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Presented at SMX West 2013        By AJ Kohn Owner, Blind Five Year Old         @ajkohn
Blind Five Year Old | @ajkohn
Blind Five Year Old | @ajkohn
Yes. Fetch as Googlebot to speed things up.   Blind Five Year Old | @ajkohn
Absolutely!   Blind Five Year Old | @ajkohn
No.   Blind Five Year Old | @ajkohn
Sure, but at what cost?   Blind Five Year Old | @ajkohn
But do I have to have a website?   Blind Five Year Old | @ajkohn
Not yet.   Blind Five Year Old | @ajkohn
Keep authorship intact when possible.   Blind Five Year Old | @ajkohn
Sorta, kinda.   Blind Five Year Old | @ajkohn
Authorship snippet is a CTR magnet.   Blind Five Year Old | @ajkohn
Authorship bounce back bonus links!   Blind Five Year Old | @ajkohn
Author search.   Blind Five Year Old | @ajkohn
Author stats in Google Webmaster Tools   Blind Five Year Old | @ajkohn
You might get a welcome letter.   Blind Five Year Old | @ajkohn
http://bit.ly/authorbookmarklet   Blind Five Year Old | @ajkohn
Be very, very careful.   Blind Five Year Old | @ajkohn
Authorship is very brittle.   Blind Five Year Old | @ajkohn
Meh.   Blind Five Year Old | @ajkohn
Hand-picked by Bing (using Klout?)   Blind Five Year Old | @ajkohn
Blind Five Year Old | @ajkohn
http://bit.ly/authorrank   Blind Five Year Old | @ajkohn
Highlight Authors                                                       Rank Search Results                           Se...
Within search results, information tied to verifiedonline profiles will be ranked higher than contentwithout such verifica...
Blind Five Year Old | @ajkohn
@ing someone from a brand page might have an impactWhispers outside of rel=publisher                   Blind Five Year Old...
Personal branding and CTR alone are enough.   Blind Five Year Old | @ajkohn
Blind Five Year Old | @ajkohn
AJ KohnOwner, Blind Five Year Oldwww.blindfiveyearold.com aj@blindfiveyearold.com        @ajkohn
The But and What If of Authorship and Author Rank
The But and What If of Authorship and Author Rank
The But and What If of Authorship and Author Rank
The But and What If of Authorship and Author Rank
The But and What If of Authorship and Author Rank
The But and What If of Authorship and Author Rank
The But and What If of Authorship and Author Rank
The But and What If of Authorship and Author Rank
The But and What If of Authorship and Author Rank
The But and What If of Authorship and Author Rank
The But and What If of Authorship and Author Rank
The But and What If of Authorship and Author Rank
The But and What If of Authorship and Author Rank
The But and What If of Authorship and Author Rank
The But and What If of Authorship and Author Rank
The But and What If of Authorship and Author Rank
The But and What If of Authorship and Author Rank
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The But and What If of Authorship and Author Rank

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Addressing concerns, answering questions and debunking myths around Google Authorship and Author Rank, all of which might be preventing you from implementing and getting value from this program.

Published in: Technology

The But and What If of Authorship and Author Rank

  1. 1. Presented at SMX West 2013 By AJ Kohn Owner, Blind Five Year Old @ajkohn
  2. 2. Blind Five Year Old | @ajkohn
  3. 3. Blind Five Year Old | @ajkohn
  4. 4. Yes. Fetch as Googlebot to speed things up. Blind Five Year Old | @ajkohn
  5. 5. Absolutely! Blind Five Year Old | @ajkohn
  6. 6. No. Blind Five Year Old | @ajkohn
  7. 7. Sure, but at what cost? Blind Five Year Old | @ajkohn
  8. 8. But do I have to have a website? Blind Five Year Old | @ajkohn
  9. 9. Not yet. Blind Five Year Old | @ajkohn
  10. 10. Keep authorship intact when possible. Blind Five Year Old | @ajkohn
  11. 11. Sorta, kinda. Blind Five Year Old | @ajkohn
  12. 12. Authorship snippet is a CTR magnet. Blind Five Year Old | @ajkohn
  13. 13. Authorship bounce back bonus links! Blind Five Year Old | @ajkohn
  14. 14. Author search. Blind Five Year Old | @ajkohn
  15. 15. Author stats in Google Webmaster Tools Blind Five Year Old | @ajkohn
  16. 16. You might get a welcome letter. Blind Five Year Old | @ajkohn
  17. 17. http://bit.ly/authorbookmarklet Blind Five Year Old | @ajkohn
  18. 18. Be very, very careful. Blind Five Year Old | @ajkohn
  19. 19. Authorship is very brittle. Blind Five Year Old | @ajkohn
  20. 20. Meh. Blind Five Year Old | @ajkohn
  21. 21. Hand-picked by Bing (using Klout?) Blind Five Year Old | @ajkohn
  22. 22. Blind Five Year Old | @ajkohn
  23. 23. http://bit.ly/authorrank Blind Five Year Old | @ajkohn
  24. 24. Highlight Authors Rank Search Results Seriously, it says it right here in the launch announcement!http://bit.ly/authorshiplaunch Blind Five Year Old | @ajkohn
  25. 25. Within search results, information tied to verifiedonline profiles will be ranked higher than contentwithout such verification, which will result in mostusers naturally clicking on the top (verified) results.The true cost of remaining anonymous, then,might be irrelevance.” – Eric Schmidt Blind Five Year Old | @ajkohn
  26. 26. Blind Five Year Old | @ajkohn
  27. 27. @ing someone from a brand page might have an impactWhispers outside of rel=publisher Blind Five Year Old | @ajkohn
  28. 28. Personal branding and CTR alone are enough. Blind Five Year Old | @ajkohn
  29. 29. Blind Five Year Old | @ajkohn
  30. 30. AJ KohnOwner, Blind Five Year Oldwww.blindfiveyearold.com aj@blindfiveyearold.com @ajkohn

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