We have described here that what factors make online food delivery sector grown rapidly and some Contents about 3 major players- 1- Zomato 2- Swiggy 3- Uber Eats

1. Learning Team-3
MEMBERS OF THE TEAM
1. SHAZIA CHOWDHARY
2. AKSHAT MISHRA
3. AKSHAY KUMAR
4. RAJESH SINGH
5. ANUBHAV YADAV
6. HASAN ABID

2. We all agree this fact that Man’s one true
love is food and always been. <3
Changing trends from visiting the
restaurants to restaurants visiting us.

4. OVERVIEW OF ONLINE FOOD INDUSTRY IN INDIA
• Food is the basic necessity of all the human beings and as day by day
people are becoming more busy in their day to day life they have
forgotten the importance of food somewhere in there life. To solve these
problem of people online apps are playing a major role.
• Nowadays online food delivery sector have expanded very much. Now
we can get fresh and good quality food from some of the finest
restaurants with a tap on their phone.
• The industry have grown with the entrance of Food panda and Zomato.
Before them only aggregators were there whom were delivering in
traditional way.
• 87% of the online apps are used in the big cities as people there are
workaholic and these app have become a part of there life.

5. Macro Factors Influencing this Sector
Technological factors
• Digital is not the part of economy, it is the economy.
• Database and records of the customers.
• Tracking of the orders.
Economical Factors
• Employment generation.
• Improved standard of living.
• Expanding variety of cuisines.
• Rising number of working women.

6. MAJOR PLAYERS

7. OVERVIEW
• ZOMATO- Zomato was launched originally under the name “ Foodiebay”
in 2008. Zomato started its operation with a simple internet directory
for restaurants menus and their locations. After getting their biggest
funding in between 2010-2013 they were able to capture the metro
cities.
• SWIGGY- Swiggy is leading online food delivery and ordering startup in
India. It started its operations in 2014. In present times swiggy made its
reputation in the market as the fastest food delivery app.
• UBER EATS- Uber jumped into the online food delivery sector very lately
in 2017, when there was boom in the online food industry. They were
already having a big data base which allowed them cover the whole
market in very less time.

9. PAYMENT METHOD USED
COD, 62%
Paytm, 18%
Debit/Credit cards,
12%
Net Banking, 8%
PAYMENT MODES

10. Consumer Buying Behavior
• The behavior that consumers undertake in seeking, purchasing, using,
evaluating and disposing a products and services that they expect will
satisfy their personal needs.
Marketers need to know about consumer’s that
a) What they need?
b) What they think?
c) How they work?
d) How they spend their time and money?

11. FACTORS INFLUENCING THE CONSUMER BEHAVIOUR
SOCIAL PERSONAL CULTURAL PSYCHOLOGICAL
REFERENCE GROUPS AGE and STAGES CULTURAL VALUES MOTIVATION
FAMILY’S OCCUPATION
&CIRCUMSTANCES
SUB-CULTURE PERCEPTION
ROLE & STATUS LIFESTYLE SOCIAL CLASS LEARNING
PERSONALITY & SELF-
CONCEPT
BELIEFS & ATTITUDES

12. CONSUMER BUYING DECISION
PROCESS

13. NEED/PROBLEM RECOGNITION
 There is a difference between the desired and the actual state.
 Hunger stimulates the need to eat.
 Busy schedule of the urban life.
 Convenient and easy to use.
 Time is money.

14. SOURCE OF
INFORMATION
Internal
Personal
Family, friends,
colleagues
Experiential
Using the product
Examining the
product
External
Commercial
Advertising, social
media, Brand
ambassador
Public Mass media, Google
search engines.

15. SOURCE OF INFORMATION REGARDING MOBILE
APPLICATIONS
45%, 45%
41%, 41%
8%, 8%
6%, 6%
Percentage
Social Media Friend and Family Television Advt. SMS Marketing

16. ALTERNATIVES OF ONLINE FOOD DELIVERY
INDUSTRY
Alternatives could be:-
Cooking food.
Ordering food from aggregators.
Going to the restaurants.

17. Price Differentiation
Zomato Swiggy Uber Eats

18. ALTERNATIVES IN ONLINE FOOD
DELIVERY INDUSTRY
0
1
2
3
4
5
6
7
8
9
10
Quality of service Speed of delivery Discounts Restaurants
Chart Title
Zomato Swiggy Uber Eats

19. PURCHASE DECISION
In this step purchase is made.
Purchase decision can be negative and positive.
Customer’s attitude affects buying decision.
If purchase is not made give assurance to the consumer regarding
the product.

20. POST PURCHASE BEHAVIOR
• After the purchase, the consumer might experience dissonance about
their purchase and be alert to information that supports their decision.
• Marketing communication should supply beliefs and evaluations that
support the consumer’s choice and help him or her feel good about the
brand. .
• Marketers must monitor post purchase satisfaction and post purchase
actions.

21. Satisfaction is function of the closeness between expectation and
the product’ perceived performance.
• If performance fall short of expectation the consumer is
disappointed
• If the performance meets expectation the consumer is satisfied
• If the performance exceeds expectation the consumer is
delighted .
• Post Purchase Action
Satisfaction or dissatisfaction with the product will influence
subsequent behavior
A dissatisfaction consumer may return the product and take no
action to re-purchase