The But and What If of Authorship and Author Rank

Social Media Marketing Plus at Social Media Marketing Plus
AJ • I've used the same WSJ quote on your deck #38 more than a few times • good deck and work product
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Blind Five Year Old at Blind Five Year Old
@patrickwagner Thanks so much. I like my decks to inform and entertain at the same time.
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Patrick Wagner at Digital 100 Show
This is a fantastic presentation @ajkohn - I can't wait to share it with everyone. The images used are perfect - it keeps me wanting to see the next slide.
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Al Remetch , CEO & Founder at Self Employed
Looks like it was an informative and excellent presentation. Would have loved to have been there.
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I’m here to answer concerns and debunk myths about Authorship and Author Rank, all of which might be preventing you from implementing Authorship for you, your company or clients.

Yes. Everyone who produces relevant and quality content can be an author, but it may take more time to be recognized. Fetch as Googlebot to speed things up.

Yes, as long as Authorship is set-up correctly content pre-Authorship program qualifies. But it will have to be recrawled. (You read it for the stories, of course.)

Not really. Product pages on eCommerce sites probably shouldn’t have authorship attached (though comments or reviews might). The comparison chart on a SaaS site shouldn’t have authorship attached. And that’s okay.

Google can’t know really, but you’re probably not getting the most out of the program if you use it like this. How did it work out for Cyrano?

Authorship is about demonstrating your expertise. Part of that is in promoting what you contribute and engaging with your community.

Or at least not on the presentation level.

It makes sense to keep it intact for both publisher and author. Severing the connection is like cutting off your nose to spite your face. Of course maybe that author is pissed off and severs Authorship, depriving the publisher of that extra SERP advantage.

You can change authors. That’s been tested. But should you? Probably not. If you are going to do it, make sure you’re re-writing or updating that content in a material way.

Bing tags essentially invisible unless you are on Facebook.

In general, there’s nothing for you to do on Bing Social Search except hope that Bing and Klout pick you.

Author Rank hasn’t happened. It is not here yet. It’s something that might happen in the future.

Lots of things point to Author Rank and while Eric is probably talking in the future tense it’s clearly the aspiration for Google.

Not so much. But would you trust anonymous information offline?

Some whispers that mentions from brand pages might have an impact and vice versa.

The But and What If of Authorship and Author Rank

Blind Five Year Old

The But and What If of Authorship and Author Rank