The Future of Search - Race Expo Moscow 2014
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The Future of Search - Race Expo Moscow 2014
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The Future of Search - Race Expo Moscow 2014
- 1. THE FUTURE OF SEARCHRACE EXPO -WHAT CAN WE EXPECT? Moscow -Jan-Willem Bobbink -@jbobbink http://bit.ly/futureofsearch14 NOTPROVIDED.EU
- 2. YOU
- 8. WORLD WIDE PENETRATION GLOBAL USERS 05/14(IN MMS) 0 1000 2000 300040005000 6000 TV -78% Mobile phone -73% Smartphone -22% Laptop PC -11% Desktop PC -10% Tablet -6% Source: Morgan Stanley Research
- 9. MOBILE PAGEVIEWSMAY 2013 VERSUS MAY 2014 11% 6% 8% 23% 18% 12% 14% 19% 17%16% 37%38% 17% 25% 0% 5% 10% 15% 20% 25% 30% 35% 40% North America South America Europe Asia Africa Oceania Global May 2013May 2014 Source: Morgan Stanley Research
- 14. CONVERSATIONAL SEARCH EVEN MORE AWESOME!
- 19. BAIDU MOBILE APP CREATOR
- 20. BAIDU ICE BUCKET UPDATE
- 22. ONE PROBLEMFOR SEARCH ENGINES
- 26. "Hummingbird is focused more on ranking information based on a more intelligent understanding of search requests, unlike its predecessor, Caffeine, which was targeted at better indexing of websites." GOOGLE: “TRY TO UNDERSTAND” RELATIONS
- 27. WHAT IS THE DIFFERENCE?
- 30. DISTRIBUTION OF WEB SEARCH QUERIES[Lin et al. 2011]
- 31. Google acquiresBoston DynamicsACQUIRED BOSTON DYNAMICS?
- 36. PERSONALISEDNEWS
- 37. HUMANBEHAVIOUR
- 43. WHO WILL WIN THE RACE?
- 44. THE SEMANTICWEB
- 51. Apps Websites Front End CONTENT APIs KnowledgeGraphs SE Crawlers
- 52. WHERE TO START?
- 55. USE G’S FREEBASE API
- 56. •Accessiblevia API •Data is free touse •Sharingdata = linkbuilding •Enrichyourcontent & appsADDITIONALCONTENT
- 58. FILL FREEBASE
- 59. HOW DO YOU KNOW?
- 61. SEO PATENTS, NOT ONLYFOR THE NERDS! -Learn from the past -Predict future changes -Getanideaaboutthe inner workingof search engines -Getanideawhatcertainfeatures taketo exist WHAT CAN YOU LEARN FROM PATENTS?
- 62. GOOGLE, IS A BIT SCARY
- 68. "Google CEO Larry Page implied that dramatically extending human life is one of Calico’s main goals” TIME MAGAZINE
- 69. FUTURE ISN’T FAR AWAY
- 72. BEGINNER RESOURCES •G+ community: SemanticSearch marketing •30+ Semantic Web Introductions, References, Guides, and Tutorials http://bit.ly/30intros •A guide (PDF) to LinkedOpen Data: http://bit.ly/gtlod •Practical Semantic Web and Linked Data(PDF) http://bit.ly/gtlod2
- 73. ADVANCED RESOURCES •Follow the annualscientificevents: ISWC, KDD, WSDM, SIGIR, WWW, KEWSandmanymore -> download papers + workshops. •Follow papers: http://scholar.google.com/ & patents (filter byauthors& topics) http://www.google.com/advanced_patent_search
- 74. http://bit.ly/futureofsearch14 & @jbobbink QUESTIONS? Get your chance right now! Or find me at the bar tonight
- 75. Thanksforthe images! •Crystal ball: http://aardling.com/futurist-magazine-voorspellingen-2013/ •Moscow: http://www.redbrick.me/2014/03/brum-students-abroad-russia-moscow/ •Sceenshothttp://www.ewdn.com/2013/06/17/yandex-offers-e150000-grant-to-germany-based-wikidata-to-fine-tune- its-algorithm-with-huge-body-of-data/ •Car: http://www.androidheadlines.com/2014/07/google-street-view-cars-now-detect-methane-leaks-us-cities.html •Google Health: http://techcrunch.com/2013/09/19/wtf-is-calico-and-why-does-google-think-its-mysterious-new- company-can-defy-aging/ •Baidustrive AI http://www.forbes.com/sites/roberthof/2014/08/29/baidus-surprising-search-for-the-holy-grail-of- artificial-intelligence/ •Layers: http://veerle.duoh.com/inspiration/detail/layers •Mobile phones: http://www.ringtoindia.com/rindiablog/about-ringtoindia/history-of-phone/ •Formula 1: https://en.wikipedia.org/wiki/Formula_One •Icebucket: http://www.als.nl/ •Human brains: http://www.xcv8r.com/2013/07/psychology-for-marketers-9-revealing-principles-of-human-behaviour/ •http://semanticweb.com/tag/yandex •Social future: http://smbp.uwaterloo.ca/2014/07/lucas-cochran-social-media-and-future-tech/ •KG's: http://www.sindicetech.com/overview.html