed Zomato to go international. Zomato allows users to locate restaurants, enables restaurants to advertise, and has food reviewers. It faces challenges like data breaches and controversies over religious preferences of delivery agents. Zomato acquired various companies and launched new services like Hyperpure supplies platform and Zomaland food carnivals to expand. It has raised over $2.6 billion in funding from investors, becoming valued at $5.4 billion as it prepares for an IPO
Similar to zomato (20)
Foodgasm | Android App Marketing Plan | Final Project
Foodgasm | Android App Marketing Plan | Final Project
Consumer Buying Behavior on Online Food Delivery Sector
Consumer Buying Behavior on Online Food Delivery Sector
zomato
- 1. A PRESENTATION ON Submitted by: Group 1 Aastha Singh (Pgma1901) Abdullah Khan (Pgma1902) Akhil Kumar (Pgma1908) Ankita Verma (Pgma1911) Utkarsh Singhal (Pgma1942) Submitted to: Dr. Prabhu Aggarwal
- 2. INTRODUCTION • Started In- July 2008, Delhi NCR. • Founded By: Deepinder Goyal, Pankaj Chaddah • Initially named- “FoodieBay” • In November 2010 it was renamed as “ZOMATO” • Parent Company - Info edge • Category - Mobile Application Based • Sector - Food & Restaurant guide • USP - Content is what sets Zomato apart – The restaurant nightlife guide with menus, pictures and map locations • Tagline- As shown in image 2
- 3. OPERATIONAL FOCUS CORE COMPETENCY 3
- 4. BUSINESS STRATEGY • Cost Leadership-Zomato charges restaurants 7% of each order size, compared to 15-20%. • Capital Investment-Info Edge has a stake of 27.6%. Ant Financial invested $210 million in 2018, has a stake of 20-22%. • Marketing Strategy- exquisite marketing through - bill boards - social media - print media. 4
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- 7. MARKET POSITION AND ANALYSIS Zomato targets the young population who enjoy ordering food rather than cooking it. It has positioned itself in this segment through various campaigns and active social media presence through memes and trolls. This is for Twitteratis who tweak others tweets rather than something new This campaign was for December 2018. It offered 50% discount on every order all month. 7
- 8. This campaign is meant to target couples at Valentines day This campaign is meant to influence people to order on Republic Day Zomato trolls Netf with Radhika Apte meme Zomato trolls PNB 8
- 9. DISTINCTIVE ADVANTAGE/ TECHNOLOGY INPUTS Fantastic design of the app. Regular collecting feedback from restaurants and customers. Cloud restaurants. Its connectivity with customers and restaurants. Super technology and strong interface over 2000 people. Hygiene Ratings available to merchants in 32 cities across India, UAE, Qatar and Lebanon. 9
- 10. Zomato incorporated numerous changes in its IOS mobile app in 2018 as described below: • Search’ gets a separate tab at the bottom for it to be uncomplicated & effortless. • Human brain can process images up to 60,000 times faster than words. The latest app has more images . • Challenge of new app-maintaining high quality engineering standards while still moving at near light speed. • ‘SOLID’ principles provides a set of idioms for decision making and fast paced development with quality. 10
- 11. Order tab provides two options • Whether they wish to get their food delivered • Want to pick up food on their own. • Full screen map view now gives a clearer route • Users can also search using the often used navigation filters 11
- 12. PEOPLE/SCOPE • 9000+ employees • 24 COUNTRIES • 1.5M RESTAURANTS • 120M FOODIES EVERY MONTH • 30M PHOTOS • 10M REVIEWS • 18M BOOKMARKS 12
- 13. INVENTORY • Currently, 2 warehouses in Bengaluru & Delhi, combined capacity is of 9,000 metric ton (MT) per month. • Serves 1,000 restaurants in Bengaluru and 3,000 in Delhi, 20 additional warehouses in India by end-2020 with investment of Rs 56 crore. • To be built in Delhi, Bengaluru, Mumbai, Pune, Chennai, Hyderabad, Kolkata, Jaipur, Ahmedabad, Chandigarh, Nagpur, Lucknow, Vadodara, Coimbatore, Kochi, Agra, Goa and Surat. • Combined capacity of 90,000 MT and 700,000 sq ft with investment of Rs. 2.8 crore to access 35,000 restaurants. BUSINESS LOCATION • Zomato has offices at 6 locations in the world Gurgaon(India), Jakarta (Indonesia), Lisbon(Portugal), Doha (Qatar) Istanbul(Turkey), Dubai(UAE) • Zomato provides services in more than 300 cities across India 13
- 14. GROWTH DRIVERS Adding new cities and offers to Zomato Golds Drone delivery International expansion(currently in 23 countries) 14
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