SlideShare a Scribd company logo
1 of 69
Unit - 3
 Writing is the formal way of expressing our thoughts.
 Written communication is transmitted by written
words in the form of letters, reports, notices etc.
 It generally moves downwards.
 Written communication has great significance in
today‘s business world.
 Used to issue specific instructions and orders to the
subordinates
 It is the only way out when the message is quite
lengthy and it is not possible to convey all the points
through oral communication.
 It serves as a reliable record for future reference.
 It is more clear and specific
 Feedback is generally well thought out because the
receiver gets the sufficient time to understand and
evaluate the message.
 Written communication is time-consuming
 Feedback is not immediate
 If the message is poorly drafted, it may create
misunderstanding and confusion in the mind of the
receiver.
 If the receivers of the written message are separated
by distance and if they need to clear their doubts, the
response is not spontaneous.
 Once a written message has been dispatched, there is
little scope left for making amends for the inaccuracy
that may have crept into it.
The first task of writing effectively is to identify the purpose of the
communication. There are mainly two purpose of writing-
 To inform : When the writer seeks to give information and offer
to explain it, the writing is called informative writing. The focus
of informative writing is on the subject of the matter under
discussion. It presents the information and not opinions.
 To persuade: It aims at convincing the reader about the
matter. It expresses opinions rather than facts. It focuses on
the reader. Writer attempts to change the reader‘s
thinking, and bring it closer to his own way of thinking.
There has to be supporting evidence or facts to back the
writer‘s opinion or point of view.
Effective business writing meets five basic
principles :-
 Clear
 Complete
 Correct
 It saves the reader‘s time
 It builds goodwill.
Writing Skills
Amendment
Editing
First Drafting
Planning
In the initial phase of writing skill that is planning
which involves a close study or examination of the basic
elements of a message such as, purpose of
communication, medium, selection of thoughts, audience
analysis, statistics related to the message and to prepare the
message in an organized and meticulous manner. The
thought process should also be considered for planning.
The following 5 points deserve attention:-
i) object of communication
ii) audience analysis
iii) selection of thoughts
iv) collection of data and facts according to thoughts
v) to prove proper sequence of message.
― Two of the most important positions in any business
message are the opening and closing paragraphs.‖
-- Murphy
Remember :
“ First impressions are lasting”.
&
“ We remember best what we read last ”.
 Here the contents of the first draft are prepared according to
which the thoughts are translated in words and words into
sentences are divided into paragraphs.
 The relevant facts and quotations are also incorporated to
substantiate the message which may be formal or informal.
 First draft can follow the following styles:
(i) Linear style
(ii) Circular style
 Linear Style : in this, the thoughts are assorted one after
the other.
 Circular Style : in this, the thoughts are presented in a
circular style which is more flexible and the facts are
juxtaposed simultaneously in this style.
While preparing the first draft, more emphasis should
be given to your style, tone and use of attitude(positive),
as it must help to establish credibility.
 It refers to an overhauling the draft by excluding the unwanted
or surplus or ineffective elements and including something
more viable.
 It also involves grammatical corrections along with the
collection of thoughts and their denotative or connotative
words are re-examined, the language re-structured before
giving any definite stage.
 The stage can also be termed as ―under-treatment‖ or
―rewriting‖.
 This is the final or concluding phase in the process and the
art of writing skill is a subject to rigorous analysis.
 In editing, it is reviewed and examined if any
shortcoming is left in the structure of the message. In this
condition, sentence formation, pronunciation or accent and
grammatical accuracy, etc., can be improved upon.
The following steps has to be taken care of :-
1. Use of pure and comprehensive vocabulary.
2. Use of strong words as far as possible.
3. Use of familiar but effective words.
4. Use of short words to minimize misunderstanding.
5. Editing
6. The subject matter be paragraphed.
 The answers to the following queries lead to an effective
writing:
1) Why to write?
2) For whom to write?
3) What to write?
4) Where to write?
5) When to write?
6) How to write?
The solution to the problems lies here under:
 Writing should be practical.
 Writing should be epigrammatic and terse.
 Unity in Writing.
 Precision cum concision in language.
 Comprehensive Writing.
 Avoid using undesirable words.
 Always use polite and courteous and familiar words.
 Avoid inflammatory or inciting language.
 Writing should be real and believable.
 Writing should be according to the subject.
 Writing must be brief.
WRITTEN BUSINESS COMMUNICATION
 ―Written business communication in the modern times
refers to letters, advertisements / memos, reports, speech-
writing and many other writing – activities.‖
 Few examples and means of written business
communication are given as here under :
1) Newspapers, magazines, bulletins, hand-books and
diaries.
2) Suggestions
3) Business journals
4) Organizational schedules
5) Standing orders, rules and regulation book
6) Teleprinter
7) Annual reports
8) Agenda, minutes, publications and reports, etc.
 Validity
 Compulsory need
 Stability
 Reality
 More effective than
personal contact
 Easy maintenance
 Redressal of grievance /
complaints
 Expansion of business area
 Multiple contacts
 More effective
 Goodwill
 Easy disapproval of
unpleasant message
 Creativity
 Inexpensive
 Proof
 Unity
 Emphasis
 Completeness
 Clarity
 Conciseness
 Accuracy
 In business communication, the sender should ensure that
he or she I communicating with you-attitude.
 You-attitude means conveying the message from reader's
point of view and emphasizing on the contents that reader
intends to know while showing him respect.
 You-attitude is a style of writing that -
 Looks at things from the reader‘s point of view.
 Respects the reader‘s intelligence.
 Protects the reader‘s ego.
 Emphasizes what the reader wants to know.
 You-attitude is a concrete way of showing empathy for the
reader.
1) Talk about the receiver not about yourself
2) Do not talk about feelings
3) Use ―You‖ and ―We‖ more than ―I‖ in positive situation
4) Avoid ―You ‖ in negative situation.
 To bring accuracy, brevity, and clarity in the business
writing, following rules are recommended for the use of
words.
 Use simple and familiar words.
 Use positive words.
 Use short words.
 Use exact words and phrases.
 Avoid excessive use of jargons.
 Business correspondence is an instrument of decision
making in the business world.
 Business Correspondence is a link between people.
 It helps to reinforce professional exchange of
ideas, opinion and information.
 Business letters are important and indispensable part
of the business communication.
 Business letters are relied upon as one of the best
ways to ensure conveying of accurate as well as
detailed message.
 “A business letter is a typed out talk.”
 Like a person incapable of a good conversation proves
ineffective, similarly an unplanned letter fails to
deliver the message.
 Thus, writing like speaking is also an art.
 Record and reference:-
 Business letters works as a permanent records of dealing
with customers, suppliers and governments agencies and
serve as ready reference if further quarries arises.
 Evidence of contracts:-
 Act as valid document and evidence of the contracts
between two parties.
 A letter signed by managing director is an authentic proof.
 Public relations:-
 Business letters serve as formal as well as informal
business relations even without personal contacts.
 Helps in making goodwill and positive image of
company in front of customers, creditors and other
parties.
 Business in remote:-
 Letters also serve business in case of dealing with
person operating in remote area, where transport
and communication is not developed or distance is
too long to deal with economically.
PRIVATE LETTERS
GOVERNMENT
LETTERS
BUSINESS LETTERS
 Private letters are usually exchanged b/w
family members, friends and other near
and dear ones which do not strictly follow
any rules and regulations such as
father/son, brother/sister and other
relatives, etc.
 Business letters are those which are
written b/w business people for the
purpose of business, e.g., rate inquiry
letters, order for goods, letter for payment
of balance amount, etc.
 These are the ones which are written by
government employees or officials in
connection with some govt. affairs e.g.,
SDM, Deputy commissioner or any govt.
employee, etc.
 Record and Reference
 Evidence of Contracts
 Public Relations
 Business in remote
 Business Upliftment and Development
 Business Goodwill
 To encourage sales and purchase
 To establish contacts with new clients
 Resurrection dead (old)customers and revival of old
business relationships.
 To re-establish and pre-establish business connections.
 Service s after sales.
 Source of encouragement, inspiration and motivation to
business personnels.
 To establish goodwill in business.
 Recovery of old debit and credit.
 Redressal of grievances.
 Creating interest in business activities.
 Exploring new business avenues.
 Realization of outstanding payments.
 Making the job of touring salesmen easy.
 Letter behavior assists in business
 Letter behavior should be effective.
 Business letters are less expensive.
 Business letters – a written documentary testimony.
 Business letters – an advertising substitute.
 Making new contacts.
 Letter as a vehicle of expression of thoughts and
feelings.
 Easy confirmation of facts.
Quality related to
subject -matter
Quality related to
exterior form
 Clarity
 Continuity
 Compactness
 Correctness
 Conciseness
 Completeness
 Comprehensiveness
 Consideration
 Courtesy
 Creativity
 Cleanliness
 Effectiveness
 Paper for a letter
 Envelops
 Typing
