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1
FACEBOOK ENGAGEMENT
INSIGHTS & BENCHMARKSDATA ON FACEBOOK ENGAGEMENT & USER BEHAVIOUR FOR 225 COUNTRIES AROUND THE WORLD...
2
3
GLOBAL OVERVIEW
4
NUMBER OF PEOPLE THAT
FACEBOOK REPORTS
CAN BE REACHED WITH
ADVERTS ON FACEBOOK
PERCENTAGE OF
ITS AD AUDIENCE
THAT FACEBO...
5
POTENTIAL REACH OF FACEBOOK ADVERTSJUL
2018 A CLOSER LOOK AT FACEBOOK’S ADVERTISING AUDIENCE BY COUNTRY, CITY, AND LANGU...
6
FEMALE
MALE
FACEBOOK’S ADVERTISING AUDIENCESHARE OF POTENTIAL ADVERTISING REACH ON FACEBOOK BY AGE GROUP AND GENDER
SOUR...
7
FACEBOOK’S ADVERTISING AUDIENCEJUL
2018 DETAILS OF POTENTIAL ADVERTISING REACH ON FACEBOOK BY AGE GROUP AND GENDER
SOURC...
8
JUL
2018
AVERAGE FACEBOOK PAGE POST REACH
AVERAGE MONTHLY
CHANGE IN PAGE LIKES
AVERAGE POST REACH
vs. PAGE LIKES
AVERAGE...
9
AVERAGE ENGAGEMENT
RATE FOR FACEBOOK
PAGE POSTS (ALL TYPES)
AVERAGE ENGAGEMENT
RATE FOR FACEBOOK
PAGE VIDEO POSTS
AVERAG...
10
TOTAL NUMBER OF
FACEBOOK PAGES
LIKED (LIFETIME)
POSTS LIKED IN
THE PAST 30 DAYS
(ALL POST TYPES)
COMMENTS IN THE PAST
I...
11
65+
YEARS OLD
25 – 34
YEARS OLD
35 – 44
YEARS OLD
45 – 54
YEARS OLD
55 – 64
YEARS OLD
18 – 24
YEARS OLD
MONTHLY FACEBOO...
12
COUNTRY RANKING BY POSTS LIKEDJUL
2018 COUNTRIES WHERE THE TYPICAL FACEBOOK USER CLICKS ‘LIKE’ ON THE GREATEST MEDIAN N...
13
65+
YEARS OLD
25 – 34
YEARS OLD
35 – 44
YEARS OLD
45 – 54
YEARS OLD
55 – 64
YEARS OLD
18 – 24
YEARS OLD
MONTHLY FACEBOO...
14
COUNTRY RANKING BY COMMENTSJUL
2018 COUNTRIES WHERE THE TYPICAL FACEBOOK USER MAKES THE GREATEST MEDIAN NUMBER OF COMME...
15
65+
YEARS OLD
25 – 34
YEARS OLD
35 – 44
YEARS OLD
45 – 54
YEARS OLD
55 – 64
YEARS OLD
18 – 24
YEARS OLD
MONTHLY FACEBOO...
16
COUNTRY RANKING BY ADVERTS CLICKEDJUL
2018 COUNTRIES WHERE THE TYPICAL FACEBOOK USER CLICKS ON THE GREATEST MEDIAN NUMB...
17
INDIVIDUAL COUNTRY DATA
18
The figures on the remaining slides represent the
median number of times that a typical Facebook
user aged 18 or over i...
19
TOTAL NUMBER OF
FACEBOOK PAGES
LIKED (LIFETIME)
POSTS LIKED IN
THE PAST 30 DAYS
(ALL POST TYPES)
COMMENTS IN THE PAST
I...
20
TOTAL NUMBER OF
FACEBOOK PAGES
LIKED (LIFETIME)
POSTS LIKED IN
THE PAST 30 DAYS
(ALL POST TYPES)
COMMENTS IN THE PAST
I...
21
TOTAL NUMBER OF
FACEBOOK PAGES
LIKED (LIFETIME)
POSTS LIKED IN
THE PAST 30 DAYS
(ALL POST TYPES)
COMMENTS IN THE PAST
I...
22
TOTAL NUMBER OF
FACEBOOK PAGES
LIKED (LIFETIME)
POSTS LIKED IN
THE PAST 30 DAYS
(ALL POST TYPES)
COMMENTS IN THE PAST
I...
23
TOTAL NUMBER OF
FACEBOOK PAGES
LIKED (LIFETIME)
POSTS LIKED IN
THE PAST 30 DAYS
(ALL POST TYPES)
COMMENTS IN THE PAST
I...
24
TOTAL NUMBER OF
FACEBOOK PAGES
LIKED (LIFETIME)
POSTS LIKED IN
THE PAST 30 DAYS
(ALL POST TYPES)
COMMENTS IN THE PAST
I...
25
TOTAL NUMBER OF
FACEBOOK PAGES
LIKED (LIFETIME)
POSTS LIKED IN
THE PAST 30 DAYS
(ALL POST TYPES)
COMMENTS IN THE PAST
I...
26
TOTAL NUMBER OF
FACEBOOK PAGES
LIKED (LIFETIME)
POSTS LIKED IN
THE PAST 30 DAYS
(ALL POST TYPES)
COMMENTS IN THE PAST
I...
27
TOTAL NUMBER OF
FACEBOOK PAGES
LIKED (LIFETIME)
POSTS LIKED IN
THE PAST 30 DAYS
(ALL POST TYPES)
COMMENTS IN THE PAST
I...
28
TOTAL NUMBER OF
FACEBOOK PAGES
LIKED (LIFETIME)
POSTS LIKED IN
THE PAST 30 DAYS
(ALL POST TYPES)
COMMENTS IN THE PAST
I...
29
TOTAL NUMBER OF
FACEBOOK PAGES
LIKED (LIFETIME)
POSTS LIKED IN
THE PAST 30 DAYS
(ALL POST TYPES)
COMMENTS IN THE PAST
I...
30
TOTAL NUMBER OF
FACEBOOK PAGES
LIKED (LIFETIME)
POSTS LIKED IN
THE PAST 30 DAYS
(ALL POST TYPES)
COMMENTS IN THE PAST
I...
31
TOTAL NUMBER OF
FACEBOOK PAGES
LIKED (LIFETIME)
POSTS LIKED IN
THE PAST 30 DAYS
(ALL POST TYPES)
COMMENTS IN THE PAST
I...
32
TOTAL NUMBER OF
FACEBOOK PAGES
LIKED (LIFETIME)
POSTS LIKED IN
THE PAST 30 DAYS
(ALL POST TYPES)
COMMENTS IN THE PAST
I...
33
TOTAL NUMBER OF
FACEBOOK PAGES
LIKED (LIFETIME)
POSTS LIKED IN
THE PAST 30 DAYS
(ALL POST TYPES)
COMMENTS IN THE PAST
I...
34
TOTAL NUMBER OF
FACEBOOK PAGES
LIKED (LIFETIME)
POSTS LIKED IN
THE PAST 30 DAYS
(ALL POST TYPES)
COMMENTS IN THE PAST
I...
35
TOTAL NUMBER OF
FACEBOOK PAGES
LIKED (LIFETIME)
POSTS LIKED IN
THE PAST 30 DAYS
(ALL POST TYPES)
COMMENTS IN THE PAST
I...
36
TOTAL NUMBER OF
FACEBOOK PAGES
LIKED (LIFETIME)
POSTS LIKED IN
THE PAST 30 DAYS
(ALL POST TYPES)
COMMENTS IN THE PAST
I...
37
TOTAL NUMBER OF
FACEBOOK PAGES
LIKED (LIFETIME)
POSTS LIKED IN
THE PAST 30 DAYS
(ALL POST TYPES)
COMMENTS IN THE PAST
I...
38
TOTAL NUMBER OF
FACEBOOK PAGES
LIKED (LIFETIME)
POSTS LIKED IN
THE PAST 30 DAYS
(ALL POST TYPES)
COMMENTS IN THE PAST
I...
39
TOTAL NUMBER OF
FACEBOOK PAGES
LIKED (LIFETIME)
POSTS LIKED IN
THE PAST 30 DAYS
(ALL POST TYPES)
COMMENTS IN THE PAST
I...
40
TOTAL NUMBER OF
FACEBOOK PAGES
LIKED (LIFETIME)
POSTS LIKED IN
THE PAST 30 DAYS
(ALL POST TYPES)
COMMENTS IN THE PAST
I...
41
TOTAL NUMBER OF
FACEBOOK PAGES
LIKED (LIFETIME)
POSTS LIKED IN
THE PAST 30 DAYS
(ALL POST TYPES)
COMMENTS IN THE PAST
I...
42
TOTAL NUMBER OF
FACEBOOK PAGES
LIKED (LIFETIME)
POSTS LIKED IN
THE PAST 30 DAYS
(ALL POST TYPES)
COMMENTS IN THE PAST
I...
43
TOTAL NUMBER OF
FACEBOOK PAGES
LIKED (LIFETIME)
POSTS LIKED IN
THE PAST 30 DAYS
(ALL POST TYPES)
COMMENTS IN THE PAST
I...
44
TOTAL NUMBER OF
FACEBOOK PAGES
LIKED (LIFETIME)
POSTS LIKED IN
THE PAST 30 DAYS
(ALL POST TYPES)
COMMENTS IN THE PAST
I...
45
TOTAL NUMBER OF
FACEBOOK PAGES
LIKED (LIFETIME)
POSTS LIKED IN
THE PAST 30 DAYS
(ALL POST TYPES)
COMMENTS IN THE PAST
I...
46
TOTAL NUMBER OF
FACEBOOK PAGES
LIKED (LIFETIME)
POSTS LIKED IN
THE PAST 30 DAYS
(ALL POST TYPES)
COMMENTS IN THE PAST
I...
47
TOTAL NUMBER OF
FACEBOOK PAGES
LIKED (LIFETIME)
POSTS LIKED IN
THE PAST 30 DAYS
(ALL POST TYPES)
COMMENTS IN THE PAST
I...
48
TOTAL NUMBER OF
FACEBOOK PAGES
LIKED (LIFETIME)
POSTS LIKED IN
THE PAST 30 DAYS
(ALL POST TYPES)
COMMENTS IN THE PAST
I...
49
TOTAL NUMBER OF
FACEBOOK PAGES
LIKED (LIFETIME)
POSTS LIKED IN
THE PAST 30 DAYS
(ALL POST TYPES)
COMMENTS IN THE PAST
I...
50
TOTAL NUMBER OF
FACEBOOK PAGES
LIKED (LIFETIME)
POSTS LIKED IN
THE PAST 30 DAYS
(ALL POST TYPES)
COMMENTS IN THE PAST
I...
51
TOTAL NUMBER OF
FACEBOOK PAGES
LIKED (LIFETIME)
POSTS LIKED IN
THE PAST 30 DAYS
(ALL POST TYPES)
COMMENTS IN THE PAST
I...
52
TOTAL NUMBER OF
FACEBOOK PAGES
LIKED (LIFETIME)
POSTS LIKED IN
THE PAST 30 DAYS
(ALL POST TYPES)
COMMENTS IN THE PAST
I...
53
TOTAL NUMBER OF
FACEBOOK PAGES
LIKED (LIFETIME)
POSTS LIKED IN
THE PAST 30 DAYS
(ALL POST TYPES)
COMMENTS IN THE PAST
I...
54
TOTAL NUMBER OF
FACEBOOK PAGES
LIKED (LIFETIME)
POSTS LIKED IN
THE PAST 30 DAYS
(ALL POST TYPES)
COMMENTS IN THE PAST
I...
55
TOTAL NUMBER OF
FACEBOOK PAGES
LIKED (LIFETIME)
POSTS LIKED IN
THE PAST 30 DAYS
(ALL POST TYPES)
COMMENTS IN THE PAST
I...
56
TOTAL NUMBER OF
FACEBOOK PAGES
LIKED (LIFETIME)
POSTS LIKED IN
THE PAST 30 DAYS
(ALL POST TYPES)
COMMENTS IN THE PAST
I...
57
TOTAL NUMBER OF
FACEBOOK PAGES
LIKED (LIFETIME)
POSTS LIKED IN
THE PAST 30 DAYS
(ALL POST TYPES)
COMMENTS IN THE PAST
I...
58
TOTAL NUMBER OF
FACEBOOK PAGES
LIKED (LIFETIME)
POSTS LIKED IN
THE PAST 30 DAYS
(ALL POST TYPES)
COMMENTS IN THE PAST
I...
59
TOTAL NUMBER OF
FACEBOOK PAGES
LIKED (LIFETIME)
POSTS LIKED IN
THE PAST 30 DAYS
(ALL POST TYPES)
COMMENTS IN THE PAST
I...
60
TOTAL NUMBER OF
FACEBOOK PAGES
LIKED (LIFETIME)
POSTS LIKED IN
THE PAST 30 DAYS
(ALL POST TYPES)
COMMENTS IN THE PAST
I...
61
TOTAL NUMBER OF
FACEBOOK PAGES
LIKED (LIFETIME)
POSTS LIKED IN
THE PAST 30 DAYS
(ALL POST TYPES)
COMMENTS IN THE PAST
I...
62
TOTAL NUMBER OF
FACEBOOK PAGES
LIKED (LIFETIME)
POSTS LIKED IN
THE PAST 30 DAYS
(ALL POST TYPES)
COMMENTS IN THE PAST
I...
63
TOTAL NUMBER OF
FACEBOOK PAGES
LIKED (LIFETIME)
POSTS LIKED IN
THE PAST 30 DAYS
(ALL POST TYPES)
COMMENTS IN THE PAST
I...
64
TOTAL NUMBER OF
FACEBOOK PAGES
LIKED (LIFETIME)
POSTS LIKED IN
THE PAST 30 DAYS
(ALL POST TYPES)
COMMENTS IN THE PAST
I...
65
TOTAL NUMBER OF
FACEBOOK PAGES
LIKED (LIFETIME)
POSTS LIKED IN
THE PAST 30 DAYS
(ALL POST TYPES)
COMMENTS IN THE PAST
I...
66
TOTAL NUMBER OF
FACEBOOK PAGES
LIKED (LIFETIME)
POSTS LIKED IN
THE PAST 30 DAYS
(ALL POST TYPES)
COMMENTS IN THE PAST
I...
67
TOTAL NUMBER OF
FACEBOOK PAGES
LIKED (LIFETIME)
POSTS LIKED IN
THE PAST 30 DAYS
(ALL POST TYPES)
COMMENTS IN THE PAST
I...
68
TOTAL NUMBER OF
FACEBOOK PAGES
LIKED (LIFETIME)
POSTS LIKED IN
THE PAST 30 DAYS
(ALL POST TYPES)
COMMENTS IN THE PAST
I...
69
TOTAL NUMBER OF
FACEBOOK PAGES
LIKED (LIFETIME)
POSTS LIKED IN
THE PAST 30 DAYS
(ALL POST TYPES)
COMMENTS IN THE PAST
I...
70
TOTAL NUMBER OF
FACEBOOK PAGES
LIKED (LIFETIME)
POSTS LIKED IN
THE PAST 30 DAYS
(ALL POST TYPES)
COMMENTS IN THE PAST
I...
71
TOTAL NUMBER OF
FACEBOOK PAGES
LIKED (LIFETIME)
POSTS LIKED IN
THE PAST 30 DAYS
(ALL POST TYPES)
COMMENTS IN THE PAST
I...
72
TOTAL NUMBER OF
FACEBOOK PAGES
LIKED (LIFETIME)
POSTS LIKED IN
THE PAST 30 DAYS
(ALL POST TYPES)
COMMENTS IN THE PAST
I...
73
TOTAL NUMBER OF
FACEBOOK PAGES
LIKED (LIFETIME)
POSTS LIKED IN
THE PAST 30 DAYS
(ALL POST TYPES)
COMMENTS IN THE PAST
I...
74
TOTAL NUMBER OF
FACEBOOK PAGES
LIKED (LIFETIME)
POSTS LIKED IN
THE PAST 30 DAYS
(ALL POST TYPES)
COMMENTS IN THE PAST
I...
75
TOTAL NUMBER OF
FACEBOOK PAGES
LIKED (LIFETIME)
POSTS LIKED IN
THE PAST 30 DAYS
(ALL POST TYPES)
COMMENTS IN THE PAST
I...
76
TOTAL NUMBER OF
FACEBOOK PAGES
LIKED (LIFETIME)
POSTS LIKED IN
THE PAST 30 DAYS
(ALL POST TYPES)
COMMENTS IN THE PAST
I...
77
TOTAL NUMBER OF
FACEBOOK PAGES
LIKED (LIFETIME)
POSTS LIKED IN
THE PAST 30 DAYS
(ALL POST TYPES)
COMMENTS IN THE PAST
I...
78
TOTAL NUMBER OF
FACEBOOK PAGES
LIKED (LIFETIME)
POSTS LIKED IN
THE PAST 30 DAYS
(ALL POST TYPES)
COMMENTS IN THE PAST
I...
79
TOTAL NUMBER OF
FACEBOOK PAGES
LIKED (LIFETIME)
POSTS LIKED IN
THE PAST 30 DAYS
(ALL POST TYPES)
COMMENTS IN THE PAST
I...
80
TOTAL NUMBER OF
FACEBOOK PAGES
LIKED (LIFETIME)
POSTS LIKED IN
THE PAST 30 DAYS
(ALL POST TYPES)
COMMENTS IN THE PAST
I...
81
TOTAL NUMBER OF
FACEBOOK PAGES
LIKED (LIFETIME)
POSTS LIKED IN
THE PAST 30 DAYS
(ALL POST TYPES)
COMMENTS IN THE PAST
I...
82
TOTAL NUMBER OF
FACEBOOK PAGES
LIKED (LIFETIME)
POSTS LIKED IN
THE PAST 30 DAYS
(ALL POST TYPES)
COMMENTS IN THE PAST
I...
83
TOTAL NUMBER OF
FACEBOOK PAGES
LIKED (LIFETIME)
POSTS LIKED IN
THE PAST 30 DAYS
(ALL POST TYPES)
COMMENTS IN THE PAST
I...
84
TOTAL NUMBER OF
FACEBOOK PAGES
LIKED (LIFETIME)
POSTS LIKED IN
THE PAST 30 DAYS
(ALL POST TYPES)
COMMENTS IN THE PAST
I...
85
TOTAL NUMBER OF
FACEBOOK PAGES
LIKED (LIFETIME)
POSTS LIKED IN
THE PAST 30 DAYS
(ALL POST TYPES)
COMMENTS IN THE PAST
I...
86
TOTAL NUMBER OF
FACEBOOK PAGES
LIKED (LIFETIME)
POSTS LIKED IN
THE PAST 30 DAYS
(ALL POST TYPES)
COMMENTS IN THE PAST
I...
87
TOTAL NUMBER OF
FACEBOOK PAGES
LIKED (LIFETIME)
POSTS LIKED IN
THE PAST 30 DAYS
(ALL POST TYPES)
COMMENTS IN THE PAST
I...
88
TOTAL NUMBER OF
FACEBOOK PAGES
LIKED (LIFETIME)
POSTS LIKED IN
THE PAST 30 DAYS
(ALL POST TYPES)
COMMENTS IN THE PAST
I...
89
TOTAL NUMBER OF
FACEBOOK PAGES
LIKED (LIFETIME)
POSTS LIKED IN
THE PAST 30 DAYS
(ALL POST TYPES)
COMMENTS IN THE PAST
I...
90
TOTAL NUMBER OF
FACEBOOK PAGES
LIKED (LIFETIME)
POSTS LIKED IN
THE PAST 30 DAYS
(ALL POST TYPES)
COMMENTS IN THE PAST
I...
91
TOTAL NUMBER OF
FACEBOOK PAGES
LIKED (LIFETIME)
POSTS LIKED IN
THE PAST 30 DAYS
(ALL POST TYPES)
COMMENTS IN THE PAST
I...
92
TOTAL NUMBER OF
FACEBOOK PAGES
LIKED (LIFETIME)
POSTS LIKED IN
THE PAST 30 DAYS
(ALL POST TYPES)
COMMENTS IN THE PAST
I...
93
TOTAL NUMBER OF
FACEBOOK PAGES
LIKED (LIFETIME)
POSTS LIKED IN
THE PAST 30 DAYS
(ALL POST TYPES)
COMMENTS IN THE PAST
I...
94
TOTAL NUMBER OF
FACEBOOK PAGES
LIKED (LIFETIME)
POSTS LIKED IN
THE PAST 30 DAYS
(ALL POST TYPES)
COMMENTS IN THE PAST
I...
95
TOTAL NUMBER OF
FACEBOOK PAGES
LIKED (LIFETIME)
POSTS LIKED IN
THE PAST 30 DAYS
(ALL POST TYPES)
COMMENTS IN THE PAST
I...
96
TOTAL NUMBER OF
FACEBOOK PAGES
LIKED (LIFETIME)
POSTS LIKED IN
THE PAST 30 DAYS
(ALL POST TYPES)
COMMENTS IN THE PAST
I...
97
TOTAL NUMBER OF
FACEBOOK PAGES
LIKED (LIFETIME)
POSTS LIKED IN
THE PAST 30 DAYS
(ALL POST TYPES)
COMMENTS IN THE PAST
I...
98
TOTAL NUMBER OF
FACEBOOK PAGES
LIKED (LIFETIME)
POSTS LIKED IN
THE PAST 30 DAYS
(ALL POST TYPES)
COMMENTS IN THE PAST
I...
99
TOTAL NUMBER OF
FACEBOOK PAGES
LIKED (LIFETIME)
POSTS LIKED IN
THE PAST 30 DAYS
(ALL POST TYPES)
COMMENTS IN THE PAST
I...
100
TOTAL NUMBER OF
FACEBOOK PAGES
LIKED (LIFETIME)
POSTS LIKED IN
THE PAST 30 DAYS
(ALL POST TYPES)
COMMENTS IN THE PAST
...
101
TOTAL NUMBER OF
FACEBOOK PAGES
LIKED (LIFETIME)
POSTS LIKED IN
THE PAST 30 DAYS
(ALL POST TYPES)
COMMENTS IN THE PAST
...
102
TOTAL NUMBER OF
FACEBOOK PAGES
LIKED (LIFETIME)
POSTS LIKED IN
THE PAST 30 DAYS
(ALL POST TYPES)
COMMENTS IN THE PAST
...
103
TOTAL NUMBER OF
FACEBOOK PAGES
LIKED (LIFETIME)
POSTS LIKED IN
THE PAST 30 DAYS
(ALL POST TYPES)
COMMENTS IN THE PAST
...
104
TOTAL NUMBER OF
FACEBOOK PAGES
LIKED (LIFETIME)
POSTS LIKED IN
THE PAST 30 DAYS
(ALL POST TYPES)
COMMENTS IN THE PAST
...
105
TOTAL NUMBER OF
FACEBOOK PAGES
LIKED (LIFETIME)
POSTS LIKED IN
THE PAST 30 DAYS
(ALL POST TYPES)
COMMENTS IN THE PAST
...
106
TOTAL NUMBER OF
FACEBOOK PAGES
LIKED (LIFETIME)
POSTS LIKED IN
THE PAST 30 DAYS
(ALL POST TYPES)
COMMENTS IN THE PAST
...
107
TOTAL NUMBER OF
FACEBOOK PAGES
LIKED (LIFETIME)
POSTS LIKED IN
THE PAST 30 DAYS
(ALL POST TYPES)
COMMENTS IN THE PAST
...
108
TOTAL NUMBER OF
FACEBOOK PAGES
LIKED (LIFETIME)
POSTS LIKED IN
THE PAST 30 DAYS
(ALL POST TYPES)
COMMENTS IN THE PAST
...
109
TOTAL NUMBER OF
FACEBOOK PAGES
LIKED (LIFETIME)
POSTS LIKED IN
THE PAST 30 DAYS
(ALL POST TYPES)
COMMENTS IN THE PAST
...
110
TOTAL NUMBER OF
FACEBOOK PAGES
LIKED (LIFETIME)
POSTS LIKED IN
THE PAST 30 DAYS
(ALL POST TYPES)
COMMENTS IN THE PAST
...
111
TOTAL NUMBER OF
FACEBOOK PAGES
LIKED (LIFETIME)
POSTS LIKED IN
THE PAST 30 DAYS
(ALL POST TYPES)
COMMENTS IN THE PAST
...
112
TOTAL NUMBER OF
FACEBOOK PAGES
LIKED (LIFETIME)
POSTS LIKED IN
THE PAST 30 DAYS
(ALL POST TYPES)
COMMENTS IN THE PAST
...
