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From Second Screen to Multi-Screen: We Are Social's Guide to Social Screens

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This presentation explores the core principles of Social TV and Second Screening, outlining the key opportunities for brands and content producers along with relevant examples and case studies. For more information and analysis, visit http://wearesocial.sg/

Published in: Mobile, Social Media

From Second Screen to Multi-Screen: We Are Social's Guide to Social Screens

  1. 1. SOCIAL SCREENS MAKING THE MOST OF MULTI-SCREENING SIMON KEMP • WE ARE SOCIAL • PROMAXBDA ASIA • DECEMBER 2014 awree social We Are Social @eskimon • 1
  2. 2. SIMON KEMP @eskimon We Are Social @eskimon • 2
  3. 3. We Are Social @eskimon • 3
  4. 4. CONTEXT We Are Social @eskimon • 4
  5. 5. GLOBAL DIGITAL STATISTICS ACTIVE INTERNET USERS DEC 2014 TOTAL WORLD POPULATION ACTIVE SOCIAL MEDIA ACCOUNTS ACTIVE UNIQUE MOBILE USERS ACTIVE MOBILE SOCIAL ACCOUNTS 3.021 BILLION 1.639 BILLION 2.046 BILLION 3.632 BILLION 7.279 BILLION PENETRATION: 50% NB: THIS STAT REFERS TO UNIQUE ACTIVE MOBILE USERS PENETRATION: 28% NB: THIS STAT REFERS TO ACTIVE ACCOUNTS, NOT UNIQUE USERS PENETRATION: 23% NB: THIS STAT REFERS TO ACTIVE ACCOUNTS, NOT UNIQUE USERS URBANISATION: 53% NB: THIS FIGURE IS FOR TOTAL POPULATION INCLUDING CHILDREN PENETRATION: 41% NB: THIS STAT IS BASED ON ACCESS VIA FIXED AND MOBILE CONNECTIONS We Are Social @eskimon • 5 • Sources: Worldometers, InternetLiveStats, Facebook, Tencent, VKontakte, GSMA Intelligence
  6. 6. DEC TODAY’S MEDIA REALITY 2014 VS 7.3 BILLION 4.2 BILLION MOBILE SUBSCRIPTIONS TELEVISION VIEWERS We Are Social @eskimon • 6 • Sources: GSMA Intelligence; BrightSideOfNews.com
  7. 7. QUICK POLL: WHICH WOULD YOU GIVE UP FIRST – YOUR SMARTPHONE, OR YOUR TV? We Are Social @eskimon • 7
  8. 8. Q1 MINUTES PER DAY USING DEVICES 2014 BASED ON PEOPLE WHO OWN OR HAVE ACCESS TO A TELEVISION AS WELL AS A SMARTPHONE OR TABLET We Are Social @eskimon • 8 • Source: Millward Brown 291! 289! 262! 237! 229! 193! 169! 158! 150! 132! 99! 78! 69! 89! 96! 125! 127! 98! INDONESIA PHILIPPINES THAILAND VIETNAM CHINA INDIA AUSTRALIA SOUTH KOREA JAPAN SMARTPHONE / TABLET TELEVISION
  9. 9. APAC AUDIENCES SPEND MORE THAN TWICE AS MUCH TIME ON MOBILE AS TV We Are Social @eskimon • 9 • Source: extrapolated from data from Millward Brown
  10. 10. MOBILE IS ALREADY MOST PEOPLE’S ‘FIRST SCREEN’ – ESPECIALLY IN APAC We Are Social @eskimon • 10
  11. 11. “ Asia leads when it comes to watching TV-style video on other devices. About one-third of users in China, Hong Kong and Singapore watch online video every day. In Hong Kong, watching video on a computer or mobile in the evening (26%) is more common than watching TV (14%). Jeff Bercovici, Forbes We Are Social @eskimon • 11
  12. 12. HOWEVER, THIS ISN’T AN ‘EITHER / OR’ SITUATION We Are Social @eskimon • 12 • Swords image: Javier Sánchez, the Noun Project
  13. 13. 4 OUT OF 5 PEOPLE CONSUME TV AND ONLINE CONTENT AT THE SAME TIME We Are Social @eskimon • 13 • Sources: Google, Nielsen, Microsoft
  14. 14. !! MULTI-SCREENING ISN’T JUST ABOUT TV EITHER; IT’S RELEVANT TO ALL MEDIA We Are Social @eskimon • 14
  15. 15. DEC MOBILE WEB USAGE LOCATIONS 2012 We Are Social @eskimon • 15 • Source: Forrester CAR PUBLIC TRANSPORT TRAVELLING LIVING ROOM KITCHEN BEDROOM HOME OFFICE IN STORES FRIEND’S HOUSE OUTDOORS SCHOOL WORK RESTAURANT 51%

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