Linklove 2013 - There is no Link Builidng Finish Line

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Quality link building is a series of small steps, it starts with a follow, a tweet, a newsletter subscriber, etc - what are you doing to do the small steps today that can lead to link building success …

Quality link building is a series of small steps, it starts with a follow, a tweet, a newsletter subscriber, etc - what are you doing to do the small steps today that can lead to link building success tomorrow? Covering the tools, strategies, etc to build relationships, and value.

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  • 1. No finishline…EVER
  • 2. Getting a link is the start
  • 3. Would yourbehavior change?
  • 4. Momentum@wilreynolds
  • 5. Warning - Warning - Warning@wilreynolds
  • 6. “It seemed to come at the perfect time for the 49ers. We had a ton of momentum and the power went out just after we returned a kick. It felt like the power was out forever and it was hard to get going after that.”@wilreynolds
  • 7. What does this have to do with SEO?@wilreynolds
  • 8. @wilreynolds
  • 9. @wilreynolds
  • 10. Vs today@wilreynolds
  • 11. @wilreynolds
  • 12. @wilreynolds
  • 13. #RCS before “content marketing”@wilreynolds
  • 14. Inertia (Real companies have it)@wilreynolds
  • 15. There is no finish line@wilreynolds
  • 16. @wilreynolds
  • 17. @wilreynolds
  • 18. @wilreynolds
  • 19. The LinkNewsletter Sub Twitter Follower You’d Keep Going @wilreynolds
  • 20. Lose $$ on 1 st Purchase?@wilreynolds
  • 21. Obsessed about the next step@wilreynolds
  • 22. @wilreynolds
  • 23. #linklove?@wilreynolds
  • 24. New follower on Twitter Step@wilreynolds
  • 25. @wilreynolds
  • 26. Getting Followed - 1st Step@wilreynolds
  • 27. New newsletter subscriber@wilreynolds
  • 28. Step@wilreynolds
  • 29. Did you see the difference?@wilreynolds
  • 30. WTF? Step@wilreynolds
  • 31. How about Step@wilreynolds
  • 32. Step@wilreynolds
  • 33. Step@wilreynolds
  • 34. Thinking… Resume? Lead? Step@wilreynolds
  • 35. Nudges all around us@wilreynolds
  • 36. An @ mention@wilreynolds
  • 37. Step@wilreynolds
  • 38. A Tweet Step@wilreynolds
  • 39. Step@wilreynolds
  • 40. Yeah but that’s not link building!@wilreynolds
  • 41. Wait for it…@wilreynolds
  • 42. Step@wilreynolds
  • 43. Step@wilreynolds
  • 44. Blog about your vendors new features Step@wilreynolds
  • 45. Step@wilreynolds
  • 46. Step@wilreynolds
  • 47. Booth = Sales@wilreynolds
  • 48. Koosh balls here! Ooh We got Buy Our Shit > Booth pens Buy our Shit Shit Their Shit Babes and shit Got Buy our Shit <3 Shit! We Shit, Funded, Marty’s need G’s Hung spending shit engineers shit Over@wilreynolds
  • 49. We will help you, IF and only IF we can make money off of you!@wilreynolds
  • 50. Booth to build links@wilreynolds
  • 51. Yup, it’s another @garyvee slide@wilreynolds
  • 52. Yup, I’m gonna do it@wilreynolds
  • 53. Helping people builds a LOT more than links!@wilreynolds
  • 54. Analyzed 50,000 sent emails@wilreynolds
  • 55. Used regression & correlation analysis on word usage@wilreynolds
  • 56. DH + MFs + 3 H u _________________ MF 1xhu / p1/2@wilreynolds
  • 57. @wilreynolds
  • 58. Example@wilreynolds
  • 59. @wilreynolds
  • 60. Do it for free, builds trust momentum@wilreynolds
  • 61. Do analysis of time on page, add to carts, conversions@wilreynolds
  • 62. What can you do to build trust momentum for links later?@wilreynolds
  • 63. Printing a page is momentum?@wilreynolds
  • 64. @wilreynolds
  • 65. @wilreynolds 100k+ Yes’s
  • 66. @wilreynolds
  • 67. Pic of my kid winning pic of the week = shared@wilreynolds
  • 68. Upload your kids colored pictures@wilreynolds
  • 69. @wilreynolds
  • 70. Step@wilreynolds
  • 71. Newsletter with over 1,000 subs?@wilreynolds
  • 72. How many write for blogs?@wilreynolds
  • 73. Old school content marketers have newsletters@wilreynolds
  • 74. 4.2 Million Subs@wilreynolds
  • 75. Segmentation, FTW@wilreynolds
  • 76. BIG CLIENTS, Wahhhhh Small biz can’t do RCS@wilreynolds
  • 77. Not impressed?
  • 78. Ok ok ok@wilreynolds
  • 79. Heard of Crayola?@wilreynolds
  • 80. climbingframes.co.uk?@wilreynolds
  • 81. @wilreynolds
  • 82. 100% refund?@wilreynolds
  • 83. “Others have put this together too!” (Increase conversions)@wilreynolds
  • 84. @wilreynolds
  • 85. E-commerce?@wilreynolds
  • 86. Never Stop Converting@wilreynolds
  • 87. What could you do post purchase?@wilreynolds
  • 88. “Want this purchase for free?”@wilreynolds
  • 89. @wilreynolds
  • 90. Wish List + How to convince your wife@wilreynolds
  • 91. Head smacking@wilreynolds
  • 92. Who do your link targets like to link out to?@wilreynolds
  • 93. @wilreynolds
  • 94. Screaming Frog@wilreynolds
  • 95. @aichleebushnell@wilreynolds
  • 96. @wilreynolds
  • 97. @wilreynolds
  • 98. Do that with the top 100 sites@wilreynolds
  • 99. Followerwonk@wilreynolds
  • 100. @wilreynolds
  • 101. @wilreynolds
  • 102. @wilreynolds
  • 103. Regex in Followerwonk? F yeah!@wilreynolds
  • 104. Enterprise SEO’s@wilreynolds
  • 105. @wilreynolds
  • 106. Corporations are people too@wilreynolds
  • 107. Corporations have people@wilreynolds
  • 108. G+ Tools #1 Gplusdata.com@wilreynolds
  • 109. Circlecount.com@wilreynolds
  • 110. Reverse Engineering “Popularity”@wilreynolds
  • 111. @wilreynolds
  • 112. @wilreynolds
  • 113. @wilreynolds
  • 114. @wilreynolds
  • 115. @wilreynolds
  • 116. @wilreynolds
  • 117. @wilreynolds
  • 118. @wilreynolds
  • 119. @wilreynolds
  • 120. @wilreynolds
  • 121. @wilreynolds
  • 122. Little Bird@wilreynolds
  • 123. @wilreynolds
  • 124. @wilreynolds
  • 125. Start with the head smacking easy stuff@wilreynolds
  • 126. @wilreynolds @seerinteractive@wilreynolds