SEO Ranking Factors
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SEO Ranking Factors



My presentation from Digital East 2011 in Washington, DC

My presentation from Digital East 2011 in Washington, DC



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SEO Ranking Factors SEO Ranking Factors Presentation Transcript

  • SEO RankingFactors in
  • Tom CritchlowVP Operations curious. Passionate about learning. Email me!
  • SEO BasicsHow To Deliver Documents
  • SEO Is Technically Challenging
  • Links Are Still King
  • But Algorithms Are Complex
  • On Page Targeting Still Important
  • Information Architecture is a Forgotten Ranking Factor
  • Page Load Speed
  • Universal Search Is All About Data Quality
  • Brand WeightHow To Deliver Documents
  • Already Influences Rankings
  • Search Volume & KW Association
  • News Mentions
  • Social Mentions
  • SEOHow To Deliver After Panda Documents
  • “ It’s important for webmasters to know that low quality content on part of a site can impact a site’s ranking as a wholeMichael Wyszomierski – Google Employee
  • Lazy Pages Really Hurt You –Actively Monitor & Remove URLs From The Index
  • VSTrack Page Quality
  • _gaq.push([_setCustomVar,1,‘Reviews,‘4,3]); Using Custom Variables
  • Build Quality Content in Scale
  • Google Tests for Engagement
  • You Can Test & Measure Panda Metrics Just Like Google!
  • Google is Data Rich
  • Social SignalsHow To Deliver Documents
  • Why Social Search?
  • Get a Large Audience
  • Mine Your Audience
  • Research Experts - Twitter!/who_to_follow/search/seo
  • Research Experts – Google+
  • Markup Your Authors
  • Video SEOHow To Deliver Documents
  • The Long Tail of Video Content
  • Zappos Has More Than 15k Videos Indexed
  • Self Host and Create a Video Sitemap
  • Link BuildingHow To Deliver Documents
  • Link Diversity Is Key –Tactics/Links/Anchor Text
  • Yes Directories Still Work (as part of a varied link diet….)
  • PR Content – Research, Create, Pitch
  • Don’t Forget Local PR
  • Relationship Building As Link Building
  • Use a CRM for Your Relationships
  • Content in Scale + Zemanta
  • Where We’reHow Heading To Deliver Documents
  • Next Generation Local
  • Schema & Markup
  • Budget For Inbound Marketing
  • Tom CritchlowVP Operations curious. Passionate about learning. Email me!