1. APPNATION IV
SAN FRANCISCO, CA
DECEMBER 11-12, 2012

2. Building the Social Enterprise
(Panel)
David Coleman - Collaborative Strategies
Gordon Evans – Salesforce.com
Kris Duggan - Badgeville
Andrew Kershaw – Oracle
December 11, 2012 (Appnation)

3. David Coleman
• Founder and managing director of
Collaborative Strategies, Inc
• Author: of 4 books on collaboration
• Speaker. blogger, article and column
writer, industry analyst (Collaboration)
• Industry Analyst for 25 years.
Consulting and advisory services:
Help end-user organizations using
collaborative tools to spend less and
get more.
• davidc@collaborate.com davidc@collaborate.com
www.collaborate.com
• Monthly E-letter
Twitter =
@dcoleman100
Skype: ddcoleman
3
+1-650.342.9197

4. Introducing Our Panel
GORDON EVANS, SENIOR DIRECTOR, PRODUCT
MARKETING, SALESFORCE.COM
KRIS DUGGAN, CEO, BADGEVILLE
ANDREW KERSHAW, SENIOR DIRECTOR, ORACLE
SOCIAL NETWORK, ORACLE
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5. Rate of Change of Tech by
Generations
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6. ©2012 Collaborative Strategies 6

7. 7
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8. 8
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9. What is a Social Enterprise?
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10. Q1- What 3 Characteristics Would
You Say, best define a Social
Enterprise?
• Kris
1.
2.
3.
Andrew
Gordon
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11. Emerging Workforce Needs Shift
Traditionalist Boomer Generation X Millennials (Gen Y)
 Trait: Paternalistic  Trait: Optimistic  Trait: Skepticism  Trait: Empowered
 Leadership Style:  Leadership Style:  Leadership Style:  Leadership Style:
Top-down Consensus Competence Non-hierarchical
 Career: Pay dues,  Career: Competitive;  Career: Resourceful,  Career: Cutting-
build legacy change agents self-manage edge vs. experience
 Value: Loyalty  Value: Opportunity  Value: Freedom  Value: Diversity and
social responsibility
 Rewards: Job  Rewards: Money,  Rewards:
security and title and perks Transferable  Rewards: High pay,
recognition benefits, flexibility interesting work and
and balance work/life balance
Born 1928–1945 Born 1946–1964/5 Born 1965/6–1980 Born 1980–2000
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Source: Based in part on “Meeting the Challenges of Tomorrow's Workplace,” CEO Magazine, 2005

12. Generational Differences
• Seniors – “loose lips sink ships”
• Boomers – e-mail and phone (1 on 1)
• Gen X- IM and chat (faster)
• Gen Y – Work in groups, teams communities,
collaboration is critical
– don’t like e-mail, too slow
– Chat/IM/SMS,
– the Twitter Generation
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13. Q2- How do You Think the
Rapidly Changing Workforce
affects SocEnt.
• Kris
• Gordon
• Andrew
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14. Q3- What do You See as the
Three Biggest Benefits of Soc
Ent?
• Andrew
• Kris
• Gordon
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15. Changing Organizational
Structures
• Hierarchical
•Fishnet
•Matrix
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16. Future (net)work organization
Core group > 100 includes:
Company Management
R&D management
Operations management
Marketing
Outsourced:
Sales
IT
HR -
Supply chain
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17. Q4- How do you Think
Organizations are Changing Due
to Social Business?
• Gordon
• Andrew
• Kris
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18. Dunbar’s # =
number of social
relationships =
150
Crowd Corollary Value = O(T*E / ATP ) Engagement drives
network value
Metcalfe’s Law
©2012 Collaborative
Strategies

19. Q5- What Role does
Engagement Play in the Social
Enterprise?
• Andrew
• Gordon
• Kris
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20. What is a Crowd (and why is it
important to business)
• I have defined Goal Driven Crowd as:
• “a coordinated network that drives an
outcome, task or goal which has
business value”
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21. Q6- How is a Crowd Different? Or
is it Part of the Social Enterprise?
• Kris
• Gordon
• Andrew
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22. Thanks to the Panel
Thanks to the
Audience!
©2012 Collaborative Strategies 22

23. APPNATION IV
SAN FRANCISCO, CA
DECEMBER 11-12, 2012