Staying on target with IBM Design Thinking and Lean UX

1. Staying on Target with IBM Design Thinking & Lean UX Ariadna Font Llitjós, PhD UX Lead and Development Manager @quicola #designthinking #leanux @ibmdesign InfoSphere Data Explorer, Big Data

2. Acquisition June 2012 (TOB - January 2013) Vivisimo Company size 120 Engineering size 30 Cross-functional team size 4 Enterprise search InfoSphere Data Explorer :: ©2013 IBM Corporation IBM, Big Data 430,000 40+ 10 Big Data exploration & visualization 2

5. “Designers [...] don't try to search for a solution until they have determined the real problem, and even then, instead of solving that problem, they stop to consider a wide range of potential solutions. Only then will they finally converge upon their proposal. This process is called ‘design thinking.’” — Don Norman “Rethinking Design Thinking” Core77, 19 March, 2013 InfoSphere Data Explorer :: IBM Confidential :: ©2013 IBM Corporation 7

11. This is a user experience

16. IBM Design Thinking: Scaling great design Key building blocks for consistently great design outcomes Sponsor Clients/Users Continuous engagement with people in target roles and industry domains InfoSphere Data Explorer :: IBM Confidential :: ©2013 IBM Corporation 17

17. IBM Design Thinking: Scaling great design Key building blocks for consistently great design outcomes Sponsor Clients/Users Continuous engagement with people in target roles and industry domains Release Hills Focused investment, empowered teams InfoSphere Data Explorer :: IBM Confidential :: ©2013 IBM Corporation 17

18. 3 Release Hills focus and empower teams Less micro-management and more iteration A Release Hill captures the Commander’s intent “a framework for freedom to act” Example of a Release Hill: “A business user should be able to create and start using a process application in less than 60 seconds” IBM Designcamp :: IBM Confidential :: ©2013 IBM Corporation 18

19. IBM Design Thinking: Scaling great design Key building blocks for consistently great design outcomes Sponsor Clients/Users Continuous engagement with people in target roles and industry domains Release Hills Focused investment, empowered teams InfoSphere Data Explorer :: IBM Confidential :: ©2013 IBM Corporation 19

20. IBM Design Thinking: Scaling great design Key building blocks for consistently great design outcomes Sponsor Clients/Users Continuous engagement with people in target roles and industry domains Playbacks Relentless focus on user value and experience throughout the development process • Story-driven milestones led by users • Playback Zero: Align on product vision before coding • Interim Playbacks: Demo stories in executable code Release Hills Focused investment, empowered teams InfoSphere Data Explorer :: IBM Confidential :: ©2013 IBM Corporation 19

22. Quotes from Playback 1 “I’d love to have you present this to the sales teams the same way, it tells the entire story...” — Manuel Corniel, WW Sales Exec Big Data, Data explorer InfoSphere Data Explorer :: IBM Confidential :: ©2013 IBM Corporation 21

23. Quotes from Playback 1 “To me it’s like nirvana, you’re getting a nonmediated demo (directly from the user).” — Charlie Hill, CTO Design InfoSphere Data Explorer :: IBM Confidential :: ©2013 IBM Corporation 22

24. IBM Design Thinking: Scaling great design Key building blocks for consistently great design outcomes Sponsor Clients/Users Continuous engagement with people in target roles and industry domains Playbacks Relentless focus on user value and experience throughout the development process • Story-driven milestones led by users • Playback Zero: Align on product vision before coding • Interim Playbacks: Demo stories in executable code Release Hills Focused investment, empowered teams InfoSphere Data Explorer :: IBM Confidential :: ©2013 IBM Corporation 23

25. IBM Design Thinking: Scaling great design Key building blocks for consistently great design outcomes Sponsor Clients/Users Continuous engagement with people in target roles and industry domains Playbacks Relentless focus on user value and experience throughout the development process • Story-driven milestones led by users • Playback Zero: Align on product vision before coding • Interim Playbacks: Demo stories in executable code Release Hills Focused investment, empowered teams Wiki-based Release Documents Efﬁcient cross-functional collaboration around peer-reviewed artifacts Product Management InfoSphere Data Explorer :: IBM Confidential :: ©2013 IBM Corporation Engineering Design 23

32. IBM Design Thinking: Scaling great design Key building blocks for consistently great design outcomes Sponsor Clients/Users Continuous engagement with people in target roles and industry domains Playbacks Relentless focus on user value and experience throughout the development process • Story-driven milestones led by users • Playback Zero: Align on product vision before coding • Interim Playbacks: Demo stories in executable code Release Hills Focused investment, empowered teams Wiki-based Release Documents Efﬁcient cross-functional collaboration around peer-reviewed artifacts Product Management InfoSphere Data Explorer :: IBM Confidential :: ©2013 IBM Corporation Engineering Design 25

33. IBM Design Thinking: Scaling great design Key building blocks for consistently great design outcomes Sponsor Clients/Users Continuous engagement with people in target roles and industry domains Playbacks Relentless focus on user value and experience throughout the development process • Story-driven milestones led by users • Playback Zero: Align on product vision before coding • Interim Playbacks: Demo stories in executable code Release Hills Focused investment, empowered teams Wiki-based Release Documents Efﬁcient cross-functional collaboration around peer-reviewed artifacts IBM Design Thinking Metrics Visibility into objective operational data Organization data Skills ratios 1:9 Design team skills data Release Blueprint URL Release Hills Lead Users Product Management InfoSphere Data Explorer :: IBM Confidential :: ©2013 IBM Corporation Engineering Design Dependencies 25

37. Non-dedicated design resources vs. Dedicated design resources (2 UX designers, 2 front-end devs / 3 app devs, 3 backend devs) InfoSphere Data Explorer :: IBM Confidential :: ©2013 IBM Corporation 31

40. Lean UX Principles • Design Thinking • User-centric design and development • Cross-functional team • Maximize learning • Just-in-time (minimize waste) • Validate and iterate InfoSphere Data Explorer :: ©2013 IBM Corporation 34

42. Agile & Lean practices for over 5 years • startup culture • XP practices (continuous integration, peer reviews, unit tests, pair programming, ...) • design studios (collaborative design workshops) • Kanban • stories • daily standups • demos • retrospectives InfoSphere Data Explorer :: ©2013 IBM Corporation 36

50. 7. Dev works on implementing the design ARIADNA FONT | @QUICOLA @IBMDESIGN @LEANUX

52. Key aspects One team with shared core values Daily high-bandwidth communication Iterate - don’t let perfection be the enemy of good InfoSphere Data Explorer :: IBM Confidential :: ©2013 IBM Corporation 46

66. Can’t dictate great outcomes

67. PROCESS

68. PROCESS Not a new way of acting, a new way of thinking

69. Can prepare for great outcomes

72. IBM Design Thinking 61

73. IBM Design Thinking & Lean UX 62

74. Thanks! @quicola #designthinking #leanux @ibmdesign 63

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