113
TOTAL NUMBER OF
FACEBOOK PAGES
LIKED (LIFETIME)
POSTS LIKED IN
THE PAST 30 DAYS
(ALL POST TYPES)
COMMENTS IN THE PAST
...
114
TOTAL NUMBER OF
FACEBOOK PAGES
LIKED (LIFETIME)
POSTS LIKED IN
THE PAST 30 DAYS
(ALL POST TYPES)
COMMENTS IN THE PAST
...
115
TOTAL NUMBER OF
FACEBOOK PAGES
LIKED (LIFETIME)
POSTS LIKED IN
THE PAST 30 DAYS
(ALL POST TYPES)
COMMENTS IN THE PAST
...
116
TOTAL NUMBER OF
FACEBOOK PAGES
LIKED (LIFETIME)
POSTS LIKED IN
THE PAST 30 DAYS
(ALL POST TYPES)
COMMENTS IN THE PAST
...
117
TOTAL NUMBER OF
FACEBOOK PAGES
LIKED (LIFETIME)
POSTS LIKED IN
THE PAST 30 DAYS
(ALL POST TYPES)
COMMENTS IN THE PAST
...
118
TOTAL NUMBER OF
FACEBOOK PAGES
LIKED (LIFETIME)
POSTS LIKED IN
THE PAST 30 DAYS
(ALL POST TYPES)
COMMENTS IN THE PAST
...
119
TOTAL NUMBER OF
FACEBOOK PAGES
LIKED (LIFETIME)
POSTS LIKED IN
THE PAST 30 DAYS
(ALL POST TYPES)
COMMENTS IN THE PAST
...
120
TOTAL NUMBER OF
FACEBOOK PAGES
LIKED (LIFETIME)
POSTS LIKED IN
THE PAST 30 DAYS
(ALL POST TYPES)
COMMENTS IN THE PAST
...
121
TOTAL NUMBER OF
FACEBOOK PAGES
LIKED (LIFETIME)
POSTS LIKED IN
THE PAST 30 DAYS
(ALL POST TYPES)
COMMENTS IN THE PAST
...
122
TOTAL NUMBER OF
FACEBOOK PAGES
LIKED (LIFETIME)
POSTS LIKED IN
THE PAST 30 DAYS
(ALL POST TYPES)
COMMENTS IN THE PAST
...
123
TOTAL NUMBER OF
FACEBOOK PAGES
LIKED (LIFETIME)
POSTS LIKED IN
THE PAST 30 DAYS
(ALL POST TYPES)
COMMENTS IN THE PAST
...
124
TOTAL NUMBER OF
FACEBOOK PAGES
LIKED (LIFETIME)
POSTS LIKED IN
THE PAST 30 DAYS
(ALL POST TYPES)
COMMENTS IN THE PAST
...
125
TOTAL NUMBER OF
FACEBOOK PAGES
LIKED (LIFETIME)
POSTS LIKED IN
THE PAST 30 DAYS
(ALL POST TYPES)
COMMENTS IN THE PAST
...
126
TOTAL NUMBER OF
FACEBOOK PAGES
LIKED (LIFETIME)
POSTS LIKED IN
THE PAST 30 DAYS
(ALL POST TYPES)
COMMENTS IN THE PAST
...
127
TOTAL NUMBER OF
FACEBOOK PAGES
LIKED (LIFETIME)
POSTS LIKED IN
THE PAST 30 DAYS
(ALL POST TYPES)
COMMENTS IN THE PAST
...
128
TOTAL NUMBER OF
FACEBOOK PAGES
LIKED (LIFETIME)
POSTS LIKED IN
THE PAST 30 DAYS
(ALL POST TYPES)
COMMENTS IN THE PAST
...
129
TOTAL NUMBER OF
FACEBOOK PAGES
LIKED (LIFETIME)
POSTS LIKED IN
THE PAST 30 DAYS
(ALL POST TYPES)
COMMENTS IN THE PAST
...
130
TOTAL NUMBER OF
FACEBOOK PAGES
LIKED (LIFETIME)
POSTS LIKED IN
THE PAST 30 DAYS
(ALL POST TYPES)
COMMENTS IN THE PAST
...
131
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LIKED (LIFETIME)
POSTS LIKED IN
THE PAST 30 DAYS
(ALL POST TYPES)
COMMENTS IN THE PAST
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THE PAST 30 DAYS
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POSTS LIKED IN
THE PAST 30 DAYS
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POSTS LIKED IN
THE PAST 30 DAYS
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THE PAST 30 DAYS
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COMMENTS IN THE PAST
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THE PAST 30 DAYS
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THE PAST 30 DAYS
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THE PAST 30 DAYS
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THE PAST 30 DAYS
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COMMENTS IN THE PAST
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THE PAST 30 DAYS
(ALL POST TYPES)
COMMENTS IN THE PAST
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THE PAST 30 DAYS
(ALL POST TYPES)
COMMENTS IN THE PAST
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THE PAST 30 DAYS
(ALL POST TYPES)
COMMENTS IN THE PAST
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THE PAST 30 DAYS
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COMMENTS IN THE PAST
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FACEBOOK PAGES
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THE PAST 30 DAYS
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COMMENTS IN THE PAST
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THE PAST 30 DAYS
(ALL POST TYPES)
COMMENTS IN THE PAST
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THE PAST 30 DAYS
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COMMENTS IN THE PAST
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THE PAST 30 DAYS
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COMMENTS IN THE PAST
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THE PAST 30 DAYS
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COMMENTS IN THE PAST
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THE PAST 30 DAYS
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Facebook Engagement Insights & Benchmarks (v01)

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All the latest data you need to understand how typical Facebook users around the world interact with content and ads, including a country-by-country breakdown for 225 nations and territories around the globe.

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Facebook Engagement Insights & Benchmarks (v01)

  1. 1. 1 FACEBOOK ENGAGEMENT INSIGHTS & BENCHMARKSDATA ON FACEBOOK ENGAGEMENT & USER BEHAVIOUR FOR 225 COUNTRIES AROUND THE WORLD IN JULY 2018
  2. 2. 2
  3. 3. 3 GLOBAL OVERVIEW
  4. 4. 4 NUMBER OF PEOPLE THAT FACEBOOK REPORTS CAN BE REACHED WITH ADVERTS ON FACEBOOK PERCENTAGE OF ITS AD AUDIENCE THAT FACEBOOK REPORTS IS FEMALE* PERCENTAGE OF ITS AD AUDIENCE THAT FACEBOOK REPORTS IS MALE* JUL 2018 POTENTIAL REACH OF FACEBOOK ADVERTSDETAILS OF FACEBOOK’S ADVERTISING AUDIENCE BY GENDER AND AGE GROUP SOURCE: EXTRAPOLATION OF FACEBOOK DATA, JULY 2018. FIGURES REPRESENT POTENTIAL ADVERTISING REACH SOLELY FOR THE FACEBOOK PLATFORM, AND DO NOT INCLUDE POTENTIAL REACH VIA INSTAGRAM, WHATSAPP, FACEBOOK MESSENGER, OR FACEBOOK’S AUDIENCE NETWORK PRODUCTS. *NOTE: FACEBOOK DOES NOT REPORT POTENTIAL ADVERTISING REACH FOR AUDIENCES WHO IDENTIFY AS A GENDER OTHER THAN BINARY ‘MALE’ OR ‘FEMALE’. PERCENTAGE OF ITS AD AUDIENCE THAT FACEBOOK REPORTS IS BELOW THE AGE OF 25 PERCENTAGE OF ITS AD AUDIENCE THAT FACEBOOK REPORTS IS 50 YEARS OLD OR ABOVE 2.026 43% 57% 35% 13% BILLION
  5. 5. 5 POTENTIAL REACH OF FACEBOOK ADVERTSJUL 2018 A CLOSER LOOK AT FACEBOOK’S ADVERTISING AUDIENCE BY COUNTRY, CITY, AND LANGUAGE SOURCES: EXTRAPOLATION OF FACEBOOK DATA, JULY 2018. FIGURES RELATE TO ADDRESSABLE ADVERTISING AUDIENCE ONLY, AND MAY NOT INCLUDE ALL MONTHLY ACTIVE USERS FOR EACH LOCATION OR LANGUAGE. *NOTE: “REACH” REFERS TO THE FIGURES THAT FACEBOOK PUBLISHES FOR THE TOTAL POTENTIAL NUMBER OF PEOPLE THAT ADVERTISING ON THE FACEBOOK PLATFORM MAY REACH, NOT INCLUDING POTENTIAL ADVERTISING REACH VIA INSTAGRAM, WHATSAPP, FACEBOOK MESSENGER, OR FACEBOOK’S AUDIENCE NETWORK PRODUCTS. # COUNTRY REACH* 01 INDIA 270,000,000 02 UNITED STATES 210,000,000 03= BRAZIL 130,000,000 03= INDONESIA 130,000,000 05 MEXICO 85,000,000 06 PHILIPPINES 70,000,000 07 VIETNAM 59,000,000 08 THAILAND 50,000,000 09 TURKEY 44,000,000 10 UNITED KINGDOM 41,000,000 FACEBOOK’S TOP COUNTRIES FACEBOOK’S TOP CITIES # CITY REACH* 01 BANGKOK 22,000,000 02 DHAKA 18,000,000 03 JAKARTA 16,000,000 04= MEXICO CITY 14,000,000 04= NEW DELHI 14,000,000 04= HO CHI MINH 14,000,000 07 CAIRO 13,000,000 08= SÃO PAOLO 12,000,000 08= ISTANBUL 12,000,000 10 BENGALURU 11,000,000 FACEBOOK’S TOP LANGUAGES # LANGUAGE REACH* 01 ENGLISH 1,100,000,000 02 SPANISH 310,000,000 03 INDONESIAN 170,000,000 04= ARABIC 150,000,000 04= PORTUGUESE 150,000,000 06 FRENCH 110,000,000 07 VIETNAMESE 62,000,000 08 THAI 51,000,000 09 TURKISH 47,000,000 10 GERMAN 37,000,000
  6. 6. 6 FEMALE MALE FACEBOOK’S ADVERTISING AUDIENCESHARE OF POTENTIAL ADVERTISING REACH ON FACEBOOK BY AGE GROUP AND GENDER SOURCES: EXTRAPOLATION OF FACEBOOK DATA, JULY 2018. NOTE: FIGURES ARE BASED ON FACEBOOK’S ADDRESSABLE ADVERTISING AUDIENCE, AND MAY NOT BE REPRESENTATIVE OF ALL MONTHLY ACTIVE USERS. 13 – 17 YEARS OLD 65+ YEARS OLD 25 – 34 YEARS OLD 35 – 44 YEARS OLD 45 – 54 YEARS OLD 55 – 64 YEARS OLD 18 – 24 YEARS OLD JUL 2018 3% 11% 12% 7% 5% 3% 2% 4% 16% 18% 9% 5% 3% 2%
  7. 7. 7 FACEBOOK’S ADVERTISING AUDIENCEJUL 2018 DETAILS OF POTENTIAL ADVERTISING REACH ON FACEBOOK BY AGE GROUP AND GENDER SOURCE: EXTRAPOLATION OF FACEBOOK DATA, JULY 2018. FIGURES ARE BASED ON FACEBOOK’S ADDRESSABLE ADVERTISING AUDIENCE, AND MAY NOT BE REPRESENTATIVE OF ALL MONTHLY ACTIVE USERS. NOTES: PERCENTAGES REPRESENT SHARE OF THE TOTAL ADDRESSABLE FACEBOOK ADVERTISING AUDIENCE. AGE TOTAL FEMALE TOTAL FEMALE SHARE MALE TOTAL MALE SHARE 13–17 147,000,000 66,000,000 3% 81,000,000 4% 18–24 560,000,000 230,000,000 11% 330,000,000 16% 25–34 620,000,000 250,000,000 12% 370,000,000 18% 35–44 320,000,000 140,000,000 7% 180,000,000 9% 45–54 193,000,000 93,000,000 5% 100,000,000 5% 55–64 109,000,000 57,000,000 3% 52,000,000 3% 65+ 77,000,000 40,000,000 2% 37,000,000 2% TOTAL 2,026,000,000 876,000,000 43% 1,150,000,000 57%
  8. 8. 8 JUL 2018 AVERAGE FACEBOOK PAGE POST REACH AVERAGE MONTHLY CHANGE IN PAGE LIKES AVERAGE POST REACH vs. PAGE LIKES AVERAGE ORGANIC REACH vs. PAGE LIKES PERCENTAGE OF PAGES USING PAID MEDIA AVERAGE MONTHLY GROWTH IN PAGE LIKES (‘FANS’), AVERAGE REACH OF PAGE POSTS, AND THE CONTRIBUTION OF PAID MEDIA AVERAGE PAID REACH vs. TOTAL REACH SOURCE: LOCOWISE, JULY 2018. DATA REPRESENTS AVERAGE FIGURES FOR Q2 2018. NOTES: “REACH” REFERS TO UNIQUE USERS WHO HAD A PIECE OF CONTENT ENTER THEIR SCREEN. POST REACH METRICS CALCULATED USING “PAGE LIKES” ARE BASED ON THE TOTAL NUMBER OF PAGE LIKES AT THE TIME EACH INDIVIDUAL POST WAS PUBLISHED. Q-O-Q (QUARTER-ON-QUARTER) CHANGES ARE VERSUS Q1 2018. Q-O-Q PERCENTAGE FIGURES REFLECT RELATIVE CHANGE; ‘BPS’ (BASIS POINTS) FIGURES REFLECT ABSOLUTE CHANGE. Q-O-Q CHANGE: Q-O-Q CHANGE: Q-O-Q CHANGE: Q-O-Q CHANGE: Q-O-Q CHANGE: +0.15% 8.1% 6.4% 24.2% 27.3% -6% (-1 BP) -9% (-80 BPS) -11% (-80 BPS) +27% (+510 BPS) +13% (+320 BPS)
  9. 9. 9 AVERAGE ENGAGEMENT RATE FOR FACEBOOK PAGE POSTS (ALL TYPES) AVERAGE ENGAGEMENT RATE FOR FACEBOOK PAGE VIDEO POSTS AVERAGE ENGAGEMENT RATE FOR FACEBOOK PAGE PHOTO POSTS AVERAGE ENGAGEMENT RATE FOR FACEBOOK PAGE LINK POSTS JUL 2018 AVERAGE FACEBOOK ENGAGEMENT RATESTHE NUMBER OF PEOPLE WHO ENGAGE WITH A FACEBOOK PAGE’S POSTS vs. PAGE REACH AVERAGE ENGAGEMENT RATE FOR FACEBOOK PAGE STATUS POSTS SOURCE: LOCOWISE, JULY 2018. DATA REPRESENTS AVERAGE FIGURES FOR Q2 2018. NOTES: “ENGAGEMENT” REFERS TO CLICKS, LIKES, SHARES, AND COMMENTS ON CONTENT. FIGURES REPRESENT AVERAGES ACROSS A WIDE RANGE OF DIFFERENT PAGE TYPES AND SIZES FROM ALL OVER THE WORLD. Q-O-Q (QUARTER-ON-QUARTER) CHANGES ARE VERSUS Q1 2018. Q-O-Q PERCENTAGE FIGURES REFLECT RELATIVE CHANGE; ‘BPS’ (BASIS POINTS) FIGURES REFLECT ABSOLUTE CHANGE. Q-O-Q CHANGE: Q-O-Q CHANGE: Q-O-Q CHANGE: Q-O-Q CHANGE: Q-O-Q CHANGE: 3.91% 6.01% 4.81% 3.36% 2.21% -4% (-17 BPS) +2% (+14 BPS) -3% (-14 BPS) -7% (-25 BPS) -10% (-25 BPS)
  10. 10. 10 TOTAL NUMBER OF FACEBOOK PAGES LIKED (LIFETIME) POSTS LIKED IN THE PAST 30 DAYS (ALL POST TYPES) COMMENTS IN THE PAST IN THE PAST 30 DAYS (ALL POST TYPES) FACEBOOK POSTS RE- SHARED IN THE PAST 30 DAYS (ALL POST TYPES) JUL 2018 GLOBAL FACEBOOK ACTIVITY FREQUENCIESTHE NUMBER OF TIMES A ‘TYPICAL’ USER PERFORMS EACH ACTIVITY ON FACEBOOK, SPLIT BY GENDER OF USER FACEBOOK ADS CLICKED IN THE PAST 30 DAYS (ANY CLICK TYPE) SOURCE: FACEBOOK, JULY 2018. FIGURES REPRESENT MEDIAN VALUES FOR GLOBAL FACEBOOK USER BASE AGED 18 AND ABOVE. FEMALE: MALE: FEMALE: MALE:FEMALE: MALE:FEMALE: MALE:FEMALE: MALE: 1 10 4 1 8 1 1 12 9 6 3 1 1 10 7
  11. 11. 11 65+ YEARS OLD 25 – 34 YEARS OLD 35 – 44 YEARS OLD 45 – 54 YEARS OLD 55 – 64 YEARS OLD 18 – 24 YEARS OLD MONTHLY FACEBOOK POST LIKESJUL 2018 BASED ON THE MEDIAN NUMBER OF TIMES THAT THE TYPICAL FACEBOOK USER CLICKS ‘LIKE’ ON A POST EACH MONTH SOURCE: FACEBOOK, JULY 2018. 12 13 14 13 10 8 11 10 9 7 5 4 FEMALE MALE
  12. 12. 12 COUNTRY RANKING BY POSTS LIKEDJUL 2018 COUNTRIES WHERE THE TYPICAL FACEBOOK USER CLICKS ‘LIKE’ ON THE GREATEST MEDIAN NUMBER OF POSTS EACH MONTH # COUNTRY POSTS LIKED COMMENTS SHARES 01= FAROE ISLANDS 24 13 2 01= ICELAND 24 10 1 03 GREENLAND 21 18 2 04= MALTA 19 10 2 04= NORWAY 19 8 1 06= GREECE 18 4 1 06= ISLE OF MAN 18 11 2 06= JERSEY 18 8 2 09= BRAZIL 17 9 2 09= COSTA RICA 17 8 3 09= CYPRUS 17 6 1 # COUNTRY POSTS LIKED COMMENTS SHARES 09= KOSOVO 17 6 1 09= PARAGUAY 17 6 2 09= CABO VERDE 17 9 1 09= DENMARK 17 9 1 09= GUERNSEY 17 9 2 17= BULGARIA 16 4 2 17= GIBRALTAR 16 10 2 17= IRELAND 16 7 1 17= SAN MARINO 16 6 2 17= NEPAL 16 4 1 17= ROMANIA 16 6 2 SOURCE: FACEBOOK, JULY 2018.
  13. 13. 13 65+ YEARS OLD 25 – 34 YEARS OLD 35 – 44 YEARS OLD 45 – 54 YEARS OLD 55 – 64 YEARS OLD 18 – 24 YEARS OLD MONTHLY FACEBOOK COMMENTSJUL 2018 BASED ON THE MEDIAN NUMBER OF TIMES THAT THE TYPICAL FACEBOOK USER COMMENTS ON A POST EACH MONTH SOURCE: FACEBOOK, JULY 2018. 5 6 8 9 8 6 4 3 4 3 3 2 FEMALE MALE
  14. 14. 14 COUNTRY RANKING BY COMMENTSJUL 2018 COUNTRIES WHERE THE TYPICAL FACEBOOK USER MAKES THE GREATEST MEDIAN NUMBER OF COMMENTS EACH MONTH # COUNTRY POSTS LIKED COMMENTS SHARES 01 GREENLAND 21 18 2 02 FAROE ISLANDS 24 13 2 03 PUERTO RICO 15 12 4 04= ISLE OF MAN 18 11 2 04= PALESTINE 15 11 1 06= ICELAND 24 10 1 06= MALTA 19 10 2 06= GIBRALTAR 16 10 2 06= US VIRGIN ISLANDS 13 10 3 06= PALAU 12 10 1 06= ANGOLA 11 10 1 # COUNTRY POSTS LIKED COMMENTS SHARES 12= BRAZIL 17 9 2 12= CABO VERDE 17 9 1 12= DENMARK 17 9 1 12= GUERNSEY 17 9 2 12= JORDAN 14 9 1 12= AUSTRALIA 14 9 1 12= AMERICAN SAMOA 13 9 1 12= ARUBA 11 9 2 20= NORWAY 19 8 1 20= JERSEY 18 8 2 20= COSTA RICA 17 8 3 SOURCE: FACEBOOK, JULY 2018.
