Nokia brand & design priorities

380,212 views
377,515 views

Published on

Nokia brand & design priorities
Keith Pardy & Alastair Curtis
Nokia Capital Markets Day 2006
http://media.corporate-ir.net/media_files/irol/10/107224/Keith_Pardy_Alastair_Curtis_CMD2006.pdf

Published in: Business, Technology
117 Comments
757 Likes
Statistics
Notes
  • Jogando.net 21
    o MELHOR SERVIDOR DE MU ONLINE DO BRASIL! Season 6 Ep. 3
    em todos os Servers. Sendo 7 servers diferenciados proporcionando sua diversão.
    Conheça também o site de Animes Cloud: www.animescloud.com ,mais de 20.000 videos online. ENTRE JÁ NO SITE : www.jogando.net/mu/ >> CADASTRE-SE E GANHE 5 DIAS DE VIP 1ª Mega Maratona Jogando.net ~> MAIS DE 30 DIAS DE EVENTOS .
    Curta nossa página no Facebook : www.facebook.com/pages/jogandonet/3710275296185
    By: talula
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • great presentation! Parekh from jeep overland limited stroller blog.
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Glad you think that the slides are great, Adel. Credit goes to Keith Pardy & Alastair Curtis.
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Great one buddy.
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Thank you for the information, 3M UK. I can't join as the slides are not created by me. I found them on the Web and share there. Credit goes to Keith Pardy & Alastair Curtis.
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
No Downloads
Views
Total views
380,212
On SlideShare
0
From Embeds
0
Number of Embeds
11,450
Actions
Shares
0
Downloads
4,832
Comments
117
Likes
757
Embeds 0
No embeds

No notes for slide

Nokia brand & design priorities

  1. The most loved & admired brand in the world.
  2. Our belief… No matter what makes us different, we share one thing.
  3. The uncomplicated desire to connect.
  4. To find what is important in people’s lives…
  5. First, we observe.
  6. The often small, the sometimes big moments of everyday.
  7. And then, we design.
  8. Observe then design.
  9. This is our very human approach to technology.
  10. Nokia wins consumer hearts by 4:1 margin…
  11. Four ways we’re evolving:
  12. Creative How we philosophy innovate. & culture. Observe then design How we Organize Express Around Nokia. Needs.
  13. Our ultimate goal:
  14. Products people fall in love with.
  15. Nokia Design, a world leader in design innovation, creativity & culture.
  16. Creative Culture.
  17. Multidisciplinary teams & collaboration.
  18. Inspiring environment.
  19. Celebrating ‘total design.’
  20. Observe then design.
  21. Simply beautiful objects that simply work.
  22. Grow meaning of Nokia.
  23. Achieve Explore Nokia Eseries Nokia Nseries Collaborative Technology Business solutions. leadership. From 15+ to 6 - 8 campaigns Connect Live Essence of Nokia. Design leadership
  24. To elevate the brand. Life. Love. Lust.
  25. A new way to present the Nokia brand. Expressive. Human. Storied. Emotional. Consistent.
  26. from…
  27. Designing the future.
  28. ‘Our interest is in the future because we are going to spend the rest of our lives there’.
  29. Innovation rules.
  30. innovation Never stop exploring.
  31. innovation Dare to be different.
  32. innovation Take more risks.
  33. innovation Rapid prototyping.
  34. innovation Become a champion.
  35. 2010 a view of the future.
  36. Connect
  37. Explore
  38. Product Faster love. to market. How we innovate. Creative philosophy & culture. Observe then design How we express Nokia. Organize around needs. Increased Simplify preference. choice.
  39. To create the most loved & admired brand in the world.
  40. Thank you.

×