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Trendsetting in Social Media
How to Succeed and Lead Today With Digital and Mobile Marketing
Presented by Lani & Allen Voi...
EpiphaniesInc.com | AhaSummit.com | AhaTribe.com | @LaniVoivod | @AllenVoivod
EpiphaniesInc.com | AhaSummit.com | AhaTribe.com | @LaniVoivod | @AllenVoivod
You’re about to discover:
 How the focus on social media goals
has been evolving
 What to do (if anything!) about
fragme...
Epiphanies in Brief:
 Bold, gritty, dream-driven
company founded in 2004
 Specializing in social
media mojo, training,
s...
EpiphaniesInc.com | AhaSummit.com | AhaTribe.com | @LaniVoivod | @AllenVoivod
EpiphaniesInc.com | AhaSummit.com | AhaTribe.com | @LaniVoivod | @AllenVoivod
EpiphaniesInc.com | AhaSummit.com | AhaTribe.com | @LaniVoivod | @AllenVoivod
EpiphaniesInc.com | AhaSummit.com | AhaTribe.com | @LaniVoivod | @AllenVoivod
EpiphaniesInc.com | AhaSummit.com | AhaTribe.com | @LaniVoivod | @AllenVoivod
Increase:
1. Revenue
2. Customer base
3. Rep...
EpiphaniesInc.com | AhaSummit.com | AhaTribe.com | @LaniVoivod | @AllenVoivod
EpiphaniesInc.com | AhaSummit.com | AhaTribe.com | @LaniVoivod | @AllenVoivod
Increase:
 Reach (as much as possible…)
 E...
EpiphaniesInc.com | AhaSummit.com | AhaTribe.com | @LaniVoivod | @AllenVoivod
EpiphaniesInc.com | AhaSummit.com | AhaTribe.com | @LaniVoivod | @AllenVoivod
EpiphaniesInc.com | AhaSummit.com | AhaTribe.com | @LaniVoivod | @AllenVoivod
Create a fake person or set
of people, and f...
EpiphaniesInc.com | AhaSummit.com | AhaTribe.com | @LaniVoivod | @AllenVoivod
EpiphaniesInc.com | AhaSummit.com | AhaTribe.com | @LaniVoivod | @AllenVoivod
EpiphaniesInc.com | AhaSummit.com | AhaTribe.com | @LaniVoivod | @AllenVoivod
EpiphaniesInc.com | AhaSummit.com | AhaTribe.com | @LaniVoivod | @AllenVoivod
EpiphaniesInc.com | AhaSummit.com | AhaTribe.com | @LaniVoivod | @AllenVoivod
EpiphaniesInc.com | AhaSummit.com | AhaTribe.com | @LaniVoivod | @AllenVoivod
Social media is doubling
down on video!
 Fa...
Characteristics of
Attention-Grabbing
Content
1. It’s native
2. It doesn’t interrupt
3. It doesn’t make demands (often)
4....
EpiphaniesInc.com | AhaSummit.com | AhaTribe.com | @LaniVoivod | @AllenVoivod
EpiphaniesInc.com | AhaSummit.com | AhaTribe.com | @LaniVoivod | @AllenVoivod
EpiphaniesInc.com | AhaSummit.com | AhaTribe.com | @LaniVoivod | @AllenVoivod
EpiphaniesInc.com | AhaSummit.com | AhaTribe.com | @LaniVoivod | @AllenVoivod
EpiphaniesInc.com | AhaSummit.com | AhaTribe.com | @LaniVoivod | @AllenVoivod
EpiphaniesInc.com | AhaSummit.com | AhaTribe.com | @LaniVoivod | @AllenVoivod
EpiphaniesInc.com | AhaSummit.com | AhaTribe.com | @LaniVoivod | @AllenVoivod
EpiphaniesInc.com | AhaSummit.com | AhaTribe.com | @LaniVoivod | @AllenVoivod
EpiphaniesInc.com | AhaSummit.com | AhaTribe.com | @LaniVoivod | @AllenVoivod
 Facebook (free!) for direct scheduling
 Facebook.com/twitter (free!) to auto-update your
tweet stream with your Faceboo...
 Facebook
 LinkedIn
 Instagram
 Twitter
EpiphaniesInc.com | AhaSummit.com | AhaTribe.com | @LaniVoivod | @AllenVoivod
...
 Photos and short-form video
play to shortening attention
spans, drive greater
“engagement”
 Disposable, snack-sized con...
 New Hampshire: 830,000 adults
on Facebook
 iOS devices: 410,000; Android
devices: 330,000
 Worldwide: 93% of FB’s acti...
 Device
 Custom
audiences/lookalikes/ 3rd
party data layers
 Interests and behaviors
 Geography
 Remarketing/retarget...
