SEO Ranking Factors

SEO RankingFactors in 2011@tomcritchlowwww.distilled.net

Tom CritchlowVP Operations NYCwww.distilled.nettom.critchlow@distilled.net@tomcritchlowFiercely curious. Passionate about learning. Email me!

SEO BasicsHow To Deliver Documents

SEO Is Technically Challenging

Links Are Still King

But Algorithms Are Complexhttp://www.seomoz.org/blog/understanding-link-based-spam-analysis-techniques

On Page Targeting Still Important

Information Architecture is a Forgotten Ranking Factor

Page Load Speed http://www.webpagetest.org

Universal Search Is All About Data Quality

Brand WeightHow To Deliver Documents

Already Influences Rankings

Search Volume & KW Association

News Mentions http://www.seomoz.org/labs

Social Mentions http://analytics.topsy.com

SEOHow To Deliver After Panda Documents

“ It’s important for webmasters to know that low quality content on part of a site can impact a site’s ranking as a wholeMichael Wyszomierski – Google Employee

http://www.flickr.com/photos/ggunson/21535407/sizes/z/in/photostream/ Lazy Pages Really Hurt You –Actively Monitor & Remove URLs From The Index

VSTrack Page Quality

_gaq.push([_setCustomVar,1,‘Reviews,‘4,3]); Using Custom Variables

Build Quality Content in Scale

Google Tests for Engagement

You Can Test & Measure Panda Metrics Just Like Google!

Google is Data Rich

Social SignalsHow To Deliver Documents

Why Social Search?

Get a Large Audience

Mine Your Audience

Research Experts - Twitter https://twitter.com/#!/who_to_follow/search/seo

Research Experts – Google+ https://plus.google.com/s/seo/people

Markup Your Authors

Video SEOHow To Deliver Documents

The Long Tail of Video Contenthttp://techcrunch.com/2010/02/08/long-tail-video-half-viewing-minutes/

Zappos Has More Than 15k Videos Indexed

Self Host and Create a Video Sitemap

Link BuildingHow To Deliver Documents

Link Diversity Is Key –Tactics/Links/Anchor Text

Yes Directories Still Work (as part of a varied link diet….) http://www.seomoz.org/dp/seo-directory

PR Content – Research, Create, Pitch http://dilbert.com/strips/comic/2007-09-18/

Don’t Forget Local PR

Relationship Building As Link Building

Use a CRM for Your Relationships

Content in Scale + Zemanta http://www.zemanta.com

Where We’reHow Heading To Deliver Documents

Next Generation Local

Schema & Markup

Budget For Inbound Marketing

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Tom CritchlowVP Operations NYCwww.distilled.nettom.critchlow@distilled.net@tomcritchlowFiercely curious. Passionate about learning. Email me!

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SEO Ranking Factors

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