Introduction to Twitter forTraining and Development       Organisations   Australian Institute of Training and Development...
The fastest, simplestway to stay close toeverything you careabout.Twitter.com
www.threesides.com.auwww.Facebook.com/threesideswww.Twitter.com/threesideswww.slideshare.net/threesides
Overview•   Social media usage and Connected consumers•   Australia + Twitter•   Twitter Terms•   5 ways to enhance your l...
Social Media  Usage
62 %            AussieInternet users who  have gone social             Source: Nielsen Nov 2011
7 hrs & 30mins eachweek‘invested’             Source: Nielsen April2012
217
Australia +  Twitter
• 1.8 million Australian users• 66% of Australian Twitter users are male  and 34% female. (US 52% M/ 48% F)• 34% of Austra...
Global flows of tweetshttp://mashable.com/2012/01/09/tweets-by-country/
1 billion tweets every 5 days  worldwide in       2011
Are you techy?
It’s not about technology..
It’s still about people                (right?)
The ‘three sides’ to social marketing                       LISTEN            EVALUATE            PARTICIPATE           • ...
Social Media    Tools
x
#Twitter Terms
SanFrancisco 2006    Username    Profile Pic  # (Hash Tags)  140 characters      Follow      Tweet     Retweet Direct mess...
March 21st 2006 – the first tweet
www.twitter.com/threesides
5 ways to enhance your Training andDevelopment work    with Twitter
#1 Discovery(people, organisations, information)
#2 Ideas and    Inspiration(content, opinion, insight)
#3 Support an       Event(Before, during, after)
#4 Be    a thought        leader(create, share, influence)
#5 Stay       connected(students, trainers, RTO’s, institutions)
Developing our ‘Social media’ voice•   Talk like a person – not a brochure•   Sound like your business and yourself•   Add...
Things to avoid•   Selling and shameless promotion•   Negativity•   Being a recycling centre•   Slow responses•   Asking q...
Building,Managing &Evaluating
https://business.twitter.com/
http://mashable.com/guidebook/twitter/
http://wefollow.com/twitter/australia
http://klout.com/
http://australia.gov.au/news-and-media/social-media/twitter
www.Hootsuite.com
www.sproutsocial.com
Twitter – TO DO LIST1.   Create a personal twitter account2.   Customise and personalise3.   Search for people and orgs to...
Social media – TO DO LIST1.   Set your objectives2.   Pick your platform3.   Create great content4.   Engage in multiple w...
Remember: Make it moreabout them than      you.
@threesides Let’s do it.
Threesides-TwitterForTrainingAndDevelopment-AITD-july2012
Threesides-TwitterForTrainingAndDevelopment-AITD-july2012
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Threesides-TwitterForTrainingAndDevelopment-AITD-july2012

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An introduction to Twitter for Training and Development organisations. Originally presented by Todd Wright @threesides to the ACT Branch of the Australian Institute of learning and development.

Overview:
> Social media usage and Connected consumers
> Australia + Twitter in 2012
> Twitter Terms
> 5 ways to enhance your learning efforts
> Making good choices
>Useful tools for Managing and evaluating
>Twitter and social media To do list

The get started Twitter to do list included:

1. Create a personal twitter account
2. Customise and personalise
3. Search for people and orgs to follow
4. Post your first tweet and break the ice
5. Find useful info to share and retweey
6. Discover topics via #tags
7. Evaluate the opportunity for your organisation and take on twitter for your business

Published in: Education, Technology, Business
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Threesides-TwitterForTrainingAndDevelopment-AITD-july2012

  1. 1. Introduction to Twitter forTraining and Development Organisations Australian Institute of Training and Development ACT July 2012 – Wisdom Learning Canberra Todd Wright www.threesides.com.au
  2. 2. The fastest, simplestway to stay close toeverything you careabout.Twitter.com
  3. 3. www.threesides.com.auwww.Facebook.com/threesideswww.Twitter.com/threesideswww.slideshare.net/threesides
  4. 4. Overview• Social media usage and Connected consumers• Australia + Twitter• Twitter Terms• 5 ways to enhance your learning efforts• Making good choices• Managing and evaluating• To do list
  5. 5. Social Media Usage
  6. 6. 62 % AussieInternet users who have gone social Source: Nielsen Nov 2011
  7. 7. 7 hrs & 30mins eachweek‘invested’ Source: Nielsen April2012
  8. 8. 217
  9. 9. Australia + Twitter
  10. 10. • 1.8 million Australian users• 66% of Australian Twitter users are male and 34% female. (US 52% M/ 48% F)• 34% of Australian users are aged 45 – 54• 1 in 6 facebook users Tweet• The 45 – 54 range is the most well- represented age group on Twitter in Australia, totalling 34%.• 67 million Twitter page views AUS/month (margin media april 2012)
  11. 11. Global flows of tweetshttp://mashable.com/2012/01/09/tweets-by-country/
  12. 12. 1 billion tweets every 5 days worldwide in 2011
  13. 13. Are you techy?
  14. 14. It’s not about technology..
  15. 15. It’s still about people (right?)
  16. 16. The ‘three sides’ to social marketing LISTEN EVALUATE PARTICIPATE • Build your network - LISTEN •Engage with your community - PARTICIPATE •Track and analyse - EVALUATE
  17. 17. Social Media Tools
  18. 18. x
  19. 19. #Twitter Terms
  20. 20. SanFrancisco 2006 Username Profile Pic # (Hash Tags) 140 characters Follow Tweet Retweet Direct messages Trends
  21. 21. March 21st 2006 – the first tweet
  22. 22. www.twitter.com/threesides
  23. 23. 5 ways to enhance your Training andDevelopment work with Twitter
  24. 24. #1 Discovery(people, organisations, information)
  25. 25. #2 Ideas and Inspiration(content, opinion, insight)
  26. 26. #3 Support an Event(Before, during, after)
  27. 27. #4 Be a thought leader(create, share, influence)
  28. 28. #5 Stay connected(students, trainers, RTO’s, institutions)
  29. 29. Developing our ‘Social media’ voice• Talk like a person – not a brochure• Sound like your business and yourself• Add value to the discussion• Work out when you need to respond and when you don’t
  30. 30. Things to avoid• Selling and shameless promotion• Negativity• Being a recycling centre• Slow responses• Asking questions without replying• Over posting• Talking about yourself• Not setting a time budget
  31. 31. Building,Managing &Evaluating
  32. 32. https://business.twitter.com/
  33. 33. http://mashable.com/guidebook/twitter/
  34. 34. http://wefollow.com/twitter/australia
  35. 35. http://klout.com/
  36. 36. http://australia.gov.au/news-and-media/social-media/twitter
  37. 37. www.Hootsuite.com
  38. 38. www.sproutsocial.com
  39. 39. Twitter – TO DO LIST1. Create a personal twitter account2. Customise and personalise3. Search for people and orgs to follow4. Post your first tweet and break the ice5. Find useful info to share and retweey6. Discover topics via #tags7. Evaluate the opportunity for your organisation and take on twitter for your business
  40. 40. Social media – TO DO LIST1. Set your objectives2. Pick your platform3. Create great content4. Engage in multiple ways5. Budget your time6. Evaluate and adapt7. Enjoy the experience
  41. 41. Remember: Make it moreabout them than you.
  42. 42. @threesides Let’s do it.

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