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The presentation challenges people to think about where their organisation sits on the digital marketing life stages path and then asks are the people in your organisation and your customers – all at the same maturity level?
From pre-school into primary (elementary), through to high school, university and sometimes through to the nursing home or retirement village - every organisation grows through these stages and come sometimes even revert to a different age based on their management, resources, market forces, plans or vision.
This slide deck supported a keynote talk made by Todd Wright from Threesides Marketing at the Collabit ACT November 2013 members breakfast held at the Microsoft Offices in Canberra.
Even an obscure cricketing reference to Ian Chappell made it in somehow – see if you can pick it.