 Aesthetic aspect
 Margin
 Tidiness
 New paragraph
 Uniformity
 Underline
 Enveloping the paper
 Stamping
 Dispatching
1. Heading
2. Date
3. Inside address
4. Salutation
5. Reference
6. Body
7. Complimentary
close
8. Signatures
9. Reference initials
10.Enclosures.
1) Heading : the heading of a letter consists of the printed
letterheads, mentioning the name of the company, its
address, telephonic and e-mail address, symbols and
trademarks.
2) Date : two or three lines below the letterhead, the date
when the letter was typed should be mentioned. This
serves an important reference for the future.
The date of the letter can be written in any of the following
ways:-
Telephone No. Fax No.
SUREKA TRADERS
Stockiest and Distributors of Rubber Chemicals
November 30, 2013; 20 July, 2013;
1st April, 2013; 10 January, 2014
3) Inside Address : below the date line the inside address is
mentioned. It contains the name, title or division or
department (if any), mailing address or pin code of the
receiver.
4) Salutation : below the inside address the complimentary
greeting, which is called salutation is made on the right
or left side.
Mr. S.N.Narainswamy, Accountant,
Finance & Accounting Department,
Krishna Financers,
12, Sardar Patel Road
Hyderabad
Dear Sir / Madam
or
Sir / Madam
Dear Mr. Amit Sharma
or
Dear Ms. Anita
Used when there is a close relationship b/w two
parties.
used in case of more formal relations for e.g., writing
to superior officers, editor of newspapers, etc.
5) Reference Lines : for inviting special attention to the
subject matter of the letter or singling out the person to
whom the letter is addressed reference line is inserted
below the inside salutation with word ‗Subject‘ or
‗Attention‘.
Mr. Manish Malhotra
Tirupathi, Rama Tower
Tilak Road, Hyderabad
Subject : Supply of 60 Engines.
Or
Dear Sir,
Finance Department,
Punjab Tractors Limited,
Phase II, Mohali
Attention- Mr. Rajeev Tandon, Accountant
6) Body : Body is the main part of the letter with preceding
and succeeding parts as its ancillaries. These ancillaries
are formalities, yet convey certain message.
The body of the letter starts two lines down the
salutation either in block style with no paragraphs,
indentation‘s or semi block style with indented
paragraphs. There is no hard and fast rule regarding
adoption of the style; any style can be applied.
7) Complementary Close : after the body of the letter,
complimentary close is typed whether on left or right
side of the letter. This is conventional and polite way of
ending letter.
Sincerely Yours sincerely
Truly Yours truly
Faithfully Yours faithfully
8) Signatures : while typing the letter, two orthree lines
below the complimentary closures, are left blank for the
signatures of the writer in ink. Just below, his name and
designation are typed.
9) Reference Initials : below the name and designation of
the sender, the sender of the letter puts his initials, which
is called ‗Reference Initials.‘
10) Enclosures : this the certain material enclosed with the
letter for its indication. Enclosures are put at the end of
the letter.
1) Full Block : in this, all lines – date, inside
address, salutation, paragraphs, complimentary
closure, are flush with left margin. It concentrates
too much on left rather than right. It is popular due
to its pleasant and informal look.
2) Block : in this, all lines – except date and
complimentary closure along with signatures (right
margin)are flush from left margin.
23-87 Queens Boulevard
Bayside, New York 10022
June 7, 200X
South Bank
Billing Inquiries Division
1042 Broadway
New York, New York, 10032
Dear Sir or Madam:
Subject: Correction of incorrect bill
Xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx
xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx
Respectfully,
Charles Dalloway
FULL BLOCK FORMAT
23-87 Queens Boulevard
Bayside, New York10022
June 7 2003
South Bank
Billing Inquiries Division
1042 Broadway
New York, New York, 10032
Dear Sir or Madam
:Xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx
xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx
Respectfully,
Mr. Charles Dalloway
BLOCK FORMAT
3) Semi Block : in this, (A) date and complimentary closure
along with signatures are flush with right margin, (B) inside
address & salutation are set flush with the left margin, and
(C) paragraphs are indented. It is most popular among
business world but requires extra typing
adjustment, compared with block format.
4) Simplified : in this like full block format all lines are flush
with the left margin but there is no salutation and
complimentary closures. it eliminate the gender specific
salutations [Sir / Madam]. Because of its simple and direct
form and quality of time saving, it is popular in Western
business world, but not in Indian business world.
23-87 Queens Boulevard
Bayside, New York10022
June 7 2003
South Bank
Billing Inquiries Division
1042 Broadway
New York, New York, 10032
Dear Sir or Madam,
:Xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx
Xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx
XxxxxXxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx
XxxxxxxxxxxxxxxXxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx
XxxxxxxxxxxxxxxxxxxxxxxxxxxXxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx
XxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxXxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx
xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx
Respectfully,
Mr. Charles Dalloway
SEMI BLOCK FORMAT
23-87 Queens Boulevard
Bayside, New York 10022
June 7, 200X
South Bank
Billing Inquiries Division
1042 Broadway
New York, New York, 10032
CORRECTION OF INCORRECT BILL
Xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx
Xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx
CHARLES DALLOWAY
SIMPLIFIED FORMAT
 Enquiry letters
 Quotation & offers
 Orders & execution
 Circular letters
 Sales letters
 Complaint letters
 Adjustment letters
 Apologizing
 Status enquiry & credit letters
 Collection letters
 Bad news letters
 Writing business correspondence with banks does not require
any special training.
 A business house has to correspond with bank for the following
reasons :
 Opening account
 Procuring various loans or credit
 Opening letter of credit
 Stop payments
 Hypothecation of documents of titles to property, goods, life
insurance policy, etc.
 Honoring customers‘ cheques
 Collection of customers‘ cheques, bills, dividends, etc.
 Paying insurance premiums
 Providing facilities like online banking, internet banking
 Transferring money from one place to another, etc.
 Specimen letter for opening a current a/c.
 Specimen letter for opening a saving bank a/c.
 Specimen letter for stopping payment of cheque.
 Specimen letter for vehicle loan.
 Specimen application form for loan.
 Specimen letter asking for overdraft facility.
 Specimen letter from bank informing irregularities in loan.
 Specimen letter asking bank to cancel fixed deposit.
 Specimen letter asking bank to cancel the draft.
 Specimen letter to bank asking regulation of entries.
 Specimen letter asking bank to operate (activate) the saving bank a/c.
 And many more.
 In business, like private life, there are risks of many kinds-
death, accident, fire, storm, burglary, perils of sea, etc.
 Insurance is a mechanism of protecting and providing
financial security against these possible risks by spreading
the losses to many people. A pool is created by getting
small contributions called premiums from persons and out
of that a certain agreed sum is paid according to settled
terms and conditions in form of claim.
 The person seeking safety called Insured or assured, pays
premium to the insurer or underwriter- the Insurance
Corporation.
 Life Insurance
 Fire Insurance
 Marine Insurance
 General Insurance
 Life insurance (or commonly life assurance) is a contract between an
insured (insurance policy holder) and an insurer or assurer, where the
insurer promises to pay a designated beneficiary a sum of money
(the "benefits") in exchange for a premium, upon the death of the
insured person.
 Depending on the contract, other events such as terminal illness or
critical illness may also trigger payment. The policy holder typically
pays a premium, either regularly or as a lump sum. Other expenses
(such as funeral expenses) are also sometimes included in the
benefits.
 Life policies are legal contracts and the terms of the contract
describe the limitations of the insured events. Specific exclusions are
often written into the contract to limit the liability of the insurer;
common examples are claims relating to suicide, fraud, war, riot and
civil commotion.
 A fire insurance is a contract under which the insurer in
return for a consideration (premium) agrees to indemnify
the insured for the financial loss which the latter may suffer
due to destruction of or damage to property or goods,
caused by fire, during a specified period.
 The contract specifies the maximum amount , agreed to by
the parties at the time of the contract, which the insured can
claim in case of loss. This amount is not , however , the
measure of the loss. The loss can be ascertained only after
the fire has occurred. The insurer is liable to make good the
actual amount of loss not exceeding the maximum amount
fixed under the policy.
 The insurable interest in goods may arise out on account of
(i) ownership, (ii) possession, or (iii) contract.
 Marine insurance covers the loss or damage of
ships, cargo, terminals, and any transport or cargo by
which property is transferred, acquired, or held between
the points of origin and final destination.
 Cargo insurance — is a sub-branch of marine
insurance, though Marine also includes Onshore and
Offshore exposed property (container terminals, ports, oil
platforms, pipelines); Hull; Marine Casualty; and Marine
Liability.
 When goods are transported by mail or courier, shipping
insurance is used instead.
 General insurance or non-life insurance policies, including
automobile and homeowners policies, provide payments
depending on the loss from a particular financial event.
General insurance typically comprises any insurance that
is not determined to be life insurance. It is called property
and casualty insurance in the U.S. and Canada and Non-
Life Insurance in Continental Europe.
Skills of writing in corporate world.
Skills of writing in corporate world.

