2. • Working as the Director of Marketing and Social Media. This internship
allowed me to demonstrate my managerial abilities, which I obtained
through my previous job experience in the corporate sector.
• Conducting regular team meetings every three days and maintaining
constant contact with each and every member of the team kept me
consistent and gave me the sensation of being accountable for something
• Learned to allocate tasks according to each group member's preferences
and interests..
LEARNING OUTCOMES
3. • LM Basket was already up and running on the LMTSM campus.
• Our major goal was to spread the word about the firm among our
classmates, faculty residents, and CSE students.
• Because LM Basket was closed for the winter holidays, we focused on
making it socially active.
• The Android application for LM Basket was going to launch on January 1st,
2022, and our main goal was to make the launch as exciting as possible.
• To devise a strategy for creating the impression that LM Basket is working
on something fresh.
PROJECT/TRAINING OBJECTIVES
4. The Indian economy's fourth largest industry is fast-moving consumer goods (FMCG).
It is defined by high-turnover consumer packaged products, which are items that are
manufactured, delivered, advertised, and consumed in a short period of time.
Detergents, toiletries, teeth cleaning products, cosmetics, and other FMCG items now
dominate the market. Pharmaceuticals, soft drinks, packaged food goods, and
chocolates are all part of India's FMCG industry. Different corporations dominate the
market in different sub-sectors since the sector comprises a varied variety of items.
Dabur (60 percent), Colgate (54.7 percent), and Hindustan Unilever are among the
leading FMCG firms in India (54 percent ).
The fast-moving consumer goods (FMCG) industry is one of India's most important
industries. Revenues in the FMCG sector hit $ 52.75 billion in FY18, according to an
industry overview, and are expected to reach $ 103.7 billion in 2020. The FMCG
business is a vital area for investors as India's consumption grows at an unparalleled
rate. Recognizing these changes in the FMCG industry's prominence, the Indian
government has launched a number of efforts to boost the sector.
INDUSTRY PROFILE – FMCG
5. FOOD INDUSTRY GROWTH NO MATTER IF IT IS ONLINE FOOD INDUSTRY
HAS BEEN PHENOMENAL SINCE THE LAST DECADE AND IS ITCHING
ENTREPRENEURS TO NOT LOOK AWAY. IN RECENT 4-5 YEARS, THE FOOD
INDUSTRY HAS SEEN A TREMENDOUS SHIFT, NOW MORE AND MORE
VERTICALS OF FOOD BUSINESSES HAVE STARTED. THERE ARE SEVERAL
BIG PLAYERS ALREADY LIKE UBER EATS, ZOMATO, SWIGGY, FAASOS,
GRUB HUB, AND THIS TREND WILL CONTINUE TO GROW EVEN FURTHER.
• The online Food Industry revenue is expected to reach USD 11,66 M in
2021.
• The online Food Industry revenue is projected to reach a revenue growth
of 10.6% in 2022.
• The User reach in the Online food delivery market is expected to reach
16.2% in 2021.
• Online food delivery has the largest segment in Restaurant to consumer
delivery with an expected market of USD 5,960 M in 2021.
6. COMPETITORS OF the ONLINE FOOD DELIVERY INDUSTRY
• It has 38 M average orders per month
• 70 M active users
• 68 USD Million revenue in total
ZOMATO
• It has 43 M average orders per month
• 93 M active users
• $ 2.6 Billion revenue in total
UBER EATS
• It has 13.8 M average orders per month
• 19.3 M active users
• 1 USD Billion revenue in total
GRUBHUB
• It has 30 M average orders per month
• 61 M Active users
• 67.3USD Million revenue in total
SWIGGY
8. ABOUT
LM BASKET IS A PLATFORM WHICH STARTED IN OCTOBER 2021 WITH A SIMPLE IDEA
OF DOOR STEP DELIVERY OF DAILY NEED PRODUCTS TO THE COLLEGE STUDENTS
AND THE FACULTY MEMBERS. IT JUST STARTED WITH THE DELIVERY OF GROCERY,
STATIONARY AND OTHER DAILY NEED ITEMS. STARTING A NEW FOOD MENU WAS THE
STEPPING STONE FOR ITS SUCCESS. FEATURING A ROBUST REVIEW SYSTEM, LM
BASKET ALLOWS FOODIES TO FIND THE BEST MEALS AND RESTAURANTS IN THEIR
NEIGHBORHOOD. THE LAUNCH OF THE APP OF LM BASKET WITH THE SIMPLEST USER
INTERFACE HAS HELPED THE COSTUMERS TO ORDER WITH EASE AND PROVIDED THE
FASTEST AND SAFEST DELIVERY.