EpiphaniesInc.com | AhaSummit.com | AhaTribe.com | @LaniVoivod | @AllenVoivod
hey@EpiphaniesInc.com
603-524-5248
/AhaYourself | /AhaSummit | /AllenVoivod | /LaniVoivod
@EpiphaniesInc | @AhaSummit | @A...
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Social Media Trendsetting | How to Succeed and Lead Today With Digital and Mobile Marketing

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What's better than "engagement" in social media marketing? How have social media goals been evolving? What do you do about fragmenting audiences in your social media strategy? And how can you save time managing it all? Lani and Allen Voivod of Epiphanies, Inc. dive in to examine social media trends that aren't just "flashes in the pan." These trends have stood the test of time (unlike some of the ones you'll see pictured in the presentation).

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Social Media Trendsetting | How to Succeed and Lead Today With Digital and Mobile Marketing

  1. 1. Trendsetting in Social Media How to Succeed and Lead Today With Digital and Mobile Marketing Presented by Lani & Allen Voivod, Your Allies in Possibility at Epiphanies, Inc. | EpiphaniesInc.com
  2. 2. EpiphaniesInc.com | AhaSummit.com | AhaTribe.com | @LaniVoivod | @AllenVoivod
  3. 3. EpiphaniesInc.com | AhaSummit.com | AhaTribe.com | @LaniVoivod | @AllenVoivod
  4. 4. You’re about to discover:  How the focus on social media goals has been evolving  What to do (if anything!) about fragmenting audiences  What’s better than “engagement”  How not to drive yourself crazy with all the social media options out there  Other miscellaneous “trends” of which to be aware EpiphaniesInc.com | AhaSummit.com | AhaTribe.com | @LaniVoivod | @AllenVoivod
  5. 5. Epiphanies in Brief:  Bold, gritty, dream-driven company founded in 2004  Specializing in social media mojo, training, speaking, Power Summits, workshops, podcasts, online branding, and Possibility  Leaders of the “A-Ha!” Tribe social media marketing, success, and mastermind group EpiphaniesInc.com | AhaSummit.com | AhaTribe.com | @LaniVoivod | @AllenVoivod
  6. 6. EpiphaniesInc.com | AhaSummit.com | AhaTribe.com | @LaniVoivod | @AllenVoivod
  7. 7. EpiphaniesInc.com | AhaSummit.com | AhaTribe.com | @LaniVoivod | @AllenVoivod
  8. 8. EpiphaniesInc.com | AhaSummit.com | AhaTribe.com | @LaniVoivod | @AllenVoivod
  9. 9. EpiphaniesInc.com | AhaSummit.com | AhaTribe.com | @LaniVoivod | @AllenVoivod
  10. 10. EpiphaniesInc.com | AhaSummit.com | AhaTribe.com | @LaniVoivod | @AllenVoivod Increase: 1. Revenue 2. Customer base 3. Repeat business 4. Average order price 5. Lead generation 6. Event participation 7. Conversion rates 8. Sponsorships 9. Joint ventures/partnerships
  11. 11. EpiphaniesInc.com | AhaSummit.com | AhaTribe.com | @LaniVoivod | @AllenVoivod
  12. 12. EpiphaniesInc.com | AhaSummit.com | AhaTribe.com | @LaniVoivod | @AllenVoivod Increase:  Reach (as much as possible…)  Engagement (or something better…)  Views (but did they really?...)  Growth of Likers, Followers, etc. (but those numbers share something in common with this trio…) Social media goals are only good if they’re helping you achieve one (or more) of your business goals, but these are also “long games” – ones where the results play out over significant periods of time.
