Introduction to User-Focused Human Centered Design

4. fundamental aspects of being human

5. systemic.
the whole.

9. listen
imagine
make

13. listen
imagine
make

14. DOGTOWN

15. what happen there?

16. made as many
mistakes as
fast as possible.

17. make as many
mistakes as
make as many
mistakes as
and fail
often.

18. what is the scariest thing?

19. forcietedrar apptriiodvv eido deceaasttiiigoonnn
ideation

20. reframe: reframing is a method of shifting
semantic perspective in order to
see things in a new way.
ask what if?

21. change:
environment
perspective
embodiment

22. Frog Design

23. Frog Design

24. Frog Design

25. Frog Design

26. Frog Design

27. now, come up
with 30, 40 or 50
and, dig deeper.

28. listen
imagine
make

29. translation
discovery
voice

30. warhol:
560 films in 5 years
1 film every 3 days

32. develop an ability
to recognize its
not good enough
...yet.
in some cases, it just falls down or
in the case of the Wright Brothers it doesn’t fly

33. purposeful.
make something of it.

34. have a point to view
check you premise
test against
understandings + intent
tell a story

35. SO WHAT?

36. design:
a process + a way to
look at your world
unlocking the social,
economic + ecological
challenges of our day

37. expect the
unexpected
unexpected
suspend what you
think you know

39. go make.