• Like
  • Save
Creating, Maintaining and Executing your Social Media Editorial Calendar
Upcoming SlideShare
Loading in...5
×
 

Creating, Maintaining and Executing your Social Media Editorial Calendar

on

  • 92 views

Sosh's Presentation for Social Media University Milwaukee 2014

Sosh's Presentation for Social Media University Milwaukee 2014

Statistics

Views

Total Views
92
Views on SlideShare
92
Embed Views
0

Actions

Likes
0
Downloads
4
Comments
0

0 Embeds 0

No embeds

Accessibility

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment
  • Some numbers to take in. Quick definition for each platform
  • Content is king
  • How can you help your sales team?
  • How can you help your sales team?
  • How can you help your sales team?
  • How can you help your sales team?
  • How can you help your sales team?
  • How can you help your sales team?

Creating, Maintaining and Executing your Social Media Editorial Calendar Creating, Maintaining and Executing your Social Media Editorial Calendar Presentation Transcript

  • Social media is very “of the moment” and about being present. How do you plan for content if you are also trying to be timely with your content?
  • Where do you start? Define Who You Are- 1. What’s your product/service? 2. Are there ancillary products/services? 3. What is the culture like?
  • What’s next? Define Target Market- 1. Who are you trying to reach? 2. What platform(s) are they on? 3. How do they want to be reached on those platforms?
  • Strategy Identify Platforms – dictates cadence 1. Facebook? 2. LinkedIn? 3. Twitter? 4. Pinterest? 5. Google +?
  • Strategy Define Content Strategy 1. What is the main message(s)? 2. Is there room for creativity? 3. Can you connect with other brands? 4. Education 5. Position yourself/Sales Team as experts
  • Strategy Topic Baskets - 1. What topics do you want to address? 2. How important is each topic? 3. What targets are those topics aimed at?
  • Strategy Topic Baskets -
  • Strategy Topic Baskets -
  • The Calendar
  • Pro-Tips 1. Collaboration – aligning efforts & messaging. 2. Google drive can help collaboration. 3. Leave some open slots. 4. Recycle content but repurpose for platform.
  • Pro-Tips 1. What the copyrights if you are a brand page. 2. Content helpers: • Leverage contest submissions for on-going promotional content. • Pace content sharing • Ask permission to share “on social’ – opens up other platforms.
  • Take Aways Think about who you are. Think about who you are… targeting. Identify which platforms your targets are using & be open minded. Create your calendar in advance & learn from your posts. Be flexible. Align social initiatives with other marketing initiatives.
  • Thank you! Michelle D’Attilio m@getsosh.com Jeanette Pham j@getsosh.com 414-220-4340 www.getsosh.com