More Related Content

What's hot

Non Verbal Communication
Non Verbal CommunicationNon Verbal Communication
Non Verbal CommunicationNaman Bansal
 
Writing a memo, letter, and e mail
Writing a memo, letter, and e mailWriting a memo, letter, and e mail
Writing a memo, letter, and e mailAli Saleem
 
Business communication-email
Business communication-emailBusiness communication-email
Business communication-emailSonal Naik
 
Effective Business Writing Skills
Effective Business Writing SkillsEffective Business Writing Skills
Effective Business Writing Skillsmohdbadrun
 
Effective email communication
Effective email communicationEffective email communication
Effective email communicationKaren Eckberg
 
Written communication
Written communicationWritten communication
Written communicationVasim Shaikh
 
Professional communication workshop
Professional communication workshopProfessional communication workshop
Professional communication workshoppreslab2
 
Written communication
Written communication Written communication
Written communication Deep Narayan
 
Fundamental principles of writing business letter, 7 c’s
Fundamental principles of writing business letter, 7 c’sFundamental principles of writing business letter, 7 c’s
Fundamental principles of writing business letter, 7 c’sTamur Iqbal
 
Email Etiquette: Keep it Professional and Positive
Email Etiquette: Keep it Professional and PositiveEmail Etiquette: Keep it Professional and Positive
Email Etiquette: Keep it Professional and PositiveLibby Van Vleet
 
Business Communication
Business CommunicationBusiness Communication
Business CommunicationHimanshu Dutt
 

What's hot (20)

Effective Business Writing Skills
Effective Business Writing Skills Effective Business Writing Skills
Effective Business Writing Skills
 
Non Verbal Communication
Non Verbal CommunicationNon Verbal Communication
Non Verbal Communication
 
Business Writing Skills
Business Writing SkillsBusiness Writing Skills
Business Writing Skills
 
Writing a memo, letter, and e mail
Writing a memo, letter, and e mailWriting a memo, letter, and e mail
Writing a memo, letter, and e mail
 
Business communication-email
Business communication-emailBusiness communication-email
Business communication-email
 
Business writing slides
Business writing slidesBusiness writing slides
Business writing slides
 
Effective Business Writing Skills
Effective Business Writing SkillsEffective Business Writing Skills
Effective Business Writing Skills
 
Effective email communication
Effective email communicationEffective email communication
Effective email communication
 
Written communication
Written communicationWritten communication
Written communication
 
Professional communication workshop
Professional communication workshopProfessional communication workshop
Professional communication workshop
 
Written communication
Written communication Written communication
Written communication
 
Fundamental principles of writing business letter, 7 c’s
Fundamental principles of writing business letter, 7 c’sFundamental principles of writing business letter, 7 c’s
Fundamental principles of writing business letter, 7 c’s
 
Communication skill
Communication skillCommunication skill
Communication skill
 
Writing a Business Email
Writing a Business EmailWriting a Business Email
Writing a Business Email
 
Communication
CommunicationCommunication
Communication
 
Memos
MemosMemos
Memos
 
Email Etiquette: Keep it Professional and Positive
Email Etiquette: Keep it Professional and PositiveEmail Etiquette: Keep it Professional and Positive
Email Etiquette: Keep it Professional and Positive
 
Business Communication
Business CommunicationBusiness Communication
Business Communication
 
6. business letters
6. business letters6. business letters
6. business letters
 
Email etiquette
Email etiquetteEmail etiquette
Email etiquette
 

Viewers also liked

Writing Skills (Written Communication)
Writing Skills (Written Communication)Writing Skills (Written Communication)
Writing Skills (Written Communication)Mudasir Khan
 
Edital
EditalEdital
Editalsetad
 
Writing Skills By Sarfraz Ahmad Mayo
Writing Skills By Sarfraz Ahmad MayoWriting Skills By Sarfraz Ahmad Mayo
Writing Skills By Sarfraz Ahmad MayoSarfraz Ahmad Mayo
 
Financial plan for new enterprise
Financial plan for new enterpriseFinancial plan for new enterprise
Financial plan for new enterpriseRajesh Patel
 
VDP Concept Note
VDP Concept NoteVDP Concept Note
VDP Concept NoteActionGood
 
Health and Society (Chapter 11, "You May Ask Yourself")
Health and Society (Chapter 11, "You May Ask Yourself")Health and Society (Chapter 11, "You May Ask Yourself")
Health and Society (Chapter 11, "You May Ask Yourself")Emily Coffey
 
Writing skills all topics - full presentation
Writing skills all topics - full presentationWriting skills all topics - full presentation
Writing skills all topics - full presentationAbdalrahim AbuDayya
 
Written communication
Written communicationWritten communication
Written communicationKushal Setty
 
numerical method in statistics (MEAN AND MEDIAN)
numerical method in statistics (MEAN AND MEDIAN)numerical method in statistics (MEAN AND MEDIAN)
numerical method in statistics (MEAN AND MEDIAN)METRO MANILA COLLEGE
 
summary and conclusion
summary and conclusionsummary and conclusion
summary and conclusion9457539327
 
Integrating Grammar for Communicative Language Teaching- Prof.B. L. Handoo
Integrating Grammar for Communicative Language Teaching- Prof.B. L. HandooIntegrating Grammar for Communicative Language Teaching- Prof.B. L. Handoo
Integrating Grammar for Communicative Language Teaching- Prof.B. L. HandooProf Dr Bhushan Lal Handoo (3000+ )
 
Smart Negotiation 101
Smart Negotiation 101Smart Negotiation 101
Smart Negotiation 101Jamie Lee
 

Viewers also liked (20)

Presentation on writing skills
Presentation on writing skillsPresentation on writing skills
Presentation on writing skills
 
MaGIC Startup Academy Launch : Day 1 - Mobile Product Management At A Global ...
MaGIC Startup Academy Launch : Day 1 - Mobile Product Management At A Global ...MaGIC Startup Academy Launch : Day 1 - Mobile Product Management At A Global ...
MaGIC Startup Academy Launch : Day 1 - Mobile Product Management At A Global ...
 
