We Are Social - Future Factors 2014

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People all over the world are increasingly connected to the internet wherever they are. But what does this mean for our future? We Are Social explores this question with 10 fresh provocations designed to inspire imagination and innovation.

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We Are Social - Future Factors 2014

  1. @wearesocialsg • 1We Are Social FUTURE FACTORS 2014WE ARE SOCIAL’S PROVOCATIONS ON HOW CONNECTED TECH WILL SHAPE OUR FUTURE we are social SIMON KEMP • WE ARE SOCIAL • MARCH 2014
  2. @wearesocialsg • 2We Are Social
  3. @wearesocialsg • 3We Are Social THE FUTURE BELONGS TO THOSE WHO IMAGINE IT TODAY
  4. @wearesocialsg • 4We Are Social IMAGINATION INSPIRATION INNOVATION
  5. @wearesocialsg • 5We Are Social 10 PROVOCATIONS TO INSPIRE YOUR IMAGINATION
  6. @wearesocialsg • 6We Are Social #01FROM DESTINATION TO FUNCTION
  7. @wearesocialsg • 7We Are Social DIGITAL CONNECTIVITY IS BECOMING INCREASINGLY LIKE ELECTRICITY
  8. @wearesocialsg • 8We Are Social THE INTERNET IS NOW MORE ABOUT FACILITATION THAN AN END DESTINATION
  9. @wearesocialsg • 9We Are Social THIS HAS ALREADY BEGUN… OUR MOBILES PROBABLY SPEND MORE TIME ON THE INTERNET THAN WE DO… …AND IT’S LIKELY MANY OF OUR OTHER ‘DEVICES’ WILL SOON DO THE SAME… ALWAYS-ON & CONNECTED THE INTERNET OF THINGS …SO WHY NOT CONNECT YOUR BODY TO THE INTERNET AS WELL? WEARABLE TECHNOLOGY
  10. @wearesocialsg • 10We Are Social HOW CAN WE USE CONNECTIVITY TO ADD DISTINCT VALUE TO PEOPLE’S LIVES?
  11. @wearesocialsg • 11We Are Social PLAN & DESIGN DIGITAL EXPERIENCES FOR USEFULNESS, NOT FOR MERE DISTRACTION
  12. @wearesocialsg • 12We Are Social #02THE EVOLUTION OF BRAND CONTENT
  13. @wearesocialsg • 13We Are Social ON-GOING, EVOLVING STORYTELLING
  14. @wearesocialsg • 14We Are Social A CHANGING PARADIGM: FROM EFFICIENT REPETITION TO EFFECTIVE ENGAGEMENT
  15. @wearesocialsg • 15We Are Social CONTENT RABBIT WARRENS: MULTI-LAYERED EXPERIENCES ACROSS MANY PLATFORMS
  16. @wearesocialsg • 16We Are Social CONNECTIVITY MEANS THESE EXPERIENCES CAN BE UBIQUITOUS
  17. @wearesocialsg • 17We Are Social INVOLVE THE AUDIENCE AS PROTAGONISTS, NOT MERELY PASSIVE SPECTATORS
  18. @wearesocialsg • 18We Are Social BRANDS AS THE MODERN-DAY ‘MEDICI’: CHAMPIONS OF TRULY AMAZING CONTENT $!
  19. @wearesocialsg • 19We Are Social ~ NOAH BRIER “RED BULL IS A MEDIA COMPANY THAT MAKES MONEY BY SELLING DRINKS INSTEAD OF ADS.
  20. @wearesocialsg • 20We Are Social STOP ADVERTISING YOUR PRODUCTS, AND START ‘PRODUCTISING’ YOUR ADVERTS
  21. @wearesocialsg • 21We Are Social #03AN END TO EGOCENTRIC INTERRUPTION
  22. @wearesocialsg • 22We Are Social THE CHOICE TO IGNORE, MOVE ON, OR SHARE IS ONLY A MOUSE MOVEMENT AWAY
  23. @wearesocialsg • 23We Are Social CONTENT BUSINESS MODELS STOP CORRUPTING THEIR CORE OFFERING
  24. @wearesocialsg • 24We Are Social BRAND COMMS EVOLVE FROM ADVERTS TO BECOME PART OF THE PROPOSITION
  25. @wearesocialsg • 25We Are Social SALES PROMOTIONS ARE REPLACED BY UNIQUE, VALUE-ADD OFFERS
  26. @wearesocialsg • 26We Are Social THE CONNECTED AUDIENCE BECOMES MARKETERS’ MEDIUM OF CHOICE
  27. @wearesocialsg • 27We Are Social EXPLORE NEW BUSINESS MODELS, E.G. ‘FREEMIUM’ AND ‘IN-BRAND PURCHASES’
  28. @wearesocialsg • 28We Are Social INVEST MORE IN CREATING PRODUCTS AND SERVICES THAT ARE WORTH TALKING ABOUT
  29. @wearesocialsg • 29We Are Social #04FROM LISTENING TO LEARNING
  30. @wearesocialsg • 30We Are Social ORGANISATIONS MUST START USING BIG DATA, AND STOP MERELY TALKING ABOUT IT
  31. @wearesocialsg • 31We Are Social THE CONNECTIONS BETWEEN DATA MATTER MORE THAN THE INDIVIDUAL DATA POINTS
  32. @wearesocialsg • 32We Are Social OUR FOCUS SHOULD SHIFT FROM BROAD DATA GATHERING TO DEEP DATA ANALYSIS
  33. @wearesocialsg • 33We Are Social WHAT CAN SOCIAL LISTENING TELL US? THE THINGS PEOPLE LOVE, AND WHY (OR WHY NOT) THE RATIONALE THEY OFFER FOR THE CHOICES THEY MAKE HEARTS MINDS THE THINGS THEY ACTUALLY DO: WHAT, WHERE, WHEN, HOW BEHAVIOUR
  34. @wearesocialsg • 34We Are Social MAKING THINGS PEOPLE WANT MAKING PEOPLE WANT THINGS VS ~ JOHN WILLSHIRE • @WILLSH!
