Threesides | Handmade social media - Canberra BusinessPoint Presentation

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Originally presented for Canberra BusinessPoint at the Hand Made markets Canberra, this presentation looked at the essentials of social media for small, creative industry businesses. It covered the best social media tools, ideas for using them and tips on style, tone of voice and how to manage across platforms. It also features our social media wheel of fortune, spin it up and see where you land!

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Threesides | Handmade social media - Canberra BusinessPoint Presentation

  1. 1. Handmaking your Social Media planJuly 2012 - Threesides
  2. 2. www.threesides.com.auwww.Facebook.com/threesideswww.Twitter.com/threesideswww.slideshare.net/threesides
  3. 3. Overview• Social media usage• The platforms and tools• 10 ways you could use it in your business• Spending time• Making good choices• Managing and evaluating• To do list
  4. 4. Social Media Usage in Australia
  5. 5. 62 % AussieInternet users who have gone social Source: Nielsen Nov 2011
  6. 6. 7 hrs & 30mins eachweek‘invested’ Source: Nielsen April2012
  7. 7. 217
  8. 8. Social vs Traditional
  9. 9. It’s not about technology..
  10. 10. It’s still about people (right?)
  11. 11. TraditionalMarketingCommunicationsOne to Many to someSocial MediaCommunicationsOne to some to many
  12. 12. The ‘three sides’ to social marketing LISTEN EVALUATE PARTICIPATE • Build your network - LISTEN •Engage with your community - PARTICIPATE •Track and analyse - EVALUATE
  13. 13. Social Media Strategy Resourc Audienc EvaluatioGoals Tools Content es e n People Identifying Platforms Targets Creation Measurement Budget Building CustomisationObjectives Engagement Reporting Time Engaging Management
  14. 14. Social Media Tools
  15. 15. 10 great uses for social media
  16. 16. #1 News, updates and information #2 Competitions
  17. 17. #3 Offers and sales promotions
  18. 18. #4 Go Behind the scenes
  19. 19. #5 Event information #6 Research
  20. 20. #7 Advertising
  21. 21. #8 Customer service and feedback #9 Product Development
  22. 22. #10Be open 24/7
  23. 23. Developing our ‘Social media’ voice• Talk like a person – not a brochure• Sound like your business and yourself• Add value to the discussion• Work out when you need to respond and when you don’t
  24. 24. ‘Social media’ voice Tips• Use first names – ‘Thanks for your question Laura…’• Speak in the first person – ‘I / We have looked into this for you…’)• Be courteous and friendly – Hi Steve, thanks for the note…• Thank and acknowledge people for sharing the Shoalhaven message or for compliments
  25. 25. Things to avoid• Selling and shameless promotion• Negativity• Slow responses• Asking questions without replying• Over posting• Talking about yourself• Not setting a time budget• Fake answers
  26. 26. Managing &Evaluating
  27. 27. www.Hootsuite.com
  28. 28. www.sproutsocial.com
  29. 29. Social media recap – TO DO LIST1. Set your objectives2. Pick your platform3. Create great content4. Engage in multiple ways5. Budget your time6. Evaluate and adapt7. Enjoy the experience
  30. 30. Make it more about them than you.

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