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1. Design with
your boots on
Advice to myself in the past, present and future

2. 1
1
hypnotic waves that will take you on this journey with me

3.
I’m here because of this saying:

4. “The shoemaker’s children always go barefoot“
—Danish Proverb

5. in Russian:
The shoemaker goes without boots

6. In Portuguese:
in a blacksmith’s house the skewer is made of wood

7. > The carpenter’s house always needs work
> The preacher’s kids are always the wildest
> en casa de herrero, cuchillo de palo
> The hairdressers' have hair that's just a mess
> The blacksmith's horse walks barefoot
> The tailor can't sew his own rip
> the knives are always dull in a blacksmith's house
> mechanics always drive beat-up old cars
> plumbers have leaky pipes
> A housekeeper's house is never clean
It also applies to different professions:

8. Why in the world is the shoemaker
barefoot?!

9. The designer

10. The designer’s website is down
The designer didn’t kern her logo
The designer doesn't have cute business cards
The designer’s design isn’t usable

11. TLV > BOS

12. I always knew I wanted to go to art school.

13. Mass College of Art & Design

17. the transition from being the ARTIST
CORPORATE AMERICA
me

18. not sexy
What I wanted my work to be
MyBed
Sexy
My work

19. play video

20. There was another gap: Web design was
changing and evolving rapidly, but our
tools and processes weren’t changing
and couldn't keep up.
web/tech
How we worked

21. I knew my work needed to get better but if I
wasn’t going to change how I worked and take
the time to use design thinking for me, I would
never have the time to do the creative work that
would let me grow.

22. I was barefoot
I wasn't designing for my process and needs

23. • What do I need to work on?
• What am I horrible at?
• What do I hate most about my day?
• How do I do less of that and more of what I love?
• Why am I doing this?

25. The part of the process that was bothering me was this in-between stage:
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LMJ LMJ
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28. TIME SPENT ON: DEVELOPMENT DESIGN SPECCING
Group 20 DesignersDesign to Development Process # Full time speccers
FTE SPECCING

29. I realized I needed to eliminate or at least improve
this pain point for my self and for my team to have
more time for creative work.
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32. Specctr wasn't’ the sexy design project
that I imagined when I felt there was a
gap between where I was and where I
wanted to be..
Organic Geometry Part II
David Brodeur

33. These are just a handful of the companies using Specctr.

34. What did I learn?

35. To have the widest most far reaching
effect I had to start with my process!

36. Yes, it’s possible to close the gap if I focus on my work

37. my influence reaches far beyond
But if I focus on how I work

38. A likely pain point for others
My pain point

39. When systems, designs,
communications, are broken or non
existent.. that is your jackpot!
Seize the moment! Fix it!

40. The Future!?

41. Improving how we work can come from anyone/ anywhere

42. pattern lab
little ipsum
hues
hues

43. — TechShop CEO Mark Hatch
http://n-e-r-v-o-u-s.com/
“Machines we have today are the cheapest,
easiest and most powerful than they have
ever been.”

44. We have never had so many tools and possibilities at our
fingertips. We are trained at both design thinking and
problem solving and we have the tangible skills and crafts to
bring our idea to fruition. This is incredible

45. Companies founded by
designers
Pinterest , slideshare , FuseProject , theicebreak, Behance , Typekit,
Vimeo, Foodspotting, 955, Dreams, Path, Air BNB, Flickr, Tumblr, YouTube,
Kickstarter… and many more

46. How do we make sure we are going to ride this wave
and use design..
.as a process
..as a mode of thinking
…as a tool to sharpen our creativity
….to problem solve
……not just a skill to produce

47. Familiar concepts that might help you keep your boots on!

48. Critique | 1
Hierarchy | 2
Contrast | 3
Break Your Grid | 4
Create Space | 5
Love + Process | 6

49. 1. Critique
What do I want to spend more time on?
How can my day be better?
What part is hard for me and why?
Why is what I’m doing important?
Is there anything I would change?