  35. @wearesocialsg • 35We Are Social USE DATA TO UNDERSTAND THE FUTURE, NOT JUST TO REPORT THE PAST
  36. @wearesocialsg • 36We Are Social INVEST AS MUCH IN THE INTERPRETATION OF DATA AS YOU DO IN COLLECTING IT
  37. @wearesocialsg • 37We Are Social #05MEANINGFUL MEASUREMENT
  38. @wearesocialsg • 38We Are Social EGO AND VANITY METRICS ARE DIVERTING US FROM VALUE CREATION
  39. @wearesocialsg • 39We Are Social WE MUST MOVE FROM ENGAGEMENT AS ATTENTION, TO INTEREST, DESIRE & ACTION VS!
  40. @wearesocialsg • 40We Are Social CYCLICAL ATTRIBUTION HOW DID PEOPLE FIRST FIND OUT ABOUT THE BRAND? WHAT TRIGGERS VALUE-GENERATING ACTIONS? INTRODUCTION CONVERSION HOW MANY OTHER PEOPLE DO ACTIONS INVOLVE AND INFLUENCE? AMPLIFICATION
  41. @wearesocialsg • 41We Are Social MEASURE WHAT MATTERS, NOT JUST WHAT FLATTERS
  42. @wearesocialsg • 42We Are Social #06CONNECTED WELLBEING
  43. @wearesocialsg • 43We Are Social CONNECTED BODY MONITORS THAT HELP US UNDERSTAND OUR HEALTH AND FITNESS
  44. @wearesocialsg • 44We Are Social THE RISE OF QUANTIFIED-SELF PARTNERS AND CONSULTANTS
  45. @wearesocialsg • 45We Are Social SOCIAL MEDIA FACILITATING BLOOD AND ORGAN DONATION, AND ‘CLINICAL’ TRIALS
  46. @wearesocialsg • 46We Are Social ANALYSIS OF SOCIAL ‘BIG DATA’ PREDICTS AND IDENTIFIES THE SPREAD OF DISEASE
  47. @wearesocialsg • 47We Are Social CONNECTED TECHNOLOGIES MAKE DISEASE PREVENTION EASIER AND MORE EFFECTIVE
  48. @wearesocialsg • 48We Are Social HOW CAN BRANDS USE CONNECTED TECH TO HELP BUILD A HEALTHIER SOCIETY?
  49. @wearesocialsg • 49We Are Social #07DIGITAL DECAY
  50. @wearesocialsg • 50We Are Social PEOPLE ARE INCREASINGLY WORRIED ABOUT THE LEGACY OF THEIR DIGITAL FOOTPRINTS
  51. @wearesocialsg • 51We Are Social THE INCREASING POPULARITY OF ‘VANISHING INTERACTIONS’
  52. @wearesocialsg • 52We Are Social THE RISE OF ANONYMOUS NETWORKS ?!
  53. @wearesocialsg • 53We Are Social CAN YOU ADD MORE VALUE BY NOT COLLECTING CONSUMERS’ DATA?
  54. @wearesocialsg • 54We Are Social A ‘LITTLE SISTER’ APPROACH TO COUNTER INVASIVE BIG BROTHER PHENOMENA
  55. @wearesocialsg • 55We Are Social #08DATA AS INDIVIDUAL VALUE
  56. @wearesocialsg • 56We Are Social A ‘LIFE OPERATING SYSTEM’: SIGN-IN ON A FAMILIAR ECOSYSTEM ACROSS ALL DEVICES
  57. @wearesocialsg • 57We Are Social THE RISE OF LOCATION-BASED MEMORY REFERENCING AND ‘LIFE HISTORY’
  58. @wearesocialsg • 58We Are Social PERSONAL DATA BECOMES A RESOURCE THAT WE LICENSE FOR A FEE – A ‘DATA BANK’ $!
