Time management for marketers: Don't get whacked out poo brainPresentation Transcript
HOW I NEARLY WENTWHACKED OUT POO BRAIN Ian Lurie @portentint email@example.com
THIS IS THE HASHTAG #PORTENTU
THESE ARE THE LINKShttp://portent.co/poobrain
OH MY GLOB!!!!!
45 min workout or bike to work
100+ real e-mails/day
3-4 client projects
Answer 20-30 tweets
Curate 4-15 times
2 hours on tools
2-3 sales calls
Blog post or
SEOmoz Q&A and
The guinea pig
Random shitWork shit Home shit Sleep
Random shit toRandom ignore Random shit t shit to Random o ignorRandom ignore shit to shit to Random ignorRandom ignore shit to shit to Projectsndom Ra ignorRandom ignore shit to shit to Random ignoreRandom ignore shit to Milestone Rand shit to Milestone ignoreRandom ignore om shit shit to Random to ignoRandom Task ignore Task Task to ig re Task R shit shit to andom noreRandom ignore shit to shit to Random ignoreRandom ignore shit to shit to Random ignoreRandom ignore shit to shit to Random ignoreRandom ignore shit to shit to Random ignore ignore shit to ignore
From PopHangover.com Projects Milestone MilestoneTask Task Task Task
Time management is aboutcontrolling distractions andmaking the most of your effort.
Time management ispart of your job.
Time management ispart of your life.
First, understand the structure
MilestonesDeliverables that change thestatus of something, specify arecipient, and have a due date.
Milestones“Have doctor check weirdrash before Friday.”
Milestones“Have doctor check weirdrash before Friday.”Implicit deliverable:Report identifying rash
Milestones“Have doctor check weirdrash before Friday.”Dr. is recipient.
Milestones“Have doctor check weirdrash before Friday.”Status from “unknown”to “known”
Milestones“Have doctor check weirdrash before Friday.” Due date
Some tasks are...
BUT NOT ALL
BUT NOT ALL DAMMIT
BUT NOT ALLFOR THE LOVE OF ALL THAT’S GOOD
BUT NOT ALLDON’T MAKE ME COME OVER THERE
Tasks are...Everything you do, all day, every day.
Tasks are...The basic unit of productive time.
TasksNo task > 45 minutes.
TasksNot all tasks have milestones, butall milestones have tasks.
TasksAre atomicAre planned dailyCome into focus over time
AtomicThe consistent building block ofyour milestone.
AtomicCan’t easily be broken down intosmaller parts.
DailyEvery single day.
DailyEvery single day no matter what.
DailyEvery single day no matter whatdammit.
Focus over timeTasks planned 7 days ahead,maximum.
Can you do it in 2 minutes or less?Do it now.Should someone else handle it?Delegate.Will it take longer? Make a task.
Sunday or Monday Sweep Projects Milestones/project Tasks/milestone Tasks w/ no project/milestone
Every morning Sweep Take the next 3-4 major to-dos/milestones and break them up into 45-minute actions. That’s my day’s to-do list.
During the day 45 minutes on your next to-do. 5-10 minutes doing another sweep, etc.
This is not time tracking!!!!
Measure as you work, not after
MEASUREMENT & IMPROVEMENT
MEASUREMENT & IMPROVEMENT DAMMIT
MEASUREMENT & IMPROVEMENT FOR THE LOVE OF ALL THAT’S GOOD
MEASUREMENT & IMPROVEMENT DON’T MAKE ME COME OVER THERE
Nifty tools & tricks
Mechanize what you can
Texter for Windows
,ga = http://www.google.com/analytics
,p = <p></p>
;jewwatchOur ﬁrst step is getting links removed from sites that had no intention of helping Jew Watch rank. Ivebuilt a list of the unintentional boosters. I need folks to contact these sites.Your assignment, should you choose to accept it, is:Please do the following:- Find out who to contact to remove the link from the above page(s).- Contact them and ask politely if theyd remove the link. You can use this message, or write your own:=====Dear ,I have a favor to ask. Were trying to make sure that jewwatch.com can no longer rank in the top 10 onGoogle for the word jew. You wrote an article about the site, which included a link to Jew Watch. Iknow you didnt intend to help this site, but your link, even if its nofollowed, is boostingJewWatch.coms authority.If you could remove the link (you dont have to change the article!) it would help us a great deal.Thanks,=====
DropboxLaptop > Mobile > Tablet > Home
Free up brainspace
Learn to use Excel & Word right
Learn to use Excel & Word right
Learn to use Excel & Word right DAMMIT
Learn to use Excel & Word right FOR THE LOVE OF ALL THAT’S GOOD
Learn to use Excel & Word right DON’T MAKE ME COME OVER THERE