Writing Skills (Written Communication)
Writing Skills (Written Communication)Writing Skills (Written Communication)
Writing Skills (Written Communication)
 
Volunteer magnet2nded
Volunteer magnet2ndedVolunteer magnet2nded
Volunteer magnet2nded
 
Edital
EditalEdital
Edital
 
Royalty Income Org
Royalty Income OrgRoyalty Income Org
Royalty Income Org
 
The Key to Financial Success
The Key to Financial SuccessThe Key to Financial Success
The Key to Financial Success
 
Writing Skills By Sarfraz Ahmad Mayo
Writing Skills By Sarfraz Ahmad MayoWriting Skills By Sarfraz Ahmad Mayo
Writing Skills By Sarfraz Ahmad Mayo
 
Financial plan for new enterprise
Financial plan for new enterpriseFinancial plan for new enterprise
Financial plan for new enterprise
 
VDP Concept Note
VDP Concept NoteVDP Concept Note
VDP Concept Note
 
Writing skills
Writing skillsWriting skills
Writing skills
 
Health and Society (Chapter 11, "You May Ask Yourself")
Health and Society (Chapter 11, "You May Ask Yourself")Health and Society (Chapter 11, "You May Ask Yourself")
Health and Society (Chapter 11, "You May Ask Yourself")
 
Writing skills
Writing skillsWriting skills
Writing skills
 
Writing skills all topics - full presentation
Writing skills all topics - full presentationWriting skills all topics - full presentation
Writing skills all topics - full presentation
 
Writing Skills
Writing SkillsWriting Skills
Writing Skills
 
Written communication
Written communicationWritten communication
Written communication
 
numerical method in statistics (MEAN AND MEDIAN)
numerical method in statistics (MEAN AND MEDIAN)numerical method in statistics (MEAN AND MEDIAN)
numerical method in statistics (MEAN AND MEDIAN)
 
summary and conclusion
summary and conclusionsummary and conclusion
summary and conclusion
 
Integrating Grammar for Communicative Language Teaching- Prof.B. L. Handoo
Integrating Grammar for Communicative Language Teaching- Prof.B. L. HandooIntegrating Grammar for Communicative Language Teaching- Prof.B. L. Handoo
Integrating Grammar for Communicative Language Teaching- Prof.B. L. Handoo
 
Smart Negotiation 101
Smart Negotiation 101Smart Negotiation 101
Smart Negotiation 101
 

Similar to Skills of writing in corporate world.

Writing skills in business organization
Writing skills in business organizationWriting skills in business organization
Writing skills in business organizationMuhammad Asad
 
Module1 mc.ppt
Module1 mc.pptModule1 mc.ppt
Module1 mc.pptkinjal10
 
7 Principles of Communications
7 Principles of Communications7 Principles of Communications
7 Principles of Communicationsdexpan
 
Business communication - bhawani nandanprasad
Business communication - bhawani nandanprasadBusiness communication - bhawani nandanprasad
Business communication - bhawani nandanprasadBhawani N Prasad
 
Business correspondence
Business correspondenceBusiness correspondence
Business correspondenceKeshav Sharma
 
Basic Listening Skills, Effective Written Communication, Writing Effectively
Basic Listening Skills, Effective Written Communication,  Writing EffectivelyBasic Listening Skills, Effective Written Communication,  Writing Effectively
Basic Listening Skills, Effective Written Communication, Writing EffectivelyMayur Bodhankar
 
Mastering the Art of Business Writing: Types and Principles
Mastering the Art of Business Writing: Types and PrinciplesMastering the Art of Business Writing: Types and Principles
Mastering the Art of Business Writing: Types and PrinciplesTycoonSuccess
 
Business writing-skills
Business writing-skillsBusiness writing-skills
Business writing-skillsPreeti Bhaskar
 
Fundamental of writing communication session 7 8
Fundamental of writing communication session 7 8Fundamental of writing communication session 7 8
Fundamental of writing communication session 7 8kailashjaiswal21
 
2 Lecture Seven Cs
2 Lecture Seven Cs2 Lecture Seven Cs
2 Lecture Seven CsDeepak
 
Business Communication and its important.pptx
Business Communication and its important.pptxBusiness Communication and its important.pptx
Business Communication and its important.pptxneekmz1996
 
Elements and mechanical effectiveness of written communication
Elements and mechanical effectiveness of written communicationElements and mechanical effectiveness of written communication
Elements and mechanical effectiveness of written communicationSrMarieCamelleFernan
 
Effective communication
Effective communicationEffective communication
Effective communicationTayyab_khanoo9
 
7c's in communication
7c's in communication7c's in communication
7c's in communicationAsif Rasheed
 

Similar to Skills of writing in corporate world. (20)

Bus-com-ppt-final
Bus-com-ppt-finalBus-com-ppt-final
Bus-com-ppt-final
 
Writing skills in business organization
Writing skills in business organizationWriting skills in business organization
Writing skills in business organization
 
Module1 mc.ppt
Module1 mc.pptModule1 mc.ppt
Module1 mc.ppt
 
7 Principles of Communications
7 Principles of Communications7 Principles of Communications
7 Principles of Communications
 
Business communication - bhawani nandanprasad
Business communication - bhawani nandanprasadBusiness communication - bhawani nandanprasad
Business communication - bhawani nandanprasad
 
Bba101
Bba101Bba101
Bba101
 
Business correspondence
Business correspondenceBusiness correspondence
Business correspondence
 
Basic Listening Skills, Effective Written Communication, Writing Effectively
Basic Listening Skills, Effective Written Communication,  Writing EffectivelyBasic Listening Skills, Effective Written Communication,  Writing Effectively
Basic Listening Skills, Effective Written Communication, Writing Effectively
 
businness ass2.pdf
businness ass2.pdfbusinness ass2.pdf
businness ass2.pdf
 
Mb0039
Mb0039Mb0039
Mb0039
 
Final pp..jury
Final pp..jury Final pp..jury
Final pp..jury
 
Mastering the Art of Business Writing: Types and Principles
Mastering the Art of Business Writing: Types and PrinciplesMastering the Art of Business Writing: Types and Principles
Mastering the Art of Business Writing: Types and Principles
 
Final pp
Final ppFinal pp
Final pp
 
Business writing-skills
Business writing-skillsBusiness writing-skills
Business writing-skills
 
Fundamental of writing communication session 7 8
Fundamental of writing communication session 7 8Fundamental of writing communication session 7 8
Fundamental of writing communication session 7 8
 