50. “Always the beautiful answer who asks a more
beautiful question.”
— E.E. Cummings

51. “The creative process, in essence, is an individual in
dialogue with themselves and the work.”
— Frank Chimero (Shape of Design)

52. “The process of engaging in meaningful critique of your work
decreases the amount of time spent holding on to design decisions
that may not actually solve the problems you are facing and open
the door to constructive conversations that highlight specific and
actionable solutions you would not have arrived at on your own.”
— JOSHUA BREWER : 52weeksofux.com

53. What is importantto you?
2. Hierarchy

55. “What you focus on changes”
— Anna Proctor (my yoga teacher)

56. 3. Contrast

57. “Thinkers who exploit opposing ideas to construct a new solution
enjoy a built-in advantage over thinkers who can consider only
one model at a time”
— Roger Martin, The Opposable Mind
opposite ideas

59. Use multi-directional relationships as a source of inspiration.

60. “The opposite of a true statement is a false
statement. The opposite if a profound truth
may be another profound truth.”
— Niels Bohr

61. Break your
grid
4.
medium

63. JOSEPH MULLER-BROCKMANN
Paula Scher | Public Theater

64. Examples from Frank
Chimero’s article:

65. Alvin Lustig made some of the best book covers, but also designed this helicopter.

66. The Eames made films about information theory and the scale of the universe, then designed the
theater and chair you use to watch them.

68. Create space
NUMBER FIVE

71. BREATHING ROOM

72. We also need this kind of white space and
breathing room in our day to create our
most effective work.

73. “Often when one works at a hard question, nothing good is
accomplished at the first attack…Then one takes a rest,
longer or shorter, and sits down anew to the work. During the
first half-hour, as before, nothing is found, and then all of a
sudden the decisive idea presents itself to the mind.”
Henri Poincaré, The Foundations of Science

74. 6. love the process

75. It’s not just what you work on but how
you work on it that will make you love
what you do. Remember to have fun!

76. Make your process a gift!

77. 1
Critique | 1
Hierarchy | 2
Contrast | 3
Break Your Grid | 4
Create Space | 5
Love + Process | 6
2
3
4
5
6
7
Eliminate the grunt work | 7

78. design with your boots on

79. @specctr specctr.com/futureInsights2015 @chennech

80. RESOURCESTHE GAP BY IRA GLASS https://vimeo.com/85040589
IDEO DESIGN TOOLKIT http://www.designkit.org/methods
ON CRITIQUE http://52weeksofux.com/post/743059883/critique-me-please
FRANK CHIMERO http://frankchimero.com/writing/designing-in-the-borderlands/ + http://read.shapeofdesignbook.com/chapter01.html
ON CREATING SPACE http://www.fastcodesign.com/3035811/evidence/the-key-to-creative-insight-interrupt-yourself
ON FINDING YOUR VOICE http://www.jamesvictore.com/
CREATIVE EXERCISES http://www.howdesign.com/design-creativity/creative-exercises/
DESIGN FOUNDERS http://www.fastcodesign.com/1665795/silicon-valleys-new-secret-weapon-designers-who-found-startups
http://www.fastcodesign.com/3042906/the-ceo-of-the-future-is-a-designer-in-chief
http://designerfund.com/
SPECCTR https://www.specctr.com/ Use code “FUTUREINSIGHTS” FOR 25% OFF
SERIOUS PLAY LEADS TO INNOVATION http://www.fastcodesign.com/1671971/how-serious-play-leads-to-breakthrough-innovation http://
DESIGN AND THE PLAY INSTINCT BY PAUL RAND http://www.paul-rand.com/foundation/thoughts_designAndthePlayInstinct/#.VWzLFFxVhBd

81.
Use code FUTUREINSIGHTS at checkout
https://www.specctr.com/
25% OFF
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