2. Front covers
Constant black and
yellow colour scheme.
The masthead labelled ‘Hip
Hop’ clearly states the genre of
music that the magazine is
talking about and the audience
straight away knows they type
of magazine it is.
The main image is of Jay-Z
who is wearing a black hat
which contrasts with the
theme of the black
background.
The names of the rappers
emphasise the target
audience.
The main image is also a
medium close up with no
other images showing
that the focus of the
magazine is completely
on Jay-Z.
The masthead is placed
behind the main image
showing that the magazine
is established as everybody
knows what the magazine is
called and therefore it
doesn’t matter if it is
covered
The cover lines
overlap the main
image which
suggests that the
magazine wants the
text to stand out.
The fact that all the
text is in capitals also
emphasises it’s
importance.
3. The colour of the
masthead fades from
black to red which is a
consistent theme
throughout the
magazine.
The fact that the title of the magazine
‘Vibe’ is slightly covered shows that
the magazine is rather established as
they can afford to cover the name
and know that people will still buy
the magazine.
The magazine shows how Eminem
is from a rough background by the
blank expression on his face,
tattoos and his arms crossed as it
fits In with the rap and Rnb theme.
They have made the main image of
Eminem cover almost the whole
front cover to show his
importance.
The magazine has included a link to there
website which also shows that the
magazine is very established.
The main story is a
quote from Eminem
saying ‘I literally
almost died’. This
story grabs the
readers attention
and makes them
want to buy the
magazine.
The splash heading is in bold red
text to make it stand out from all
the other text to show that
Eminem is the most important
figure.
The background colour is
very simple and plain
which allows the bright red
and jet black to stand out.
All of the text in the
magazine has been
placed around the
main image to again
show how Eminem is
the most important
figure
4. The fact that the masthead
is on top of the main image
and in bold text may
suggest that the magazine is
not very popular and so the
title needs to stick in the
readers mind
The way the main image of the
artist A$AP Rocky is portrayed
showing his wealth through his
jewellery and his gold teeth
Unlike the other front covers I
have analysed this one does
not include cover stories
suggesting that the main
focus of the magazine is on
A$AP Rocky.
The colour scheme of the
font is constantly white so
that it stands out from the
background and main
image Again the theme of wealth
that is shown through the
Jewellery and gold teeth also
fits in with the genre of the
magazine and highlights the
target audience.
The typography is very
simple yet sophisticated
which gives it a sense of
professionalism
The main image is of a
well-knows American
artist which will gain
the attention of the
audience and make
them want to read the
magazine
5. The style of clothing that 50
Cent is wearing and the
tattoos on his arms
represents the rap genre
The black and white
background and text theme
is very useful to the
audience as it makes the
text very easy to read and
also allows the main image
of 50 Cent to stand out. The
typography is also very
simple and easy going
allowing the audience to
easily rad the contents
Using 50 Cent, a very well
know rapper, as the main
image means that the
magazine will most likely
sell just because of the
revenue that he creates.
50 Cent is also wearing
his own branded jeans to
represent the fact that
he is independent and
also very popular.
The black, white
and red colour
scheme is usually
associated with
males showing
who the intended
audience of the
magazine is
The subheadings like
the majority of contents
pages are in black, bold
text so they stand out
and allow the reader to
locate information
easily
6. The main image shows
tattoos and flashy
jewellery which
emphasises the focus of
the rap genre and the
audience instantly knows
the type of magazine
that they are buying
The background
colour is a wine red to
red gradient. This
allows the main
image of the artist to
stand out even more
and shows that the
core focus of the
magazine is on.
Vibe magazine logo at the
top right also includes the
date that the magazine
was issued.
The use of the white text
for the masthead allows
it to stand out and also
allows the title of the
magazine to contrast
with the wine red
background.
The typography of
the subheadings is
bold and white
allowing the
audience to find
what they are
looking for very
easily.
7. The mast head of the magazine
‘contents’ is presented in a
very original form. The word is
split into three parts which is a
distinctive feature of the
magazine. It is also an original
title emphasising how it’s
unique.
The column down the side
of the contents is in a
simple black font allowing
easy reading for the
audience. The style and
size of the text varies
throughout to signify
important features
The overall colour scheme is
very dull and bland as it is
mostly different scales of
grey. Although there is a
bright red heart on Kanye
West’s blazer that stands
out. A hand is shown
grabbing the heart,
presumably a women, which
portrays Kanye West as an
attractive man.
Another major
convention of the
magazine is fashion.
The main image is of
Kanye West dressed
very smartly in a smart
shirt and blazer which
signifies his wealth.
The theme of fashion is
further emphasised
through the bold
‘Fashion’ heading at
the bottom right
The typography and main
image are very sophisticated
which strays away from the
norm of the rap genre,
suggesting that there's more
to rap music than just
tattoos and slang.
8. The main image is of Rick
Ross, a popular artist, which
will appeal to a wide
audience. The main image
of Rick Ross shows him
wearing a very expensive
and smart suit holding a
gold bottle in his hand. This
signifies his wealth and also
gives him a strong sense of
class
The title of the double page spread is
‘Man Made’, A very popular saying and
also shows that the target audience is
intended at males. The way they have
presented the title is also very unique.
The colour scheme of the
magazine is very bland as
it is mostly black and
white apart from the gold
bottle in his hand which
expresses a common
theme of rap music which
is alcohol.
The fact that you can
see the tattoos on his
hands show that they're
trying to stick with the
theme of rap music.
The fact that Rick ross’ name
is in bold and just underneath
the masthead signifies its
importance and shows that
the magazine is focusing on
him