2 Lecture Seven Cs
2 Lecture Seven Cs2 Lecture Seven Cs
2 Lecture Seven Cs
 
Business Communication and its important.pptx
Business Communication and its important.pptxBusiness Communication and its important.pptx
Business Communication and its important.pptx
 
Elements and mechanical effectiveness of written communication
Elements and mechanical effectiveness of written communicationElements and mechanical effectiveness of written communication
Elements and mechanical effectiveness of written communication
 
Effective communication
Effective communicationEffective communication
Effective communication
 
7c's in communication
7c's in communication7c's in communication
7c's in communication
 

More from shoma chatterjee

More from shoma chatterjee (8)

Corporate communication in business
Corporate communication in business Corporate communication in business
Corporate communication in business
 
Business communication
Business communicationBusiness communication
Business communication
 
Sales organisation & relationship
Sales organisation & relationshipSales organisation & relationship
Sales organisation & relationship
 
Sales force management
Sales force managementSales force management
Sales force management
 
Distribution network management
Distribution network managementDistribution network management
Distribution network management
 
Indian contract act 1872
Indian contract act 1872Indian contract act 1872
Indian contract act 1872
 
Salesmanship
SalesmanshipSalesmanship
Salesmanship
 
Sales management
Sales managementSales management
Sales management
 

Recently uploaded

會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽
會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽
會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽中 央社
 
Championnat de France de Tennis de table/
Championnat de France de Tennis de table/Championnat de France de Tennis de table/
Championnat de France de Tennis de table/siemaillard
 
The basics of sentences session 4pptx.pptx
The basics of sentences session 4pptx.pptxThe basics of sentences session 4pptx.pptx
The basics of sentences session 4pptx.pptxheathfieldcps1
 
Envelope of Discrepancy in Orthodontics: Enhancing Precision in Treatment
 Envelope of Discrepancy in Orthodontics: Enhancing Precision in Treatment Envelope of Discrepancy in Orthodontics: Enhancing Precision in Treatment
Envelope of Discrepancy in Orthodontics: Enhancing Precision in Treatmentsaipooja36
 
ĐỀ THAM KHẢO KÌ THI TUYỂN SINH VÀO LỚP 10 MÔN TIẾNG ANH FORM 50 CÂU TRẮC NGHI...
ĐỀ THAM KHẢO KÌ THI TUYỂN SINH VÀO LỚP 10 MÔN TIẾNG ANH FORM 50 CÂU TRẮC NGHI...ĐỀ THAM KHẢO KÌ THI TUYỂN SINH VÀO LỚP 10 MÔN TIẾNG ANH FORM 50 CÂU TRẮC NGHI...
ĐỀ THAM KHẢO KÌ THI TUYỂN SINH VÀO LỚP 10 MÔN TIẾNG ANH FORM 50 CÂU TRẮC NGHI...Nguyen Thanh Tu Collection
 
Features of Video Calls in the Discuss Module in Odoo 17
Features of Video Calls in the Discuss Module in Odoo 17Features of Video Calls in the Discuss Module in Odoo 17
Features of Video Calls in the Discuss Module in Odoo 17Celine George
 
Stl Algorithms in C++ jjjjjjjjjjjjjjjjjj
Stl Algorithms in C++ jjjjjjjjjjjjjjjjjjStl Algorithms in C++ jjjjjjjjjjjjjjjjjj
Stl Algorithms in C++ jjjjjjjjjjjjjjjjjjMohammed Sikander
 
The Last Leaf, a short story by O. Henry
The Last Leaf, a short story by O. HenryThe Last Leaf, a short story by O. Henry
The Last Leaf, a short story by O. HenryEugene Lysak
 
An Overview of the Odoo 17 Discuss App.pptx
An Overview of the Odoo 17 Discuss App.pptxAn Overview of the Odoo 17 Discuss App.pptx
An Overview of the Odoo 17 Discuss App.pptxCeline George
 
How to Manage Closest Location in Odoo 17 Inventory
How to Manage Closest Location in Odoo 17 InventoryHow to Manage Closest Location in Odoo 17 Inventory
How to Manage Closest Location in Odoo 17 InventoryCeline George
 
24 ĐỀ THAM KHẢO KÌ THI TUYỂN SINH VÀO LỚP 10 MÔN TIẾNG ANH SỞ GIÁO DỤC HẢI DƯ...
24 ĐỀ THAM KHẢO KÌ THI TUYỂN SINH VÀO LỚP 10 MÔN TIẾNG ANH SỞ GIÁO DỤC HẢI DƯ...24 ĐỀ THAM KHẢO KÌ THI TUYỂN SINH VÀO LỚP 10 MÔN TIẾNG ANH SỞ GIÁO DỤC HẢI DƯ...
24 ĐỀ THAM KHẢO KÌ THI TUYỂN SINH VÀO LỚP 10 MÔN TIẾNG ANH SỞ GIÁO DỤC HẢI DƯ...Nguyen Thanh Tu Collection
 
An Overview of the Odoo 17 Knowledge App
An Overview of the Odoo 17 Knowledge AppAn Overview of the Odoo 17 Knowledge App
An Overview of the Odoo 17 Knowledge AppCeline George
 
ANTI PARKISON DRUGS.pptx
ANTI         PARKISON          DRUGS.pptxANTI         PARKISON          DRUGS.pptx
ANTI PARKISON DRUGS.pptxPoojaSen20
 
PSYPACT- Practicing Over State Lines May 2024.pptx
PSYPACT- Practicing Over State Lines May 2024.pptxPSYPACT- Practicing Over State Lines May 2024.pptx
PSYPACT- Practicing Over State Lines May 2024.pptxMarlene Maheu
 
Capitol Tech Univ Doctoral Presentation -May 2024
Capitol Tech Univ Doctoral Presentation -May 2024Capitol Tech Univ Doctoral Presentation -May 2024
Capitol Tech Univ Doctoral Presentation -May 2024CapitolTechU
 
II BIOSENSOR PRINCIPLE APPLICATIONS AND WORKING II
II BIOSENSOR PRINCIPLE APPLICATIONS AND WORKING IIII BIOSENSOR PRINCIPLE APPLICATIONS AND WORKING II
II BIOSENSOR PRINCIPLE APPLICATIONS AND WORKING IIagpharmacy11
 
MSc Ag Genetics & Plant Breeding: Insights from Previous Year JNKVV Entrance ...
MSc Ag Genetics & Plant Breeding: Insights from Previous Year JNKVV Entrance ...MSc Ag Genetics & Plant Breeding: Insights from Previous Year JNKVV Entrance ...
MSc Ag Genetics & Plant Breeding: Insights from Previous Year JNKVV Entrance ...Krashi Coaching
 
Basic Civil Engineering notes on Transportation Engineering, Modes of Transpo...
Basic Civil Engineering notes on Transportation Engineering, Modes of Transpo...Basic Civil Engineering notes on Transportation Engineering, Modes of Transpo...
Basic Civil Engineering notes on Transportation Engineering, Modes of Transpo...Denish Jangid
 
size separation d pharm 1st year pharmaceutics
size separation d pharm 1st year pharmaceuticssize separation d pharm 1st year pharmaceutics
size separation d pharm 1st year pharmaceuticspragatimahajan3
 
Navigating the Misinformation Minefield: The Role of Higher Education in the ...
Navigating the Misinformation Minefield: The Role of Higher Education in the ...Navigating the Misinformation Minefield: The Role of Higher Education in the ...
Navigating the Misinformation Minefield: The Role of Higher Education in the ...Mark Carrigan
 

Recently uploaded (20)

會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽
會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽
會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽
 
Championnat de France de Tennis de table/
Championnat de France de Tennis de table/Championnat de France de Tennis de table/
Championnat de France de Tennis de table/
 
