Sosh's Presentation for Social Media University Milwaukee 2014

2. Social media is very “of the moment” and
about being present. How do you plan for
content if you are also trying to be timely
with your content?

3. Where do you start?
Define Who You Are-
1. What’s your product/service?
2. Are there ancillary products/services?
3. What is the culture like?

4. What’s next?
Define Target Market-
1. Who are you trying to reach?
2. What platform(s) are they on?
3. How do they want to be reached on those platforms?

5. Strategy
Identify Platforms – dictates cadence
1. Facebook?
2. LinkedIn?
3. Twitter?
4. Pinterest?
5. Google +?

6. Strategy
Define Content Strategy
1. What is the main message(s)?
2. Is there room for creativity?
3. Can you connect with other brands?
4. Education
5. Position yourself/Sales Team as experts

7. Strategy
Topic Baskets -
1. What topics do you want to address?
2. How important is each topic?
3. What targets are those topics aimed at?

8. Strategy
Topic Baskets -

9. Strategy
Topic Baskets -

10. The Calendar

11. Pro-Tips
1. Collaboration – aligning efforts & messaging.
2. Google drive can help collaboration.
3. Leave some open slots.
4. Recycle content but repurpose for platform.

12. Pro-Tips
1. What the copyrights if you are a brand page.
2. Content helpers:
• Leverage contest submissions for on-going promotional
content.
• Pace content sharing
• Ask permission to share “on social’ – opens up other platforms.

13. Take Aways
Think about who you are. Think about
who you are… targeting.
Identify which platforms your
targets are using & be open minded.
Create your calendar in advance & learn
from your posts.
Be flexible.
Align social initiatives with other
marketing initiatives.

14. Thank you!
Michelle D’Attilio
m@getsosh.com
Jeanette Pham
j@getsosh.com
414-220-4340
www.getsosh.com