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What's better than "engagement" in social media marketing? How have social media goals been evolving? What do you do about fragmenting audiences in your social media strategy? And how can you save time managing it all? Lani and Allen Voivod of Epiphanies, Inc. dive in to examine social media trends that aren't just "flashes in the pan." These trends have stood the test of time (unlike some of the ones you'll see pictured in the presentation).