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Don’t get whacked out poo brain
Ian Lurie – CEO & Founder, Portent, Inc.
Tweet with webinar attendees:
#mozinar
Technical problems or feedback:
Please email team@seomoz.org
THESE ARE THE LINKS
http://portent.co/poobrain
I AM NOT A GURU
OH MY GLOB!!!!!
ADVENTURE TIME.
GREATEST. SHOW. EVER.
MY DAY
Workout or
bike to work
pew
200+ ‘real’ e-mails
love your blog.
I have an article
you might want
to publish...
Questions from
the team
?
Answer 20-30
tweets
ian, you misspelled
'floccinaucinhiliphification'
on your last post
Curate some
cool stuff
whoa.
2 hours on
tools
!=, not <>,
dammit.
2-3 sales calls
yessir. nosir. yessir.
right away, sir.
Presentation or
blog post
or SEOMOZ Q&A
or Quora
losing… grip… on
reality...
The kids
The spouse
The cats
feed us, furless 2-
legged oppressor.
we've had a hard day.
The guinea pig
nobody knows the
troubles i've seen...
The hamster
seeds! want seeds!
now now!
Work shit
Home shit
Random shit
Sleep
whacked
out poobrain
i no crazy. I
just getz all
the jokes.
Assignments
Whoopsies
Questions
Interruption cost
Small projects
TIME MANAGEMENT
WHY MOST TIME
MANAGEMENT METHODS
SUCK
HINT: THEY’RE NOT TIME
MANAGEMENT METHODS
Random shit to ignore
Random shit to ignoreRandom shit to ignore
Random shit to ignorRandom shit to ignor
Random shit to ignoreRandom shit to ignore
Random shit to ignorRandom shit to ignore
Random shit to ignoreRandom shit to ignore
Random shit to ignoreRandom shit to ignore
Random shit to ignore
Random shit to ignoreRandom shit to ignore
Random shit to ignoreRandom shit to ignore
Random shit to ignoreRandom shit to ignore
Random shit to ignoreRandom shit to ignore
Random shit to ignoreRandom shit to ignore
Projects
Milestone
Task Task Task Task
Milestone
From Wikipedia.org
Projects
Milestone
Task Task Task Task
Milestone
From PopHangover.com
Task
Task
Task
Task
Task
Task
Task
TaskTask Task
Task
Task
Task
Task
Task
Task
INTERRUPTION
INTERRUPTION
METHODS THAT DON’T SUCK
PARETO ANALYSIS
80% of the tasks can be handled in 20% of your time.
ABC
Prioritization
GTD
Have a trusted system for getting stuff out of your head.
KANBAN
Another good task management technique with
backlog/working/done as its structure.
image from wikipedia.org
POMODORO
Work in sprints.
WARHAMMER 40K
Of course… wait. What.
Time management is a game...
...and we’re all gamers.
Time management makes you
better at what you do.
Time management is
part of your job.
Time management is
part of your life.
THE GOALS
Assignments
Whoopsies
Questions
Interruption cost
Small projects
CONTROL WHAT YOU CAN
REDUCE INTERRUPTION COST
5:00 interruption
5:00 to get back on track
MINIMIZE REPEAT WORK
6 screws per
foot? I thought
you said mile?!!!
PRIORITIZE
1.  Fly to distant planet on a guess.
2.  Pet nasty-looking alien snake
creature.
3.  Act surprised when it eats me.
4.  Hire geologist who can’t find way
out of cave.
5. Awaken 12-foot-tall blue alien guy.
6.  Act surprised when it beats me
senseless.
7.  Run to the side.
dammit
ASK ?S ONCE
EMPTY YOUR HEAD
THE STRUCTURE
PROJECTS
MILESTONES
TASKS
PROJECTS
Major objectives, goals or jobs
requiring completion with multiple
milestones and an established
due date.
Deliverables that change the
status of something, specify a
recipient, and have a due date.
MILESTONES
“Have doctor check weird
rash before Friday.”
MILESTONES
“Have doctor check weird
rash before Friday.”
MILESTONES
Implicit deliverable:
Report identifying rash
“Have doctor check weird
rash before Friday.”
MILESTONES
Dr. is recipient.
MILESTONES
Status from “unknown” to
“known”
“Have doctor check weird
rash before Friday.”
MILESTONES
Due date
“Have doctor check weird
rash before Friday.”
MILESTONES
A correctly defined milestone
reduces repeat work.
TASKS
Let you record & prioritize
little bits of your day, so you
can empty your head.
Some tasks are...
BUT NOT ALL
Everything you do, all day, every day.
Tasks are...
OK, not everything
The basic unit of productive time.
Tasks are...
No in-focus task > 45 minutes.
TASKS
Not all tasks have milestones, but
all milestones have tasks.
TASKS
Are atomic
Are planned daily
Come into focus over time
TASKS
The consistent building block of
your milestone.
Atomic
Can’t easily be broken down into
smaller parts.
Atomic
“Add TED video to POCKET”
is atomic
Atomic
“Create presentation”
is not atomic
Atomic
Every day.
Daily
Tasks planned 7 days ahead,
maximum.
Focus over time
More focused
30-45 min each.
Less focused
More like milestones.
AN EXAMPLE
SEO CAMPAIGN
Project: SEO for Nazgul Cyclery
Milestones:
Initial site audit 7/24
Tasks:
Crawl site
Collate js blocks
Find soft redirects
Unravel canonical spaghetti
…
Write report
Deliver to client
Review w/ client
Keyword map 8/15
First round reccs 8/24
HEY, FRANK, GOT A
SECOND…
OH GOD NO!!!!