  15. 15. 15 65+ YEARS OLD 25 – 34 YEARS OLD 35 – 44 YEARS OLD 45 – 54 YEARS OLD 55 – 64 YEARS OLD 18 – 24 YEARS OLD MONTHLY FACEBOOK AD CLICKSJUL 2018 BASED ON THE MEDIAN NUMBER OF TIMES THAT THE TYPICAL FACEBOOK USER CLICKS ON A FACEBOOK ADVERT EACH MONTH SOURCE: FACEBOOK, JULY 2018. 7 10 14 14 13 9 6 7 8 8 6 4 FEMALE MALE
  16. 16. 16 COUNTRY RANKING BY ADVERTS CLICKEDJUL 2018 COUNTRIES WHERE THE TYPICAL FACEBOOK USER CLICKS ON THE GREATEST MEDIAN NUMBER OF FACEBOOK ADVERTS EACH MONTH SOURCE: FACEBOOK, JULY 2018. # COUNTRY ADS CLICKED (MONTHLY) PAGES LIKED (LIFETIME) 01 FAROE ISLANDS 24 2 02 PUERTO RICO 23 2 03= ICELAND 21 2 03= CROATIA 21 2 05= MALTA 20 3 05= KOSOVO 20 2 07 ISLE OF MAN 19 2 08= GIBRALTAR 18 2 08= BOSNIA & HERZEGOVINA 18 2 # COUNTRY ADS CLICKED (MONTHLY) PAGES LIKED (LIFETIME) 08= TFYR MACEDONIA 18 2 11= GREENLAND 17 2 11= ARUBA 17 2 11= JERSEY 17 1 11= BULGARIA 17 2 11= IRELAND 17 2 11= CYPRUS 17 2 11= LITHUANIA 17 1 18= [10 COUNTRIES] 16 [N/A]
  17. 17. 17 INDIVIDUAL COUNTRY DATA
  18. 18. 18 The figures on the remaining slides represent the median number of times that a typical Facebook user aged 18 or over in each country performs each action. Figures for Facebook Page likes represent users’ lifetime actions, while the remaining figures represent actions in the preceding 30 days. All data is sourced from Facebook’s Audience Insights tool. NOTES ON COUNTRY-LEVEL DATA
  19. 19. 19 TOTAL NUMBER OF FACEBOOK PAGES LIKED (LIFETIME) POSTS LIKED IN THE PAST 30 DAYS (ALL POST TYPES) COMMENTS IN THE PAST IN THE PAST 30 DAYS (ALL POST TYPES) FACEBOOK POSTS RE- SHARED IN THE PAST 30 DAYS (ALL POST TYPES) JUL 2018 THE MEDIAN NUMBER OF TIMES A ‘TYPICAL’ USER PERFORMS EACH ACTIVITY ON FACEBOOK FACEBOOK ADS CLICKED IN THE PAST 30 DAYS (ANY CLICK TYPE) SOURCE: FACEBOOK, JULY 2018. FIGURES REPRESENT MEDIAN VALUES FOR FACEBOOK USERS AGED 18 AND ABOVE. AFGHANISTAN 2 10 5 1 6
  20. 20. 20 TOTAL NUMBER OF FACEBOOK PAGES LIKED (LIFETIME) POSTS LIKED IN THE PAST 30 DAYS (ALL POST TYPES) COMMENTS IN THE PAST IN THE PAST 30 DAYS (ALL POST TYPES) FACEBOOK POSTS RE- SHARED IN THE PAST 30 DAYS (ALL POST TYPES) JUL 2018 THE MEDIAN NUMBER OF TIMES A ‘TYPICAL’ USER PERFORMS EACH ACTIVITY ON FACEBOOK FACEBOOK ADS CLICKED IN THE PAST 30 DAYS (ANY CLICK TYPE) SOURCE: FACEBOOK, JULY 2018. FIGURES REPRESENT MEDIAN VALUES FOR FACEBOOK USERS AGED 18 AND ABOVE. ALBANIA 1 14 3 1 12
  21. 21. 21 TOTAL NUMBER OF FACEBOOK PAGES LIKED (LIFETIME) POSTS LIKED IN THE PAST 30 DAYS (ALL POST TYPES) COMMENTS IN THE PAST IN THE PAST 30 DAYS (ALL POST TYPES) FACEBOOK POSTS RE- SHARED IN THE PAST 30 DAYS (ALL POST TYPES) JUL 2018 THE MEDIAN NUMBER OF TIMES A ‘TYPICAL’ USER PERFORMS EACH ACTIVITY ON FACEBOOK FACEBOOK ADS CLICKED IN THE PAST 30 DAYS (ANY CLICK TYPE) SOURCE: FACEBOOK, JULY 2018. FIGURES REPRESENT MEDIAN VALUES FOR FACEBOOK USERS AGED 18 AND ABOVE. ALGERIA 1 9 4 1 4
  22. 22. 22 TOTAL NUMBER OF FACEBOOK PAGES LIKED (LIFETIME) POSTS LIKED IN THE PAST 30 DAYS (ALL POST TYPES) COMMENTS IN THE PAST IN THE PAST 30 DAYS (ALL POST TYPES) FACEBOOK POSTS RE- SHARED IN THE PAST 30 DAYS (ALL POST TYPES) JUL 2018 THE MEDIAN NUMBER OF TIMES A ‘TYPICAL’ USER PERFORMS EACH ACTIVITY ON FACEBOOK FACEBOOK ADS CLICKED IN THE PAST 30 DAYS (ANY CLICK TYPE) SOURCE: FACEBOOK, JULY 2018. FIGURES REPRESENT MEDIAN VALUES FOR FACEBOOK USERS AGED 18 AND ABOVE. AMERICAN SAMOA 1 13 9 1 6
  23. 23. 23 TOTAL NUMBER OF FACEBOOK PAGES LIKED (LIFETIME) POSTS LIKED IN THE PAST 30 DAYS (ALL POST TYPES) COMMENTS IN THE PAST IN THE PAST 30 DAYS (ALL POST TYPES) FACEBOOK POSTS RE- SHARED IN THE PAST 30 DAYS (ALL POST TYPES) JUL 2018 THE MEDIAN NUMBER OF TIMES A ‘TYPICAL’ USER PERFORMS EACH ACTIVITY ON FACEBOOK FACEBOOK ADS CLICKED IN THE PAST 30 DAYS (ANY CLICK TYPE) SOURCE: FACEBOOK, JULY 2018. FIGURES REPRESENT MEDIAN VALUES FOR FACEBOOK USERS AGED 18 AND ABOVE. ANDORRA 1 10 3 1 10
  24. 24. 24 TOTAL NUMBER OF FACEBOOK PAGES LIKED (LIFETIME) POSTS LIKED IN THE PAST 30 DAYS (ALL POST TYPES) COMMENTS IN THE PAST IN THE PAST 30 DAYS (ALL POST TYPES) FACEBOOK POSTS RE- SHARED IN THE PAST 30 DAYS (ALL POST TYPES) JUL 2018 THE MEDIAN NUMBER OF TIMES A ‘TYPICAL’ USER PERFORMS EACH ACTIVITY ON FACEBOOK FACEBOOK ADS CLICKED IN THE PAST 30 DAYS (ANY CLICK TYPE) SOURCE: FACEBOOK, JULY 2018. FIGURES REPRESENT MEDIAN VALUES FOR FACEBOOK USERS AGED 18 AND ABOVE. ANGOLA 1 11 10 1 1
  25. 25. 25 TOTAL NUMBER OF FACEBOOK PAGES LIKED (LIFETIME) POSTS LIKED IN THE PAST 30 DAYS (ALL POST TYPES) COMMENTS IN THE PAST IN THE PAST 30 DAYS (ALL POST TYPES) FACEBOOK POSTS RE- SHARED IN THE PAST 30 DAYS (ALL POST TYPES) JUL 2018 THE MEDIAN NUMBER OF TIMES A ‘TYPICAL’ USER PERFORMS EACH ACTIVITY ON FACEBOOK FACEBOOK ADS CLICKED IN THE PAST 30 DAYS (ANY CLICK TYPE) SOURCE: FACEBOOK, JULY 2018. FIGURES REPRESENT MEDIAN VALUES FOR FACEBOOK USERS AGED 18 AND ABOVE. ANGUILLA 1 12 6 2 10
  26. 26. 26 TOTAL NUMBER OF FACEBOOK PAGES LIKED (LIFETIME) POSTS LIKED IN THE PAST 30 DAYS (ALL POST TYPES) COMMENTS IN THE PAST IN THE PAST 30 DAYS (ALL POST TYPES) FACEBOOK POSTS RE- SHARED IN THE PAST 30 DAYS (ALL POST TYPES) JUL 2018 THE MEDIAN NUMBER OF TIMES A ‘TYPICAL’ USER PERFORMS EACH ACTIVITY ON FACEBOOK FACEBOOK ADS CLICKED IN THE PAST 30 DAYS (ANY CLICK TYPE) SOURCE: FACEBOOK, JULY 2018. FIGURES REPRESENT MEDIAN VALUES FOR FACEBOOK USERS AGED 18 AND ABOVE. ANTIGUA & BARBUDA 1 9 5 1 10
  27. 27. 27 TOTAL NUMBER OF FACEBOOK PAGES LIKED (LIFETIME) POSTS LIKED IN THE PAST 30 DAYS (ALL POST TYPES) COMMENTS IN THE PAST IN THE PAST 30 DAYS (ALL POST TYPES) FACEBOOK POSTS RE- SHARED IN THE PAST 30 DAYS (ALL POST TYPES) JUL 2018 THE MEDIAN NUMBER OF TIMES A ‘TYPICAL’ USER PERFORMS EACH ACTIVITY ON FACEBOOK FACEBOOK ADS CLICKED IN THE PAST 30 DAYS (ANY CLICK TYPE) SOURCE: FACEBOOK, JULY 2018. FIGURES REPRESENT MEDIAN VALUES FOR FACEBOOK USERS AGED 18 AND ABOVE. ARGENTINA 2 13 6 2 11
  28. 28. 28 TOTAL NUMBER OF FACEBOOK PAGES LIKED (LIFETIME) POSTS LIKED IN THE PAST 30 DAYS (ALL POST TYPES) COMMENTS IN THE PAST IN THE PAST 30 DAYS (ALL POST TYPES) FACEBOOK POSTS RE- SHARED IN THE PAST 30 DAYS (ALL POST TYPES) JUL 2018 THE MEDIAN NUMBER OF TIMES A ‘TYPICAL’ USER PERFORMS EACH ACTIVITY ON FACEBOOK FACEBOOK ADS CLICKED IN THE PAST 30 DAYS (ANY CLICK TYPE) SOURCE: FACEBOOK, JULY 2018. FIGURES REPRESENT MEDIAN VALUES FOR FACEBOOK USERS AGED 18 AND ABOVE. ARMENIA 2 13 2 1 13
  29. 29. 29 TOTAL NUMBER OF FACEBOOK PAGES LIKED (LIFETIME) POSTS LIKED IN THE PAST 30 DAYS (ALL POST TYPES) COMMENTS IN THE PAST IN THE PAST 30 DAYS (ALL POST TYPES) FACEBOOK POSTS RE- SHARED IN THE PAST 30 DAYS (ALL POST TYPES) JUL 2018 THE MEDIAN NUMBER OF TIMES A ‘TYPICAL’ USER PERFORMS EACH ACTIVITY ON FACEBOOK FACEBOOK ADS CLICKED IN THE PAST 30 DAYS (ANY CLICK TYPE) SOURCE: FACEBOOK, JULY 2018. FIGURES REPRESENT MEDIAN VALUES FOR FACEBOOK USERS AGED 18 AND ABOVE. ARUBA 2 11 9 2 17
  30. 30. 30 TOTAL NUMBER OF FACEBOOK PAGES LIKED (LIFETIME) POSTS LIKED IN THE PAST 30 DAYS (ALL POST TYPES) COMMENTS IN THE PAST IN THE PAST 30 DAYS (ALL POST TYPES) FACEBOOK POSTS RE- SHARED IN THE PAST 30 DAYS (ALL POST TYPES) JUL 2018 THE MEDIAN NUMBER OF TIMES A ‘TYPICAL’ USER PERFORMS EACH ACTIVITY ON FACEBOOK FACEBOOK ADS CLICKED IN THE PAST 30 DAYS (ANY CLICK TYPE) SOURCE: FACEBOOK, JULY 2018. FIGURES REPRESENT MEDIAN VALUES FOR FACEBOOK USERS AGED 18 AND ABOVE. AUSTRALIA 1 14 9 1 14
  31. 31. 31 TOTAL NUMBER OF FACEBOOK PAGES LIKED (LIFETIME) POSTS LIKED IN THE PAST 30 DAYS (ALL POST TYPES) COMMENTS IN THE PAST IN THE PAST 30 DAYS (ALL POST TYPES) FACEBOOK POSTS RE- SHARED IN THE PAST 30 DAYS (ALL POST TYPES) JUL 2018 THE MEDIAN NUMBER OF TIMES A ‘TYPICAL’ USER PERFORMS EACH ACTIVITY ON FACEBOOK FACEBOOK ADS CLICKED IN THE PAST 30 DAYS (ANY CLICK TYPE) SOURCE: FACEBOOK, JULY 2018. FIGURES REPRESENT MEDIAN VALUES FOR FACEBOOK USERS AGED 18 AND ABOVE. AUSTRIA 1 12 4 1 13
  32. 32. 32 TOTAL NUMBER OF FACEBOOK PAGES LIKED (LIFETIME) POSTS LIKED IN THE PAST 30 DAYS (ALL POST TYPES) COMMENTS IN THE PAST IN THE PAST 30 DAYS (ALL POST TYPES) FACEBOOK POSTS RE- SHARED IN THE PAST 30 DAYS (ALL POST TYPES) JUL 2018 THE MEDIAN NUMBER OF TIMES A ‘TYPICAL’ USER PERFORMS EACH ACTIVITY ON FACEBOOK FACEBOOK ADS CLICKED IN THE PAST 30 DAYS (ANY CLICK TYPE) SOURCE: FACEBOOK, JULY 2018. FIGURES REPRESENT MEDIAN VALUES FOR FACEBOOK USERS AGED 18 AND ABOVE. AZERBAIJAN 1 6 1 1 7
  33. 33. 33 TOTAL NUMBER OF FACEBOOK PAGES LIKED (LIFETIME) POSTS LIKED IN THE PAST 30 DAYS (ALL POST TYPES) COMMENTS IN THE PAST IN THE PAST 30 DAYS (ALL POST TYPES) FACEBOOK POSTS RE- SHARED IN THE PAST 30 DAYS (ALL POST TYPES) JUL 2018 THE MEDIAN NUMBER OF TIMES A ‘TYPICAL’ USER PERFORMS EACH ACTIVITY ON FACEBOOK FACEBOOK ADS CLICKED IN THE PAST 30 DAYS (ANY CLICK TYPE) SOURCE: FACEBOOK, JULY 2018. FIGURES REPRESENT MEDIAN VALUES FOR FACEBOOK USERS AGED 18 AND ABOVE. THE BAHAMAS 1 9 5 2 10
  34. 34. 34 TOTAL NUMBER OF FACEBOOK PAGES LIKED (LIFETIME) POSTS LIKED IN THE PAST 30 DAYS (ALL POST TYPES) COMMENTS IN THE PAST IN THE PAST 30 DAYS (ALL POST TYPES) FACEBOOK POSTS RE- SHARED IN THE PAST 30 DAYS (ALL POST TYPES) JUL 2018 THE MEDIAN NUMBER OF TIMES A ‘TYPICAL’ USER PERFORMS EACH ACTIVITY ON FACEBOOK FACEBOOK ADS CLICKED IN THE PAST 30 DAYS (ANY CLICK TYPE) SOURCE: FACEBOOK, JULY 2018. FIGURES REPRESENT MEDIAN VALUES FOR FACEBOOK USERS AGED 18 AND ABOVE. BAHRAIN 1 7 2 1 9
  35. 35. 35 TOTAL NUMBER OF FACEBOOK PAGES LIKED (LIFETIME) POSTS LIKED IN THE PAST 30 DAYS (ALL POST TYPES) COMMENTS IN THE PAST IN THE PAST 30 DAYS (ALL POST TYPES) FACEBOOK POSTS RE- SHARED IN THE PAST 30 DAYS (ALL POST TYPES) JUL 2018 THE MEDIAN NUMBER OF TIMES A ‘TYPICAL’ USER PERFORMS EACH ACTIVITY ON FACEBOOK FACEBOOK ADS CLICKED IN THE PAST 30 DAYS (ANY CLICK TYPE) SOURCE: FACEBOOK, JULY 2018. FIGURES REPRESENT MEDIAN VALUES FOR FACEBOOK USERS AGED 18 AND ABOVE. BANGLADESH 1 13 3 1 5
  36. 36. 36 TOTAL NUMBER OF FACEBOOK PAGES LIKED (LIFETIME) POSTS LIKED IN THE PAST 30 DAYS (ALL POST TYPES) COMMENTS IN THE PAST IN THE PAST 30 DAYS (ALL POST TYPES) FACEBOOK POSTS RE- SHARED IN THE PAST 30 DAYS (ALL POST TYPES) JUL 2018 THE MEDIAN NUMBER OF TIMES A ‘TYPICAL’ USER PERFORMS EACH ACTIVITY ON FACEBOOK FACEBOOK ADS CLICKED IN THE PAST 30 DAYS (ANY CLICK TYPE) SOURCE: FACEBOOK, JULY 2018. FIGURES REPRESENT MEDIAN VALUES FOR FACEBOOK USERS AGED 18 AND ABOVE. BARBADOS 1 5 3 1 9
  37. 37. 37 TOTAL NUMBER OF FACEBOOK PAGES LIKED (LIFETIME) POSTS LIKED IN THE PAST 30 DAYS (ALL POST TYPES) COMMENTS IN THE PAST IN THE PAST 30 DAYS (ALL POST TYPES) FACEBOOK POSTS RE- SHARED IN THE PAST 30 DAYS (ALL POST TYPES) JUL 2018 THE MEDIAN NUMBER OF TIMES A ‘TYPICAL’ USER PERFORMS EACH ACTIVITY ON FACEBOOK FACEBOOK ADS CLICKED IN THE PAST 30 DAYS (ANY CLICK TYPE) SOURCE: FACEBOOK, JULY 2018. FIGURES REPRESENT MEDIAN VALUES FOR FACEBOOK USERS AGED 18 AND ABOVE. BELARUS 1 2 1 1 4
  38. 38. 38 TOTAL NUMBER OF FACEBOOK PAGES LIKED (LIFETIME) POSTS LIKED IN THE PAST 30 DAYS (ALL POST TYPES) COMMENTS IN THE PAST IN THE PAST 30 DAYS (ALL POST TYPES) FACEBOOK POSTS RE- SHARED IN THE PAST 30 DAYS (ALL POST TYPES) JUL 2018 THE MEDIAN NUMBER OF TIMES A ‘TYPICAL’ USER PERFORMS EACH ACTIVITY ON FACEBOOK FACEBOOK ADS CLICKED IN THE PAST 30 DAYS (ANY CLICK TYPE) SOURCE: FACEBOOK, JULY 2018. FIGURES REPRESENT MEDIAN VALUES FOR FACEBOOK USERS AGED 18 AND ABOVE. BELGIUM 1 15 7 2 12
  39. 39. 39 TOTAL NUMBER OF FACEBOOK PAGES LIKED (LIFETIME) POSTS LIKED IN THE PAST 30 DAYS (ALL POST TYPES) COMMENTS IN THE PAST IN THE PAST 30 DAYS (ALL POST TYPES) FACEBOOK POSTS RE- SHARED IN THE PAST 30 DAYS (ALL POST TYPES) JUL 2018 THE MEDIAN NUMBER OF TIMES A ‘TYPICAL’ USER PERFORMS EACH ACTIVITY ON FACEBOOK FACEBOOK ADS CLICKED IN THE PAST 30 DAYS (ANY CLICK TYPE) SOURCE: FACEBOOK, JULY 2018. FIGURES REPRESENT MEDIAN VALUES FOR FACEBOOK USERS AGED 18 AND ABOVE. BELIZE 1 13 6 1 11
  40. 40. 40 TOTAL NUMBER OF FACEBOOK PAGES LIKED (LIFETIME) POSTS LIKED IN THE PAST 30 DAYS (ALL POST TYPES) COMMENTS IN THE PAST IN THE PAST 30 DAYS (ALL POST TYPES) FACEBOOK POSTS RE- SHARED IN THE PAST 30 DAYS (ALL POST TYPES) JUL 2018 THE MEDIAN NUMBER OF TIMES A ‘TYPICAL’ USER PERFORMS EACH ACTIVITY ON FACEBOOK FACEBOOK ADS CLICKED IN THE PAST 30 DAYS (ANY CLICK TYPE) SOURCE: FACEBOOK, JULY 2018. FIGURES REPRESENT MEDIAN VALUES FOR FACEBOOK USERS AGED 18 AND ABOVE. BENIN 1 3 2 1 2
  41. 41. 41 TOTAL NUMBER OF FACEBOOK PAGES LIKED (LIFETIME) POSTS LIKED IN THE PAST 30 DAYS (ALL POST TYPES) COMMENTS IN THE PAST IN THE PAST 30 DAYS (ALL POST TYPES) FACEBOOK POSTS RE- SHARED IN THE PAST 30 DAYS (ALL POST TYPES) JUL 2018 THE MEDIAN NUMBER OF TIMES A ‘TYPICAL’ USER PERFORMS EACH ACTIVITY ON FACEBOOK FACEBOOK ADS CLICKED IN THE PAST 30 DAYS (ANY CLICK TYPE) SOURCE: FACEBOOK, JULY 2018. FIGURES REPRESENT MEDIAN VALUES FOR FACEBOOK USERS AGED 18 AND ABOVE. BERMUDA 1 9 5 1 10
  42. 42. 42 TOTAL NUMBER OF FACEBOOK PAGES LIKED (LIFETIME) POSTS LIKED IN THE PAST 30 DAYS (ALL POST TYPES) COMMENTS IN THE PAST IN THE PAST 30 DAYS (ALL POST TYPES) FACEBOOK POSTS RE- SHARED IN THE PAST 30 DAYS (ALL POST TYPES) JUL 2018 THE MEDIAN NUMBER OF TIMES A ‘TYPICAL’ USER PERFORMS EACH ACTIVITY ON FACEBOOK FACEBOOK ADS CLICKED IN THE PAST 30 DAYS (ANY CLICK TYPE) SOURCE: FACEBOOK, JULY 2018. FIGURES REPRESENT MEDIAN VALUES FOR FACEBOOK USERS AGED 18 AND ABOVE. BHUTAN 1 15 5 1 8
  43. 43. 43 TOTAL NUMBER OF FACEBOOK PAGES LIKED (LIFETIME) POSTS LIKED IN THE PAST 30 DAYS (ALL POST TYPES) COMMENTS IN THE PAST IN THE PAST 30 DAYS (ALL POST TYPES) FACEBOOK POSTS RE- SHARED IN THE PAST 30 DAYS (ALL POST TYPES) JUL 2018 THE MEDIAN NUMBER OF TIMES A ‘TYPICAL’ USER PERFORMS EACH ACTIVITY ON FACEBOOK FACEBOOK ADS CLICKED IN THE PAST 30 DAYS (ANY CLICK TYPE) SOURCE: FACEBOOK, JULY 2018. FIGURES REPRESENT MEDIAN VALUES FOR FACEBOOK USERS AGED 18 AND ABOVE. BOLIVIA 1 8 4 2 8
  44. 44. 44 TOTAL NUMBER OF FACEBOOK PAGES LIKED (LIFETIME) POSTS LIKED IN THE PAST 30 DAYS (ALL POST TYPES) COMMENTS IN THE PAST IN THE PAST 30 DAYS (ALL POST TYPES) FACEBOOK POSTS RE- SHARED IN THE PAST 30 DAYS (ALL POST TYPES) JUL 2018 THE MEDIAN NUMBER OF TIMES A ‘TYPICAL’ USER PERFORMS EACH ACTIVITY ON FACEBOOK FACEBOOK ADS CLICKED IN THE PAST 30 DAYS (ANY CLICK TYPE) SOURCE: FACEBOOK, JULY 2018. FIGURES REPRESENT MEDIAN VALUES FOR FACEBOOK USERS AGED 18 AND ABOVE. BONAIRE, SINT EUSTATIUS & SABA 2 12 8 2 14
  45. 45. 45 TOTAL NUMBER OF FACEBOOK PAGES LIKED (LIFETIME) POSTS LIKED IN THE PAST 30 DAYS (ALL POST TYPES) COMMENTS IN THE PAST IN THE PAST 30 DAYS (ALL POST TYPES) FACEBOOK POSTS RE- SHARED IN THE PAST 30 DAYS (ALL POST TYPES) JUL 2018 THE MEDIAN NUMBER OF TIMES A ‘TYPICAL’ USER PERFORMS EACH ACTIVITY ON FACEBOOK FACEBOOK ADS CLICKED IN THE PAST 30 DAYS (ANY CLICK TYPE) SOURCE: FACEBOOK, JULY 2018. FIGURES REPRESENT MEDIAN VALUES FOR FACEBOOK USERS AGED 18 AND ABOVE. BOSNIA & HERZEGOVINA 2 15 4 1 18
