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Building a Winning Content Marketing Strategy

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Marketing is no longer just about pushing ads at your audience and hoping some will become your customers. Imagine having a marketing system that consistently brings you traffic, leads, and sales.

That’s content marketing.

Here's why content marketing is one of the best marketing channels and how to create a system for producing quality content and -- most importantly -- driving results.

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Building a Winning Content Marketing Strategy

  1. 1. Building a Winning Content Marketing Strategy
  2. 2. Content Marketing
  3. 3. I’m a content marketer that uses content marketing to teach content marketers how to do content marketing.
  4. 4. Content Crafter Buffer
  5. 5. Read by more than a million people per month
  6. 6. Why content marketing
  7. 7. Source: Google
  8. 8. Compounding Returns + Sustainability
  9. 9. Source: Tomasz Tunguz
  10. 10. Source: Buffer Social blog
  11. 11. Content marketing is not just for media companies.
  12. 12. How to do content marketing
  13. 13. 1. Research
  14. 14. 1. Research Why do you want to create content? Who are your target audience? What do they want to read? Where do they usually hang out? When do they read? How do they consume content?
  15. 15. 1. Research Why do you want to create content? To help people and businesses with their social media presence Who are your target audience? Social media managers and marketers What do they want to read? Social media strategy, content creation, & fan engagement Where do they usually hang out? Social media platforms like Twitter and Facebook When do they read? When they are working How do they consume content? Read blogs
  16. 16. 2. Choose your topic
  17. 17. 2. Choose your topic
  18. 18. 2. Choose your topic
  19. 19. 2. Choose your topic
  20. 20. 2. Choose your topic
  21. 21. 2. Choose your topic
  22. 22. It doesn’t mean you cannot change afterwards.
  23. 23. 3. Create
  24. 24. How to generate ideas
  25. 25. Customer support / sales questions
  26. 26. Customer journey
  27. 27. Customer journey
  28. 28. Relevant keywords
  29. 29. How to generate ideas Read a lot / Headlines you click on Social listening / Events Trending topics Past successes
  30. 30. Quick tips Aggregate information Repeat successes Work on your headlines
  31. 31. 4. Promote
  32. 32. Spammy techniques might get you some traffic in the short-term. It could hurt your brand in the long run.
  33. 33. What to do for a start?
  34. 34. What works for you will change as your blog grows
  35. 35. Source: Hitenism <150k Yearly Visits 8M - 15M Yearly Visits
  36. 36. 5. Systemize
  37. 37. 5. Systemize Goals, regular reviews Editorial calendar Strategy doc, style guide
  38. 38. 1. Research5. Systemize 2. Choose your topic 4. Promote 3. Create Content marketing system
  39. 39. The 7-year overnight success
  40. 40. Download this slide deck at: bit.ly/ Get this slide deck at: alfredlua.com/winningcontent
  41. 41. Questions?

Marketing is no longer just about pushing ads at your audience and hoping some will become your customers. Imagine having a marketing system that consistently brings you traffic, leads, and sales. That’s content marketing. Here's why content marketing is one of the best marketing channels and how to create a system for producing quality content and -- most importantly -- driving results.

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