The document discusses the importance of on-site search engine optimization (SEO) and provides tips for improving a website's visibility in search engines. It recommends optimizing page titles, meta descriptions, images, URLs, internal linking, and content for relevant keywords. The document also advises adding descriptive text to images, redirecting broken links, and avoiding hidden text, cloaking, keyword stuffing, and irrelevant keywords. Above all, it emphasizes having relevant content for user searches and making pages easily crawlable and understandable to search engines.

1. ON-SITE SEO Malcolm Coles, 10/3/2010

2. WHY SEO IS IMPORTANT

3. Why SEO matters

4. What SEO isn’t http://powazek.com/posts/2090

5. What SEO isn’t

6. What SEO isn’t

7. What SEO isn’t

9. Why SEO matters Source: http://www.redcardinal.ie/search-engine-optimisation/12-08-2006/clickthrough-analysis-of-aol-datatgz/ Based on some data AOL accidentally released two years ago.

10. Why SEO matters http://research.microsoft.com/~ryenw/papers/ClarkeSIGIR2007.pdf

12. What matters to a search engine

13. What search results look like

14. Anatomy of a search page

15. An individual result You can control this You can control this You can control this

16. How you’re doing

17. How do you look in Google?

18. How do you look in Google?

19. How does Google see your site?

23. WHAT YOU NEED TO THINK ABOUT ON YOUR SITE

24. Html titles

26. Celebrity Big Brother

27. Set them!

30. Think about what people search for

31. Meta descriptions

35. Images

37. Google can’t understand images

38. Don’t be naughty …

39. URLs

41. … not as Google does Google’s SEO report card

43. Redirect broken URLs

44. Internal linking

45. What words do you link with?

46. How important is a page?

47. Content

49. Google doesn’t really like JS …

50. Or Flash, as we’ve seen

51. WHAT NOT TO DO