The basics of sentences session 4pptx.pptx
The basics of sentences session 4pptx.pptxThe basics of sentences session 4pptx.pptx
The basics of sentences session 4pptx.pptx
 
Envelope of Discrepancy in Orthodontics: Enhancing Precision in Treatment
 Envelope of Discrepancy in Orthodontics: Enhancing Precision in Treatment Envelope of Discrepancy in Orthodontics: Enhancing Precision in Treatment
Envelope of Discrepancy in Orthodontics: Enhancing Precision in Treatment
 
ĐỀ THAM KHẢO KÌ THI TUYỂN SINH VÀO LỚP 10 MÔN TIẾNG ANH FORM 50 CÂU TRẮC NGHI...
ĐỀ THAM KHẢO KÌ THI TUYỂN SINH VÀO LỚP 10 MÔN TIẾNG ANH FORM 50 CÂU TRẮC NGHI...ĐỀ THAM KHẢO KÌ THI TUYỂN SINH VÀO LỚP 10 MÔN TIẾNG ANH FORM 50 CÂU TRẮC NGHI...
ĐỀ THAM KHẢO KÌ THI TUYỂN SINH VÀO LỚP 10 MÔN TIẾNG ANH FORM 50 CÂU TRẮC NGHI...
 
Features of Video Calls in the Discuss Module in Odoo 17
Features of Video Calls in the Discuss Module in Odoo 17Features of Video Calls in the Discuss Module in Odoo 17
Features of Video Calls in the Discuss Module in Odoo 17
 
Stl Algorithms in C++ jjjjjjjjjjjjjjjjjj
Stl Algorithms in C++ jjjjjjjjjjjjjjjjjjStl Algorithms in C++ jjjjjjjjjjjjjjjjjj
Stl Algorithms in C++ jjjjjjjjjjjjjjjjjj
 
The Last Leaf, a short story by O. Henry
The Last Leaf, a short story by O. HenryThe Last Leaf, a short story by O. Henry
The Last Leaf, a short story by O. Henry
 
An Overview of the Odoo 17 Discuss App.pptx
An Overview of the Odoo 17 Discuss App.pptxAn Overview of the Odoo 17 Discuss App.pptx
An Overview of the Odoo 17 Discuss App.pptx
 
How to Manage Closest Location in Odoo 17 Inventory
How to Manage Closest Location in Odoo 17 InventoryHow to Manage Closest Location in Odoo 17 Inventory
How to Manage Closest Location in Odoo 17 Inventory
 
24 ĐỀ THAM KHẢO KÌ THI TUYỂN SINH VÀO LỚP 10 MÔN TIẾNG ANH SỞ GIÁO DỤC HẢI DƯ...
24 ĐỀ THAM KHẢO KÌ THI TUYỂN SINH VÀO LỚP 10 MÔN TIẾNG ANH SỞ GIÁO DỤC HẢI DƯ...24 ĐỀ THAM KHẢO KÌ THI TUYỂN SINH VÀO LỚP 10 MÔN TIẾNG ANH SỞ GIÁO DỤC HẢI DƯ...
24 ĐỀ THAM KHẢO KÌ THI TUYỂN SINH VÀO LỚP 10 MÔN TIẾNG ANH SỞ GIÁO DỤC HẢI DƯ...
 
An Overview of the Odoo 17 Knowledge App
An Overview of the Odoo 17 Knowledge AppAn Overview of the Odoo 17 Knowledge App
An Overview of the Odoo 17 Knowledge App
 
ANTI PARKISON DRUGS.pptx
ANTI         PARKISON          DRUGS.pptxANTI         PARKISON          DRUGS.pptx
ANTI PARKISON DRUGS.pptx
 
PSYPACT- Practicing Over State Lines May 2024.pptx
PSYPACT- Practicing Over State Lines May 2024.pptxPSYPACT- Practicing Over State Lines May 2024.pptx
PSYPACT- Practicing Over State Lines May 2024.pptx
 
Capitol Tech Univ Doctoral Presentation -May 2024
Capitol Tech Univ Doctoral Presentation -May 2024Capitol Tech Univ Doctoral Presentation -May 2024
Capitol Tech Univ Doctoral Presentation -May 2024
 
II BIOSENSOR PRINCIPLE APPLICATIONS AND WORKING II
II BIOSENSOR PRINCIPLE APPLICATIONS AND WORKING IIII BIOSENSOR PRINCIPLE APPLICATIONS AND WORKING II
II BIOSENSOR PRINCIPLE APPLICATIONS AND WORKING II
 
MSc Ag Genetics & Plant Breeding: Insights from Previous Year JNKVV Entrance ...
MSc Ag Genetics & Plant Breeding: Insights from Previous Year JNKVV Entrance ...MSc Ag Genetics & Plant Breeding: Insights from Previous Year JNKVV Entrance ...
MSc Ag Genetics & Plant Breeding: Insights from Previous Year JNKVV Entrance ...
 
Basic Civil Engineering notes on Transportation Engineering, Modes of Transpo...
Basic Civil Engineering notes on Transportation Engineering, Modes of Transpo...Basic Civil Engineering notes on Transportation Engineering, Modes of Transpo...
Basic Civil Engineering notes on Transportation Engineering, Modes of Transpo...
 
size separation d pharm 1st year pharmaceutics
size separation d pharm 1st year pharmaceuticssize separation d pharm 1st year pharmaceutics
size separation d pharm 1st year pharmaceutics
 
Navigating the Misinformation Minefield: The Role of Higher Education in the ...
Navigating the Misinformation Minefield: The Role of Higher Education in the ...Navigating the Misinformation Minefield: The Role of Higher Education in the ...
Navigating the Misinformation Minefield: The Role of Higher Education in the ...
 

Skills of writing in corporate world.