  13. 13. EpiphaniesInc.com | AhaSummit.com | AhaTribe.com | @LaniVoivod | @AllenVoivod
  14. 14. EpiphaniesInc.com | AhaSummit.com | AhaTribe.com | @LaniVoivod | @AllenVoivod
  15. 15. EpiphaniesInc.com | AhaSummit.com | AhaTribe.com | @LaniVoivod | @AllenVoivod Create a fake person or set of people, and flesh out these traits: 1. Roles 2. Goals 3. Challenges 4. Company/Industry (B2B) 5. Where they typically get information 6. Personal background 7. Shopping preferences
  16. 16. EpiphaniesInc.com | AhaSummit.com | AhaTribe.com | @LaniVoivod | @AllenVoivod
  17. 17. EpiphaniesInc.com | AhaSummit.com | AhaTribe.com | @LaniVoivod | @AllenVoivod
  18. 18. EpiphaniesInc.com | AhaSummit.com | AhaTribe.com | @LaniVoivod | @AllenVoivod
  19. 19. EpiphaniesInc.com | AhaSummit.com | AhaTribe.com | @LaniVoivod | @AllenVoivod
  20. 20. EpiphaniesInc.com | AhaSummit.com | AhaTribe.com | @LaniVoivod | @AllenVoivod
  21. 21. EpiphaniesInc.com | AhaSummit.com | AhaTribe.com | @LaniVoivod | @AllenVoivod Social media is doubling down on video!  Facebook Live tested with celebs in 2015, rolling out to all in 2016  Twitter livestreaming apps went from unknown to big time in 2015  YouTube rolls out “YouTube Red” subscription service  Snapchat: 7 billion video views per day as of January 2016  Instagram video up from :15 to :60
  22. 22. Characteristics of Attention-Grabbing Content 1. It’s native 2. It doesn’t interrupt 3. It doesn’t make demands (often) 4. It’s micro 5. It’s consistent and self-aware Consider how each and every post, tweet, comment, like, or share will confirm your business’ identity. Though your business’ micro-content will vary wildly every day, it must consistently answer the question, “Who are we?” – Gary, #JJJRH And we would add, it must also answer this question: “What’s our why? EpiphaniesInc.com | AhaSummit.com | AhaTribe.com | @LaniVoivod | @AllenVoivod
  23. 23. EpiphaniesInc.com | AhaSummit.com | AhaTribe.com | @LaniVoivod | @AllenVoivod
  24. 24. EpiphaniesInc.com | AhaSummit.com | AhaTribe.com | @LaniVoivod | @AllenVoivod
  25. 25. EpiphaniesInc.com | AhaSummit.com | AhaTribe.com | @LaniVoivod | @AllenVoivod
  26. 26. EpiphaniesInc.com | AhaSummit.com | AhaTribe.com | @LaniVoivod | @AllenVoivod
  27. 27. EpiphaniesInc.com | AhaSummit.com | AhaTribe.com | @LaniVoivod | @AllenVoivod
  28. 28. EpiphaniesInc.com | AhaSummit.com | AhaTribe.com | @LaniVoivod | @AllenVoivod
  29. 29. EpiphaniesInc.com | AhaSummit.com | AhaTribe.com | @LaniVoivod | @AllenVoivod
  30. 30. EpiphaniesInc.com | AhaSummit.com | AhaTribe.com | @LaniVoivod | @AllenVoivod
  31. 31. EpiphaniesInc.com | AhaSummit.com | AhaTribe.com | @LaniVoivod | @AllenVoivod
  32. 32.  Facebook (free!) for direct scheduling  Facebook.com/twitter (free!) to auto-update your tweet stream with your Facebook posts  Hootsuite (free!) for scheduling other platforms  Buffer (free!) for spacing out content as you find it  IFTTT.com (free!) for automation “recipes”  Cross-promoting is better than cross-posting! EpiphaniesInc.com | AhaSummit.com | AhaTribe.com | @LaniVoivod | @AllenVoivod
  33. 33.  Facebook  LinkedIn  Instagram  Twitter EpiphaniesInc.com | AhaSummit.com | AhaTribe.com | @LaniVoivod | @AllenVoivod  Pinterest  Slideshare  Snapchat  Twitch  YouTube
  34. 34.  Photos and short-form video play to shortening attention spans, drive greater “engagement”  Disposable, snack-sized content is easier, quicker, more affordable, less polished, more human  “Newsjacking” – playing along with current eventsEpiphaniesInc.com | AhaSummit.com | AhaTribe.com | @LaniVoivod | @AllenVoivod
  35. 35.  New Hampshire: 830,000 adults on Facebook  iOS devices: 410,000; Android devices: 330,000  Worldwide: 93% of FB’s active daily users are accessing Facebook from a mobile device; 52% are mobile only EpiphaniesInc.com | AhaSummit.com | AhaTribe.com | @LaniVoivod | @AllenVoivod
  36. 36.  Device  Custom audiences/lookalikes/ 3rd party data layers  Interests and behaviors  Geography  Remarketing/retargeting  Standard demographics EpiphaniesInc.com | AhaSummit.com | AhaTribe.com | @LaniVoivod | @AllenVoivod
  37. 37. EpiphaniesInc.com | AhaSummit.com | AhaTribe.com | @LaniVoivod | @AllenVoivod
  38. 38. hey@EpiphaniesInc.com 603-524-5248 /AhaYourself | /AhaSummit | /AllenVoivod | /LaniVoivod @EpiphaniesInc | @AhaSummit | @AllenVoivod | @LaniVoivod /EpiphaniesInc | /AllenVoivod | /LaniVoivod /Company/Epiphanies-Inc | /in/AllenVoivod | /in/LaniVoivod /AhaYourself /AhaYourself @LaniVoivod | @AllenVoivod @LaniVoivod | @AllenVoivod LaniVoivod | AllenVoivod Thank you! Let’s stay connected… EpiphaniesInc.com | AhaSummit.com | AhaTribe.com | @LaniVoivod | @AllenVoivod

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