  46. 46. 46 TOTAL NUMBER OF FACEBOOK PAGES LIKED (LIFETIME) POSTS LIKED IN THE PAST 30 DAYS (ALL POST TYPES) COMMENTS IN THE PAST IN THE PAST 30 DAYS (ALL POST TYPES) FACEBOOK POSTS RE- SHARED IN THE PAST 30 DAYS (ALL POST TYPES) JUL 2018 THE MEDIAN NUMBER OF TIMES A ‘TYPICAL’ USER PERFORMS EACH ACTIVITY ON FACEBOOK FACEBOOK ADS CLICKED IN THE PAST 30 DAYS (ANY CLICK TYPE) SOURCE: FACEBOOK, JULY 2018. FIGURES REPRESENT MEDIAN VALUES FOR FACEBOOK USERS AGED 18 AND ABOVE. BOTSWANA 2 12 8 1 8
  47. 47. 47 TOTAL NUMBER OF FACEBOOK PAGES LIKED (LIFETIME) POSTS LIKED IN THE PAST 30 DAYS (ALL POST TYPES) COMMENTS IN THE PAST IN THE PAST 30 DAYS (ALL POST TYPES) FACEBOOK POSTS RE- SHARED IN THE PAST 30 DAYS (ALL POST TYPES) JUL 2018 THE MEDIAN NUMBER OF TIMES A ‘TYPICAL’ USER PERFORMS EACH ACTIVITY ON FACEBOOK FACEBOOK ADS CLICKED IN THE PAST 30 DAYS (ANY CLICK TYPE) SOURCE: FACEBOOK, JULY 2018. FIGURES REPRESENT MEDIAN VALUES FOR FACEBOOK USERS AGED 18 AND ABOVE. BRAZIL 2 17 9 2 11
  48. 48. 48 TOTAL NUMBER OF FACEBOOK PAGES LIKED (LIFETIME) POSTS LIKED IN THE PAST 30 DAYS (ALL POST TYPES) COMMENTS IN THE PAST IN THE PAST 30 DAYS (ALL POST TYPES) FACEBOOK POSTS RE- SHARED IN THE PAST 30 DAYS (ALL POST TYPES) JUL 2018 THE MEDIAN NUMBER OF TIMES A ‘TYPICAL’ USER PERFORMS EACH ACTIVITY ON FACEBOOK FACEBOOK ADS CLICKED IN THE PAST 30 DAYS (ANY CLICK TYPE) SOURCE: FACEBOOK, JULY 2018. FIGURES REPRESENT MEDIAN VALUES FOR FACEBOOK USERS AGED 18 AND ABOVE. THE BRITISH VIRGIN ISLANDS 1 11 6 2 13
  49. 49. 49 TOTAL NUMBER OF FACEBOOK PAGES LIKED (LIFETIME) POSTS LIKED IN THE PAST 30 DAYS (ALL POST TYPES) COMMENTS IN THE PAST IN THE PAST 30 DAYS (ALL POST TYPES) FACEBOOK POSTS RE- SHARED IN THE PAST 30 DAYS (ALL POST TYPES) JUL 2018 THE MEDIAN NUMBER OF TIMES A ‘TYPICAL’ USER PERFORMS EACH ACTIVITY ON FACEBOOK FACEBOOK ADS CLICKED IN THE PAST 30 DAYS (ANY CLICK TYPE) SOURCE: FACEBOOK, JULY 2018. FIGURES REPRESENT MEDIAN VALUES FOR FACEBOOK USERS AGED 18 AND ABOVE. BRUNEI DARUSSALAM 1 6 4 1 11
  50. 50. 50 TOTAL NUMBER OF FACEBOOK PAGES LIKED (LIFETIME) POSTS LIKED IN THE PAST 30 DAYS (ALL POST TYPES) COMMENTS IN THE PAST IN THE PAST 30 DAYS (ALL POST TYPES) FACEBOOK POSTS RE- SHARED IN THE PAST 30 DAYS (ALL POST TYPES) JUL 2018 THE MEDIAN NUMBER OF TIMES A ‘TYPICAL’ USER PERFORMS EACH ACTIVITY ON FACEBOOK FACEBOOK ADS CLICKED IN THE PAST 30 DAYS (ANY CLICK TYPE) SOURCE: FACEBOOK, JULY 2018. FIGURES REPRESENT MEDIAN VALUES FOR FACEBOOK USERS AGED 18 AND ABOVE. BULGARIA 2 16 4 2 17
  51. 51. 51 TOTAL NUMBER OF FACEBOOK PAGES LIKED (LIFETIME) POSTS LIKED IN THE PAST 30 DAYS (ALL POST TYPES) COMMENTS IN THE PAST IN THE PAST 30 DAYS (ALL POST TYPES) FACEBOOK POSTS RE- SHARED IN THE PAST 30 DAYS (ALL POST TYPES) JUL 2018 THE MEDIAN NUMBER OF TIMES A ‘TYPICAL’ USER PERFORMS EACH ACTIVITY ON FACEBOOK FACEBOOK ADS CLICKED IN THE PAST 30 DAYS (ANY CLICK TYPE) SOURCE: FACEBOOK, JULY 2018. FIGURES REPRESENT MEDIAN VALUES FOR FACEBOOK USERS AGED 18 AND ABOVE. BURKINA FASO 1 6 3 1 5
  52. 52. 52 TOTAL NUMBER OF FACEBOOK PAGES LIKED (LIFETIME) POSTS LIKED IN THE PAST 30 DAYS (ALL POST TYPES) COMMENTS IN THE PAST IN THE PAST 30 DAYS (ALL POST TYPES) FACEBOOK POSTS RE- SHARED IN THE PAST 30 DAYS (ALL POST TYPES) JUL 2018 THE MEDIAN NUMBER OF TIMES A ‘TYPICAL’ USER PERFORMS EACH ACTIVITY ON FACEBOOK FACEBOOK ADS CLICKED IN THE PAST 30 DAYS (ANY CLICK TYPE) SOURCE: FACEBOOK, JULY 2018. FIGURES REPRESENT MEDIAN VALUES FOR FACEBOOK USERS AGED 18 AND ABOVE. BURUNDI 1 4 3 1 5
  53. 53. 53 TOTAL NUMBER OF FACEBOOK PAGES LIKED (LIFETIME) POSTS LIKED IN THE PAST 30 DAYS (ALL POST TYPES) COMMENTS IN THE PAST IN THE PAST 30 DAYS (ALL POST TYPES) FACEBOOK POSTS RE- SHARED IN THE PAST 30 DAYS (ALL POST TYPES) JUL 2018 THE MEDIAN NUMBER OF TIMES A ‘TYPICAL’ USER PERFORMS EACH ACTIVITY ON FACEBOOK FACEBOOK ADS CLICKED IN THE PAST 30 DAYS (ANY CLICK TYPE) SOURCE: FACEBOOK, JULY 2018. FIGURES REPRESENT MEDIAN VALUES FOR FACEBOOK USERS AGED 18 AND ABOVE. CABO VERDE 1 17 9 1 8
  54. 54. 54 TOTAL NUMBER OF FACEBOOK PAGES LIKED (LIFETIME) POSTS LIKED IN THE PAST 30 DAYS (ALL POST TYPES) COMMENTS IN THE PAST IN THE PAST 30 DAYS (ALL POST TYPES) FACEBOOK POSTS RE- SHARED IN THE PAST 30 DAYS (ALL POST TYPES) JUL 2018 THE MEDIAN NUMBER OF TIMES A ‘TYPICAL’ USER PERFORMS EACH ACTIVITY ON FACEBOOK FACEBOOK ADS CLICKED IN THE PAST 30 DAYS (ANY CLICK TYPE) SOURCE: FACEBOOK, JULY 2018. FIGURES REPRESENT MEDIAN VALUES FOR FACEBOOK USERS AGED 18 AND ABOVE. CAMBODIA 1 13 3 2 12
  55. 55. 55 TOTAL NUMBER OF FACEBOOK PAGES LIKED (LIFETIME) POSTS LIKED IN THE PAST 30 DAYS (ALL POST TYPES) COMMENTS IN THE PAST IN THE PAST 30 DAYS (ALL POST TYPES) FACEBOOK POSTS RE- SHARED IN THE PAST 30 DAYS (ALL POST TYPES) JUL 2018 THE MEDIAN NUMBER OF TIMES A ‘TYPICAL’ USER PERFORMS EACH ACTIVITY ON FACEBOOK FACEBOOK ADS CLICKED IN THE PAST 30 DAYS (ANY CLICK TYPE) SOURCE: FACEBOOK, JULY 2018. FIGURES REPRESENT MEDIAN VALUES FOR FACEBOOK USERS AGED 18 AND ABOVE. CAMEROON 1 8 5 1 5
  56. 56. 56 TOTAL NUMBER OF FACEBOOK PAGES LIKED (LIFETIME) POSTS LIKED IN THE PAST 30 DAYS (ALL POST TYPES) COMMENTS IN THE PAST IN THE PAST 30 DAYS (ALL POST TYPES) FACEBOOK POSTS RE- SHARED IN THE PAST 30 DAYS (ALL POST TYPES) JUL 2018 THE MEDIAN NUMBER OF TIMES A ‘TYPICAL’ USER PERFORMS EACH ACTIVITY ON FACEBOOK FACEBOOK ADS CLICKED IN THE PAST 30 DAYS (ANY CLICK TYPE) SOURCE: FACEBOOK, JULY 2018. FIGURES REPRESENT MEDIAN VALUES FOR FACEBOOK USERS AGED 18 AND ABOVE. CANADA 1 11 6 1 10
  57. 57. 57 TOTAL NUMBER OF FACEBOOK PAGES LIKED (LIFETIME) POSTS LIKED IN THE PAST 30 DAYS (ALL POST TYPES) COMMENTS IN THE PAST IN THE PAST 30 DAYS (ALL POST TYPES) FACEBOOK POSTS RE- SHARED IN THE PAST 30 DAYS (ALL POST TYPES) JUL 2018 THE MEDIAN NUMBER OF TIMES A ‘TYPICAL’ USER PERFORMS EACH ACTIVITY ON FACEBOOK FACEBOOK ADS CLICKED IN THE PAST 30 DAYS (ANY CLICK TYPE) SOURCE: FACEBOOK, JULY 2018. FIGURES REPRESENT MEDIAN VALUES FOR FACEBOOK USERS AGED 18 AND ABOVE. THE CAYMAN ISLANDS 1 10 5 1 13
  58. 58. 58 TOTAL NUMBER OF FACEBOOK PAGES LIKED (LIFETIME) POSTS LIKED IN THE PAST 30 DAYS (ALL POST TYPES) COMMENTS IN THE PAST IN THE PAST 30 DAYS (ALL POST TYPES) FACEBOOK POSTS RE- SHARED IN THE PAST 30 DAYS (ALL POST TYPES) JUL 2018 THE MEDIAN NUMBER OF TIMES A ‘TYPICAL’ USER PERFORMS EACH ACTIVITY ON FACEBOOK FACEBOOK ADS CLICKED IN THE PAST 30 DAYS (ANY CLICK TYPE) SOURCE: FACEBOOK, JULY 2018. FIGURES REPRESENT MEDIAN VALUES FOR FACEBOOK USERS AGED 18 AND ABOVE. CENTRAL AFRICAN REPUBLIC 1 6 4 1 3
  59. 59. 59 TOTAL NUMBER OF FACEBOOK PAGES LIKED (LIFETIME) POSTS LIKED IN THE PAST 30 DAYS (ALL POST TYPES) COMMENTS IN THE PAST IN THE PAST 30 DAYS (ALL POST TYPES) FACEBOOK POSTS RE- SHARED IN THE PAST 30 DAYS (ALL POST TYPES) JUL 2018 THE MEDIAN NUMBER OF TIMES A ‘TYPICAL’ USER PERFORMS EACH ACTIVITY ON FACEBOOK FACEBOOK ADS CLICKED IN THE PAST 30 DAYS (ANY CLICK TYPE) SOURCE: FACEBOOK, JULY 2018. FIGURES REPRESENT MEDIAN VALUES FOR FACEBOOK USERS AGED 18 AND ABOVE. CHAD 1 3 2 1 1
  60. 60. 60 TOTAL NUMBER OF FACEBOOK PAGES LIKED (LIFETIME) POSTS LIKED IN THE PAST 30 DAYS (ALL POST TYPES) COMMENTS IN THE PAST IN THE PAST 30 DAYS (ALL POST TYPES) FACEBOOK POSTS RE- SHARED IN THE PAST 30 DAYS (ALL POST TYPES) JUL 2018 THE MEDIAN NUMBER OF TIMES A ‘TYPICAL’ USER PERFORMS EACH ACTIVITY ON FACEBOOK FACEBOOK ADS CLICKED IN THE PAST 30 DAYS (ANY CLICK TYPE) SOURCE: FACEBOOK, JULY 2018. FIGURES REPRESENT MEDIAN VALUES FOR FACEBOOK USERS AGED 18 AND ABOVE. CHILE 1 12 6 2 14
  61. 61. 61 TOTAL NUMBER OF FACEBOOK PAGES LIKED (LIFETIME) POSTS LIKED IN THE PAST 30 DAYS (ALL POST TYPES) COMMENTS IN THE PAST IN THE PAST 30 DAYS (ALL POST TYPES) FACEBOOK POSTS RE- SHARED IN THE PAST 30 DAYS (ALL POST TYPES) JUL 2018 THE MEDIAN NUMBER OF TIMES A ‘TYPICAL’ USER PERFORMS EACH ACTIVITY ON FACEBOOK FACEBOOK ADS CLICKED IN THE PAST 30 DAYS (ANY CLICK TYPE) SOURCE: FACEBOOK, JULY 2018. FIGURES REPRESENT MEDIAN VALUES FOR FACEBOOK USERS AGED 18 AND ABOVE. COLOMBIA 1 13 4 2 7
  62. 62. 62 TOTAL NUMBER OF FACEBOOK PAGES LIKED (LIFETIME) POSTS LIKED IN THE PAST 30 DAYS (ALL POST TYPES) COMMENTS IN THE PAST IN THE PAST 30 DAYS (ALL POST TYPES) FACEBOOK POSTS RE- SHARED IN THE PAST 30 DAYS (ALL POST TYPES) JUL 2018 THE MEDIAN NUMBER OF TIMES A ‘TYPICAL’ USER PERFORMS EACH ACTIVITY ON FACEBOOK FACEBOOK ADS CLICKED IN THE PAST 30 DAYS (ANY CLICK TYPE) SOURCE: FACEBOOK, JULY 2018. FIGURES REPRESENT MEDIAN VALUES FOR FACEBOOK USERS AGED 18 AND ABOVE. COMOROS 1 3 2 1 2
  63. 63. 63 TOTAL NUMBER OF FACEBOOK PAGES LIKED (LIFETIME) POSTS LIKED IN THE PAST 30 DAYS (ALL POST TYPES) COMMENTS IN THE PAST IN THE PAST 30 DAYS (ALL POST TYPES) FACEBOOK POSTS RE- SHARED IN THE PAST 30 DAYS (ALL POST TYPES) JUL 2018 THE MEDIAN NUMBER OF TIMES A ‘TYPICAL’ USER PERFORMS EACH ACTIVITY ON FACEBOOK FACEBOOK ADS CLICKED IN THE PAST 30 DAYS (ANY CLICK TYPE) SOURCE: FACEBOOK, JULY 2018. FIGURES REPRESENT MEDIAN VALUES FOR FACEBOOK USERS AGED 18 AND ABOVE. DEMOCRATIC REPUBLIC OF THE CONGO 1 8 6 1 3
  64. 64. 64 TOTAL NUMBER OF FACEBOOK PAGES LIKED (LIFETIME) POSTS LIKED IN THE PAST 30 DAYS (ALL POST TYPES) COMMENTS IN THE PAST IN THE PAST 30 DAYS (ALL POST TYPES) FACEBOOK POSTS RE- SHARED IN THE PAST 30 DAYS (ALL POST TYPES) JUL 2018 THE MEDIAN NUMBER OF TIMES A ‘TYPICAL’ USER PERFORMS EACH ACTIVITY ON FACEBOOK FACEBOOK ADS CLICKED IN THE PAST 30 DAYS (ANY CLICK TYPE) SOURCE: FACEBOOK, JULY 2018. FIGURES REPRESENT MEDIAN VALUES FOR FACEBOOK USERS AGED 18 AND ABOVE. REPUBLIC OF THE CONGO 1 9 4 1 2
  65. 65. 65 TOTAL NUMBER OF FACEBOOK PAGES LIKED (LIFETIME) POSTS LIKED IN THE PAST 30 DAYS (ALL POST TYPES) COMMENTS IN THE PAST IN THE PAST 30 DAYS (ALL POST TYPES) FACEBOOK POSTS RE- SHARED IN THE PAST 30 DAYS (ALL POST TYPES) JUL 2018 THE MEDIAN NUMBER OF TIMES A ‘TYPICAL’ USER PERFORMS EACH ACTIVITY ON FACEBOOK FACEBOOK ADS CLICKED IN THE PAST 30 DAYS (ANY CLICK TYPE) SOURCE: FACEBOOK, JULY 2018. FIGURES REPRESENT MEDIAN VALUES FOR FACEBOOK USERS AGED 18 AND ABOVE. COSTA RICA 2 17 8 3 16
  66. 66. 66 TOTAL NUMBER OF FACEBOOK PAGES LIKED (LIFETIME) POSTS LIKED IN THE PAST 30 DAYS (ALL POST TYPES) COMMENTS IN THE PAST IN THE PAST 30 DAYS (ALL POST TYPES) FACEBOOK POSTS RE- SHARED IN THE PAST 30 DAYS (ALL POST TYPES) JUL 2018 THE MEDIAN NUMBER OF TIMES A ‘TYPICAL’ USER PERFORMS EACH ACTIVITY ON FACEBOOK FACEBOOK ADS CLICKED IN THE PAST 30 DAYS (ANY CLICK TYPE) SOURCE: FACEBOOK, JULY 2018. FIGURES REPRESENT MEDIAN VALUES FOR FACEBOOK USERS AGED 18 AND ABOVE. CÔTE D’IVOIRE 1 7 3 1 5
  67. 67. 67 TOTAL NUMBER OF FACEBOOK PAGES LIKED (LIFETIME) POSTS LIKED IN THE PAST 30 DAYS (ALL POST TYPES) COMMENTS IN THE PAST IN THE PAST 30 DAYS (ALL POST TYPES) FACEBOOK POSTS RE- SHARED IN THE PAST 30 DAYS (ALL POST TYPES) JUL 2018 THE MEDIAN NUMBER OF TIMES A ‘TYPICAL’ USER PERFORMS EACH ACTIVITY ON FACEBOOK FACEBOOK ADS CLICKED IN THE PAST 30 DAYS (ANY CLICK TYPE) SOURCE: FACEBOOK, JULY 2018. FIGURES REPRESENT MEDIAN VALUES FOR FACEBOOK USERS AGED 18 AND ABOVE. CROATIA 2 14 5 1 21
  68. 68. 68 TOTAL NUMBER OF FACEBOOK PAGES LIKED (LIFETIME) POSTS LIKED IN THE PAST 30 DAYS (ALL POST TYPES) COMMENTS IN THE PAST IN THE PAST 30 DAYS (ALL POST TYPES) FACEBOOK POSTS RE- SHARED IN THE PAST 30 DAYS (ALL POST TYPES) JUL 2018 THE MEDIAN NUMBER OF TIMES A ‘TYPICAL’ USER PERFORMS EACH ACTIVITY ON FACEBOOK FACEBOOK ADS CLICKED IN THE PAST 30 DAYS (ANY CLICK TYPE) SOURCE: FACEBOOK, JULY 2018. FIGURES REPRESENT MEDIAN VALUES FOR FACEBOOK USERS AGED 18 AND ABOVE. CURAÇAO 2 9 7 2 14
  69. 69. 69 TOTAL NUMBER OF FACEBOOK PAGES LIKED (LIFETIME) POSTS LIKED IN THE PAST 30 DAYS (ALL POST TYPES) COMMENTS IN THE PAST IN THE PAST 30 DAYS (ALL POST TYPES) FACEBOOK POSTS RE- SHARED IN THE PAST 30 DAYS (ALL POST TYPES) JUL 2018 THE MEDIAN NUMBER OF TIMES A ‘TYPICAL’ USER PERFORMS EACH ACTIVITY ON FACEBOOK FACEBOOK ADS CLICKED IN THE PAST 30 DAYS (ANY CLICK TYPE) SOURCE: FACEBOOK, JULY 2018. FIGURES REPRESENT MEDIAN VALUES FOR FACEBOOK USERS AGED 18 AND ABOVE. CYPRUS 2 17 6 1 17
  70. 70. 70 TOTAL NUMBER OF FACEBOOK PAGES LIKED (LIFETIME) POSTS LIKED IN THE PAST 30 DAYS (ALL POST TYPES) COMMENTS IN THE PAST IN THE PAST 30 DAYS (ALL POST TYPES) FACEBOOK POSTS RE- SHARED IN THE PAST 30 DAYS (ALL POST TYPES) JUL 2018 THE MEDIAN NUMBER OF TIMES A ‘TYPICAL’ USER PERFORMS EACH ACTIVITY ON FACEBOOK FACEBOOK ADS CLICKED IN THE PAST 30 DAYS (ANY CLICK TYPE) SOURCE: FACEBOOK, JULY 2018. FIGURES REPRESENT MEDIAN VALUES FOR FACEBOOK USERS AGED 18 AND ABOVE. THE CZECH REPUBLIC 1 10 3 1 11
  71. 71. 71 TOTAL NUMBER OF FACEBOOK PAGES LIKED (LIFETIME) POSTS LIKED IN THE PAST 30 DAYS (ALL POST TYPES) COMMENTS IN THE PAST IN THE PAST 30 DAYS (ALL POST TYPES) FACEBOOK POSTS RE- SHARED IN THE PAST 30 DAYS (ALL POST TYPES) JUL 2018 THE MEDIAN NUMBER OF TIMES A ‘TYPICAL’ USER PERFORMS EACH ACTIVITY ON FACEBOOK FACEBOOK ADS CLICKED IN THE PAST 30 DAYS (ANY CLICK TYPE) SOURCE: FACEBOOK, JULY 2018. FIGURES REPRESENT MEDIAN VALUES FOR FACEBOOK USERS AGED 18 AND ABOVE. DENMARK 1 17 9 1 16
  72. 72. 72 TOTAL NUMBER OF FACEBOOK PAGES LIKED (LIFETIME) POSTS LIKED IN THE PAST 30 DAYS (ALL POST TYPES) COMMENTS IN THE PAST IN THE PAST 30 DAYS (ALL POST TYPES) FACEBOOK POSTS RE- SHARED IN THE PAST 30 DAYS (ALL POST TYPES) JUL 2018 THE MEDIAN NUMBER OF TIMES A ‘TYPICAL’ USER PERFORMS EACH ACTIVITY ON FACEBOOK FACEBOOK ADS CLICKED IN THE PAST 30 DAYS (ANY CLICK TYPE) SOURCE: FACEBOOK, JULY 2018. FIGURES REPRESENT MEDIAN VALUES FOR FACEBOOK USERS AGED 18 AND ABOVE. DJIBOUTI 1 5 3 1 4
  73. 73. 73 TOTAL NUMBER OF FACEBOOK PAGES LIKED (LIFETIME) POSTS LIKED IN THE PAST 30 DAYS (ALL POST TYPES) COMMENTS IN THE PAST IN THE PAST 30 DAYS (ALL POST TYPES) FACEBOOK POSTS RE- SHARED IN THE PAST 30 DAYS (ALL POST TYPES) JUL 2018 THE MEDIAN NUMBER OF TIMES A ‘TYPICAL’ USER PERFORMS EACH ACTIVITY ON FACEBOOK FACEBOOK ADS CLICKED IN THE PAST 30 DAYS (ANY CLICK TYPE) SOURCE: FACEBOOK, JULY 2018. FIGURES REPRESENT MEDIAN VALUES FOR FACEBOOK USERS AGED 18 AND ABOVE. DOMINICA 1 9 3 1 7
  74. 74. 74 TOTAL NUMBER OF FACEBOOK PAGES LIKED (LIFETIME) POSTS LIKED IN THE PAST 30 DAYS (ALL POST TYPES) COMMENTS IN THE PAST IN THE PAST 30 DAYS (ALL POST TYPES) FACEBOOK POSTS RE- SHARED IN THE PAST 30 DAYS (ALL POST TYPES) JUL 2018 THE MEDIAN NUMBER OF TIMES A ‘TYPICAL’ USER PERFORMS EACH ACTIVITY ON FACEBOOK FACEBOOK ADS CLICKED IN THE PAST 30 DAYS (ANY CLICK TYPE) SOURCE: FACEBOOK, JULY 2018. FIGURES REPRESENT MEDIAN VALUES FOR FACEBOOK USERS AGED 18 AND ABOVE. THE DOMINICAN REPUBLIC 1 12 5 1 9