  • 2.
  • 3.
  • 4.  Writing is the formal way of expressing our thoughts.  Written communication is transmitted by written words in the form of letters, reports, notices etc.  It generally moves downwards.  Written communication has great significance in today‘s business world.
  • 5.  Used to issue specific instructions and orders to the subordinates  It is the only way out when the message is quite lengthy and it is not possible to convey all the points through oral communication.  It serves as a reliable record for future reference.  It is more clear and specific  Feedback is generally well thought out because the receiver gets the sufficient time to understand and evaluate the message.
  • 6.  Written communication is time-consuming  Feedback is not immediate  If the message is poorly drafted, it may create misunderstanding and confusion in the mind of the receiver.  If the receivers of the written message are separated by distance and if they need to clear their doubts, the response is not spontaneous.  Once a written message has been dispatched, there is little scope left for making amends for the inaccuracy that may have crept into it.
  • 7. The first task of writing effectively is to identify the purpose of the communication. There are mainly two purpose of writing-  To inform : When the writer seeks to give information and offer to explain it, the writing is called informative writing. The focus of informative writing is on the subject of the matter under discussion. It presents the information and not opinions.  To persuade: It aims at convincing the reader about the matter. It expresses opinions rather than facts. It focuses on the reader. Writer attempts to change the reader‘s thinking, and bring it closer to his own way of thinking. There has to be supporting evidence or facts to back the writer‘s opinion or point of view.
  • 8. Effective business writing meets five basic principles :-  Clear  Complete  Correct  It saves the reader‘s time  It builds goodwill.
  • 10. In the initial phase of writing skill that is planning which involves a close study or examination of the basic elements of a message such as, purpose of communication, medium, selection of thoughts, audience analysis, statistics related to the message and to prepare the message in an organized and meticulous manner. The thought process should also be considered for planning. The following 5 points deserve attention:- i) object of communication ii) audience analysis iii) selection of thoughts iv) collection of data and facts according to thoughts v) to prove proper sequence of message.
  • 11. ― Two of the most important positions in any business message are the opening and closing paragraphs.‖ -- Murphy Remember : “ First impressions are lasting”. & “ We remember best what we read last ”.
  • 12.  Here the contents of the first draft are prepared according to which the thoughts are translated in words and words into sentences are divided into paragraphs.  The relevant facts and quotations are also incorporated to substantiate the message which may be formal or informal.  First draft can follow the following styles: (i) Linear style (ii) Circular style
  • 13.  Linear Style : in this, the thoughts are assorted one after the other.  Circular Style : in this, the thoughts are presented in a circular style which is more flexible and the facts are juxtaposed simultaneously in this style. While preparing the first draft, more emphasis should be given to your style, tone and use of attitude(positive), as it must help to establish credibility.
  • 14.  It refers to an overhauling the draft by excluding the unwanted or surplus or ineffective elements and including something more viable.  It also involves grammatical corrections along with the collection of thoughts and their denotative or connotative words are re-examined, the language re-structured before giving any definite stage.  The stage can also be termed as ―under-treatment‖ or ―rewriting‖.
  • 15.  This is the final or concluding phase in the process and the art of writing skill is a subject to rigorous analysis.  In editing, it is reviewed and examined if any shortcoming is left in the structure of the message. In this condition, sentence formation, pronunciation or accent and grammatical accuracy, etc., can be improved upon. The following steps has to be taken care of :- 1. Use of pure and comprehensive vocabulary. 2. Use of strong words as far as possible. 3. Use of familiar but effective words. 4. Use of short words to minimize misunderstanding. 5. Editing 6. The subject matter be paragraphed.
  • 16.  The answers to the following queries lead to an effective writing: 1) Why to write? 2) For whom to write? 3) What to write? 4) Where to write? 5) When to write? 6) How to write?
  • 17. The solution to the problems lies here under:  Writing should be practical.  Writing should be epigrammatic and terse.  Unity in Writing.  Precision cum concision in language.  Comprehensive Writing.  Avoid using undesirable words.  Always use polite and courteous and familiar words.  Avoid inflammatory or inciting language.  Writing should be real and believable.  Writing should be according to the subject.  Writing must be brief.
  • 19.  ―Written business communication in the modern times refers to letters, advertisements / memos, reports, speech- writing and many other writing – activities.‖  Few examples and means of written business communication are given as here under : 1) Newspapers, magazines, bulletins, hand-books and diaries. 2) Suggestions 3) Business journals 4) Organizational schedules 5) Standing orders, rules and regulation book 6) Teleprinter 7) Annual reports 8) Agenda, minutes, publications and reports, etc.
  • 20.  Validity  Compulsory need  Stability  Reality
  • 21.  More effective than personal contact  Easy maintenance  Redressal of grievance / complaints  Expansion of business area  Multiple contacts  More effective  Goodwill  Easy disapproval of unpleasant message  Creativity  Inexpensive  Proof
  • 22.  Unity  Emphasis  Completeness  Clarity  Conciseness  Accuracy
  • 23.  In business communication, the sender should ensure that he or she I communicating with you-attitude.  You-attitude means conveying the message from reader's point of view and emphasizing on the contents that reader intends to know while showing him respect.  You-attitude is a style of writing that -  Looks at things from the reader‘s point of view.  Respects the reader‘s intelligence.  Protects the reader‘s ego.  Emphasizes what the reader wants to know.  You-attitude is a concrete way of showing empathy for the reader.
  • 24. 1) Talk about the receiver not about yourself 2) Do not talk about feelings 3) Use ―You‖ and ―We‖ more than ―I‖ in positive situation 4) Avoid ―You ‖ in negative situation.
  • 25.  To bring accuracy, brevity, and clarity in the business writing, following rules are recommended for the use of words.  Use simple and familiar words.  Use positive words.  Use short words.  Use exact words and phrases.  Avoid excessive use of jargons.
  • 26.
  • 27.
  • 28.  Business correspondence is an instrument of decision making in the business world.  Business Correspondence is a link between people.  It helps to reinforce professional exchange of ideas, opinion and information.
  • 29.  Business letters are important and indispensable part of the business communication.  Business letters are relied upon as one of the best ways to ensure conveying of accurate as well as detailed message.  “A business letter is a typed out talk.”  Like a person incapable of a good conversation proves ineffective, similarly an unplanned letter fails to deliver the message.  Thus, writing like speaking is also an art.
  • 30.  Record and reference:-  Business letters works as a permanent records of dealing with customers, suppliers and governments agencies and serve as ready reference if further quarries arises.  Evidence of contracts:-  Act as valid document and evidence of the contracts between two parties.  A letter signed by managing director is an authentic proof.
  • 31.  Public relations:-  Business letters serve as formal as well as informal business relations even without personal contacts.  Helps in making goodwill and positive image of company in front of customers, creditors and other parties.  Business in remote:-  Letters also serve business in case of dealing with person operating in remote area, where transport and communication is not developed or distance is too long to deal with economically.
  • 33.  Private letters are usually exchanged b/w family members, friends and other near and dear ones which do not strictly follow any rules and regulations such as father/son, brother/sister and other relatives, etc.
  • 34.  Business letters are those which are written b/w business people for the purpose of business, e.g., rate inquiry letters, order for goods, letter for payment of balance amount, etc.
  • 35.  These are the ones which are written by government employees or officials in connection with some govt. affairs e.g., SDM, Deputy commissioner or any govt. employee, etc.
  • 36.  Record and Reference  Evidence of Contracts  Public Relations  Business in remote  Business Upliftment and Development  Business Goodwill
  • 37.  To encourage sales and purchase  To establish contacts with new clients  Resurrection dead (old)customers and revival of old business relationships.  To re-establish and pre-establish business connections.  Service s after sales.  Source of encouragement, inspiration and motivation to business personnels.
  • 38.  To establish goodwill in business.  Recovery of old debit and credit.  Redressal of grievances.  Creating interest in business activities.  Exploring new business avenues.  Realization of outstanding payments.  Making the job of touring salesmen easy.
  • 39.  Letter behavior assists in business  Letter behavior should be effective.  Business letters are less expensive.  Business letters – a written documentary testimony.  Business letters – an advertising substitute.  Making new contacts.  Letter as a vehicle of expression of thoughts and feelings.  Easy confirmation of facts.
  • 40. Quality related to subject -matter Quality related to exterior form