  59. @wearesocialsg • 59We Are Social OFFER PEOPLE SOMETHING OF VALUE IN RETURN FOR THEIR PERSONAL DATA
  60. @wearesocialsg • 60We Are Social #09NETWORKED ECONOMIES
  61. @wearesocialsg • 61We Are Social THE POWER OF ‘NETWORK KNOWLEDGE’ AND THE RISE OF DISCOVERY ENGINES
  62. @wearesocialsg • 62We Are Social THE DEMOCRATISATION OF EDUCATION AND ‘LEARNING AS A CONSEQUENCE’
  63. @wearesocialsg • 63We Are Social FROM SHOPPING TO PERSONAL PROCUREMENT
  64. @wearesocialsg • 64We Are Social THE ‘COMMUNICONOMY’: A RECIPROCAL UNION OF CONNECTED INDIVIDUALS
  65. @wearesocialsg • 65We Are Social P2P COLLABORATIVE CONSUMPTION SHARE AND BORROW A VARIETY OF ITEMS WITH NEIGHBOURS AND FRIENDS IN YOUR AREA A COMMUNITY MARKET- PLACE FOR OFFERING AND FINDING UNIQUE ACCOMMODATION NEIGHBORGOODS AIRBNB SHARE AND FIND FREE CAR RIDES WITH PEOPLE IN YOUR AREA CARPOOLING
  66. @wearesocialsg • 66We Are Social BRANDS HARNESS VALUE THROUGH SHARED ACCESS, NOT JUST FROM ONE-OFF SALES
  67. @wearesocialsg • 67We Are Social DESIGN AND BUILD FOR LONGER-TERM, SHARABLE VALUE, NOT SHORT-TERM SALES
  68. @wearesocialsg • 68We Are Social #10CURRENCIES FOR A CONNECTED AGE
  69. @wearesocialsg • 69We Are Social THE FORM AND FUNCTION OF MONEY IS CHANGING IN THE CONNECTED ECONOMY
  70. @wearesocialsg • 70We Are Social PAYMENT MADE FOR MOBILE, INSTEAD OF MOBILE PAYMENT $!
  71. @wearesocialsg • 71We Are Social PEER-TO-PEER FINANCING
  72. @wearesocialsg • 72We Are Social THE EMERGENCE OF A WIDELY USED, NON-SOVEREIGN DIGITAL CURRENCY e
  73. @wearesocialsg • 73We Are Social MONEY COULD BE REPLACED ALTOGETHER BY NEW BARTER FOR THE CONNECTED AGE
  74. @wearesocialsg • 74We Are Social REDEFINE WHAT SUCCESS MEANS: ACCUMULATION OF WEALTH vs. REAL VALUE
  75. @wearesocialsg • 75We Are Social EXPLORE ALTERNATIVE APPROACHES TO DELIVERING ENDURING VALUE EXCHANGE
  76. @wearesocialsg • 76We Are Social WE ARE SOCIAL’S 10 PROVOCATIONS 1  FROM DESTINATION TO FUNCTION 2  THE EVOLUTION OF BRAND CONTENT 3  AN END TO EGOCENTRIC INTERRUPTION 4  FROM LISTENING TO LEARNING 5  MEANINGFUL MEASUREMENT 6  CONNECTED WELLBEING 7  DIGITAL DECAY 8  DATA AS INDIVIDUAL VALUE 9  NETWORKED ECONOMIES 10  CURRENCIES FOR A CONNECTED AGE
  77. @wearesocialsg • 77We Are Social #BONUS CHANGE AS A CHOICE
  78. @wearesocialsg • 78We Are Social THE FUTURE BELONGS TO THOSE WHO IMAGINE IT TODAY
  79. @wearesocialsg • 79We Are Social WHAT ARE YOU GOING TO DO TO DRIVE CHANGE?
  80. @wearesocialsg • 80We Are Social GET INVOLVED IN MAKING THE FUTURE: SHARE, COLLABORATE, AND ACT
  81. @wearesocialsg • 81We Are Social THE FUTURE BELONGS TO THOSE WHO DEFINE IT TODAY
  82. wearesocial.sg • @wearesocialsg • 250We Are Social FIND OUT MORE AT WEARESOCIAL.SG
  83. Making Friends & Influencing People • 45We Are Social WE ARE SOCIAL IS A GLOBAL CONVERSATION AGENCY. WE HELP BRANDS TO LISTEN TO, UNDERSTAND, AND ENGAGE IN CONVERSATIONS IN SOCIAL MEDIA. WE’RE ALREADY HELPING MANY OF THE WORLD’S TOP BRANDS, INCLUDING ADIDAS, UNILEVER, DIAGEO, NESTLÉ, HEINZ, AND LVMH. IF YOU’D LIKE TO CHAT ABOUT US HELPING YOU TOO, CALL US ON +65 6423 1051, OR EMAIL US AT SAYHELLO@WEARESOCIAL.SG. FIND OUT MORE AT WEARESOCIAL.SG.
  84. Making Friends & Influencing People • 46We Are Social WE ARE SOCIAL SINGAPORE SIMON KEMP, MANAGING DIRECTOR @WEARESOCIALSG SAYHELLO@WEARESOCIAL.SG +65 6423 1051 HTTP://WEARESOCIAL.SG

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