  75. 75. 75 TOTAL NUMBER OF FACEBOOK PAGES LIKED (LIFETIME) POSTS LIKED IN THE PAST 30 DAYS (ALL POST TYPES) COMMENTS IN THE PAST IN THE PAST 30 DAYS (ALL POST TYPES) FACEBOOK POSTS RE- SHARED IN THE PAST 30 DAYS (ALL POST TYPES) JUL 2018 THE MEDIAN NUMBER OF TIMES A ‘TYPICAL’ USER PERFORMS EACH ACTIVITY ON FACEBOOK FACEBOOK ADS CLICKED IN THE PAST 30 DAYS (ANY CLICK TYPE) SOURCE: FACEBOOK, JULY 2018. FIGURES REPRESENT MEDIAN VALUES FOR FACEBOOK USERS AGED 18 AND ABOVE. ECUADOR 1 13 5 2 7
  76. 76. 76 TOTAL NUMBER OF FACEBOOK PAGES LIKED (LIFETIME) POSTS LIKED IN THE PAST 30 DAYS (ALL POST TYPES) COMMENTS IN THE PAST IN THE PAST 30 DAYS (ALL POST TYPES) FACEBOOK POSTS RE- SHARED IN THE PAST 30 DAYS (ALL POST TYPES) JUL 2018 THE MEDIAN NUMBER OF TIMES A ‘TYPICAL’ USER PERFORMS EACH ACTIVITY ON FACEBOOK FACEBOOK ADS CLICKED IN THE PAST 30 DAYS (ANY CLICK TYPE) SOURCE: FACEBOOK, JULY 2018. FIGURES REPRESENT MEDIAN VALUES FOR FACEBOOK USERS AGED 18 AND ABOVE. EGYPT 1 13 6 1 8
  77. 77. 77 TOTAL NUMBER OF FACEBOOK PAGES LIKED (LIFETIME) POSTS LIKED IN THE PAST 30 DAYS (ALL POST TYPES) COMMENTS IN THE PAST IN THE PAST 30 DAYS (ALL POST TYPES) FACEBOOK POSTS RE- SHARED IN THE PAST 30 DAYS (ALL POST TYPES) JUL 2018 THE MEDIAN NUMBER OF TIMES A ‘TYPICAL’ USER PERFORMS EACH ACTIVITY ON FACEBOOK FACEBOOK ADS CLICKED IN THE PAST 30 DAYS (ANY CLICK TYPE) SOURCE: FACEBOOK, JULY 2018. FIGURES REPRESENT MEDIAN VALUES FOR FACEBOOK USERS AGED 18 AND ABOVE. EL SALVADOR 1 12 4 1 8
  78. 78. 78 TOTAL NUMBER OF FACEBOOK PAGES LIKED (LIFETIME) POSTS LIKED IN THE PAST 30 DAYS (ALL POST TYPES) COMMENTS IN THE PAST IN THE PAST 30 DAYS (ALL POST TYPES) FACEBOOK POSTS RE- SHARED IN THE PAST 30 DAYS (ALL POST TYPES) JUL 2018 THE MEDIAN NUMBER OF TIMES A ‘TYPICAL’ USER PERFORMS EACH ACTIVITY ON FACEBOOK FACEBOOK ADS CLICKED IN THE PAST 30 DAYS (ANY CLICK TYPE) SOURCE: FACEBOOK, JULY 2018. FIGURES REPRESENT MEDIAN VALUES FOR FACEBOOK USERS AGED 18 AND ABOVE. EQUATORIAL GUINEA 1 3 1 1 1
  79. 79. 79 TOTAL NUMBER OF FACEBOOK PAGES LIKED (LIFETIME) POSTS LIKED IN THE PAST 30 DAYS (ALL POST TYPES) COMMENTS IN THE PAST IN THE PAST 30 DAYS (ALL POST TYPES) FACEBOOK POSTS RE- SHARED IN THE PAST 30 DAYS (ALL POST TYPES) JUL 2018 THE MEDIAN NUMBER OF TIMES A ‘TYPICAL’ USER PERFORMS EACH ACTIVITY ON FACEBOOK FACEBOOK ADS CLICKED IN THE PAST 30 DAYS (ANY CLICK TYPE) SOURCE: FACEBOOK, JULY 2018. FIGURES REPRESENT MEDIAN VALUES FOR FACEBOOK USERS AGED 18 AND ABOVE. ERITREA 1 2 1 1 1
  80. 80. 80 TOTAL NUMBER OF FACEBOOK PAGES LIKED (LIFETIME) POSTS LIKED IN THE PAST 30 DAYS (ALL POST TYPES) COMMENTS IN THE PAST IN THE PAST 30 DAYS (ALL POST TYPES) FACEBOOK POSTS RE- SHARED IN THE PAST 30 DAYS (ALL POST TYPES) JUL 2018 THE MEDIAN NUMBER OF TIMES A ‘TYPICAL’ USER PERFORMS EACH ACTIVITY ON FACEBOOK FACEBOOK ADS CLICKED IN THE PAST 30 DAYS (ANY CLICK TYPE) SOURCE: FACEBOOK, JULY 2018. FIGURES REPRESENT MEDIAN VALUES FOR FACEBOOK USERS AGED 18 AND ABOVE. ESTONIA 1 14 4 1 7
  81. 81. 81 TOTAL NUMBER OF FACEBOOK PAGES LIKED (LIFETIME) POSTS LIKED IN THE PAST 30 DAYS (ALL POST TYPES) COMMENTS IN THE PAST IN THE PAST 30 DAYS (ALL POST TYPES) FACEBOOK POSTS RE- SHARED IN THE PAST 30 DAYS (ALL POST TYPES) JUL 2018 THE MEDIAN NUMBER OF TIMES A ‘TYPICAL’ USER PERFORMS EACH ACTIVITY ON FACEBOOK FACEBOOK ADS CLICKED IN THE PAST 30 DAYS (ANY CLICK TYPE) SOURCE: FACEBOOK, JULY 2018. FIGURES REPRESENT MEDIAN VALUES FOR FACEBOOK USERS AGED 18 AND ABOVE. ETHIOPIA 1 8 3 1 3
  82. 82. 82 TOTAL NUMBER OF FACEBOOK PAGES LIKED (LIFETIME) POSTS LIKED IN THE PAST 30 DAYS (ALL POST TYPES) COMMENTS IN THE PAST IN THE PAST 30 DAYS (ALL POST TYPES) FACEBOOK POSTS RE- SHARED IN THE PAST 30 DAYS (ALL POST TYPES) JUL 2018 THE MEDIAN NUMBER OF TIMES A ‘TYPICAL’ USER PERFORMS EACH ACTIVITY ON FACEBOOK FACEBOOK ADS CLICKED IN THE PAST 30 DAYS (ANY CLICK TYPE) SOURCE: FACEBOOK, JULY 2018. FIGURES REPRESENT MEDIAN VALUES FOR FACEBOOK USERS AGED 18 AND ABOVE. THE FAROE ISLANDS 2 24 13 2 24
  83. 83. 83 TOTAL NUMBER OF FACEBOOK PAGES LIKED (LIFETIME) POSTS LIKED IN THE PAST 30 DAYS (ALL POST TYPES) COMMENTS IN THE PAST IN THE PAST 30 DAYS (ALL POST TYPES) FACEBOOK POSTS RE- SHARED IN THE PAST 30 DAYS (ALL POST TYPES) JUL 2018 THE MEDIAN NUMBER OF TIMES A ‘TYPICAL’ USER PERFORMS EACH ACTIVITY ON FACEBOOK FACEBOOK ADS CLICKED IN THE PAST 30 DAYS (ANY CLICK TYPE) SOURCE: FACEBOOK, JULY 2018. FIGURES REPRESENT MEDIAN VALUES FOR FACEBOOK USERS AGED 18 AND ABOVE. THE FALKLAND ISLANDS (MALVINAS) 1 15 8 1 5
  84. 84. 84 TOTAL NUMBER OF FACEBOOK PAGES LIKED (LIFETIME) POSTS LIKED IN THE PAST 30 DAYS (ALL POST TYPES) COMMENTS IN THE PAST IN THE PAST 30 DAYS (ALL POST TYPES) FACEBOOK POSTS RE- SHARED IN THE PAST 30 DAYS (ALL POST TYPES) JUL 2018 THE MEDIAN NUMBER OF TIMES A ‘TYPICAL’ USER PERFORMS EACH ACTIVITY ON FACEBOOK FACEBOOK ADS CLICKED IN THE PAST 30 DAYS (ANY CLICK TYPE) SOURCE: FACEBOOK, JULY 2018. FIGURES REPRESENT MEDIAN VALUES FOR FACEBOOK USERS AGED 18 AND ABOVE. FIJI 1 14 8 1 9
  85. 85. 85 TOTAL NUMBER OF FACEBOOK PAGES LIKED (LIFETIME) POSTS LIKED IN THE PAST 30 DAYS (ALL POST TYPES) COMMENTS IN THE PAST IN THE PAST 30 DAYS (ALL POST TYPES) FACEBOOK POSTS RE- SHARED IN THE PAST 30 DAYS (ALL POST TYPES) JUL 2018 THE MEDIAN NUMBER OF TIMES A ‘TYPICAL’ USER PERFORMS EACH ACTIVITY ON FACEBOOK FACEBOOK ADS CLICKED IN THE PAST 30 DAYS (ANY CLICK TYPE) SOURCE: FACEBOOK, JULY 2018. FIGURES REPRESENT MEDIAN VALUES FOR FACEBOOK USERS AGED 18 AND ABOVE. FINLAND 1 14 5 1 8
  86. 86. 86 TOTAL NUMBER OF FACEBOOK PAGES LIKED (LIFETIME) POSTS LIKED IN THE PAST 30 DAYS (ALL POST TYPES) COMMENTS IN THE PAST IN THE PAST 30 DAYS (ALL POST TYPES) FACEBOOK POSTS RE- SHARED IN THE PAST 30 DAYS (ALL POST TYPES) JUL 2018 THE MEDIAN NUMBER OF TIMES A ‘TYPICAL’ USER PERFORMS EACH ACTIVITY ON FACEBOOK FACEBOOK ADS CLICKED IN THE PAST 30 DAYS (ANY CLICK TYPE) SOURCE: FACEBOOK, JULY 2018. FIGURES REPRESENT MEDIAN VALUES FOR FACEBOOK USERS AGED 18 AND ABOVE. FRANCE 1 10 5 1 8
  87. 87. 87 TOTAL NUMBER OF FACEBOOK PAGES LIKED (LIFETIME) POSTS LIKED IN THE PAST 30 DAYS (ALL POST TYPES) COMMENTS IN THE PAST IN THE PAST 30 DAYS (ALL POST TYPES) FACEBOOK POSTS RE- SHARED IN THE PAST 30 DAYS (ALL POST TYPES) JUL 2018 THE MEDIAN NUMBER OF TIMES A ‘TYPICAL’ USER PERFORMS EACH ACTIVITY ON FACEBOOK FACEBOOK ADS CLICKED IN THE PAST 30 DAYS (ANY CLICK TYPE) SOURCE: FACEBOOK, JULY 2018. FIGURES REPRESENT MEDIAN VALUES FOR FACEBOOK USERS AGED 18 AND ABOVE. FRENCH GUIANA 1 8 4 1 8
  88. 88. 88 TOTAL NUMBER OF FACEBOOK PAGES LIKED (LIFETIME) POSTS LIKED IN THE PAST 30 DAYS (ALL POST TYPES) COMMENTS IN THE PAST IN THE PAST 30 DAYS (ALL POST TYPES) FACEBOOK POSTS RE- SHARED IN THE PAST 30 DAYS (ALL POST TYPES) JUL 2018 THE MEDIAN NUMBER OF TIMES A ‘TYPICAL’ USER PERFORMS EACH ACTIVITY ON FACEBOOK FACEBOOK ADS CLICKED IN THE PAST 30 DAYS (ANY CLICK TYPE) SOURCE: FACEBOOK, JULY 2018. FIGURES REPRESENT MEDIAN VALUES FOR FACEBOOK USERS AGED 18 AND ABOVE. FRENCH POLYNESIA 2 11 8 2 11
  89. 89. 89 TOTAL NUMBER OF FACEBOOK PAGES LIKED (LIFETIME) POSTS LIKED IN THE PAST 30 DAYS (ALL POST TYPES) COMMENTS IN THE PAST IN THE PAST 30 DAYS (ALL POST TYPES) FACEBOOK POSTS RE- SHARED IN THE PAST 30 DAYS (ALL POST TYPES) JUL 2018 THE MEDIAN NUMBER OF TIMES A ‘TYPICAL’ USER PERFORMS EACH ACTIVITY ON FACEBOOK FACEBOOK ADS CLICKED IN THE PAST 30 DAYS (ANY CLICK TYPE) SOURCE: FACEBOOK, JULY 2018. FIGURES REPRESENT MEDIAN VALUES FOR FACEBOOK USERS AGED 18 AND ABOVE. GABON 1 8 5 1 5
  90. 90. 90 TOTAL NUMBER OF FACEBOOK PAGES LIKED (LIFETIME) POSTS LIKED IN THE PAST 30 DAYS (ALL POST TYPES) COMMENTS IN THE PAST IN THE PAST 30 DAYS (ALL POST TYPES) FACEBOOK POSTS RE- SHARED IN THE PAST 30 DAYS (ALL POST TYPES) JUL 2018 THE MEDIAN NUMBER OF TIMES A ‘TYPICAL’ USER PERFORMS EACH ACTIVITY ON FACEBOOK FACEBOOK ADS CLICKED IN THE PAST 30 DAYS (ANY CLICK TYPE) SOURCE: FACEBOOK, JULY 2018. FIGURES REPRESENT MEDIAN VALUES FOR FACEBOOK USERS AGED 18 AND ABOVE. THE GAMBIA 1 5 2 1 3
  91. 91. 91 TOTAL NUMBER OF FACEBOOK PAGES LIKED (LIFETIME) POSTS LIKED IN THE PAST 30 DAYS (ALL POST TYPES) COMMENTS IN THE PAST IN THE PAST 30 DAYS (ALL POST TYPES) FACEBOOK POSTS RE- SHARED IN THE PAST 30 DAYS (ALL POST TYPES) JUL 2018 THE MEDIAN NUMBER OF TIMES A ‘TYPICAL’ USER PERFORMS EACH ACTIVITY ON FACEBOOK FACEBOOK ADS CLICKED IN THE PAST 30 DAYS (ANY CLICK TYPE) SOURCE: FACEBOOK, JULY 2018. FIGURES REPRESENT MEDIAN VALUES FOR FACEBOOK USERS AGED 18 AND ABOVE. GEORGIA 1 12 6 2 13
  92. 92. 92 TOTAL NUMBER OF FACEBOOK PAGES LIKED (LIFETIME) POSTS LIKED IN THE PAST 30 DAYS (ALL POST TYPES) COMMENTS IN THE PAST IN THE PAST 30 DAYS (ALL POST TYPES) FACEBOOK POSTS RE- SHARED IN THE PAST 30 DAYS (ALL POST TYPES) JUL 2018 THE MEDIAN NUMBER OF TIMES A ‘TYPICAL’ USER PERFORMS EACH ACTIVITY ON FACEBOOK FACEBOOK ADS CLICKED IN THE PAST 30 DAYS (ANY CLICK TYPE) SOURCE: FACEBOOK, JULY 2018. FIGURES REPRESENT MEDIAN VALUES FOR FACEBOOK USERS AGED 18 AND ABOVE. GERMANY 1 8 3 1 9
  93. 93. 93 TOTAL NUMBER OF FACEBOOK PAGES LIKED (LIFETIME) POSTS LIKED IN THE PAST 30 DAYS (ALL POST TYPES) COMMENTS IN THE PAST IN THE PAST 30 DAYS (ALL POST TYPES) FACEBOOK POSTS RE- SHARED IN THE PAST 30 DAYS (ALL POST TYPES) JUL 2018 THE MEDIAN NUMBER OF TIMES A ‘TYPICAL’ USER PERFORMS EACH ACTIVITY ON FACEBOOK FACEBOOK ADS CLICKED IN THE PAST 30 DAYS (ANY CLICK TYPE) SOURCE: FACEBOOK, JULY 2018. FIGURES REPRESENT MEDIAN VALUES FOR FACEBOOK USERS AGED 18 AND ABOVE. GHANA 1 5 2 1 4
  94. 94. 94 TOTAL NUMBER OF FACEBOOK PAGES LIKED (LIFETIME) POSTS LIKED IN THE PAST 30 DAYS (ALL POST TYPES) COMMENTS IN THE PAST IN THE PAST 30 DAYS (ALL POST TYPES) FACEBOOK POSTS RE- SHARED IN THE PAST 30 DAYS (ALL POST TYPES) JUL 2018 THE MEDIAN NUMBER OF TIMES A ‘TYPICAL’ USER PERFORMS EACH ACTIVITY ON FACEBOOK FACEBOOK ADS CLICKED IN THE PAST 30 DAYS (ANY CLICK TYPE) SOURCE: FACEBOOK, JULY 2018. FIGURES REPRESENT MEDIAN VALUES FOR FACEBOOK USERS AGED 18 AND ABOVE. GIBRALTAR 2 16 10 2 18
  95. 95. 95 TOTAL NUMBER OF FACEBOOK PAGES LIKED (LIFETIME) POSTS LIKED IN THE PAST 30 DAYS (ALL POST TYPES) COMMENTS IN THE PAST IN THE PAST 30 DAYS (ALL POST TYPES) FACEBOOK POSTS RE- SHARED IN THE PAST 30 DAYS (ALL POST TYPES) JUL 2018 THE MEDIAN NUMBER OF TIMES A ‘TYPICAL’ USER PERFORMS EACH ACTIVITY ON FACEBOOK FACEBOOK ADS CLICKED IN THE PAST 30 DAYS (ANY CLICK TYPE) SOURCE: FACEBOOK, JULY 2018. FIGURES REPRESENT MEDIAN VALUES FOR FACEBOOK USERS AGED 18 AND ABOVE. GREECE 2 18 4 1 16
  96. 96. 96 TOTAL NUMBER OF FACEBOOK PAGES LIKED (LIFETIME) POSTS LIKED IN THE PAST 30 DAYS (ALL POST TYPES) COMMENTS IN THE PAST IN THE PAST 30 DAYS (ALL POST TYPES) FACEBOOK POSTS RE- SHARED IN THE PAST 30 DAYS (ALL POST TYPES) JUL 2018 THE MEDIAN NUMBER OF TIMES A ‘TYPICAL’ USER PERFORMS EACH ACTIVITY ON FACEBOOK FACEBOOK ADS CLICKED IN THE PAST 30 DAYS (ANY CLICK TYPE) SOURCE: FACEBOOK, JULY 2018. FIGURES REPRESENT MEDIAN VALUES FOR FACEBOOK USERS AGED 18 AND ABOVE. GREENLAND 2 21 18 2 17
  97. 97. 97 TOTAL NUMBER OF FACEBOOK PAGES LIKED (LIFETIME) POSTS LIKED IN THE PAST 30 DAYS (ALL POST TYPES) COMMENTS IN THE PAST IN THE PAST 30 DAYS (ALL POST TYPES) FACEBOOK POSTS RE- SHARED IN THE PAST 30 DAYS (ALL POST TYPES) JUL 2018 THE MEDIAN NUMBER OF TIMES A ‘TYPICAL’ USER PERFORMS EACH ACTIVITY ON FACEBOOK FACEBOOK ADS CLICKED IN THE PAST 30 DAYS (ANY CLICK TYPE) SOURCE: FACEBOOK, JULY 2018. FIGURES REPRESENT MEDIAN VALUES FOR FACEBOOK USERS AGED 18 AND ABOVE. GRENADA 1 10 4 1 10
  98. 98. 98 TOTAL NUMBER OF FACEBOOK PAGES LIKED (LIFETIME) POSTS LIKED IN THE PAST 30 DAYS (ALL POST TYPES) COMMENTS IN THE PAST IN THE PAST 30 DAYS (ALL POST TYPES) FACEBOOK POSTS RE- SHARED IN THE PAST 30 DAYS (ALL POST TYPES) JUL 2018 THE MEDIAN NUMBER OF TIMES A ‘TYPICAL’ USER PERFORMS EACH ACTIVITY ON FACEBOOK FACEBOOK ADS CLICKED IN THE PAST 30 DAYS (ANY CLICK TYPE) SOURCE: FACEBOOK, JULY 2018. FIGURES REPRESENT MEDIAN VALUES FOR FACEBOOK USERS AGED 18 AND ABOVE. GUADELOUPE 1 6 3 1 9
  99. 99. 99 TOTAL NUMBER OF FACEBOOK PAGES LIKED (LIFETIME) POSTS LIKED IN THE PAST 30 DAYS (ALL POST TYPES) COMMENTS IN THE PAST IN THE PAST 30 DAYS (ALL POST TYPES) FACEBOOK POSTS RE- SHARED IN THE PAST 30 DAYS (ALL POST TYPES) JUL 2018 THE MEDIAN NUMBER OF TIMES A ‘TYPICAL’ USER PERFORMS EACH ACTIVITY ON FACEBOOK FACEBOOK ADS CLICKED IN THE PAST 30 DAYS (ANY CLICK TYPE) SOURCE: FACEBOOK, JULY 2018. FIGURES REPRESENT MEDIAN VALUES FOR FACEBOOK USERS AGED 18 AND ABOVE. GUAM 1 7 5 1 11
  100. 100. 100 TOTAL NUMBER OF FACEBOOK PAGES LIKED (LIFETIME) POSTS LIKED IN THE PAST 30 DAYS (ALL POST TYPES) COMMENTS IN THE PAST IN THE PAST 30 DAYS (ALL POST TYPES) FACEBOOK POSTS RE- SHARED IN THE PAST 30 DAYS (ALL POST TYPES) JUL 2018 THE MEDIAN NUMBER OF TIMES A ‘TYPICAL’ USER PERFORMS EACH ACTIVITY ON FACEBOOK FACEBOOK ADS CLICKED IN THE PAST 30 DAYS (ANY CLICK TYPE) SOURCE: FACEBOOK, JULY 2018. FIGURES REPRESENT MEDIAN VALUES FOR FACEBOOK USERS AGED 18 AND ABOVE. GUATEMALA 1 10 4 1 7
  101. 101. 101 TOTAL NUMBER OF FACEBOOK PAGES LIKED (LIFETIME) POSTS LIKED IN THE PAST 30 DAYS (ALL POST TYPES) COMMENTS IN THE PAST IN THE PAST 30 DAYS (ALL POST TYPES) FACEBOOK POSTS RE- SHARED IN THE PAST 30 DAYS (ALL POST TYPES) JUL 2018 THE MEDIAN NUMBER OF TIMES A ‘TYPICAL’ USER PERFORMS EACH ACTIVITY ON FACEBOOK FACEBOOK ADS CLICKED IN THE PAST 30 DAYS (ANY CLICK TYPE) SOURCE: FACEBOOK, JULY 2018. FIGURES REPRESENT MEDIAN VALUES FOR FACEBOOK USERS AGED 18 AND ABOVE. GUERNSEY 1 17 9 2 16
  102. 102. 102 TOTAL NUMBER OF FACEBOOK PAGES LIKED (LIFETIME) POSTS LIKED IN THE PAST 30 DAYS (ALL POST TYPES) COMMENTS IN THE PAST IN THE PAST 30 DAYS (ALL POST TYPES) FACEBOOK POSTS RE- SHARED IN THE PAST 30 DAYS (ALL POST TYPES) JUL 2018 THE MEDIAN NUMBER OF TIMES A ‘TYPICAL’ USER PERFORMS EACH ACTIVITY ON FACEBOOK FACEBOOK ADS CLICKED IN THE PAST 30 DAYS (ANY CLICK TYPE) SOURCE: FACEBOOK, JULY 2018. FIGURES REPRESENT MEDIAN VALUES FOR FACEBOOK USERS AGED 18 AND ABOVE. GUINEA 1 8 2 1 7
  103. 103. 103 TOTAL NUMBER OF FACEBOOK PAGES LIKED (LIFETIME) POSTS LIKED IN THE PAST 30 DAYS (ALL POST TYPES) COMMENTS IN THE PAST IN THE PAST 30 DAYS (ALL POST TYPES) FACEBOOK POSTS RE- SHARED IN THE PAST 30 DAYS (ALL POST TYPES) JUL 2018 THE MEDIAN NUMBER OF TIMES A ‘TYPICAL’ USER PERFORMS EACH ACTIVITY ON FACEBOOK FACEBOOK ADS CLICKED IN THE PAST 30 DAYS (ANY CLICK TYPE) SOURCE: FACEBOOK, JULY 2018. FIGURES REPRESENT MEDIAN VALUES FOR FACEBOOK USERS AGED 18 AND ABOVE. GUINEA-BISSAU 1 6 2 1 2
  104. 104. 104 TOTAL NUMBER OF FACEBOOK PAGES LIKED (LIFETIME) POSTS LIKED IN THE PAST 30 DAYS (ALL POST TYPES) COMMENTS IN THE PAST IN THE PAST 30 DAYS (ALL POST TYPES) FACEBOOK POSTS RE- SHARED IN THE PAST 30 DAYS (ALL POST TYPES) JUL 2018 THE MEDIAN NUMBER OF TIMES A ‘TYPICAL’ USER PERFORMS EACH ACTIVITY ON FACEBOOK FACEBOOK ADS CLICKED IN THE PAST 30 DAYS (ANY CLICK TYPE) SOURCE: FACEBOOK, JULY 2018. FIGURES REPRESENT MEDIAN VALUES FOR FACEBOOK USERS AGED 18 AND ABOVE. GUYANA 1 11 5 1 9
