Collaboration, Complexity, and Open Networks

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Organizational impact of complex, interconnected environment and collaborative technologies. Taking advantage of social tools, network analysis and new organizational models.

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Collaboration, Complexity, and Open Networks

  1. 1. What’s Ahead? Complexity, Collaboration and Organizational Networks Victoria G. Axelrod Milano –New School March 1, 2007 Strategy is People in Action
  2. 2. Flow Social Technology is enabling •  Context – Business individuals in Issue/Strategy social networks to collaborate •  Networks freely and build •  Conversations/Story collective •  Q & A intelligence. •  Next Iteration Strategy is People in Action
  3. 3. Questions •  What happens when the systems we work with are overwhelmingly complex and interconnected & collaborative technologies bring a stronger external voice to the organizations’ work? •  What are the organizational structures and legal issues involved in peer-to-peer production as we work in more open systems? •  What is the new conceptual framework for OD? •  What are the practicing changes? Strategy is People in Action
  4. 4. What is an Organization? •  An organization is a legal fiction created to solve an ill defined problem with an ill defined solution. •  An organization neither has a conscience or soul, only the people in the organization have them. •  An organization is a series of conversations or dialogues, external and internal in pursuit of the solution. Strategy is People in Action
  5. 5. What Is the Business Issue You are Trying to Solve? It’s the Strategy Stupid Strategy is People in Action
  6. 6. Outside – in - World Science, Technology and Human Behavior Strategy is People in Action
  7. 7. From Pure Hierarchy to Network Strategy is People in Action
  8. 8. Strategy is People in Action
  9. 9. Strategy Context: Historical Progression to Networks External External Business Value Business Value Creation Creation www Social Technology Strategy is People in Action
  10. 10. Social Technology Today “corporations will have to craft new roles for themselves and learn new ways to operate in order to stay relevant.” Strategy is People in Action
  11. 11. Networks Matter • The complexity of work in today’s world is such that no one can understand – let alone complete – a task alone • Individual-individual Team-team Company-company Strong networks are correlated with health: • People with stronger personal networks are healthier, happier, and better performers • Companies who know how to manage alliances are more flexible, adaptive and resilient Strategy is People in Action Patti Anklem – Value Networks 2005
  12. 12. The Web is Us/ing … Us http://youtube.com/watch?v=6gmP4nk0EOE Strategy is People in Action
  13. 13. Tapping the Collective Intelligence Research P&G 35% of new products from scientific networks – drive to 50%. Hiring LinkedIn 2.7 mm people connect to jobs and employers thru friends. Production LindenLab’s Second Life built by 6000+player hours a day = 1000 person team. Marketing LEGO used 250 train fans to promote 10,000 unit sales by “word of mouse.” Sales Eli Lilly taps “wisdom of crowds” thru employee virtual stock market to predict outcome of drug trials before release. Strategy is People in Action
  14. 14. Lego – Kids Toys Strategy is People in Action
  15. 15. The Firm, The Market, Peer Production “The economic role of social behavior is increasing” Yochai Benkler – Yale Law School Think: Amazon eBay Craig’s List Cyberrentals Strategy is People in Action
  16. 16. Yesterday’s Socio - Tech If a technical system is created at the expense of a social system, the results obtained will be sub-optimal. Tavistock An OD Practice Change Strategy is People in Action
  17. 17. Today’s Social Technology Traditional Networked Org Models Information Effectiveness Information Economy Economy Industrial Age Technology Social Technology Strategy is People in Action Time Line
  18. 18. “Social Technology” –  People in their relationship to each other in networks –  People use or re-create the technology to further the relationships in the network –  The network evolves around the use of the technology. It is dynamic. –  Context and content are central to the emergence of the network. –  Finding info, communicating, collaborating –  Transcends geographic constraints. Strategy is People in Action
  19. 19. Where We Come Together for Action Night Club Bands in Boston Strategy is People in Action
  20. 20. The Big Picture Strategy CNET News.com Strategy is People in Action
  21. 21. Collaborative Intelligence Network Strategy is People in Action
  22. 22. A Revolution in Interaction Tacit Workers •  Knowledge •  Judgment •  Experience •  Instinct Strategy is People in Action
  23. 23. Wikinomics: How Mass Collaboration Changes Everything Strategy is People in Action
  24. 24. Assumptions •  Digital connectedness changes everything from politics to shopping. •  Collaborative technologies enable instant access to colleagues, partners, mentors across traditional organizational boundaries •  Interactions messy, interdependent and difficult to determine what goes on and why. •  Approaches more “emergent” than ever. •  Demands new organizational models Strategy is People in Action
  25. 25. Thank You! Contact Information Axelrod Becker Consulting vaxelrod@axelrodbecker.com www.axelrodbecker.com 212 – 369 – 2885 21st Century Organization Group Blog http://c21org.typepad.com Strategy is People in Action

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