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SEO for bloggers - Eat Drink Blog Canberra 2015

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Search Engine Optimisation Tips for Eat, Drink and Travel Bloggers - in particular the good looking bunch at the Eat Drink Blog 2015 conference in Canberra. Presented by Todd Wright at the Nishi Gallery at New Acton in October 2015.

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SEO for bloggers - Eat Drink Blog Canberra 2015

  1. 1. Search Engine Optimisation for Bloggers Presented by Todd Wright Threesides Marketing for Eat Drink Blog 15 October 2015
  2. 2. www.threesides.com.au http://threesides.com.au/blog/ www.Facebook.com/threesides www.Twitter.com/threesides www.slideshare.net/threesides
  3. 3. “ ” Threesides works with businesses to create results through smart marketing planning and implementation. We help you get more customers to your business. We love what we do.
  4. 4. We help these food/destination/hospitality businesses achieve greatness: Capital Region Farmers Market Hellenic Club Canberra Old Bus Depot Markets Yass Valley Council - Tourism Visit Canberra Young Shire Tourism Sportsmans Warehouse The RUC Club Barton / Turner National Parks NSW (and more…)
  5. 5. My blogging story SEO Skills 97% Digital Marketing 99% 100% Passion 100% Skills Nerd • Started first online ‘blog’ / Journal 1994 • Setup website / Blog on geocities 1997 • Met Blogger in 1999 and dabbled {insert pause for non blogging era} • Met wordpress in 2005 • Started Threesides 2007 – first website was a WP blog • Occasional contributor / long time reader • Work with Eat, Drink Travel bloggers for clients • Spend lots of time in SEO / SEM land
  6. 6. Overview 1. What is SEO 3. How search engines work 8. Keep learning about SEO 5. Measure and evaluate 2. Why it matters to your blog 4. How to optimise your site and content 7. Useful tools to help you DIY 6. Things to avoid
  7. 7. 1. What is SEO
  8. 8. There is no “correct” answer to search – just a collection of tested, qualified and some times completely wrong opinions. Let’s listen. Learn and test these ideas for yourself. SEO = Search Engine Optimisation (or) Search Engine Opinion
  9. 9. 2. Why it matters to you
  10. 10. Consider the internet as a massive ocean
  11. 11. 1 1 Ever felt you are just bobbing about?
  12. 12. 1 2 Without visibility in search engines you may never be found
  13. 13. 1 3 ….get aboard the right ship with qualified readers, heading to your island.
  14. 14. 3. How search engines work or how Google works anyway…
  15. 15. 1 6 1) Navigational Searches 2) Informational Searches 3) Transactional Searches Types of Searchers
  16. 16. 4. How to optimise your site and content
  17. 17. 1. Easy to use, navigate and understand 2. Provide direct, actionable information relevant to the search query 3. Professionally designed and accessible to modern browsers 4. Deliver high quality, legitimate and credible content What is an AWESOME site for search?
  18. 18. 1. ON PAGE FRESH, KEYWORD OPTIMISED CONTENT 2.PAGE STRUCTURE 3. QUALITY BACKLINKS 4. SITE STRUCTURE 5. OFF PAGE
  19. 19. 2 0 1. ON PAGE FRESH, KEYWORD OPTIMISED CONTENT a) Find your keywords b) Research competition c) Interrogate your analytics f) Acknowledge the long tail d) Use tools to discover new ones e) Use them in your content, titles, tags
  20. 20. Google keyword tool https://adwords.google.com/o/KeywordTool
  21. 21. http:www.seomoz.org/blog/perfecting-keyword-targeting-on-page-optimisation
  22. 22. 2 42. PAGE SETUP a) HTML head tags, meta tags b) URL – Length, keywords, hyphens c) Body Tags – Keyword repetitions, proximity d) Alt Tags – Image descriptions filenames
  23. 23. 2 5URL Structure POOR  www.seomoz.org/blog?id=123 GOOD  www.seomoz.org/blog/google-fresh-factor
  24. 24. 2 6
  25. 25. 2 7 3. LINKS + QUALITY BACKLINKS a) Internal Links - Click-Depth b) Outbound links c) Inbound links with high Page Rank value
  26. 26. 2 8 Make some link love LINK IDEAS 01 Get your customers / readers to link you 02 Build a company blog. Make it valuable, informative and entertaining resource 04Be newsworthy 05 Find directories or listings of relevant resources 03 Create content that inspires viral sharing and natural linking www.seomoz.org
  27. 27. 3 04. SITE STRUCTURE a) Indexable / searchable content b) Menu structure c) Page structure f) Content management system d) Site map = xml site map e) Robots.txt
  28. 28. 3 15. OFF PAGE a) Directory listings b) Forums (with rel=dofollow) c) Social media d) Media articles
  29. 29. 5. Measure and Evaluate
  30. 30. Track your Rankings •Direct Navigation: Typed in traffic, bookmarks email links twithout racking codes etc. •Referral Traffic: From links across the web or in trackable email, promotion and branding campaign links •Search Traffic: Queries that sent traffic from any majoy or minor web search engine
  31. 31. 6. Things to avoid
  32. 32. 3 5 What you need to avoid 01“Overdoing” SEO 02Keyword stuffing 03 Trying to cheat the engines 04 Offshore ‘cheap’ SEO services . 05Set and forget 06 Too much research and not enough action
  33. 33. 7. Useful tools
  34. 34. http://searchengineland.com/download/seotable/SearchEngineLand- Periodic-Table-of-SEO.pdf
  35. 35. 3 8What’s in our SEO tool kit Google Search Engine 2. Google Keyword Tool 3. Google Analytics 4. Google Webmaster Tools 5. SEO MOZ 6. Moz Bar 1.
  36. 36. 8. Keep Learning
  37. 37. 4 0Free Resources 01 02 03 04 http://www.seomoz.org/learn-seo http://www.seomoz.org/blog/the- beginners-checklist-for-small-business- seo http://searchengineland.com/ http://www.searchenginejournal.com/
  38. 38. Stay in Touch Contact us Visit us 9/20 Challis Street DICKSON ACT 2602 CANBERRA, AUSTRALIA Call us (02) 6249 1117 0419 417 024 Email / Website / Postal Todd.Wright@threesides.com.au www.threesides.com.au PO Box 1523 DICKSON ACT 2602 www.threesides.com.au www.Facebook.com/threesides www.Twitter.com/threesides www.slideshare.net/threesides www.pinterest.com/threesidespins

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