  105. 105. 105 TOTAL NUMBER OF FACEBOOK PAGES LIKED (LIFETIME) POSTS LIKED IN THE PAST 30 DAYS (ALL POST TYPES) COMMENTS IN THE PAST IN THE PAST 30 DAYS (ALL POST TYPES) FACEBOOK POSTS RE- SHARED IN THE PAST 30 DAYS (ALL POST TYPES) JUL 2018 THE MEDIAN NUMBER OF TIMES A ‘TYPICAL’ USER PERFORMS EACH ACTIVITY ON FACEBOOK FACEBOOK ADS CLICKED IN THE PAST 30 DAYS (ANY CLICK TYPE) SOURCE: FACEBOOK, JULY 2018. FIGURES REPRESENT MEDIAN VALUES FOR FACEBOOK USERS AGED 18 AND ABOVE. HAITI 1 6 3 1 4
  106. 106. 106 TOTAL NUMBER OF FACEBOOK PAGES LIKED (LIFETIME) POSTS LIKED IN THE PAST 30 DAYS (ALL POST TYPES) COMMENTS IN THE PAST IN THE PAST 30 DAYS (ALL POST TYPES) FACEBOOK POSTS RE- SHARED IN THE PAST 30 DAYS (ALL POST TYPES) JUL 2018 THE MEDIAN NUMBER OF TIMES A ‘TYPICAL’ USER PERFORMS EACH ACTIVITY ON FACEBOOK FACEBOOK ADS CLICKED IN THE PAST 30 DAYS (ANY CLICK TYPE) SOURCE: FACEBOOK, JULY 2018. FIGURES REPRESENT MEDIAN VALUES FOR FACEBOOK USERS AGED 18 AND ABOVE. HONDURAS 1 12 5 1 8
  107. 107. 107 TOTAL NUMBER OF FACEBOOK PAGES LIKED (LIFETIME) POSTS LIKED IN THE PAST 30 DAYS (ALL POST TYPES) COMMENTS IN THE PAST IN THE PAST 30 DAYS (ALL POST TYPES) FACEBOOK POSTS RE- SHARED IN THE PAST 30 DAYS (ALL POST TYPES) JUL 2018 THE MEDIAN NUMBER OF TIMES A ‘TYPICAL’ USER PERFORMS EACH ACTIVITY ON FACEBOOK FACEBOOK ADS CLICKED IN THE PAST 30 DAYS (ANY CLICK TYPE) SOURCE: FACEBOOK, JULY 2018. FIGURES REPRESENT MEDIAN VALUES FOR FACEBOOK USERS AGED 18 AND ABOVE. HONG KONG 1 5 2 1 9
  108. 108. 108 TOTAL NUMBER OF FACEBOOK PAGES LIKED (LIFETIME) POSTS LIKED IN THE PAST 30 DAYS (ALL POST TYPES) COMMENTS IN THE PAST IN THE PAST 30 DAYS (ALL POST TYPES) FACEBOOK POSTS RE- SHARED IN THE PAST 30 DAYS (ALL POST TYPES) JUL 2018 THE MEDIAN NUMBER OF TIMES A ‘TYPICAL’ USER PERFORMS EACH ACTIVITY ON FACEBOOK FACEBOOK ADS CLICKED IN THE PAST 30 DAYS (ANY CLICK TYPE) SOURCE: FACEBOOK, JULY 2018. FIGURES REPRESENT MEDIAN VALUES FOR FACEBOOK USERS AGED 18 AND ABOVE. HUNGARY 1 15 5 1 15
  109. 109. 109 TOTAL NUMBER OF FACEBOOK PAGES LIKED (LIFETIME) POSTS LIKED IN THE PAST 30 DAYS (ALL POST TYPES) COMMENTS IN THE PAST IN THE PAST 30 DAYS (ALL POST TYPES) FACEBOOK POSTS RE- SHARED IN THE PAST 30 DAYS (ALL POST TYPES) JUL 2018 THE MEDIAN NUMBER OF TIMES A ‘TYPICAL’ USER PERFORMS EACH ACTIVITY ON FACEBOOK FACEBOOK ADS CLICKED IN THE PAST 30 DAYS (ANY CLICK TYPE) SOURCE: FACEBOOK, JULY 2018. FIGURES REPRESENT MEDIAN VALUES FOR FACEBOOK USERS AGED 18 AND ABOVE. ICELAND 2 24 10 1 21
  110. 110. 110 TOTAL NUMBER OF FACEBOOK PAGES LIKED (LIFETIME) POSTS LIKED IN THE PAST 30 DAYS (ALL POST TYPES) COMMENTS IN THE PAST IN THE PAST 30 DAYS (ALL POST TYPES) FACEBOOK POSTS RE- SHARED IN THE PAST 30 DAYS (ALL POST TYPES) JUL 2018 THE MEDIAN NUMBER OF TIMES A ‘TYPICAL’ USER PERFORMS EACH ACTIVITY ON FACEBOOK FACEBOOK ADS CLICKED IN THE PAST 30 DAYS (ANY CLICK TYPE) SOURCE: FACEBOOK, JULY 2018. FIGURES REPRESENT MEDIAN VALUES FOR FACEBOOK USERS AGED 18 AND ABOVE. INDIA 1 10 3 1 6
  111. 111. 111 TOTAL NUMBER OF FACEBOOK PAGES LIKED (LIFETIME) POSTS LIKED IN THE PAST 30 DAYS (ALL POST TYPES) COMMENTS IN THE PAST IN THE PAST 30 DAYS (ALL POST TYPES) FACEBOOK POSTS RE- SHARED IN THE PAST 30 DAYS (ALL POST TYPES) JUL 2018 THE MEDIAN NUMBER OF TIMES A ‘TYPICAL’ USER PERFORMS EACH ACTIVITY ON FACEBOOK FACEBOOK ADS CLICKED IN THE PAST 30 DAYS (ANY CLICK TYPE) SOURCE: FACEBOOK, JULY 2018. FIGURES REPRESENT MEDIAN VALUES FOR FACEBOOK USERS AGED 18 AND ABOVE. INDONESIA 1 9 6 1 5
  112. 112. 112 TOTAL NUMBER OF FACEBOOK PAGES LIKED (LIFETIME) POSTS LIKED IN THE PAST 30 DAYS (ALL POST TYPES) COMMENTS IN THE PAST IN THE PAST 30 DAYS (ALL POST TYPES) FACEBOOK POSTS RE- SHARED IN THE PAST 30 DAYS (ALL POST TYPES) JUL 2018 THE MEDIAN NUMBER OF TIMES A ‘TYPICAL’ USER PERFORMS EACH ACTIVITY ON FACEBOOK FACEBOOK ADS CLICKED IN THE PAST 30 DAYS (ANY CLICK TYPE) SOURCE: FACEBOOK, JULY 2018. FIGURES REPRESENT MEDIAN VALUES FOR FACEBOOK USERS AGED 18 AND ABOVE. IRAQ 1 10 7 1 9
  113. 113. 113 TOTAL NUMBER OF FACEBOOK PAGES LIKED (LIFETIME) POSTS LIKED IN THE PAST 30 DAYS (ALL POST TYPES) COMMENTS IN THE PAST IN THE PAST 30 DAYS (ALL POST TYPES) FACEBOOK POSTS RE- SHARED IN THE PAST 30 DAYS (ALL POST TYPES) JUL 2018 THE MEDIAN NUMBER OF TIMES A ‘TYPICAL’ USER PERFORMS EACH ACTIVITY ON FACEBOOK FACEBOOK ADS CLICKED IN THE PAST 30 DAYS (ANY CLICK TYPE) SOURCE: FACEBOOK, JULY 2018. FIGURES REPRESENT MEDIAN VALUES FOR FACEBOOK USERS AGED 18 AND ABOVE. IRELAND 2 16 7 1 17
  114. 114. 114 TOTAL NUMBER OF FACEBOOK PAGES LIKED (LIFETIME) POSTS LIKED IN THE PAST 30 DAYS (ALL POST TYPES) COMMENTS IN THE PAST IN THE PAST 30 DAYS (ALL POST TYPES) FACEBOOK POSTS RE- SHARED IN THE PAST 30 DAYS (ALL POST TYPES) JUL 2018 THE MEDIAN NUMBER OF TIMES A ‘TYPICAL’ USER PERFORMS EACH ACTIVITY ON FACEBOOK FACEBOOK ADS CLICKED IN THE PAST 30 DAYS (ANY CLICK TYPE) SOURCE: FACEBOOK, JULY 2018. FIGURES REPRESENT MEDIAN VALUES FOR FACEBOOK USERS AGED 18 AND ABOVE. THE ISLE OF MAN 2 18 11 2 19
  115. 115. 115 TOTAL NUMBER OF FACEBOOK PAGES LIKED (LIFETIME) POSTS LIKED IN THE PAST 30 DAYS (ALL POST TYPES) COMMENTS IN THE PAST IN THE PAST 30 DAYS (ALL POST TYPES) FACEBOOK POSTS RE- SHARED IN THE PAST 30 DAYS (ALL POST TYPES) JUL 2018 THE MEDIAN NUMBER OF TIMES A ‘TYPICAL’ USER PERFORMS EACH ACTIVITY ON FACEBOOK FACEBOOK ADS CLICKED IN THE PAST 30 DAYS (ANY CLICK TYPE) SOURCE: FACEBOOK, JULY 2018. FIGURES REPRESENT MEDIAN VALUES FOR FACEBOOK USERS AGED 18 AND ABOVE. ISRAEL 2 13 6 1 16
  116. 116. 116 TOTAL NUMBER OF FACEBOOK PAGES LIKED (LIFETIME) POSTS LIKED IN THE PAST 30 DAYS (ALL POST TYPES) COMMENTS IN THE PAST IN THE PAST 30 DAYS (ALL POST TYPES) FACEBOOK POSTS RE- SHARED IN THE PAST 30 DAYS (ALL POST TYPES) JUL 2018 THE MEDIAN NUMBER OF TIMES A ‘TYPICAL’ USER PERFORMS EACH ACTIVITY ON FACEBOOK FACEBOOK ADS CLICKED IN THE PAST 30 DAYS (ANY CLICK TYPE) SOURCE: FACEBOOK, JULY 2018. FIGURES REPRESENT MEDIAN VALUES FOR FACEBOOK USERS AGED 18 AND ABOVE. ITALY 2 14 6 2 14
  117. 117. 117 TOTAL NUMBER OF FACEBOOK PAGES LIKED (LIFETIME) POSTS LIKED IN THE PAST 30 DAYS (ALL POST TYPES) COMMENTS IN THE PAST IN THE PAST 30 DAYS (ALL POST TYPES) FACEBOOK POSTS RE- SHARED IN THE PAST 30 DAYS (ALL POST TYPES) JUL 2018 THE MEDIAN NUMBER OF TIMES A ‘TYPICAL’ USER PERFORMS EACH ACTIVITY ON FACEBOOK FACEBOOK ADS CLICKED IN THE PAST 30 DAYS (ANY CLICK TYPE) SOURCE: FACEBOOK, JULY 2018. FIGURES REPRESENT MEDIAN VALUES FOR FACEBOOK USERS AGED 18 AND ABOVE. JAMAICA 1 9 3 1 7
  118. 118. 118 TOTAL NUMBER OF FACEBOOK PAGES LIKED (LIFETIME) POSTS LIKED IN THE PAST 30 DAYS (ALL POST TYPES) COMMENTS IN THE PAST IN THE PAST 30 DAYS (ALL POST TYPES) FACEBOOK POSTS RE- SHARED IN THE PAST 30 DAYS (ALL POST TYPES) JUL 2018 THE MEDIAN NUMBER OF TIMES A ‘TYPICAL’ USER PERFORMS EACH ACTIVITY ON FACEBOOK FACEBOOK ADS CLICKED IN THE PAST 30 DAYS (ANY CLICK TYPE) SOURCE: FACEBOOK, JULY 2018. FIGURES REPRESENT MEDIAN VALUES FOR FACEBOOK USERS AGED 18 AND ABOVE. JAPAN 1 1 1 1 3
  119. 119. 119 TOTAL NUMBER OF FACEBOOK PAGES LIKED (LIFETIME) POSTS LIKED IN THE PAST 30 DAYS (ALL POST TYPES) COMMENTS IN THE PAST IN THE PAST 30 DAYS (ALL POST TYPES) FACEBOOK POSTS RE- SHARED IN THE PAST 30 DAYS (ALL POST TYPES) JUL 2018 THE MEDIAN NUMBER OF TIMES A ‘TYPICAL’ USER PERFORMS EACH ACTIVITY ON FACEBOOK FACEBOOK ADS CLICKED IN THE PAST 30 DAYS (ANY CLICK TYPE) SOURCE: FACEBOOK, JULY 2018. FIGURES REPRESENT MEDIAN VALUES FOR FACEBOOK USERS AGED 18 AND ABOVE. JERSEY 1 18 8 2 17
  120. 120. 120 TOTAL NUMBER OF FACEBOOK PAGES LIKED (LIFETIME) POSTS LIKED IN THE PAST 30 DAYS (ALL POST TYPES) COMMENTS IN THE PAST IN THE PAST 30 DAYS (ALL POST TYPES) FACEBOOK POSTS RE- SHARED IN THE PAST 30 DAYS (ALL POST TYPES) JUL 2018 THE MEDIAN NUMBER OF TIMES A ‘TYPICAL’ USER PERFORMS EACH ACTIVITY ON FACEBOOK FACEBOOK ADS CLICKED IN THE PAST 30 DAYS (ANY CLICK TYPE) SOURCE: FACEBOOK, JULY 2018. FIGURES REPRESENT MEDIAN VALUES FOR FACEBOOK USERS AGED 18 AND ABOVE. JORDAN 2 14 9 1 12
  121. 121. 121 TOTAL NUMBER OF FACEBOOK PAGES LIKED (LIFETIME) POSTS LIKED IN THE PAST 30 DAYS (ALL POST TYPES) COMMENTS IN THE PAST IN THE PAST 30 DAYS (ALL POST TYPES) FACEBOOK POSTS RE- SHARED IN THE PAST 30 DAYS (ALL POST TYPES) JUL 2018 THE MEDIAN NUMBER OF TIMES A ‘TYPICAL’ USER PERFORMS EACH ACTIVITY ON FACEBOOK FACEBOOK ADS CLICKED IN THE PAST 30 DAYS (ANY CLICK TYPE) SOURCE: FACEBOOK, JULY 2018. FIGURES REPRESENT MEDIAN VALUES FOR FACEBOOK USERS AGED 18 AND ABOVE. KAZAKHSTAN 1 2 1 1 8
  122. 122. 122 TOTAL NUMBER OF FACEBOOK PAGES LIKED (LIFETIME) POSTS LIKED IN THE PAST 30 DAYS (ALL POST TYPES) COMMENTS IN THE PAST IN THE PAST 30 DAYS (ALL POST TYPES) FACEBOOK POSTS RE- SHARED IN THE PAST 30 DAYS (ALL POST TYPES) JUL 2018 THE MEDIAN NUMBER OF TIMES A ‘TYPICAL’ USER PERFORMS EACH ACTIVITY ON FACEBOOK FACEBOOK ADS CLICKED IN THE PAST 30 DAYS (ANY CLICK TYPE) SOURCE: FACEBOOK, JULY 2018. FIGURES REPRESENT MEDIAN VALUES FOR FACEBOOK USERS AGED 18 AND ABOVE. KENYA 1 8 5 1 4
  123. 123. 123 TOTAL NUMBER OF FACEBOOK PAGES LIKED (LIFETIME) POSTS LIKED IN THE PAST 30 DAYS (ALL POST TYPES) COMMENTS IN THE PAST IN THE PAST 30 DAYS (ALL POST TYPES) FACEBOOK POSTS RE- SHARED IN THE PAST 30 DAYS (ALL POST TYPES) JUL 2018 THE MEDIAN NUMBER OF TIMES A ‘TYPICAL’ USER PERFORMS EACH ACTIVITY ON FACEBOOK FACEBOOK ADS CLICKED IN THE PAST 30 DAYS (ANY CLICK TYPE) SOURCE: FACEBOOK, JULY 2018. FIGURES REPRESENT MEDIAN VALUES FOR FACEBOOK USERS AGED 18 AND ABOVE. KIRIBATI 1 7 5 1 2
  124. 124. 124 TOTAL NUMBER OF FACEBOOK PAGES LIKED (LIFETIME) POSTS LIKED IN THE PAST 30 DAYS (ALL POST TYPES) COMMENTS IN THE PAST IN THE PAST 30 DAYS (ALL POST TYPES) FACEBOOK POSTS RE- SHARED IN THE PAST 30 DAYS (ALL POST TYPES) JUL 2018 THE MEDIAN NUMBER OF TIMES A ‘TYPICAL’ USER PERFORMS EACH ACTIVITY ON FACEBOOK FACEBOOK ADS CLICKED IN THE PAST 30 DAYS (ANY CLICK TYPE) SOURCE: FACEBOOK, JULY 2018. FIGURES REPRESENT MEDIAN VALUES FOR FACEBOOK USERS AGED 18 AND ABOVE. SOUTH KOREA 1 2 1 1 9
  125. 125. 125 TOTAL NUMBER OF FACEBOOK PAGES LIKED (LIFETIME) POSTS LIKED IN THE PAST 30 DAYS (ALL POST TYPES) COMMENTS IN THE PAST IN THE PAST 30 DAYS (ALL POST TYPES) FACEBOOK POSTS RE- SHARED IN THE PAST 30 DAYS (ALL POST TYPES) JUL 2018 THE MEDIAN NUMBER OF TIMES A ‘TYPICAL’ USER PERFORMS EACH ACTIVITY ON FACEBOOK FACEBOOK ADS CLICKED IN THE PAST 30 DAYS (ANY CLICK TYPE) SOURCE: FACEBOOK, JULY 2018. FIGURES REPRESENT MEDIAN VALUES FOR FACEBOOK USERS AGED 18 AND ABOVE. KOSOVO 2 17 6 1 20
  126. 126. 126 TOTAL NUMBER OF FACEBOOK PAGES LIKED (LIFETIME) POSTS LIKED IN THE PAST 30 DAYS (ALL POST TYPES) COMMENTS IN THE PAST IN THE PAST 30 DAYS (ALL POST TYPES) FACEBOOK POSTS RE- SHARED IN THE PAST 30 DAYS (ALL POST TYPES) JUL 2018 THE MEDIAN NUMBER OF TIMES A ‘TYPICAL’ USER PERFORMS EACH ACTIVITY ON FACEBOOK FACEBOOK ADS CLICKED IN THE PAST 30 DAYS (ANY CLICK TYPE) SOURCE: FACEBOOK, JULY 2018. FIGURES REPRESENT MEDIAN VALUES FOR FACEBOOK USERS AGED 18 AND ABOVE. KUWAIT 1 7 3 1 9
  127. 127. 127 TOTAL NUMBER OF FACEBOOK PAGES LIKED (LIFETIME) POSTS LIKED IN THE PAST 30 DAYS (ALL POST TYPES) COMMENTS IN THE PAST IN THE PAST 30 DAYS (ALL POST TYPES) FACEBOOK POSTS RE- SHARED IN THE PAST 30 DAYS (ALL POST TYPES) JUL 2018 THE MEDIAN NUMBER OF TIMES A ‘TYPICAL’ USER PERFORMS EACH ACTIVITY ON FACEBOOK FACEBOOK ADS CLICKED IN THE PAST 30 DAYS (ANY CLICK TYPE) SOURCE: FACEBOOK, JULY 2018. FIGURES REPRESENT MEDIAN VALUES FOR FACEBOOK USERS AGED 18 AND ABOVE. KYRGYZSTAN 1 4 1 1 8
  128. 128. 128 TOTAL NUMBER OF FACEBOOK PAGES LIKED (LIFETIME) POSTS LIKED IN THE PAST 30 DAYS (ALL POST TYPES) COMMENTS IN THE PAST IN THE PAST 30 DAYS (ALL POST TYPES) FACEBOOK POSTS RE- SHARED IN THE PAST 30 DAYS (ALL POST TYPES) JUL 2018 THE MEDIAN NUMBER OF TIMES A ‘TYPICAL’ USER PERFORMS EACH ACTIVITY ON FACEBOOK FACEBOOK ADS CLICKED IN THE PAST 30 DAYS (ANY CLICK TYPE) SOURCE: FACEBOOK, JULY 2018. FIGURES REPRESENT MEDIAN VALUES FOR FACEBOOK USERS AGED 18 AND ABOVE. LAOS 1 11 6 2 15
  129. 129. 129 TOTAL NUMBER OF FACEBOOK PAGES LIKED (LIFETIME) POSTS LIKED IN THE PAST 30 DAYS (ALL POST TYPES) COMMENTS IN THE PAST IN THE PAST 30 DAYS (ALL POST TYPES) FACEBOOK POSTS RE- SHARED IN THE PAST 30 DAYS (ALL POST TYPES) JUL 2018 THE MEDIAN NUMBER OF TIMES A ‘TYPICAL’ USER PERFORMS EACH ACTIVITY ON FACEBOOK FACEBOOK ADS CLICKED IN THE PAST 30 DAYS (ANY CLICK TYPE) SOURCE: FACEBOOK, JULY 2018. FIGURES REPRESENT MEDIAN VALUES FOR FACEBOOK USERS AGED 18 AND ABOVE. LATVIA 1 13 2 2 12
  130. 130. 130 TOTAL NUMBER OF FACEBOOK PAGES LIKED (LIFETIME) POSTS LIKED IN THE PAST 30 DAYS (ALL POST TYPES) COMMENTS IN THE PAST IN THE PAST 30 DAYS (ALL POST TYPES) FACEBOOK POSTS RE- SHARED IN THE PAST 30 DAYS (ALL POST TYPES) JUL 2018 THE MEDIAN NUMBER OF TIMES A ‘TYPICAL’ USER PERFORMS EACH ACTIVITY ON FACEBOOK FACEBOOK ADS CLICKED IN THE PAST 30 DAYS (ANY CLICK TYPE) SOURCE: FACEBOOK, JULY 2018. FIGURES REPRESENT MEDIAN VALUES FOR FACEBOOK USERS AGED 18 AND ABOVE. LEBANON 1 12 7 1 11
  131. 131. 131 TOTAL NUMBER OF FACEBOOK PAGES LIKED (LIFETIME) POSTS LIKED IN THE PAST 30 DAYS (ALL POST TYPES) COMMENTS IN THE PAST IN THE PAST 30 DAYS (ALL POST TYPES) FACEBOOK POSTS RE- SHARED IN THE PAST 30 DAYS (ALL POST TYPES) JUL 2018 THE MEDIAN NUMBER OF TIMES A ‘TYPICAL’ USER PERFORMS EACH ACTIVITY ON FACEBOOK FACEBOOK ADS CLICKED IN THE PAST 30 DAYS (ANY CLICK TYPE) SOURCE: FACEBOOK, JULY 2018. FIGURES REPRESENT MEDIAN VALUES FOR FACEBOOK USERS AGED 18 AND ABOVE. LESOTHO 1 5 2 1 2
  132. 132. 132 TOTAL NUMBER OF FACEBOOK PAGES LIKED (LIFETIME) POSTS LIKED IN THE PAST 30 DAYS (ALL POST TYPES) COMMENTS IN THE PAST IN THE PAST 30 DAYS (ALL POST TYPES) FACEBOOK POSTS RE- SHARED IN THE PAST 30 DAYS (ALL POST TYPES) JUL 2018 THE MEDIAN NUMBER OF TIMES A ‘TYPICAL’ USER PERFORMS EACH ACTIVITY ON FACEBOOK FACEBOOK ADS CLICKED IN THE PAST 30 DAYS (ANY CLICK TYPE) SOURCE: FACEBOOK, JULY 2018. FIGURES REPRESENT MEDIAN VALUES FOR FACEBOOK USERS AGED 18 AND ABOVE. LIBERIA 1 8 4 1 4
  133. 133. 133 TOTAL NUMBER OF FACEBOOK PAGES LIKED (LIFETIME) POSTS LIKED IN THE PAST 30 DAYS (ALL POST TYPES) COMMENTS IN THE PAST IN THE PAST 30 DAYS (ALL POST TYPES) FACEBOOK POSTS RE- SHARED IN THE PAST 30 DAYS (ALL POST TYPES) JUL 2018 THE MEDIAN NUMBER OF TIMES A ‘TYPICAL’ USER PERFORMS EACH ACTIVITY ON FACEBOOK FACEBOOK ADS CLICKED IN THE PAST 30 DAYS (ANY CLICK TYPE) SOURCE: FACEBOOK, JULY 2018. FIGURES REPRESENT MEDIAN VALUES FOR FACEBOOK USERS AGED 18 AND ABOVE. LIBYA 2 12 7 1 8
