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Nokia brand & design priorities
 

Nokia brand & design priorities

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Nokia brand & design priorities
Keith Pardy & Alastair Curtis
Nokia Capital Markets Day 2006
http://media.corporate-ir.net/media_files/irol/10/107224/Keith_Pardy_Alastair_Curtis_CMD2006.pdf

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    Nokia brand & design priorities Nokia brand & design priorities Presentation Transcript

    • The most loved & admired brand in the world.
    • Our belief… No matter what makes us different, we share one thing.
    • The uncomplicated desire to connect.
    • To find what is important in people’s lives…
    • First, we observe.
    • The often small, the sometimes big moments of everyday.
    • And then, we design.
    • Observe then design.
    • This is our very human approach to technology.
    • Nokia wins consumer hearts by 4:1 margin…
    • Four ways we’re evolving:
    • Creative How we philosophy innovate. & culture. Observe then design How we Organize Express Around Nokia. Needs.
    • Our ultimate goal:
    • Products people fall in love with.
    • Nokia Design, a world leader in design innovation, creativity & culture.
    • Creative Culture.
    • Multidisciplinary teams & collaboration.
    • Inspiring environment.
    • Celebrating ‘total design.’
    • Observe then design.
    • Simply beautiful objects that simply work.
    • Grow meaning of Nokia.
    • Achieve Explore Nokia Eseries Nokia Nseries Collaborative Technology Business solutions. leadership. From 15+ to 6 - 8 campaigns Connect Live Essence of Nokia. Design leadership
    • To elevate the brand. Life. Love. Lust.
    • A new way to present the Nokia brand. Expressive. Human. Storied. Emotional. Consistent.
    • from…
    • Designing the future.
    • ‘Our interest is in the future because we are going to spend the rest of our lives there’.
    • Innovation rules.
    • innovation Never stop exploring.
    • innovation Dare to be different.
    • innovation Take more risks.
    • innovation Rapid prototyping.
    • innovation Become a champion.
    • 2010 a view of the future.
    • Connect
    • Explore
    • Product Faster love. to market. How we innovate. Creative philosophy & culture. Observe then design How we express Nokia. Organize around needs. Increased Simplify preference. choice.
    • To create the most loved & admired brand in the world.
    • Thank you.