No finishline…EVER
Getting a link is the start
Would yourbehavior change?
Momentum@wilreynolds
Warning - Warning - Warning@wilreynolds
“It seemed to come at the perfect time for the 49ers.           We had a ton of momentum and the power went out          j...
What does this               have to do with                   SEO?@wilreynolds
@wilreynolds
@wilreynolds
Vs today@wilreynolds
@wilreynolds
@wilreynolds
#RCS before    “content marketing”@wilreynolds
Inertia           (Real companies have it)@wilreynolds
There is no                finish line@wilreynolds
@wilreynolds
@wilreynolds
@wilreynolds
The LinkNewsletter Sub Twitter Follower                    You’d Keep Going @wilreynolds
Lose $$                      on               1 st Purchase?@wilreynolds
Obsessed about                the next step@wilreynolds
@wilreynolds
#linklove?@wilreynolds
New follower on              Twitter                 Step@wilreynolds
@wilreynolds
Getting Followed - 1st Step@wilreynolds
New newsletter                 subscriber@wilreynolds
Step@wilreynolds
Did you see the difference?@wilreynolds
WTF?                Step@wilreynolds
How about                  Step@wilreynolds
Step@wilreynolds
Step@wilreynolds
Thinking…                Resume?                 Lead?                  Step@wilreynolds
Nudges all around us@wilreynolds
An @ mention@wilreynolds
Step@wilreynolds
A Tweet                 Step@wilreynolds
Step@wilreynolds
Yeah but that’s not           link building!@wilreynolds
Wait for it…@wilreynolds
Step@wilreynolds
Step@wilreynolds
Blog about your vendors      new features               Step@wilreynolds
Step@wilreynolds
Step@wilreynolds
Booth = Sales@wilreynolds
Koosh balls here!                                    Ooh       We got               Buy    Our Shit >                     ...
We will help you, IF and only IF       we can make money off of you!@wilreynolds
Booth to build links@wilreynolds
Yup, it’s another @garyvee slide@wilreynolds
Yup, I’m gonna do it@wilreynolds
Helping people builds a  LOT more than links!@wilreynolds
Analyzed        50,000 sent emails@wilreynolds
Used regression &   correlation analysis on         word usage@wilreynolds
DH             + MFs +                  3   H u       _________________          MF 1xhu / p1/2@wilreynolds
@wilreynolds
Example@wilreynolds
@wilreynolds
Do it for free, builds         trust momentum@wilreynolds
Do analysis of time on    page, add to carts,       conversions@wilreynolds
What can you do to build trust momentum for      links later?@wilreynolds
Printing a page is             momentum?@wilreynolds
@wilreynolds
@wilreynolds               100k+ Yes’s
@wilreynolds
Pic of my kid winning pic of the week = shared@wilreynolds
Upload your kids               colored pictures@wilreynolds
@wilreynolds
Step@wilreynolds
Newsletter with over          1,000 subs?@wilreynolds
How many write for blogs?@wilreynolds
Old school content marketers have newsletters@wilreynolds
4.2 Million Subs@wilreynolds
Segmentation, FTW@wilreynolds
BIG CLIENTS, Wahhhhh  Small biz can’t do RCS@wilreynolds
Not impressed?
