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Amplified individuals, amplified organizations


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Amplified individuals, amplified organizations
Andrea Saveri
NLab social networks conference 2008

Published in: Business, News & Politics
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Amplified individuals, amplified organizations

  1. 1. Amplified Individuals, Amplified Organizations: An Emerging Small Business Ecosystem Andrea Saveri Institute for the Future [email_address] June 19, 2008
  2. 2. our roots <ul><li>Founded in 1968 </li></ul><ul><li>Spin-off of the RAND Corporation </li></ul><ul><li>Methodologies to forecast the future, applied to business, government, & non-profits </li></ul><ul><li>Our founders: </li></ul><ul><ul><li>Paul Baran </li></ul></ul><ul><ul><li>Olaf Helmer </li></ul></ul><ul><ul><li>Jacques Vall é e </li></ul></ul>
  3. 4. future of work map
  4. 5. amplified individual
  5. 6. Provide social filters for massive amounts of information highly social
  6. 7. highly social: sharing resources
  7. 8. highly social: sharing photos
  8. 9. highly social: sharing news
  9. 10. highly social: life details
  10. 11. Tap into and contribute to the intelligence of crowds highly collective
  11. 12. highly collective: wikis
  12. 13. highly collective: prediction markets
  13. 14. highly collective: crowdsourcing
  14. 15. highly collective: crowdsourcing
  15. 16. i love bees
  16. 17. Band together ad hoc to create infrastructure and accomplish tasks highly improvisational
  17. 18. highly improvisational: coworking hat factory, san francisco
  18. 19. highly improvisational: virtual worlds
  19. 22. Employ systems, tools, and hacks to enhance cognitive abilities and coordination skills highly augmented
  20. 23. highly augmented: ambient devices
  21. 24. highly augmented: attention interfaces
  22. 25. highly augmented: attention interfaces Anti-procrastination alert: You have been browsing the Internet for 10 minutes. You can turn off these alerts in System Preferences. OK
  23. 26. highly augmented: attention interfaces
  24. 27. Organizational Superheroes New skills for an emerging business ecosystem
  25. 28. <ul><li>The ability to work in large groups </li></ul><ul><li>A talent for organizing and collaborating with many people simultaneously </li></ul>mobbability
  26. 29. <ul><li>The ability to be persuasive in multiple social contexts and media spaces </li></ul><ul><li>An understanding that each context and space requires a different persuasive strategy and technique </li></ul>influency
  27. 30. <ul><li>Measures your responsiveness to other people’s requests for engagement </li></ul><ul><li>Your propensity and ability to reach out to others in a network </li></ul>ping quotient
  28. 31. <ul><li>Fearless innovation in rapid, iterative cycles </li></ul>protovation
  29. 32. <ul><li>Creating content for public consumption and modification </li></ul>open authorship
  30. 33. <ul><li>Fluency in working with different capitals, e.g., natural, intellectual, social, and financial </li></ul>multi-capitalism
  31. 34. <ul><li>Thinking in terms of higher level systems, cycles, the big picture </li></ul>longbroading
  32. 35. <ul><li>Filtering meaningful info, patterns, and commonalities from massively-multiple streams of data </li></ul>signal/noise management
  33. 36. cooperation radar <ul><li>The ability to sense, almost intuitively, who would make the best collaborators on a particular task </li></ul>
  34. 37. what’s important for small business? <ul><li>Amplified individuals have the motivation and know-how to create new structures and processes that bypass traditional constraints and frame a new relationship with “big” business and the market. </li></ul>
  35. 38. How? <ul><li>Economies of sociality </li></ul><ul><li>Asymmetric power </li></ul><ul><li>Responsive resilience </li></ul><ul><li>New market niches </li></ul>