  • 41.  Clarity  Continuity  Compactness  Correctness  Conciseness  Completeness  Comprehensiveness  Consideration  Courtesy  Creativity  Cleanliness  Effectiveness
  • 42.  Paper for a letter  Envelops  Typing  Aesthetic aspect  Margin  Tidiness  New paragraph  Uniformity  Underline  Enveloping the paper  Stamping  Dispatching
  • 43. 1. Heading 2. Date 3. Inside address 4. Salutation 5. Reference 6. Body 7. Complimentary close 8. Signatures 9. Reference initials 10.Enclosures.
  • 44. 1) Heading : the heading of a letter consists of the printed letterheads, mentioning the name of the company, its address, telephonic and e-mail address, symbols and trademarks. 2) Date : two or three lines below the letterhead, the date when the letter was typed should be mentioned. This serves an important reference for the future. The date of the letter can be written in any of the following ways:- Telephone No. Fax No. SUREKA TRADERS Stockiest and Distributors of Rubber Chemicals November 30, 2013; 20 July, 2013; 1st April, 2013; 10 January, 2014
  • 45. 3) Inside Address : below the date line the inside address is mentioned. It contains the name, title or division or department (if any), mailing address or pin code of the receiver. 4) Salutation : below the inside address the complimentary greeting, which is called salutation is made on the right or left side. Mr. S.N.Narainswamy, Accountant, Finance & Accounting Department, Krishna Financers, 12, Sardar Patel Road Hyderabad Dear Sir / Madam or Sir / Madam Dear Mr. Amit Sharma or Dear Ms. Anita Used when there is a close relationship b/w two parties. used in case of more formal relations for e.g., writing to superior officers, editor of newspapers, etc.
  • 46. 5) Reference Lines : for inviting special attention to the subject matter of the letter or singling out the person to whom the letter is addressed reference line is inserted below the inside salutation with word ‗Subject‘ or ‗Attention‘. Mr. Manish Malhotra Tirupathi, Rama Tower Tilak Road, Hyderabad Subject : Supply of 60 Engines. Or Dear Sir, Finance Department, Punjab Tractors Limited, Phase II, Mohali Attention- Mr. Rajeev Tandon, Accountant
  • 47. 6) Body : Body is the main part of the letter with preceding and succeeding parts as its ancillaries. These ancillaries are formalities, yet convey certain message. The body of the letter starts two lines down the salutation either in block style with no paragraphs, indentation‘s or semi block style with indented paragraphs. There is no hard and fast rule regarding adoption of the style; any style can be applied. 7) Complementary Close : after the body of the letter, complimentary close is typed whether on left or right side of the letter. This is conventional and polite way of ending letter. Sincerely Yours sincerely Truly Yours truly Faithfully Yours faithfully
  • 48. 8) Signatures : while typing the letter, two orthree lines below the complimentary closures, are left blank for the signatures of the writer in ink. Just below, his name and designation are typed. 9) Reference Initials : below the name and designation of the sender, the sender of the letter puts his initials, which is called ‗Reference Initials.‘ 10) Enclosures : this the certain material enclosed with the letter for its indication. Enclosures are put at the end of the letter.
  • 49. 1) Full Block : in this, all lines – date, inside address, salutation, paragraphs, complimentary closure, are flush with left margin. It concentrates too much on left rather than right. It is popular due to its pleasant and informal look. 2) Block : in this, all lines – except date and complimentary closure along with signatures (right margin)are flush from left margin.
  • 50. 23-87 Queens Boulevard Bayside, New York 10022 June 7, 200X South Bank Billing Inquiries Division 1042 Broadway New York, New York, 10032 Dear Sir or Madam: Subject: Correction of incorrect bill Xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx Respectfully, Charles Dalloway
  • 52. 23-87 Queens Boulevard Bayside, New York10022 June 7 2003 South Bank Billing Inquiries Division 1042 Broadway New York, New York, 10032 Dear Sir or Madam :Xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx Respectfully, Mr. Charles Dalloway
  • 54. 3) Semi Block : in this, (A) date and complimentary closure along with signatures are flush with right margin, (B) inside address & salutation are set flush with the left margin, and (C) paragraphs are indented. It is most popular among business world but requires extra typing adjustment, compared with block format. 4) Simplified : in this like full block format all lines are flush with the left margin but there is no salutation and complimentary closures. it eliminate the gender specific salutations [Sir / Madam]. Because of its simple and direct form and quality of time saving, it is popular in Western business world, but not in Indian business world.
  • 55. 23-87 Queens Boulevard Bayside, New York10022 June 7 2003 South Bank Billing Inquiries Division 1042 Broadway New York, New York, 10032 Dear Sir or Madam, :Xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx Xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx XxxxxXxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx XxxxxxxxxxxxxxxXxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx XxxxxxxxxxxxxxxxxxxxxxxxxxxXxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx XxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxXxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx Respectfully, Mr. Charles Dalloway
  • 57. 23-87 Queens Boulevard Bayside, New York 10022 June 7, 200X South Bank Billing Inquiries Division 1042 Broadway New York, New York, 10032 CORRECTION OF INCORRECT BILL Xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx Xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx CHARLES DALLOWAY
  • 59.  Enquiry letters  Quotation & offers  Orders & execution  Circular letters  Sales letters  Complaint letters  Adjustment letters  Apologizing  Status enquiry & credit letters  Collection letters  Bad news letters
  • 60.  Writing business correspondence with banks does not require any special training.  A business house has to correspond with bank for the following reasons :  Opening account  Procuring various loans or credit  Opening letter of credit  Stop payments  Hypothecation of documents of titles to property, goods, life insurance policy, etc.  Honoring customers‘ cheques  Collection of customers‘ cheques, bills, dividends, etc.  Paying insurance premiums  Providing facilities like online banking, internet banking  Transferring money from one place to another, etc.
  • 61.  Specimen letter for opening a current a/c.  Specimen letter for opening a saving bank a/c.  Specimen letter for stopping payment of cheque.  Specimen letter for vehicle loan.  Specimen application form for loan.  Specimen letter asking for overdraft facility.  Specimen letter from bank informing irregularities in loan.  Specimen letter asking bank to cancel fixed deposit.  Specimen letter asking bank to cancel the draft.  Specimen letter to bank asking regulation of entries.  Specimen letter asking bank to operate (activate) the saving bank a/c.  And many more.
  • 62.  In business, like private life, there are risks of many kinds- death, accident, fire, storm, burglary, perils of sea, etc.  Insurance is a mechanism of protecting and providing financial security against these possible risks by spreading the losses to many people. A pool is created by getting small contributions called premiums from persons and out of that a certain agreed sum is paid according to settled terms and conditions in form of claim.  The person seeking safety called Insured or assured, pays premium to the insurer or underwriter- the Insurance Corporation.
  • 63.  Life Insurance  Fire Insurance  Marine Insurance  General Insurance
  • 64.  Life insurance (or commonly life assurance) is a contract between an insured (insurance policy holder) and an insurer or assurer, where the insurer promises to pay a designated beneficiary a sum of money (the "benefits") in exchange for a premium, upon the death of the insured person.  Depending on the contract, other events such as terminal illness or critical illness may also trigger payment. The policy holder typically pays a premium, either regularly or as a lump sum. Other expenses (such as funeral expenses) are also sometimes included in the benefits.  Life policies are legal contracts and the terms of the contract describe the limitations of the insured events. Specific exclusions are often written into the contract to limit the liability of the insurer; common examples are claims relating to suicide, fraud, war, riot and civil commotion.
  • 65.  A fire insurance is a contract under which the insurer in return for a consideration (premium) agrees to indemnify the insured for the financial loss which the latter may suffer due to destruction of or damage to property or goods, caused by fire, during a specified period.  The contract specifies the maximum amount , agreed to by the parties at the time of the contract, which the insured can claim in case of loss. This amount is not , however , the measure of the loss. The loss can be ascertained only after the fire has occurred. The insurer is liable to make good the actual amount of loss not exceeding the maximum amount fixed under the policy.  The insurable interest in goods may arise out on account of (i) ownership, (ii) possession, or (iii) contract.
  • 66.  Marine insurance covers the loss or damage of ships, cargo, terminals, and any transport or cargo by which property is transferred, acquired, or held between the points of origin and final destination.  Cargo insurance — is a sub-branch of marine insurance, though Marine also includes Onshore and Offshore exposed property (container terminals, ports, oil platforms, pipelines); Hull; Marine Casualty; and Marine Liability.  When goods are transported by mail or courier, shipping insurance is used instead.
  • 67.  General insurance or non-life insurance policies, including automobile and homeowners policies, provide payments depending on the loss from a particular financial event. General insurance typically comprises any insurance that is not determined to be life insurance. It is called property and casualty insurance in the U.S. and Canada and Non- Life Insurance in Continental Europe.