Ok ok ok@wilreynolds
Heard of Crayola?@wilreynolds
climbingframes.co.uk?@wilreynolds
@wilreynolds
100% refund?@wilreynolds
“Others have put this        together too!”   (Increase conversions)@wilreynolds
@wilreynolds
E-commerce?@wilreynolds
Never Stop Converting@wilreynolds
What could you do post       purchase?@wilreynolds
“Want this purchase           for free?”@wilreynolds
@wilreynolds
Wish List                  +               How to          convince your wife@wilreynolds
Head smacking@wilreynolds
Who do your link targets  like to link out to?@wilreynolds
@wilreynolds
Screaming Frog@wilreynolds
@aichleebushnell@wilreynolds
@wilreynolds
@wilreynolds
Do that with the                top 100 sites@wilreynolds
Followerwonk@wilreynolds
@wilreynolds
@wilreynolds
@wilreynolds
Regex in Followerwonk?        F yeah!@wilreynolds
Enterprise SEO’s@wilreynolds
@wilreynolds
Corporations               are people too@wilreynolds
Corporations               have people@wilreynolds
G+ Tools #1               Gplusdata.com@wilreynolds
Circlecount.com@wilreynolds
Reverse Engineering         “Popularity”@wilreynolds
@wilreynolds
@wilreynolds
@wilreynolds
@wilreynolds
@wilreynolds
@wilreynolds
@wilreynolds
@wilreynolds
@wilreynolds
@wilreynolds
@wilreynolds
Little Bird@wilreynolds
@wilreynolds
@wilreynolds
Start with the head       smacking easy stuff@wilreynolds
@wilreynolds               @seerinteractive@wilreynolds
Linklove 2013 - There is no Link Builidng Finish Line
Linklove 2013 - There is no Link Builidng Finish Line
Linklove 2013 - There is no Link Builidng Finish Line
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Linklove 2013 - There is no Link Builidng Finish Line

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Quality link building is a series of small steps, it starts with a follow, a tweet, a newsletter subscriber, etc - what are you doing to do the small steps today that can lead to link building success tomorrow? Covering the tools, strategies, etc to build relationships, and value.

Published in: Self Improvement

Linklove 2013 - There is no Link Builidng Finish Line

  1. 1. No finishline…EVER
  2. 2. Getting a link is the start
  3. 3. Would yourbehavior change?
  4. 4. Momentum@wilreynolds
  5. 5. Warning - Warning - Warning@wilreynolds
  6. 6. “It seemed to come at the perfect time for the 49ers. We had a ton of momentum and the power went out just after we returned a kick. It felt like the power was out forever and it was hard to get going after that.”@wilreynolds
  7. 7. What does this have to do with SEO?@wilreynolds
  8. 8. @wilreynolds
  9. 9. @wilreynolds
  10. 10. Vs today@wilreynolds
  11. 11. @wilreynolds
  12. 12. @wilreynolds
  13. 13. #RCS before “content marketing”@wilreynolds
  14. 14. Inertia (Real companies have it)@wilreynolds
  15. 15. There is no finish line@wilreynolds
  16. 16. @wilreynolds
  17. 17. @wilreynolds
  18. 18. @wilreynolds
  19. 19. The LinkNewsletter Sub Twitter Follower You’d Keep Going @wilreynolds
  20. 20. Lose $$ on 1 st Purchase?@wilreynolds
  21. 21. Obsessed about the next step@wilreynolds
  22. 22. @wilreynolds
  23. 23. #linklove?@wilreynolds
  24. 24. New follower on Twitter Step@wilreynolds
  25. 25. @wilreynolds
  26. 26. Getting Followed - 1st Step@wilreynolds
  27. 27. New newsletter subscriber@wilreynolds
  28. 28. Step@wilreynolds
  29. 29. Did you see the difference?@wilreynolds
  30. 30. WTF? Step@wilreynolds
  31. 31. How about Step@wilreynolds
  32. 32. Step@wilreynolds
  33. 33. Step@wilreynolds
  34. 34. Thinking… Resume? Lead? Step@wilreynolds
  35. 35. Nudges all around us@wilreynolds
  36. 36. An @ mention@wilreynolds
  37. 37. Step@wilreynolds
  38. 38. A Tweet Step@wilreynolds
  39. 39. Step@wilreynolds
  40. 40. Yeah but that’s not link building!@wilreynolds