BUT… INTERRUPTIONS
HAVE A ROUTINE
THE SWEEP
INPUTS
Can you do it in 3 minutes or less?
Do it now.
Should someone else handle it?
Delegate.
Will it take longer? Make a task/
project/milestone.
SUNDAY/MONDAY
LIST & PRIORITIZE
Sweep
Projects
Milestones/project
Tasks/milestone
Tasks w/ no project/milestone
EVERY MORNING
SWEEP
Take the next 3-4 tasks/milestones. If
necessary, break them up and bring them into
focus. That’s your to-do list.
DURING THE DAY
45 minutes on your next to-do.
5-10 minutes doing another sweep, etc.
DURING THE DAY
Ask a question? Record the answer.
Answer a question? Record the question.
Have an idea? Record it.
INVEST 15 MINUTES
TO SAVE 30
FIND BETTER WAYS TO DO STUFF.
EXAMPLES
FIND/PRINT/LEARN GMAIL SHORTCUTS
5:00, ONCE
TIME SAVED PER DAY
15:00
FIND/INTALL/LEARN TEXTEXPANDER
1 HOUR
TIME SAVED PER DAY
30:00, OR 3.5 HOURS/WEEK
CONGRATS! YOU CAN
WATCH 2 MORE EPISODES!
MEASUREMENT & IMPROVEMENT
MEASURING
TOGGL.COM
RescueTime
RESCUE TIME
POMODORO
OLD-FASHIONED
OLD-FASHIONED
THIS IS NOT BILLABLE
HOURS TRACKING!!
IT’S MEASUREMENT.
MEASURE AS YOU
WORK, NOT AFTER.
(EMPTY YOUR HEAD)
TOOLS THAT REDUCE
REPEAT WORK
USE THE MOUSE LESS
REDUCE REPEAT WORK
learn your keyboard shortcuts
Texter for Windows
,ga = http://www.google.com/analytics
,p = <p></p>
;jewwatch
Our first step is getting links removed from sites that had no intention of helping Jew Watch rank. I've
built a list of the 'unintentional boosters'. I need folks to contact these sites.Your assignment, should
you choose to accept it, is:Please do the following:- Find out who to contact to remove the link from the
above page(s).- Contact them and ask politely if they'd remove the link. You can use this message, or
write your own:=====Dear ,I have a favor to ask. We're trying to make sure that jewwatch.com can no
longer rank in the top 10 on Google for the word 'jew'. You wrote an article about the site, which
included a link to Jew Watch. I know you didn't intend to help this site, but your link, even if it's
nofollowed, is boosting JewWatch.com's authority.If you could remove the link (you don't have to
change the article!) it would help us a great deal.Thanks,====="
lorem3
Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et
dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip
ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore
eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia
deserunt mollit anim id est laborum."
"
Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium,
totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta
sunt explicabo. Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit, sed quia
consequuntur magni dolores eos qui ratione voluptatem sequi nesciunt. Neque porro quisquam est, qui
dolorem ipsum quia dolor sit amet, consectetur, adipisci velit, sed quia non numquam eius modi
tempora incidunt ut labore et dolore magnam aliquam quaerat voluptatem. Ut enim ad minima veniam,
quis nostrum exercitationem ullam corporis suscipit laboriosam, nisi ut aliquid ex ea commodi
consequatur? Quis autem vel eum iure reprehenderit qui in ea voluptate velit esse quam nihil molestiae
consequatur, vel illum qui dolorem eum fugiat quo voluptas nulla pariatur?"
"
At vero eos et accusamus et iusto odio dignissimos ducimus qui blanditiis praesentium voluptatum
deleniti atque corrupti quos dolores et quas molestias excepturi sint occaecati cupiditate non provident,
similique sunt in culpa qui officia deserunt mollitia animi, id est laborum et dolorum fuga. Et harum
quidem rerum facilis est et expedita distinctio. Nam libero tempore, cum soluta nobis est eligendi optio
cumque nihil impedit quo minus id quod maxime placeat facere possimus, omnis voluptas assumenda
est, omnis dolor repellendus. Temporibus autem quibusdam et aut officiis debitis aut rerum
necessitatibus saepe eveniet ut et voluptates repudiandae sint et molestiae non recusandae. Itaque
earum rerum hic tenetur a sapiente delectus, ut aut reiciendis voluptatibus maiores alias consequatur
aut perferendis doloribus asperiores repellat."
CONSOLIDATE INPUTS
REDUCE REPEAT WORK
EMPTY YOUR BRAIN
LEARN TO USE EXCEL &
WORD THE RIGHT WAY
REDUCE REPEAT WORK
tables
vlookup
pivot tables
TOOLS FOR TASKS, LISTS
AND STUFF
ASK QUESTIONS ONCE
EMPTY YOUR HEAD
Workflowy
Task management
TeuxDeux
Task management
Evernote
Personal knowledge base
Task manager
Everything
Evernote
Todo.txt
Todo.txt
Uses pure text files.
Totally future-proof.
Never crashes.
emacs & org mode
emacs & org mode
super l33t nerd cred
1Password
Dropbox
Use it to stay in sync
todo.txt
dropbox
laptop
 phone
 pc
1Password
WHAT’S IN IT
FOR ME?
HANDLE INTERRUPTIONS
LESS TIME ON THIS
FEWER OF THESE
From Wikipedia.org
THESE ARE THE LINKS
http://portent.co/poobrain
Q+A Time!
@seomoz + @portentint 
www.seomoz.org
help@seomoz.org
http://seomoz.org/webinars

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