  134. 134. 134 TOTAL NUMBER OF FACEBOOK PAGES LIKED (LIFETIME) POSTS LIKED IN THE PAST 30 DAYS (ALL POST TYPES) COMMENTS IN THE PAST IN THE PAST 30 DAYS (ALL POST TYPES) FACEBOOK POSTS RE- SHARED IN THE PAST 30 DAYS (ALL POST TYPES) JUL 2018 THE MEDIAN NUMBER OF TIMES A ‘TYPICAL’ USER PERFORMS EACH ACTIVITY ON FACEBOOK FACEBOOK ADS CLICKED IN THE PAST 30 DAYS (ANY CLICK TYPE) SOURCE: FACEBOOK, JULY 2018. FIGURES REPRESENT MEDIAN VALUES FOR FACEBOOK USERS AGED 18 AND ABOVE. LIECHTENSTEIN 1 10 3 1 10
  135. 135. 135 TOTAL NUMBER OF FACEBOOK PAGES LIKED (LIFETIME) POSTS LIKED IN THE PAST 30 DAYS (ALL POST TYPES) COMMENTS IN THE PAST IN THE PAST 30 DAYS (ALL POST TYPES) FACEBOOK POSTS RE- SHARED IN THE PAST 30 DAYS (ALL POST TYPES) JUL 2018 THE MEDIAN NUMBER OF TIMES A ‘TYPICAL’ USER PERFORMS EACH ACTIVITY ON FACEBOOK FACEBOOK ADS CLICKED IN THE PAST 30 DAYS (ANY CLICK TYPE) SOURCE: FACEBOOK, JULY 2018. FIGURES REPRESENT MEDIAN VALUES FOR FACEBOOK USERS AGED 18 AND ABOVE. LITHUANIA 1 15 5 1 17
  136. 136. 136 TOTAL NUMBER OF FACEBOOK PAGES LIKED (LIFETIME) POSTS LIKED IN THE PAST 30 DAYS (ALL POST TYPES) COMMENTS IN THE PAST IN THE PAST 30 DAYS (ALL POST TYPES) FACEBOOK POSTS RE- SHARED IN THE PAST 30 DAYS (ALL POST TYPES) JUL 2018 THE MEDIAN NUMBER OF TIMES A ‘TYPICAL’ USER PERFORMS EACH ACTIVITY ON FACEBOOK FACEBOOK ADS CLICKED IN THE PAST 30 DAYS (ANY CLICK TYPE) SOURCE: FACEBOOK, JULY 2018. FIGURES REPRESENT MEDIAN VALUES FOR FACEBOOK USERS AGED 18 AND ABOVE. LUXEMBOURG 2 15 6 1 15
  137. 137. 137 TOTAL NUMBER OF FACEBOOK PAGES LIKED (LIFETIME) POSTS LIKED IN THE PAST 30 DAYS (ALL POST TYPES) COMMENTS IN THE PAST IN THE PAST 30 DAYS (ALL POST TYPES) FACEBOOK POSTS RE- SHARED IN THE PAST 30 DAYS (ALL POST TYPES) JUL 2018 THE MEDIAN NUMBER OF TIMES A ‘TYPICAL’ USER PERFORMS EACH ACTIVITY ON FACEBOOK FACEBOOK ADS CLICKED IN THE PAST 30 DAYS (ANY CLICK TYPE) SOURCE: FACEBOOK, JULY 2018. FIGURES REPRESENT MEDIAN VALUES FOR FACEBOOK USERS AGED 18 AND ABOVE. MACAU 1 5 3 1 9
  138. 138. 138 TOTAL NUMBER OF FACEBOOK PAGES LIKED (LIFETIME) POSTS LIKED IN THE PAST 30 DAYS (ALL POST TYPES) COMMENTS IN THE PAST IN THE PAST 30 DAYS (ALL POST TYPES) FACEBOOK POSTS RE- SHARED IN THE PAST 30 DAYS (ALL POST TYPES) JUL 2018 THE MEDIAN NUMBER OF TIMES A ‘TYPICAL’ USER PERFORMS EACH ACTIVITY ON FACEBOOK FACEBOOK ADS CLICKED IN THE PAST 30 DAYS (ANY CLICK TYPE) SOURCE: FACEBOOK, JULY 2018. FIGURES REPRESENT MEDIAN VALUES FOR FACEBOOK USERS AGED 18 AND ABOVE. TFYR MACEDONIA 2 15 4 1 18
  139. 139. 139 TOTAL NUMBER OF FACEBOOK PAGES LIKED (LIFETIME) POSTS LIKED IN THE PAST 30 DAYS (ALL POST TYPES) COMMENTS IN THE PAST IN THE PAST 30 DAYS (ALL POST TYPES) FACEBOOK POSTS RE- SHARED IN THE PAST 30 DAYS (ALL POST TYPES) JUL 2018 THE MEDIAN NUMBER OF TIMES A ‘TYPICAL’ USER PERFORMS EACH ACTIVITY ON FACEBOOK FACEBOOK ADS CLICKED IN THE PAST 30 DAYS (ANY CLICK TYPE) SOURCE: FACEBOOK, JULY 2018. FIGURES REPRESENT MEDIAN VALUES FOR FACEBOOK USERS AGED 18 AND ABOVE. MADAGASCAR 1 11 4 1 3
  140. 140. 140 TOTAL NUMBER OF FACEBOOK PAGES LIKED (LIFETIME) POSTS LIKED IN THE PAST 30 DAYS (ALL POST TYPES) COMMENTS IN THE PAST IN THE PAST 30 DAYS (ALL POST TYPES) FACEBOOK POSTS RE- SHARED IN THE PAST 30 DAYS (ALL POST TYPES) JUL 2018 THE MEDIAN NUMBER OF TIMES A ‘TYPICAL’ USER PERFORMS EACH ACTIVITY ON FACEBOOK FACEBOOK ADS CLICKED IN THE PAST 30 DAYS (ANY CLICK TYPE) SOURCE: FACEBOOK, JULY 2018. FIGURES REPRESENT MEDIAN VALUES FOR FACEBOOK USERS AGED 18 AND ABOVE. MALAWI 1 3 3 1 1
  141. 141. 141 TOTAL NUMBER OF FACEBOOK PAGES LIKED (LIFETIME) POSTS LIKED IN THE PAST 30 DAYS (ALL POST TYPES) COMMENTS IN THE PAST IN THE PAST 30 DAYS (ALL POST TYPES) FACEBOOK POSTS RE- SHARED IN THE PAST 30 DAYS (ALL POST TYPES) JUL 2018 THE MEDIAN NUMBER OF TIMES A ‘TYPICAL’ USER PERFORMS EACH ACTIVITY ON FACEBOOK FACEBOOK ADS CLICKED IN THE PAST 30 DAYS (ANY CLICK TYPE) SOURCE: FACEBOOK, JULY 2018. FIGURES REPRESENT MEDIAN VALUES FOR FACEBOOK USERS AGED 18 AND ABOVE. MALAYSIA 2 11 5 2 16
  142. 142. 142 TOTAL NUMBER OF FACEBOOK PAGES LIKED (LIFETIME) POSTS LIKED IN THE PAST 30 DAYS (ALL POST TYPES) COMMENTS IN THE PAST IN THE PAST 30 DAYS (ALL POST TYPES) FACEBOOK POSTS RE- SHARED IN THE PAST 30 DAYS (ALL POST TYPES) JUL 2018 THE MEDIAN NUMBER OF TIMES A ‘TYPICAL’ USER PERFORMS EACH ACTIVITY ON FACEBOOK FACEBOOK ADS CLICKED IN THE PAST 30 DAYS (ANY CLICK TYPE) SOURCE: FACEBOOK, JULY 2018. FIGURES REPRESENT MEDIAN VALUES FOR FACEBOOK USERS AGED 18 AND ABOVE. MALDIVES 2 14 4 2 12
  143. 143. 143 TOTAL NUMBER OF FACEBOOK PAGES LIKED (LIFETIME) POSTS LIKED IN THE PAST 30 DAYS (ALL POST TYPES) COMMENTS IN THE PAST IN THE PAST 30 DAYS (ALL POST TYPES) FACEBOOK POSTS RE- SHARED IN THE PAST 30 DAYS (ALL POST TYPES) JUL 2018 THE MEDIAN NUMBER OF TIMES A ‘TYPICAL’ USER PERFORMS EACH ACTIVITY ON FACEBOOK FACEBOOK ADS CLICKED IN THE PAST 30 DAYS (ANY CLICK TYPE) SOURCE: FACEBOOK, JULY 2018. FIGURES REPRESENT MEDIAN VALUES FOR FACEBOOK USERS AGED 18 AND ABOVE. MALI 1 5 2 1 5
  144. 144. 144 TOTAL NUMBER OF FACEBOOK PAGES LIKED (LIFETIME) POSTS LIKED IN THE PAST 30 DAYS (ALL POST TYPES) COMMENTS IN THE PAST IN THE PAST 30 DAYS (ALL POST TYPES) FACEBOOK POSTS RE- SHARED IN THE PAST 30 DAYS (ALL POST TYPES) JUL 2018 THE MEDIAN NUMBER OF TIMES A ‘TYPICAL’ USER PERFORMS EACH ACTIVITY ON FACEBOOK FACEBOOK ADS CLICKED IN THE PAST 30 DAYS (ANY CLICK TYPE) SOURCE: FACEBOOK, JULY 2018. FIGURES REPRESENT MEDIAN VALUES FOR FACEBOOK USERS AGED 18 AND ABOVE. MALTA 3 19 10 2 20
  145. 145. 145 TOTAL NUMBER OF FACEBOOK PAGES LIKED (LIFETIME) POSTS LIKED IN THE PAST 30 DAYS (ALL POST TYPES) COMMENTS IN THE PAST IN THE PAST 30 DAYS (ALL POST TYPES) FACEBOOK POSTS RE- SHARED IN THE PAST 30 DAYS (ALL POST TYPES) JUL 2018 THE MEDIAN NUMBER OF TIMES A ‘TYPICAL’ USER PERFORMS EACH ACTIVITY ON FACEBOOK FACEBOOK ADS CLICKED IN THE PAST 30 DAYS (ANY CLICK TYPE) SOURCE: FACEBOOK, JULY 2018. FIGURES REPRESENT MEDIAN VALUES FOR FACEBOOK USERS AGED 18 AND ABOVE. THE MARSHALL ISLANDS 1 10 5 1 3
  146. 146. 146 TOTAL NUMBER OF FACEBOOK PAGES LIKED (LIFETIME) POSTS LIKED IN THE PAST 30 DAYS (ALL POST TYPES) COMMENTS IN THE PAST IN THE PAST 30 DAYS (ALL POST TYPES) FACEBOOK POSTS RE- SHARED IN THE PAST 30 DAYS (ALL POST TYPES) JUL 2018 THE MEDIAN NUMBER OF TIMES A ‘TYPICAL’ USER PERFORMS EACH ACTIVITY ON FACEBOOK FACEBOOK ADS CLICKED IN THE PAST 30 DAYS (ANY CLICK TYPE) SOURCE: FACEBOOK, JULY 2018. FIGURES REPRESENT MEDIAN VALUES FOR FACEBOOK USERS AGED 18 AND ABOVE. MARTINIQUE 1 6 2 1 9
  147. 147. 147 TOTAL NUMBER OF FACEBOOK PAGES LIKED (LIFETIME) POSTS LIKED IN THE PAST 30 DAYS (ALL POST TYPES) COMMENTS IN THE PAST IN THE PAST 30 DAYS (ALL POST TYPES) FACEBOOK POSTS RE- SHARED IN THE PAST 30 DAYS (ALL POST TYPES) JUL 2018 THE MEDIAN NUMBER OF TIMES A ‘TYPICAL’ USER PERFORMS EACH ACTIVITY ON FACEBOOK FACEBOOK ADS CLICKED IN THE PAST 30 DAYS (ANY CLICK TYPE) SOURCE: FACEBOOK, JULY 2018. FIGURES REPRESENT MEDIAN VALUES FOR FACEBOOK USERS AGED 18 AND ABOVE. MAURITANIA 1 7 3 1 3
  148. 148. 148 TOTAL NUMBER OF FACEBOOK PAGES LIKED (LIFETIME) POSTS LIKED IN THE PAST 30 DAYS (ALL POST TYPES) COMMENTS IN THE PAST IN THE PAST 30 DAYS (ALL POST TYPES) FACEBOOK POSTS RE- SHARED IN THE PAST 30 DAYS (ALL POST TYPES) JUL 2018 THE MEDIAN NUMBER OF TIMES A ‘TYPICAL’ USER PERFORMS EACH ACTIVITY ON FACEBOOK FACEBOOK ADS CLICKED IN THE PAST 30 DAYS (ANY CLICK TYPE) SOURCE: FACEBOOK, JULY 2018. FIGURES REPRESENT MEDIAN VALUES FOR FACEBOOK USERS AGED 18 AND ABOVE. MAURITIUS 2 10 4 1 10
  149. 149. 149 TOTAL NUMBER OF FACEBOOK PAGES LIKED (LIFETIME) POSTS LIKED IN THE PAST 30 DAYS (ALL POST TYPES) COMMENTS IN THE PAST IN THE PAST 30 DAYS (ALL POST TYPES) FACEBOOK POSTS RE- SHARED IN THE PAST 30 DAYS (ALL POST TYPES) JUL 2018 THE MEDIAN NUMBER OF TIMES A ‘TYPICAL’ USER PERFORMS EACH ACTIVITY ON FACEBOOK FACEBOOK ADS CLICKED IN THE PAST 30 DAYS (ANY CLICK TYPE) SOURCE: FACEBOOK, JULY 2018. FIGURES REPRESENT MEDIAN VALUES FOR FACEBOOK USERS AGED 18 AND ABOVE. MAYOTTE 1 6 3 1 5
  150. 150. 150 TOTAL NUMBER OF FACEBOOK PAGES LIKED (LIFETIME) POSTS LIKED IN THE PAST 30 DAYS (ALL POST TYPES) COMMENTS IN THE PAST IN THE PAST 30 DAYS (ALL POST TYPES) FACEBOOK POSTS RE- SHARED IN THE PAST 30 DAYS (ALL POST TYPES) JUL 2018 THE MEDIAN NUMBER OF TIMES A ‘TYPICAL’ USER PERFORMS EACH ACTIVITY ON FACEBOOK FACEBOOK ADS CLICKED IN THE PAST 30 DAYS (ANY CLICK TYPE) SOURCE: FACEBOOK, JULY 2018. FIGURES REPRESENT MEDIAN VALUES FOR FACEBOOK USERS AGED 18 AND ABOVE. MEXICO 2 12 7 2 11
  151. 151. 151 TOTAL NUMBER OF FACEBOOK PAGES LIKED (LIFETIME) POSTS LIKED IN THE PAST 30 DAYS (ALL POST TYPES) COMMENTS IN THE PAST IN THE PAST 30 DAYS (ALL POST TYPES) FACEBOOK POSTS RE- SHARED IN THE PAST 30 DAYS (ALL POST TYPES) JUL 2018 THE MEDIAN NUMBER OF TIMES A ‘TYPICAL’ USER PERFORMS EACH ACTIVITY ON FACEBOOK FACEBOOK ADS CLICKED IN THE PAST 30 DAYS (ANY CLICK TYPE) SOURCE: FACEBOOK, JULY 2018. FIGURES REPRESENT MEDIAN VALUES FOR FACEBOOK USERS AGED 18 AND ABOVE. THE FEDERATED STATES OF MICRONESIA 1 9 7 1 3
  152. 152. 152 TOTAL NUMBER OF FACEBOOK PAGES LIKED (LIFETIME) POSTS LIKED IN THE PAST 30 DAYS (ALL POST TYPES) COMMENTS IN THE PAST IN THE PAST 30 DAYS (ALL POST TYPES) FACEBOOK POSTS RE- SHARED IN THE PAST 30 DAYS (ALL POST TYPES) JUL 2018 THE MEDIAN NUMBER OF TIMES A ‘TYPICAL’ USER PERFORMS EACH ACTIVITY ON FACEBOOK FACEBOOK ADS CLICKED IN THE PAST 30 DAYS (ANY CLICK TYPE) SOURCE: FACEBOOK, JULY 2018. FIGURES REPRESENT MEDIAN VALUES FOR FACEBOOK USERS AGED 18 AND ABOVE. MOLDOVA 1 13 2 2 12
  153. 153. 153 TOTAL NUMBER OF FACEBOOK PAGES LIKED (LIFETIME) POSTS LIKED IN THE PAST 30 DAYS (ALL POST TYPES) COMMENTS IN THE PAST IN THE PAST 30 DAYS (ALL POST TYPES) FACEBOOK POSTS RE- SHARED IN THE PAST 30 DAYS (ALL POST TYPES) JUL 2018 THE MEDIAN NUMBER OF TIMES A ‘TYPICAL’ USER PERFORMS EACH ACTIVITY ON FACEBOOK FACEBOOK ADS CLICKED IN THE PAST 30 DAYS (ANY CLICK TYPE) SOURCE: FACEBOOK, JULY 2018. FIGURES REPRESENT MEDIAN VALUES FOR FACEBOOK USERS AGED 18 AND ABOVE. MONACO 1 10 4 1 8
  154. 154. 154 TOTAL NUMBER OF FACEBOOK PAGES LIKED (LIFETIME) POSTS LIKED IN THE PAST 30 DAYS (ALL POST TYPES) COMMENTS IN THE PAST IN THE PAST 30 DAYS (ALL POST TYPES) FACEBOOK POSTS RE- SHARED IN THE PAST 30 DAYS (ALL POST TYPES) JUL 2018 THE MEDIAN NUMBER OF TIMES A ‘TYPICAL’ USER PERFORMS EACH ACTIVITY ON FACEBOOK FACEBOOK ADS CLICKED IN THE PAST 30 DAYS (ANY CLICK TYPE) SOURCE: FACEBOOK, JULY 2018. FIGURES REPRESENT MEDIAN VALUES FOR FACEBOOK USERS AGED 18 AND ABOVE. MONGOLIA 2 15 6 3 11
  155. 155. 155 TOTAL NUMBER OF FACEBOOK PAGES LIKED (LIFETIME) POSTS LIKED IN THE PAST 30 DAYS (ALL POST TYPES) COMMENTS IN THE PAST IN THE PAST 30 DAYS (ALL POST TYPES) FACEBOOK POSTS RE- SHARED IN THE PAST 30 DAYS (ALL POST TYPES) JUL 2018 THE MEDIAN NUMBER OF TIMES A ‘TYPICAL’ USER PERFORMS EACH ACTIVITY ON FACEBOOK FACEBOOK ADS CLICKED IN THE PAST 30 DAYS (ANY CLICK TYPE) SOURCE: FACEBOOK, JULY 2018. FIGURES REPRESENT MEDIAN VALUES FOR FACEBOOK USERS AGED 18 AND ABOVE. MONTENEGRO 1 11 3 1 16
  156. 156. 156 TOTAL NUMBER OF FACEBOOK PAGES LIKED (LIFETIME) POSTS LIKED IN THE PAST 30 DAYS (ALL POST TYPES) COMMENTS IN THE PAST IN THE PAST 30 DAYS (ALL POST TYPES) FACEBOOK POSTS RE- SHARED IN THE PAST 30 DAYS (ALL POST TYPES) JUL 2018 THE MEDIAN NUMBER OF TIMES A ‘TYPICAL’ USER PERFORMS EACH ACTIVITY ON FACEBOOK FACEBOOK ADS CLICKED IN THE PAST 30 DAYS (ANY CLICK TYPE) SOURCE: FACEBOOK, JULY 2018. FIGURES REPRESENT MEDIAN VALUES FOR FACEBOOK USERS AGED 18 AND ABOVE. MONTSERRAT 1 7 4 1 7
  157. 157. 157 TOTAL NUMBER OF FACEBOOK PAGES LIKED (LIFETIME) POSTS LIKED IN THE PAST 30 DAYS (ALL POST TYPES) COMMENTS IN THE PAST IN THE PAST 30 DAYS (ALL POST TYPES) FACEBOOK POSTS RE- SHARED IN THE PAST 30 DAYS (ALL POST TYPES) JUL 2018 THE MEDIAN NUMBER OF TIMES A ‘TYPICAL’ USER PERFORMS EACH ACTIVITY ON FACEBOOK FACEBOOK ADS CLICKED IN THE PAST 30 DAYS (ANY CLICK TYPE) SOURCE: FACEBOOK, JULY 2018. FIGURES REPRESENT MEDIAN VALUES FOR FACEBOOK USERS AGED 18 AND ABOVE. MOROCCO 1 10 3 1 6
  158. 158. 158 TOTAL NUMBER OF FACEBOOK PAGES LIKED (LIFETIME) POSTS LIKED IN THE PAST 30 DAYS (ALL POST TYPES) COMMENTS IN THE PAST IN THE PAST 30 DAYS (ALL POST TYPES) FACEBOOK POSTS RE- SHARED IN THE PAST 30 DAYS (ALL POST TYPES) JUL 2018 THE MEDIAN NUMBER OF TIMES A ‘TYPICAL’ USER PERFORMS EACH ACTIVITY ON FACEBOOK FACEBOOK ADS CLICKED IN THE PAST 30 DAYS (ANY CLICK TYPE) SOURCE: FACEBOOK, JULY 2018. FIGURES REPRESENT MEDIAN VALUES FOR FACEBOOK USERS AGED 18 AND ABOVE. MOZAMBIQUE 1 8 5 1 4
  159. 159. 159 TOTAL NUMBER OF FACEBOOK PAGES LIKED (LIFETIME) POSTS LIKED IN THE PAST 30 DAYS (ALL POST TYPES) COMMENTS IN THE PAST IN THE PAST 30 DAYS (ALL POST TYPES) FACEBOOK POSTS RE- SHARED IN THE PAST 30 DAYS (ALL POST TYPES) JUL 2018 THE MEDIAN NUMBER OF TIMES A ‘TYPICAL’ USER PERFORMS EACH ACTIVITY ON FACEBOOK FACEBOOK ADS CLICKED IN THE PAST 30 DAYS (ANY CLICK TYPE) SOURCE: FACEBOOK, JULY 2018. FIGURES REPRESENT MEDIAN VALUES FOR FACEBOOK USERS AGED 18 AND ABOVE. MYANMAR 1 9 3 2 7
  160. 160. 160 TOTAL NUMBER OF FACEBOOK PAGES LIKED (LIFETIME) POSTS LIKED IN THE PAST 30 DAYS (ALL POST TYPES) COMMENTS IN THE PAST IN THE PAST 30 DAYS (ALL POST TYPES) FACEBOOK POSTS RE- SHARED IN THE PAST 30 DAYS (ALL POST TYPES) JUL 2018 THE MEDIAN NUMBER OF TIMES A ‘TYPICAL’ USER PERFORMS EACH ACTIVITY ON FACEBOOK FACEBOOK ADS CLICKED IN THE PAST 30 DAYS (ANY CLICK TYPE) SOURCE: FACEBOOK, JULY 2018. FIGURES REPRESENT MEDIAN VALUES FOR FACEBOOK USERS AGED 18 AND ABOVE. NAMIBIA 1 10 5 1 6
  161. 161. 161 TOTAL NUMBER OF FACEBOOK PAGES LIKED (LIFETIME) POSTS LIKED IN THE PAST 30 DAYS (ALL POST TYPES) COMMENTS IN THE PAST IN THE PAST 30 DAYS (ALL POST TYPES) FACEBOOK POSTS RE- SHARED IN THE PAST 30 DAYS (ALL POST TYPES) JUL 2018 THE MEDIAN NUMBER OF TIMES A ‘TYPICAL’ USER PERFORMS EACH ACTIVITY ON FACEBOOK FACEBOOK ADS CLICKED IN THE PAST 30 DAYS (ANY CLICK TYPE) SOURCE: FACEBOOK, JULY 2018. FIGURES REPRESENT MEDIAN VALUES FOR FACEBOOK USERS AGED 18 AND ABOVE. NAURU 1 14 6 1 7
  162. 162. 162 TOTAL NUMBER OF FACEBOOK PAGES LIKED (LIFETIME) POSTS LIKED IN THE PAST 30 DAYS (ALL POST TYPES) COMMENTS IN THE PAST IN THE PAST 30 DAYS (ALL POST TYPES) FACEBOOK POSTS RE- SHARED IN THE PAST 30 DAYS (ALL POST TYPES) JUL 2018 THE MEDIAN NUMBER OF TIMES A ‘TYPICAL’ USER PERFORMS EACH ACTIVITY ON FACEBOOK FACEBOOK ADS CLICKED IN THE PAST 30 DAYS (ANY CLICK TYPE) SOURCE: FACEBOOK, JULY 2018. FIGURES REPRESENT MEDIAN VALUES FOR FACEBOOK USERS AGED 18 AND ABOVE. NEPAL 1 16 4 1 6
  163. 163. 163 TOTAL NUMBER OF FACEBOOK PAGES LIKED (LIFETIME) POSTS LIKED IN THE PAST 30 DAYS (ALL POST TYPES) COMMENTS IN THE PAST IN THE PAST 30 DAYS (ALL POST TYPES) FACEBOOK POSTS RE- SHARED IN THE PAST 30 DAYS (ALL POST TYPES) JUL 2018 THE MEDIAN NUMBER OF TIMES A ‘TYPICAL’ USER PERFORMS EACH ACTIVITY ON FACEBOOK FACEBOOK ADS CLICKED IN THE PAST 30 DAYS (ANY CLICK TYPE) SOURCE: FACEBOOK, JULY 2018. FIGURES REPRESENT MEDIAN VALUES FOR FACEBOOK USERS AGED 18 AND ABOVE. THE NETHERLANDS 1 14 7 1 12