  41. 41. Wait for it…@wilreynolds
  42. 42. Step@wilreynolds
  43. 43. Step@wilreynolds
  44. 44. Blog about your vendors new features Step@wilreynolds
  45. 45. Step@wilreynolds
  46. 46. Step@wilreynolds
  47. 47. Booth = Sales@wilreynolds
  48. 48. Koosh balls here! Ooh We got Buy Our Shit > Booth pens Buy our Shit Shit Their Shit Babes and shit Got Buy our Shit <3 Shit! We Shit, Funded, Marty’s need G’s Hung spending shit engineers shit Over@wilreynolds
  49. 49. We will help you, IF and only IF we can make money off of you!@wilreynolds
  50. 50. Booth to build links@wilreynolds
  51. 51. Yup, it’s another @garyvee slide@wilreynolds
  52. 52. Yup, I’m gonna do it@wilreynolds
  53. 53. Helping people builds a LOT more than links!@wilreynolds
  54. 54. Analyzed 50,000 sent emails@wilreynolds
  55. 55. Used regression & correlation analysis on word usage@wilreynolds
  56. 56. DH + MFs + 3 H u _________________ MF 1xhu / p1/2@wilreynolds
  57. 57. @wilreynolds
  58. 58. Example@wilreynolds
  59. 59. @wilreynolds
  60. 60. Do it for free, builds trust momentum@wilreynolds
  61. 61. Do analysis of time on page, add to carts, conversions@wilreynolds
  62. 62. What can you do to build trust momentum for links later?@wilreynolds
  63. 63. Printing a page is momentum?@wilreynolds
  64. 64. @wilreynolds
  65. 65. @wilreynolds 100k+ Yes’s
  66. 66. @wilreynolds
  67. 67. Pic of my kid winning pic of the week = shared@wilreynolds
  68. 68. Upload your kids colored pictures@wilreynolds
  69. 69. @wilreynolds
  70. 70. Step@wilreynolds
  71. 71. Newsletter with over 1,000 subs?@wilreynolds
  72. 72. How many write for blogs?@wilreynolds
  73. 73. Old school content marketers have newsletters@wilreynolds
  74. 74. 4.2 Million Subs@wilreynolds
  75. 75. Segmentation, FTW@wilreynolds
  76. 76. BIG CLIENTS, Wahhhhh Small biz can’t do RCS@wilreynolds
  77. 77. Not impressed?
  78. 78. Ok ok ok@wilreynolds
  79. 79. Heard of Crayola?@wilreynolds
  80. 80. climbingframes.co.uk?@wilreynolds
  81. 81. @wilreynolds
  82. 82. 100% refund?@wilreynolds
  83. 83. “Others have put this together too!” (Increase conversions)@wilreynolds
  84. 84. @wilreynolds
  85. 85. E-commerce?@wilreynolds
  86. 86. Never Stop Converting@wilreynolds
  87. 87. What could you do post purchase?@wilreynolds
  88. 88. “Want this purchase for free?”@wilreynolds
  89. 89. @wilreynolds
  90. 90. Wish List + How to convince your wife@wilreynolds
  91. 91. Head smacking@wilreynolds
  92. 92. Who do your link targets like to link out to?@wilreynolds
  93. 93. @wilreynolds
  94. 94. Screaming Frog@wilreynolds
  95. 95. @aichleebushnell@wilreynolds
  96. 96. @wilreynolds
  97. 97. @wilreynolds
  98. 98. Do that with the top 100 sites@wilreynolds
  99. 99. Followerwonk@wilreynolds
  100. 100. @wilreynolds
  101. 101. @wilreynolds
  102. 102. @wilreynolds
  103. 103. Regex in Followerwonk? F yeah!@wilreynolds
  104. 104. Enterprise SEO’s@wilreynolds
  105. 105. @wilreynolds
  106. 106. Corporations are people too@wilreynolds
  107. 107. Corporations have people@wilreynolds
  108. 108. G+ Tools #1 Gplusdata.com@wilreynolds
  109. 109. Circlecount.com@wilreynolds
  110. 110. Reverse Engineering “Popularity”@wilreynolds
  111. 111. @wilreynolds
  112. 112. @wilreynolds
  113. 113. @wilreynolds
  114. 114. @wilreynolds
  115. 115. @wilreynolds
  116. 116. @wilreynolds
  117. 117. @wilreynolds
  118. 118. @wilreynolds
  119. 119. @wilreynolds
  120. 120. @wilreynolds
  121. 121. @wilreynolds
  122. 122. Little Bird@wilreynolds
  123. 123. @wilreynolds
  124. 124. @wilreynolds
  125. 125. Start with the head smacking easy stuff@wilreynolds
  126. 126. @wilreynolds @seerinteractive@wilreynolds
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