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Social media provides great customer connection tools that create engagement, reach and compelling content – but do you have the know how and skills to create and connect consistently and successfully? The days of using social media to PUSH your marketing and advertising messages are over. It's time to professionalise your social media tactics. Through hands on activities, sharing of simple tips and getting advice from industry experts, this session aimed to bring operators social media skills up to scratch, helped them learn how to find and tap into the streams of content and conversations and find communities that will be engaged in the 101 humans program. This session was presented on behalf of Visit Canberra and ACT Digital Enterprise.