Nokia brand & design priorities
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Nokia brand & design priorities

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Nokia brand & design priorities
Keith Pardy & Alastair Curtis
Nokia Capital Markets Day 2006
http://media.corporate-ir.net/media_files/irol/10/107224/Keith_Pardy_Alastair_Curtis_CMD2006.pdf

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Transcript

  • 1. The most loved & admired brand in the world.
  • 2. Our belief… No matter what makes us different, we share one thing.
  • 3. The uncomplicated desire to connect.
  • 4. To find what is important in people’s lives…
  • 5. First, we observe.
  • 6. The often small, the sometimes big moments of everyday.
  • 7. And then, we design.
  • 8. Observe then design.
  • 9. This is our very human approach to technology.
  • 10. Nokia wins consumer hearts by 4:1 margin…
  • 11. Four ways we’re evolving:
  • 12. Creative How we philosophy innovate. & culture. Observe then design How we Organize Express Around Nokia. Needs.
  • 13. Our ultimate goal:
  • 14. Products people fall in love with.
  • 15. Nokia Design, a world leader in design innovation, creativity & culture.
  • 16. Creative Culture.
  • 17. Multidisciplinary teams & collaboration.
  • 18. Inspiring environment.
  • 19. Celebrating ‘total design.’
  • 20. Observe then design.
  • 21. Simply beautiful objects that simply work.
  • 22. Grow meaning of Nokia.
  • 23. Achieve Explore Nokia Eseries Nokia Nseries Collaborative Technology Business solutions. leadership. From 15+ to 6 - 8 campaigns Connect Live Essence of Nokia. Design leadership
  • 24. To elevate the brand. Life. Love. Lust.
  • 25. A new way to present the Nokia brand. Expressive. Human. Storied. Emotional. Consistent.
  • 26. from…
  • 27. Designing the future.
  • 28. ‘Our interest is in the future because we are going to spend the rest of our lives there’.
  • 29. Innovation rules.
  • 30. innovation Never stop exploring.
  • 31. innovation Dare to be different.
  • 32. innovation Take more risks.
  • 33. innovation Rapid prototyping.
  • 34. innovation Become a champion.
  • 35. 2010 a view of the future.
  • 36. Connect
  • 37. Explore
  • 38. Product Faster love. to market. How we innovate. Creative philosophy & culture. Observe then design How we express Nokia. Organize around needs. Increased Simplify preference. choice.
  • 39. To create the most loved & admired brand in the world.
  • 40. Thank you.