The document discusses trends in content creation and distribution for both brands and publishers. It notes that brands will become the world's biggest publishers and should hire chief content officers and leverage guest posting, cross-team collaborations, and data-driven marketing. Publishers are advised to engage influencers, focus on long-form content, and leverage data journalism. Specific tools like Zemanta, Contently, and Infogram are also mentioned.

1. What Brands &
Publishers Can Learn
From The Future of
Content
@tomcritchlow
www.distilled.net

2. Brands Will Be
The World’s
Biggest
How To Deliver
Publishers
Documents

3. Publishers: Your USP Is Independence

4. v
Brands: Hire a Chief Content Officer

5. Content Needs
How Outreach
To Deliver
Documents

6. Publishers: Engage Influencers

7. Brands: Guest Posting for Traffic
“ As more of our attention
shifts online, its only natural
that the mantle Oprah held
for a quarter of a century
shifts to a digital native
http://www.forbes.com/sites/michaelellsberg/2012/01/11/the-tim-ferriss-effect/

8. Great is (a lot)
Better Then
How Good
To Deliver
Documents

9. Publishers: Longform FTW
“ 33 percent fewer posts;
40 percent greater traffic
– salon.com
http://open.salon.com/blog/kerry_lauerman/2012/02/03/hit_record

10. Brands: Cross-team Success

11. We Live in a
World of Data
How To Deliver
Documents

12. Publishers: Data Journalism
http://www.bbc.co.uk/news/world-15391515

13. Brands: Build Data Into Your Marketing
http://blog.okcupid.com/index.php/10-charts-about-sex/

14. Tools!
How To Deliver
Documents

15. Zemanta

16. Contently

17. Infogram

18. slideshare.net/tomcritchlow/

19. Tom Critchlow
VP Operations NYC
www.distilled.net
tom.critchlow@distilled.net
@tomcritchlow
Fiercely curious. Passionate
about learning. Email me!