Your SlideShare is downloading. ×
Nokia brand & design priorities
Nokia brand & design priorities
Nokia brand & design priorities
Nokia brand & design priorities
Nokia brand & design priorities
Nokia brand & design priorities
Nokia brand & design priorities
Nokia brand & design priorities
Nokia brand & design priorities
Nokia brand & design priorities
Nokia brand & design priorities
Nokia brand & design priorities
Nokia brand & design priorities
Nokia brand & design priorities
Nokia brand & design priorities
Nokia brand & design priorities
Nokia brand & design priorities
Nokia brand & design priorities
Nokia brand & design priorities
Nokia brand & design priorities
Nokia brand & design priorities
Nokia brand & design priorities
Nokia brand & design priorities
Nokia brand & design priorities
Nokia brand & design priorities
Nokia brand & design priorities
Nokia brand & design priorities
Nokia brand & design priorities
Nokia brand & design priorities
Nokia brand & design priorities
Nokia brand & design priorities
Nokia brand & design priorities
Nokia brand & design priorities
Nokia brand & design priorities
Nokia brand & design priorities
Nokia brand & design priorities
Nokia brand & design priorities
Nokia brand & design priorities
Nokia brand & design priorities
Nokia brand & design priorities
Nokia brand & design priorities
Nokia brand & design priorities
Nokia brand & design priorities
Nokia brand & design priorities
Nokia brand & design priorities
Nokia brand & design priorities
Nokia brand & design priorities
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Nokia brand & design priorities

371,282

Published on

Nokia brand & design priorities …

Nokia brand & design priorities
Keith Pardy & Alastair Curtis
Nokia Capital Markets Day 2006
http://media.corporate-ir.net/media_files/irol/10/107224/Keith_Pardy_Alastair_Curtis_CMD2006.pdf

Published in: Business, Technology
117 Comments
755 Likes
Statistics
Notes
  • Jogando.net 21
    o MELHOR SERVIDOR DE MU ONLINE DO BRASIL! Season 6 Ep. 3
    em todos os Servers. Sendo 7 servers diferenciados proporcionando sua diversão.
    Conheça também o site de Animes Cloud: www.animescloud.com ,mais de 20.000 videos online. ENTRE JÁ NO SITE : www.jogando.net/mu/ >> CADASTRE-SE E GANHE 5 DIAS DE VIP 1ª Mega Maratona Jogando.net ~> MAIS DE 30 DIAS DE EVENTOS .
    Curta nossa página no Facebook : www.facebook.com/pages/jogandonet/3710275296185
    By: talula
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • great presentation! Parekh from jeep overland limited stroller blog.
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Glad you think that the slides are great, Adel. Credit goes to Keith Pardy & Alastair Curtis.
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Great one buddy.
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Thank you for the information, 3M UK. I can't join as the slides are not created by me. I found them on the Web and share there. Credit goes to Keith Pardy & Alastair Curtis.
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
No Downloads
Views
Total Views
371,282
On Slideshare
0
From Embeds
0
Number of Embeds
90
Actions
Shares
0
Downloads
4,717
Comments
117
Likes
755
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. The most loved & admired brand in the world.
  • 2. Our belief… No matter what makes us different, we share one thing.
  • 3. The uncomplicated desire to connect.
  • 4. To find what is important in people’s lives…
  • 5. First, we observe.
  • 6. The often small, the sometimes big moments of everyday.
  • 7. And then, we design.
  • 8. Observe then design.
  • 9. This is our very human approach to technology.
  • 10. Nokia wins consumer hearts by 4:1 margin…
  • 11. Four ways we’re evolving:
  • 12. Creative How we philosophy innovate. & culture. Observe then design How we Organize Express Around Nokia. Needs.
  • 13. Our ultimate goal:
  • 14. Products people fall in love with.
  • 15. Nokia Design, a world leader in design innovation, creativity & culture.
  • 16. Creative Culture.
  • 17. Multidisciplinary teams & collaboration.
  • 18. Inspiring environment.
  • 19. Celebrating ‘total design.’
  • 20. Observe then design.
  • 21. Simply beautiful objects that simply work.
  • 22. Grow meaning of Nokia.
  • 23. Achieve Explore Nokia Eseries Nokia Nseries Collaborative Technology Business solutions. leadership. From 15+ to 6 - 8 campaigns Connect Live Essence of Nokia. Design leadership
  • 24. To elevate the brand. Life. Love. Lust.
  • 25. A new way to present the Nokia brand. Expressive. Human. Storied. Emotional. Consistent.
  • 26. from…
  • 27. Designing the future.
  • 28. ‘Our interest is in the future because we are going to spend the rest of our lives there’.
  • 29. Innovation rules.
  • 30. innovation Never stop exploring.
  • 31. innovation Dare to be different.
  • 32. innovation Take more risks.
  • 33. innovation Rapid prototyping.
  • 34. innovation Become a champion.
  • 35. 2010 a view of the future.
  • 36. Connect
  • 37. Explore
  • 38. Product Faster love. to market. How we innovate. Creative philosophy & culture. Observe then design How we express Nokia. Organize around needs. Increased Simplify preference. choice.
  • 39. To create the most loved & admired brand in the world.
  • 40. Thank you.

×