Time management for marketers: Don't get whacked out poo brain

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Time management for marketers: Don't get whacked out poo brain

  1. HOW I NEARLY WENTWHACKED OUT POO BRAIN Ian Lurie @portentint ian@portent.com
  2. THIS IS THE HASHTAG #PORTENTU
  3. THESE ARE THE LINKShttp://portent.co/poobrain
  4. OH MY GLOB!!!!!
  5. My day
  6. 45 min workout or bike to work
  7. 100+ real e-mails/day
  8. 3-4 client projects
  9. Answer 20-30 tweets
  10. Curate 4-15 times
  11. 2 hours on tools
  12. 2-3 sales calls
  13. Presentation or
  14. Blog post or
  15. SEOmoz Q&A and
  16. Quora
  17. The kids
  18. The spouse
  19. The cats
  20. The guinea pig
  21. The hamster
  22. Uh...
  23. Random shitWork shit Home shit Sleep
  24. Time management
  25. Random shit toRandom ignore Random shit t shit to Random o ignorRandom ignore shit to shit to Random ignorRandom ignore shit to shit to Projectsndom Ra ignorRandom ignore shit to shit to Random ignoreRandom ignore shit to Milestone Rand shit to Milestone ignoreRandom ignore om shit shit to Random to ignoRandom Task ignore Task Task to ig re Task R shit shit to andom noreRandom ignore shit to shit to Random ignoreRandom ignore shit to shit to Random ignoreRandom ignore shit to shit to Random ignoreRandom ignore shit to shit to Random ignore ignore shit to ignore
  26. From PopHangover.com Projects Milestone MilestoneTask Task Task Task
  27. Task Task Task Task Projects Task Milestone Milestone Task Task Task Task Task Task TaskTask Task Task Task
  28. Time management is a game...
  29. ...and we’re all gamers.
  30. Time management lets you getlots of cool toys.
  31. Time management means youget to learn new stuff.
  32. Time management makes youbetter at what you do.
  33. Time management is aboutcontrolling distractions andmaking the most of your effort.
  34. Time management ispart of your job.
  35. Time management ispart of your life.
  36. First, understand the structure
  37. Projects
  38. Milestones
  39. MilestonesDeliverables that change thestatus of something, specify arecipient, and have a due date.
  40. Milestones“Have doctor check weirdrash before Friday.”
  41. Milestones“Have doctor check weirdrash before Friday.”Implicit deliverable:Report identifying rash
  42. Milestones“Have doctor check weirdrash before Friday.”Dr. is recipient.
  43. Milestones“Have doctor check weirdrash before Friday.”Status from “unknown”to “known”
  44. Milestones“Have doctor check weirdrash before Friday.” Due date
  45. ProjectsMilestonesTasks
  46. Some tasks are...
  47. BUT NOT ALL
  48. BUT NOT ALL DAMMIT
  49. BUT NOT ALLFOR THE LOVE OF ALL THAT’S GOOD
  50. BUT NOT ALLDON’T MAKE ME COME OVER THERE
  51. Tasks are...Everything you do, all day, every day.
  52. Tasks are...The basic unit of productive time.
  53. TasksNo task > 45 minutes.
  54. TasksNot all tasks have milestones, butall milestones have tasks.
  55. TasksAre atomicAre planned dailyCome into focus over time
  56. AtomicThe consistent building block ofyour milestone.
  57. AtomicCan’t easily be broken down intosmaller parts.
  58. DailyEvery day.
  59. DailyEvery single day.
  60. DailyEvery single day no matter what.
  61. DailyEvery single day no matter whatdammit.
  62. Focus over timeTasks planned 7 days ahead,maximum.
  63. My routine
  64. The sweep
  65. Can you do it in 2 minutes or less?Do it now.Should someone else handle it?Delegate.Will it take longer? Make a task.
  66. Sunday or Monday Sweep Projects Milestones/project Tasks/milestone Tasks w/ no project/milestone
  67. Every morning Sweep Take the next 3-4 major to-dos/milestones and break them up into 45-minute actions. That’s my day’s to-do list.
  68. During the day 45 minutes on your next to-do. 5-10 minutes doing another sweep, etc.
  69. Measuring
  70. Toggl.com
  71. Pomodoro
  72. Pomodoro
  73. Old-fashioned
  74. Old-fashioned
  75. This is not time tracking!!!!
  76. It’s measurement
  77. Measure as you work, not after
  78. MEASUREMENT & IMPROVEMENT
  79. MEASUREMENT & IMPROVEMENT DAMMIT
  80. MEASUREMENT & IMPROVEMENT FOR THE LOVE OF ALL THAT’S GOOD
  81. MEASUREMENT & IMPROVEMENT DON’T MAKE ME COME OVER THERE
  82. Nifty tools & tricks
  83. Mechanize what you can
  84. Texter for Windows
  85. ,ga = http://www.google.com/analytics
  86. ,p = <p></p>
  87. ;jewwatchOur first step is getting links removed from sites that had no intention of helping Jew Watch rank. Ivebuilt a list of the unintentional boosters. I need folks to contact these sites.Your assignment, should you choose to accept it, is:Please do the following:- Find out who to contact to remove the link from the above page(s).- Contact them and ask politely if theyd remove the link. You can use this message, or write your own:=====Dear ,I have a favor to ask. Were trying to make sure that jewwatch.com can no longer rank in the top 10 onGoogle for the word jew. You wrote an article about the site, which included a link to Jew Watch. Iknow you didnt intend to help this site, but your link, even if its nofollowed, is boostingJewWatch.coms authority.If you could remove the link (you dont have to change the article!) it would help us a great deal.Thanks,=====
  88. IFTTT
  89. Task tracking
  90. Todo.txt
  91. Workflowy
  92. TeuxDeux
  93. DropboxLaptop > Mobile > Tablet > Home
  94. Free up brainspace
  95. 1Password
  96. Evernote
  97. Learn to use Excel & Word right
  98. Learn to use Excel & Word right
  99. Learn to use Excel & Word right DAMMIT
  100. Learn to use Excel & Word right FOR THE LOVE OF ALL THAT’S GOOD
  101. Learn to use Excel & Word right DON’T MAKE ME COME OVER THERE
  102. vlookup
  103. pivot tables
  104. Learn scripting
  105. Learn scripting
  106. Learn scripting 1st time: 4 hours
  107. Learn scripting Now: 30 minutes
  108. The result
  109. From Wikipedia.org
  110. QUESTIONS? @portentintplus.google.com/+IanLurie portent.com/blog

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