Nokia brand & design priorities
Keith Pardy & Alastair Curtis
Nokia Capital Markets Day 2006
http://media.corporate-ir.net/media_files/irol/10/107224/Keith_Pardy_Alastair_Curtis_CMD2006.pdf
25. Achieve Explore
Nokia Eseries Nokia Nseries
Collaborative Technology
Business solutions. leadership.
From 15+ to 6 - 8 campaigns
Connect Live
Essence of Nokia. Design leadership
45. Product Faster
love. to market.
How we innovate.
Creative philosophy & culture.
Observe then design
How we express Nokia. Organize around needs.
Increased Simplify
preference. choice.
46. To create the most
loved & admired
brand in the world.