SEO Ranking Factors

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My presentation from Digital East 2011 in Washington, DC

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SEO Ranking Factors

  1. 1. SEO RankingFactors in 2011@tomcritchlowwww.distilled.net
  2. 2. Tom CritchlowVP Operations NYCwww.distilled.nettom.critchlow@distilled.net@tomcritchlowFiercely curious. Passionate about learning. Email me!
  3. 3. SEO BasicsHow To Deliver Documents
  4. 4. SEO Is Technically Challenging
  5. 5. Links Are Still King
  6. 6. But Algorithms Are Complexhttp://www.seomoz.org/blog/understanding-link-based-spam-analysis-techniques
  7. 7. On Page Targeting Still Important
  8. 8. Information Architecture is a Forgotten Ranking Factor
  9. 9. Page Load Speed http://www.webpagetest.org
  10. 10. Universal Search Is All About Data Quality
  11. 11. Brand WeightHow To Deliver Documents
  12. 12. Already Influences Rankings
  13. 13. Search Volume & KW Association
  14. 14. News Mentions http://www.seomoz.org/labs
  15. 15. Social Mentions http://analytics.topsy.com
  16. 16. SEOHow To Deliver After Panda Documents
  17. 17. “ It’s important for webmasters to know that low quality content on part of a site can impact a site’s ranking as a wholeMichael Wyszomierski – Google Employee
  18. 18. http://www.flickr.com/photos/ggunson/21535407/sizes/z/in/photostream/ Lazy Pages Really Hurt You –Actively Monitor & Remove URLs From The Index
  19. 19. VSTrack Page Quality
  20. 20. _gaq.push([_setCustomVar,1,‘Reviews,‘4,3]); Using Custom Variables
  21. 21. Build Quality Content in Scale
  22. 22. Google Tests for Engagement
  23. 23. You Can Test & Measure Panda Metrics Just Like Google!
  24. 24. Google is Data Rich
  25. 25. Social SignalsHow To Deliver Documents
  26. 26. Why Social Search?
  27. 27. Get a Large Audience
  28. 28. Mine Your Audience
  29. 29. Research Experts - Twitter https://twitter.com/#!/who_to_follow/search/seo
  30. 30. Research Experts – Google+ https://plus.google.com/s/seo/people
  31. 31. Markup Your Authors
  32. 32. Video SEOHow To Deliver Documents
  33. 33. The Long Tail of Video Contenthttp://techcrunch.com/2010/02/08/long-tail-video-half-viewing-minutes/
  34. 34. Zappos Has More Than 15k Videos Indexed
  35. 35. Self Host and Create a Video Sitemap
  36. 36. Link BuildingHow To Deliver Documents
  37. 37. Link Diversity Is Key –Tactics/Links/Anchor Text
  38. 38. Yes Directories Still Work (as part of a varied link diet….) http://www.seomoz.org/dp/seo-directory
  39. 39. PR Content – Research, Create, Pitch http://dilbert.com/strips/comic/2007-09-18/
  40. 40. Don’t Forget Local PR
  41. 41. Relationship Building As Link Building
  42. 42. Use a CRM for Your Relationships
  43. 43. Content in Scale + Zemanta http://www.zemanta.com
  44. 44. Where We’reHow Heading To Deliver Documents
  45. 45. Next Generation Local
  46. 46. Schema & Markup
  47. 47. Budget For Inbound Marketing
  48. 48. slideshare.net/tomcritchlow/
  49. 49. www.distilled.net/events/
  50. 50. Tom CritchlowVP Operations NYCwww.distilled.nettom.critchlow@distilled.net@tomcritchlowFiercely curious. Passionate about learning. Email me!

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