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The Future of Search - Race Expo Moscow 2014

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The Future of Search - Race Expo Moscow 2014

  1. 1. THE FUTURE OF SEARCHRACE EXPO -WHAT CAN WE EXPECT? Moscow -Jan-Willem Bobbink -@jbobbink http://bit.ly/futureofsearch14 NOTPROVIDED.EU
  2. 2. YOU
  3. 3. AMBASSADOR OF MAJESTIC.COM
  4. 4. WORLD WIDE PENETRATION GLOBAL USERS 05/14(IN MMS) 0 1000 2000 300040005000 6000 TV -78% Mobile phone -73% Smartphone -22% Laptop PC -11% Desktop PC -10% Tablet -6% Source: Morgan Stanley Research
  5. 5. MOBILE PAGEVIEWSMAY 2013 VERSUS MAY 2014 11% 6% 8% 23% 18% 12% 14% 19% 17%16% 37%38% 17% 25% 0% 5% 10% 15% 20% 25% 30% 35% 40% North America South America Europe Asia Africa Oceania Global May 2013May 2014 Source: Morgan Stanley Research
  6. 6. CONVERSATIONAL SEARCH EVEN MORE AWESOME!
  7. 7. SE’S PUSHING MOBILE
  8. 8. BAIDU MOBILE APP CREATOR
  9. 9. BAIDU ICE BUCKET UPDATE
  10. 10. ONE PROBLEMFOR SEARCH ENGINES
  11. 11. GOOGLE’S HUMMINGBIRD
  12. 12. "Hummingbird is focused more on ranking information based on a more intelligent understanding of search requests, unlike its predecessor, Caffeine, which was targeted at better indexing of websites." GOOGLE: “TRY TO UNDERSTAND” RELATIONS
  13. 13. WHAT IS THE DIFFERENCE?
  14. 14. REWRITINGTHE QUERIES
  15. 15. MORE ADVERTISING?!
  16. 16. DISTRIBUTION OF WEB SEARCH QUERIES[Lin et al. 2011]
  17. 17. Google acquiresBoston DynamicsACQUIRED BOSTON DYNAMICS?
  18. 18. DeepMind ACQUIRED DEEPMIND?
  19. 19. PERSONALISED SEARCH 2.0
  20. 20. PERSONALISEDNEWS
  21. 21. HUMANBEHAVIOUR
  22. 22. PREDICTIVE SEARCH
  23. 23. Behaviour> Content
  24. 24. WHO WILL WIN THE RACE?
  25. 25. THE SEMANTICWEB
  26. 26. GOOGLE’S KNOWLEDGE VAULT
  27. 27. AUTOMATED ENTITY RETRIEVAL
  28. 28. AUTOMATED ENTITY LINKING
  29. 29. 3D CONTENT CONCEPT
  30. 30. Apps Websites Front End CONTENT APIs KnowledgeGraphs SE Crawlers
  31. 31. WHERE TO START?
  32. 32. OPTIMIZE FOR CONCEPTS
  33. 33. FIND RELEVANTTOPICS
  34. 34. USE G’S FREEBASE API
  35. 35. •Accessiblevia API •Data is free touse •Sharingdata = linkbuilding •Enrichyourcontent & appsADDITIONALCONTENT
  36. 36. INSERT FACTS DIRECTLY
  37. 37. FILL FREEBASE
  38. 38. HOW DO YOU KNOW?
  39. 39. MONITOR SEO PATENTS
  40. 40. SEO PATENTS, NOT ONLYFOR THE NERDS! -Learn from the past -Predict future changes -Getanideaaboutthe inner workingof search engines -Getanideawhatcertainfeatures taketo exist WHAT CAN YOU LEARN FROM PATENTS?
  41. 41. GOOGLE, IS A BIT SCARY
  42. 42. "Google CEO Larry Page implied that dramatically extending human life is one of Calico’s main goals” TIME MAGAZINE
  43. 43. FUTURE ISN’T FAR AWAY
  44. 44. UNDERSTANDTHE NEXT STEP
  45. 45. BEGINNER RESOURCES •G+ community: SemanticSearch marketing •30+ Semantic Web Introductions, References, Guides, and Tutorials http://bit.ly/30intros •A guide (PDF) to LinkedOpen Data: http://bit.ly/gtlod •Practical Semantic Web and Linked Data(PDF) http://bit.ly/gtlod2
  46. 46. ADVANCED RESOURCES •Follow the annualscientificevents: ISWC, KDD, WSDM, SIGIR, WWW, KEWSandmanymore -> download papers + workshops. •Follow papers: http://scholar.google.com/ & patents (filter byauthors& topics) http://www.google.com/advanced_patent_search
  47. 47. http://bit.ly/futureofsearch14 & @jbobbink QUESTIONS? Get your chance right now! Or find me at the bar tonight 
  48. 48. Thanksforthe images! •Crystal ball: http://aardling.com/futurist-magazine-voorspellingen-2013/ •Moscow: http://www.redbrick.me/2014/03/brum-students-abroad-russia-moscow/ •Sceenshothttp://www.ewdn.com/2013/06/17/yandex-offers-e150000-grant-to-germany-based-wikidata-to-fine-tune- its-algorithm-with-huge-body-of-data/ •Car: http://www.androidheadlines.com/2014/07/google-street-view-cars-now-detect-methane-leaks-us-cities.html •Google Health: http://techcrunch.com/2013/09/19/wtf-is-calico-and-why-does-google-think-its-mysterious-new- company-can-defy-aging/ •Baidustrive AI http://www.forbes.com/sites/roberthof/2014/08/29/baidus-surprising-search-for-the-holy-grail-of- artificial-intelligence/ •Layers: http://veerle.duoh.com/inspiration/detail/layers •Mobile phones: http://www.ringtoindia.com/rindiablog/about-ringtoindia/history-of-phone/ •Formula 1: https://en.wikipedia.org/wiki/Formula_One •Icebucket: http://www.als.nl/ •Human brains: http://www.xcv8r.com/2013/07/psychology-for-marketers-9-revealing-principles-of-human-behaviour/ •http://semanticweb.com/tag/yandex •Social future: http://smbp.uwaterloo.ca/2014/07/lucas-cochran-social-media-and-future-tech/ •KG's: http://www.sindicetech.com/overview.html

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