LM BASKET IS A PLATFORM THAT STARTED IN OCTOBER 2021 WITH A SIMPLE
IDEA OF DOOR-STEP DELIVERY OF DAILY NEED PRODUCTS TO COLLEGE
STUDENTS AND FACULTY MEMBERS. IT JUST STARTED WITH THE DELIVERY OF
GROCERIES, STATIONERY, AND OTHER DAILY NEED ITEMS. STARTING A NEW
FOOD MENU WAS THE STEPPING STONE FOR ITS SUCCESS. FEATURING A
ROBUST REVIEW SYSTEM, LM BASKET ALLOWS FOODIES TO FIND THE BEST
MEALS AND RESTAURANTS IN THEIR NEIGHBORHOOD. THE LAUNCH OF THE APP
OF LM BASKET WITH THE SIMPLEST USER INTERFACE HAS HELPED THE
CUSTOMERS TO ORDER WITH EASE AND PROVIDED THE FASTEST AND SAFEST
DELIVERY.
9. MISSION & VISSION
MISSION-
THE MISSION IS TO HELP STUDENTS TO DISCOVER GREAT FOOD AND DAILY NEED
ITEMS AROUND THEM. WITH DEDICATED ENGAGEMENT AND MANAGEMENT
TOOLS, WE ARE ALSO ENABLING RESTAURANTS TO CREATE AMAZING
EXPERIENCES.
VISION-
THEY AIM TO ELEVATE THE QUALITY OF LIFE AND EXPERIENCE OF COLLEGE
STUDENTS BY OFFERING THE CONVENIENCE WHICH NO OTHER COMPETITOR IS
OFFERING IN TERMS OF COMBINATION OF GROCERY AND FOOD DELIVERY.
10. TAGLINE & FOUNDERS
TAGLINE- YOU CHOOSE, WE DELIVER
ABOUT THE FOUNDERS-
• SHARAD IYER (TRAINING AND DEVELOPMENT MANAGER)
• ACHINTYA KAUSHIK (MARKETING HEAD)
• TUSHAR MALIK (FINANCE HEAD)
• KAPIL ARYA (SALES HEAD)
• MADHUR GOEL (OPERATIONS HEAD)
• NITESH SINGH PARIHAR (SOCIAL MEDIA HEAD)
11. I AM WORKING AS A MARKETING AND SOCIAL MEDIA INTERN. THIS INTERNSHIP IS HELPING ME
TO SHOWCASE MY MARKETING ( ADVERTISING & DIGITAL MARKETING) SKILLS WHICH I HAVE
GAINED FROM MY PAST EXPERIENCE WORKING IN THE CORPORATE WORLD AND ALSO FROM
DOING CERTIFICATION COURSES. I USED TO PARTICIPATE AND ATTEND REGULAR MEETINGS
WHICH USED TO HELD AFTER EVERY 3 DAYS, WITH OTHER TEAMMATES AND I WAS
CONTINUOUSLY IN TOUCH WITH EACH AND EVERY MEMBER OF SOCIAL MEDIA TEAM. I USED TO
MAKE POSTERS AND GIVE IDEAS ABOUT HOW CAN WE ADVERTISE OUR STARTUP AND MAKE IT
AS BRAND. THE APPLICATION GOT LIVE ON GOOGLE PLAY STORE, AND IT WAS PLANNED TO
LAUNCH ON 1ST JANUARY GIVING IT AS NEW YEAR’S GIFT TO OUR CUSTOMERS. STARTED
COUNTDOWN 7 DAYS BEFORE, I MADE FEW COUNTDOWN VIDEOS , REELS AND POSTERS. I AM
STILL WORKING ON SOME REELS EVERY DAY FOR THE APP AND TRYING TO PUT SOMETHING
NEW AND OUT OF THE BOX IN EVERY REEL. WE ALSO CREATED THE LINKEDIN PAGE FOR LM
BASKET AND MADE OUR INSTAGRAM PAGE MORE ACTIVE BY SHARING POSTS AND REELS
REGULARLY. WORKING IN THIS PROJECT GAVE A VERY INSIGHTFUL EXPERIENCE , I GOT TO
LEARN FEW NEW THINGS AND BRUSHED UP MY FEW SKILLS ALSO.
PROJECT/TRAINING DESCRIPTION
13. My Poster and Reel/video designs
You can play these 6 videos ( 4 on these slides and 2 on next slide)
14.
15.
16. Conclusion
At the end, I would like to thank Dr. Karminder for motivating us to
launch LM Basket. By this, I have added a lot to my skill set. Learned
how to manage the work and how to get it done.
• Implemented some marketing strategies that were taught in the
class.
• Successfully promoted the company amongst our batchmates, the
faculty residents, and the CSE students through Instagram,
LinkedIn, and WhatsApp groups.
• Made the launch of the android application fascinating on 1st Jan
2022.
• Shared the link of the application in every post.
• Our application was rated 4+ stars on Play Store.