  164. 164. 164 TOTAL NUMBER OF FACEBOOK PAGES LIKED (LIFETIME) POSTS LIKED IN THE PAST 30 DAYS (ALL POST TYPES) COMMENTS IN THE PAST IN THE PAST 30 DAYS (ALL POST TYPES) FACEBOOK POSTS RE- SHARED IN THE PAST 30 DAYS (ALL POST TYPES) JUL 2018 THE MEDIAN NUMBER OF TIMES A ‘TYPICAL’ USER PERFORMS EACH ACTIVITY ON FACEBOOK FACEBOOK ADS CLICKED IN THE PAST 30 DAYS (ANY CLICK TYPE) SOURCE: FACEBOOK, JULY 2018. FIGURES REPRESENT MEDIAN VALUES FOR FACEBOOK USERS AGED 18 AND ABOVE. NEW CALEDONIA 1 12 7 2 10
  165. 165. 165 TOTAL NUMBER OF FACEBOOK PAGES LIKED (LIFETIME) POSTS LIKED IN THE PAST 30 DAYS (ALL POST TYPES) COMMENTS IN THE PAST IN THE PAST 30 DAYS (ALL POST TYPES) FACEBOOK POSTS RE- SHARED IN THE PAST 30 DAYS (ALL POST TYPES) JUL 2018 THE MEDIAN NUMBER OF TIMES A ‘TYPICAL’ USER PERFORMS EACH ACTIVITY ON FACEBOOK FACEBOOK ADS CLICKED IN THE PAST 30 DAYS (ANY CLICK TYPE) SOURCE: FACEBOOK, JULY 2018. FIGURES REPRESENT MEDIAN VALUES FOR FACEBOOK USERS AGED 18 AND ABOVE. NEW ZEALAND 1 14 8 1 14
  166. 166. 166 TOTAL NUMBER OF FACEBOOK PAGES LIKED (LIFETIME) POSTS LIKED IN THE PAST 30 DAYS (ALL POST TYPES) COMMENTS IN THE PAST IN THE PAST 30 DAYS (ALL POST TYPES) FACEBOOK POSTS RE- SHARED IN THE PAST 30 DAYS (ALL POST TYPES) JUL 2018 THE MEDIAN NUMBER OF TIMES A ‘TYPICAL’ USER PERFORMS EACH ACTIVITY ON FACEBOOK FACEBOOK ADS CLICKED IN THE PAST 30 DAYS (ANY CLICK TYPE) SOURCE: FACEBOOK, JULY 2018. FIGURES REPRESENT MEDIAN VALUES FOR FACEBOOK USERS AGED 18 AND ABOVE. NICARAGUA 1 12 5 1 7
  167. 167. 167 TOTAL NUMBER OF FACEBOOK PAGES LIKED (LIFETIME) POSTS LIKED IN THE PAST 30 DAYS (ALL POST TYPES) COMMENTS IN THE PAST IN THE PAST 30 DAYS (ALL POST TYPES) FACEBOOK POSTS RE- SHARED IN THE PAST 30 DAYS (ALL POST TYPES) JUL 2018 THE MEDIAN NUMBER OF TIMES A ‘TYPICAL’ USER PERFORMS EACH ACTIVITY ON FACEBOOK FACEBOOK ADS CLICKED IN THE PAST 30 DAYS (ANY CLICK TYPE) SOURCE: FACEBOOK, JULY 2018. FIGURES REPRESENT MEDIAN VALUES FOR FACEBOOK USERS AGED 18 AND ABOVE. NIGER 1 4 2 1 4
  168. 168. 168 TOTAL NUMBER OF FACEBOOK PAGES LIKED (LIFETIME) POSTS LIKED IN THE PAST 30 DAYS (ALL POST TYPES) COMMENTS IN THE PAST IN THE PAST 30 DAYS (ALL POST TYPES) FACEBOOK POSTS RE- SHARED IN THE PAST 30 DAYS (ALL POST TYPES) JUL 2018 THE MEDIAN NUMBER OF TIMES A ‘TYPICAL’ USER PERFORMS EACH ACTIVITY ON FACEBOOK FACEBOOK ADS CLICKED IN THE PAST 30 DAYS (ANY CLICK TYPE) SOURCE: FACEBOOK, JULY 2018. FIGURES REPRESENT MEDIAN VALUES FOR FACEBOOK USERS AGED 18 AND ABOVE. NIGERIA 1 7 5 1 4
  169. 169. 169 TOTAL NUMBER OF FACEBOOK PAGES LIKED (LIFETIME) POSTS LIKED IN THE PAST 30 DAYS (ALL POST TYPES) COMMENTS IN THE PAST IN THE PAST 30 DAYS (ALL POST TYPES) FACEBOOK POSTS RE- SHARED IN THE PAST 30 DAYS (ALL POST TYPES) JUL 2018 THE MEDIAN NUMBER OF TIMES A ‘TYPICAL’ USER PERFORMS EACH ACTIVITY ON FACEBOOK FACEBOOK ADS CLICKED IN THE PAST 30 DAYS (ANY CLICK TYPE) SOURCE: FACEBOOK, JULY 2018. FIGURES REPRESENT MEDIAN VALUES FOR FACEBOOK USERS AGED 18 AND ABOVE. NORTHERN MARIANA ISLANDS 1 9 6 1 9
  170. 170. 170 TOTAL NUMBER OF FACEBOOK PAGES LIKED (LIFETIME) POSTS LIKED IN THE PAST 30 DAYS (ALL POST TYPES) COMMENTS IN THE PAST IN THE PAST 30 DAYS (ALL POST TYPES) FACEBOOK POSTS RE- SHARED IN THE PAST 30 DAYS (ALL POST TYPES) JUL 2018 THE MEDIAN NUMBER OF TIMES A ‘TYPICAL’ USER PERFORMS EACH ACTIVITY ON FACEBOOK FACEBOOK ADS CLICKED IN THE PAST 30 DAYS (ANY CLICK TYPE) SOURCE: FACEBOOK, JULY 2018. FIGURES REPRESENT MEDIAN VALUES FOR FACEBOOK USERS AGED 18 AND ABOVE. NORWAY 1 19 8 1 16
  171. 171. 171 TOTAL NUMBER OF FACEBOOK PAGES LIKED (LIFETIME) POSTS LIKED IN THE PAST 30 DAYS (ALL POST TYPES) COMMENTS IN THE PAST IN THE PAST 30 DAYS (ALL POST TYPES) FACEBOOK POSTS RE- SHARED IN THE PAST 30 DAYS (ALL POST TYPES) JUL 2018 THE MEDIAN NUMBER OF TIMES A ‘TYPICAL’ USER PERFORMS EACH ACTIVITY ON FACEBOOK FACEBOOK ADS CLICKED IN THE PAST 30 DAYS (ANY CLICK TYPE) SOURCE: FACEBOOK, JULY 2018. FIGURES REPRESENT MEDIAN VALUES FOR FACEBOOK USERS AGED 18 AND ABOVE. OMAN 1 8 2 1 6
  172. 172. 172 TOTAL NUMBER OF FACEBOOK PAGES LIKED (LIFETIME) POSTS LIKED IN THE PAST 30 DAYS (ALL POST TYPES) COMMENTS IN THE PAST IN THE PAST 30 DAYS (ALL POST TYPES) FACEBOOK POSTS RE- SHARED IN THE PAST 30 DAYS (ALL POST TYPES) JUL 2018 THE MEDIAN NUMBER OF TIMES A ‘TYPICAL’ USER PERFORMS EACH ACTIVITY ON FACEBOOK FACEBOOK ADS CLICKED IN THE PAST 30 DAYS (ANY CLICK TYPE) SOURCE: FACEBOOK, JULY 2018. FIGURES REPRESENT MEDIAN VALUES FOR FACEBOOK USERS AGED 18 AND ABOVE. PAKISTAN 1 11 3 1 6
  173. 173. 173 TOTAL NUMBER OF FACEBOOK PAGES LIKED (LIFETIME) POSTS LIKED IN THE PAST 30 DAYS (ALL POST TYPES) COMMENTS IN THE PAST IN THE PAST 30 DAYS (ALL POST TYPES) FACEBOOK POSTS RE- SHARED IN THE PAST 30 DAYS (ALL POST TYPES) JUL 2018 THE MEDIAN NUMBER OF TIMES A ‘TYPICAL’ USER PERFORMS EACH ACTIVITY ON FACEBOOK FACEBOOK ADS CLICKED IN THE PAST 30 DAYS (ANY CLICK TYPE) SOURCE: FACEBOOK, JULY 2018. FIGURES REPRESENT MEDIAN VALUES FOR FACEBOOK USERS AGED 18 AND ABOVE. PALAU 1 12 10 1 8
  174. 174. 174 TOTAL NUMBER OF FACEBOOK PAGES LIKED (LIFETIME) POSTS LIKED IN THE PAST 30 DAYS (ALL POST TYPES) COMMENTS IN THE PAST IN THE PAST 30 DAYS (ALL POST TYPES) FACEBOOK POSTS RE- SHARED IN THE PAST 30 DAYS (ALL POST TYPES) JUL 2018 THE MEDIAN NUMBER OF TIMES A ‘TYPICAL’ USER PERFORMS EACH ACTIVITY ON FACEBOOK FACEBOOK ADS CLICKED IN THE PAST 30 DAYS (ANY CLICK TYPE) SOURCE: FACEBOOK, JULY 2018. FIGURES REPRESENT MEDIAN VALUES FOR FACEBOOK USERS AGED 18 AND ABOVE. PALESTINE 2 15 11 1 13
  175. 175. 175 TOTAL NUMBER OF FACEBOOK PAGES LIKED (LIFETIME) POSTS LIKED IN THE PAST 30 DAYS (ALL POST TYPES) COMMENTS IN THE PAST IN THE PAST 30 DAYS (ALL POST TYPES) FACEBOOK POSTS RE- SHARED IN THE PAST 30 DAYS (ALL POST TYPES) JUL 2018 THE MEDIAN NUMBER OF TIMES A ‘TYPICAL’ USER PERFORMS EACH ACTIVITY ON FACEBOOK FACEBOOK ADS CLICKED IN THE PAST 30 DAYS (ANY CLICK TYPE) SOURCE: FACEBOOK, JULY 2018. FIGURES REPRESENT MEDIAN VALUES FOR FACEBOOK USERS AGED 18 AND ABOVE. PANAMA 1 7 2 1 8
  176. 176. 176 TOTAL NUMBER OF FACEBOOK PAGES LIKED (LIFETIME) POSTS LIKED IN THE PAST 30 DAYS (ALL POST TYPES) COMMENTS IN THE PAST IN THE PAST 30 DAYS (ALL POST TYPES) FACEBOOK POSTS RE- SHARED IN THE PAST 30 DAYS (ALL POST TYPES) JUL 2018 THE MEDIAN NUMBER OF TIMES A ‘TYPICAL’ USER PERFORMS EACH ACTIVITY ON FACEBOOK FACEBOOK ADS CLICKED IN THE PAST 30 DAYS (ANY CLICK TYPE) SOURCE: FACEBOOK, JULY 2018. FIGURES REPRESENT MEDIAN VALUES FOR FACEBOOK USERS AGED 18 AND ABOVE. PAPUA NEW GUINEA 1 9 4 1 2
  177. 177. 177 TOTAL NUMBER OF FACEBOOK PAGES LIKED (LIFETIME) POSTS LIKED IN THE PAST 30 DAYS (ALL POST TYPES) COMMENTS IN THE PAST IN THE PAST 30 DAYS (ALL POST TYPES) FACEBOOK POSTS RE- SHARED IN THE PAST 30 DAYS (ALL POST TYPES) JUL 2018 THE MEDIAN NUMBER OF TIMES A ‘TYPICAL’ USER PERFORMS EACH ACTIVITY ON FACEBOOK FACEBOOK ADS CLICKED IN THE PAST 30 DAYS (ANY CLICK TYPE) SOURCE: FACEBOOK, JULY 2018. FIGURES REPRESENT MEDIAN VALUES FOR FACEBOOK USERS AGED 18 AND ABOVE. PARAGUAY 2 17 6 2 12
  178. 178. 178 TOTAL NUMBER OF FACEBOOK PAGES LIKED (LIFETIME) POSTS LIKED IN THE PAST 30 DAYS (ALL POST TYPES) COMMENTS IN THE PAST IN THE PAST 30 DAYS (ALL POST TYPES) FACEBOOK POSTS RE- SHARED IN THE PAST 30 DAYS (ALL POST TYPES) JUL 2018 THE MEDIAN NUMBER OF TIMES A ‘TYPICAL’ USER PERFORMS EACH ACTIVITY ON FACEBOOK FACEBOOK ADS CLICKED IN THE PAST 30 DAYS (ANY CLICK TYPE) SOURCE: FACEBOOK, JULY 2018. FIGURES REPRESENT MEDIAN VALUES FOR FACEBOOK USERS AGED 18 AND ABOVE. PERU 1 8 5 1 6
  179. 179. 179 TOTAL NUMBER OF FACEBOOK PAGES LIKED (LIFETIME) POSTS LIKED IN THE PAST 30 DAYS (ALL POST TYPES) COMMENTS IN THE PAST IN THE PAST 30 DAYS (ALL POST TYPES) FACEBOOK POSTS RE- SHARED IN THE PAST 30 DAYS (ALL POST TYPES) JUL 2018 THE MEDIAN NUMBER OF TIMES A ‘TYPICAL’ USER PERFORMS EACH ACTIVITY ON FACEBOOK FACEBOOK ADS CLICKED IN THE PAST 30 DAYS (ANY CLICK TYPE) SOURCE: FACEBOOK, JULY 2018. FIGURES REPRESENT MEDIAN VALUES FOR FACEBOOK USERS AGED 18 AND ABOVE. THE PHILIPPINES 1 12 7 1 4
  180. 180. 180 TOTAL NUMBER OF FACEBOOK PAGES LIKED (LIFETIME) POSTS LIKED IN THE PAST 30 DAYS (ALL POST TYPES) COMMENTS IN THE PAST IN THE PAST 30 DAYS (ALL POST TYPES) FACEBOOK POSTS RE- SHARED IN THE PAST 30 DAYS (ALL POST TYPES) JUL 2018 THE MEDIAN NUMBER OF TIMES A ‘TYPICAL’ USER PERFORMS EACH ACTIVITY ON FACEBOOK FACEBOOK ADS CLICKED IN THE PAST 30 DAYS (ANY CLICK TYPE) SOURCE: FACEBOOK, JULY 2018. FIGURES REPRESENT MEDIAN VALUES FOR FACEBOOK USERS AGED 18 AND ABOVE. POLAND 1 11 3 1 10
  181. 181. 181 TOTAL NUMBER OF FACEBOOK PAGES LIKED (LIFETIME) POSTS LIKED IN THE PAST 30 DAYS (ALL POST TYPES) COMMENTS IN THE PAST IN THE PAST 30 DAYS (ALL POST TYPES) FACEBOOK POSTS RE- SHARED IN THE PAST 30 DAYS (ALL POST TYPES) JUL 2018 THE MEDIAN NUMBER OF TIMES A ‘TYPICAL’ USER PERFORMS EACH ACTIVITY ON FACEBOOK FACEBOOK ADS CLICKED IN THE PAST 30 DAYS (ANY CLICK TYPE) SOURCE: FACEBOOK, JULY 2018. FIGURES REPRESENT MEDIAN VALUES FOR FACEBOOK USERS AGED 18 AND ABOVE. PORTUGAL 2 14 5 2 15
  182. 182. 182 TOTAL NUMBER OF FACEBOOK PAGES LIKED (LIFETIME) POSTS LIKED IN THE PAST 30 DAYS (ALL POST TYPES) COMMENTS IN THE PAST IN THE PAST 30 DAYS (ALL POST TYPES) FACEBOOK POSTS RE- SHARED IN THE PAST 30 DAYS (ALL POST TYPES) JUL 2018 THE MEDIAN NUMBER OF TIMES A ‘TYPICAL’ USER PERFORMS EACH ACTIVITY ON FACEBOOK FACEBOOK ADS CLICKED IN THE PAST 30 DAYS (ANY CLICK TYPE) SOURCE: FACEBOOK, JULY 2018. FIGURES REPRESENT MEDIAN VALUES FOR FACEBOOK USERS AGED 18 AND ABOVE. PUERTO RICO 2 15 12 4 23
  183. 183. 183 TOTAL NUMBER OF FACEBOOK PAGES LIKED (LIFETIME) POSTS LIKED IN THE PAST 30 DAYS (ALL POST TYPES) COMMENTS IN THE PAST IN THE PAST 30 DAYS (ALL POST TYPES) FACEBOOK POSTS RE- SHARED IN THE PAST 30 DAYS (ALL POST TYPES) JUL 2018 THE MEDIAN NUMBER OF TIMES A ‘TYPICAL’ USER PERFORMS EACH ACTIVITY ON FACEBOOK FACEBOOK ADS CLICKED IN THE PAST 30 DAYS (ANY CLICK TYPE) SOURCE: FACEBOOK, JULY 2018. FIGURES REPRESENT MEDIAN VALUES FOR FACEBOOK USERS AGED 18 AND ABOVE. QATAR 1 12 4 1 8
  184. 184. 184 TOTAL NUMBER OF FACEBOOK PAGES LIKED (LIFETIME) POSTS LIKED IN THE PAST 30 DAYS (ALL POST TYPES) COMMENTS IN THE PAST IN THE PAST 30 DAYS (ALL POST TYPES) FACEBOOK POSTS RE- SHARED IN THE PAST 30 DAYS (ALL POST TYPES) JUL 2018 THE MEDIAN NUMBER OF TIMES A ‘TYPICAL’ USER PERFORMS EACH ACTIVITY ON FACEBOOK FACEBOOK ADS CLICKED IN THE PAST 30 DAYS (ANY CLICK TYPE) SOURCE: FACEBOOK, JULY 2018. FIGURES REPRESENT MEDIAN VALUES FOR FACEBOOK USERS AGED 18 AND ABOVE. RÉUNION 2 11 6 2 11
  185. 185. 185 TOTAL NUMBER OF FACEBOOK PAGES LIKED (LIFETIME) POSTS LIKED IN THE PAST 30 DAYS (ALL POST TYPES) COMMENTS IN THE PAST IN THE PAST 30 DAYS (ALL POST TYPES) FACEBOOK POSTS RE- SHARED IN THE PAST 30 DAYS (ALL POST TYPES) JUL 2018 THE MEDIAN NUMBER OF TIMES A ‘TYPICAL’ USER PERFORMS EACH ACTIVITY ON FACEBOOK FACEBOOK ADS CLICKED IN THE PAST 30 DAYS (ANY CLICK TYPE) SOURCE: FACEBOOK, JULY 2018. FIGURES REPRESENT MEDIAN VALUES FOR FACEBOOK USERS AGED 18 AND ABOVE. ROMANIA 1 16 6 2 16
  186. 186. 186 TOTAL NUMBER OF FACEBOOK PAGES LIKED (LIFETIME) POSTS LIKED IN THE PAST 30 DAYS (ALL POST TYPES) COMMENTS IN THE PAST IN THE PAST 30 DAYS (ALL POST TYPES) FACEBOOK POSTS RE- SHARED IN THE PAST 30 DAYS (ALL POST TYPES) JUL 2018 THE MEDIAN NUMBER OF TIMES A ‘TYPICAL’ USER PERFORMS EACH ACTIVITY ON FACEBOOK FACEBOOK ADS CLICKED IN THE PAST 30 DAYS (ANY CLICK TYPE) SOURCE: FACEBOOK, JULY 2018. FIGURES REPRESENT MEDIAN VALUES FOR FACEBOOK USERS AGED 18 AND ABOVE. THE RUSSIAN FEDERATION 1 1 1 1 3
  187. 187. 187 TOTAL NUMBER OF FACEBOOK PAGES LIKED (LIFETIME) POSTS LIKED IN THE PAST 30 DAYS (ALL POST TYPES) COMMENTS IN THE PAST IN THE PAST 30 DAYS (ALL POST TYPES) FACEBOOK POSTS RE- SHARED IN THE PAST 30 DAYS (ALL POST TYPES) JUL 2018 THE MEDIAN NUMBER OF TIMES A ‘TYPICAL’ USER PERFORMS EACH ACTIVITY ON FACEBOOK FACEBOOK ADS CLICKED IN THE PAST 30 DAYS (ANY CLICK TYPE) SOURCE: FACEBOOK, JULY 2018. FIGURES REPRESENT MEDIAN VALUES FOR FACEBOOK USERS AGED 18 AND ABOVE. RWANDA 1 3 2 1 2
  188. 188. 188 TOTAL NUMBER OF FACEBOOK PAGES LIKED (LIFETIME) POSTS LIKED IN THE PAST 30 DAYS (ALL POST TYPES) COMMENTS IN THE PAST IN THE PAST 30 DAYS (ALL POST TYPES) FACEBOOK POSTS RE- SHARED IN THE PAST 30 DAYS (ALL POST TYPES) JUL 2018 THE MEDIAN NUMBER OF TIMES A ‘TYPICAL’ USER PERFORMS EACH ACTIVITY ON FACEBOOK FACEBOOK ADS CLICKED IN THE PAST 30 DAYS (ANY CLICK TYPE) SOURCE: FACEBOOK, JULY 2018. FIGURES REPRESENT MEDIAN VALUES FOR FACEBOOK USERS AGED 18 AND ABOVE. SAINT HELENA 1 9 4 1 2
  189. 189. 189 TOTAL NUMBER OF FACEBOOK PAGES LIKED (LIFETIME) POSTS LIKED IN THE PAST 30 DAYS (ALL POST TYPES) COMMENTS IN THE PAST IN THE PAST 30 DAYS (ALL POST TYPES) FACEBOOK POSTS RE- SHARED IN THE PAST 30 DAYS (ALL POST TYPES) JUL 2018 THE MEDIAN NUMBER OF TIMES A ‘TYPICAL’ USER PERFORMS EACH ACTIVITY ON FACEBOOK FACEBOOK ADS CLICKED IN THE PAST 30 DAYS (ANY CLICK TYPE) SOURCE: FACEBOOK, JULY 2018. FIGURES REPRESENT MEDIAN VALUES FOR FACEBOOK USERS AGED 18 AND ABOVE. SAINT KITTS & NEVIS 1 8 4 1 10
  190. 190. 190 TOTAL NUMBER OF FACEBOOK PAGES LIKED (LIFETIME) POSTS LIKED IN THE PAST 30 DAYS (ALL POST TYPES) COMMENTS IN THE PAST IN THE PAST 30 DAYS (ALL POST TYPES) FACEBOOK POSTS RE- SHARED IN THE PAST 30 DAYS (ALL POST TYPES) JUL 2018 THE MEDIAN NUMBER OF TIMES A ‘TYPICAL’ USER PERFORMS EACH ACTIVITY ON FACEBOOK FACEBOOK ADS CLICKED IN THE PAST 30 DAYS (ANY CLICK TYPE) SOURCE: FACEBOOK, JULY 2018. FIGURES REPRESENT MEDIAN VALUES FOR FACEBOOK USERS AGED 18 AND ABOVE. SAINT LUCIA 1 9 4 1 9
  191. 191. 191 TOTAL NUMBER OF FACEBOOK PAGES LIKED (LIFETIME) POSTS LIKED IN THE PAST 30 DAYS (ALL POST TYPES) COMMENTS IN THE PAST IN THE PAST 30 DAYS (ALL POST TYPES) FACEBOOK POSTS RE- SHARED IN THE PAST 30 DAYS (ALL POST TYPES) JUL 2018 THE MEDIAN NUMBER OF TIMES A ‘TYPICAL’ USER PERFORMS EACH ACTIVITY ON FACEBOOK FACEBOOK ADS CLICKED IN THE PAST 30 DAYS (ANY CLICK TYPE) SOURCE: FACEBOOK, JULY 2018. FIGURES REPRESENT MEDIAN VALUES FOR FACEBOOK USERS AGED 18 AND ABOVE. SAINT MARTIN 1 9 6 2 10
  192. 192. 192 TOTAL NUMBER OF FACEBOOK PAGES LIKED (LIFETIME) POSTS LIKED IN THE PAST 30 DAYS (ALL POST TYPES) COMMENTS IN THE PAST IN THE PAST 30 DAYS (ALL POST TYPES) FACEBOOK POSTS RE- SHARED IN THE PAST 30 DAYS (ALL POST TYPES) JUL 2018 THE MEDIAN NUMBER OF TIMES A ‘TYPICAL’ USER PERFORMS EACH ACTIVITY ON FACEBOOK FACEBOOK ADS CLICKED IN THE PAST 30 DAYS (ANY CLICK TYPE) SOURCE: FACEBOOK, JULY 2018. FIGURES REPRESENT MEDIAN VALUES FOR FACEBOOK USERS AGED 18 AND ABOVE. SAINT PIERRE & MIQUELON 2 15 7 3 8

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