Slides for the March 21 presentation on Social Networking at the 2009 Department of Peace national conference in D.C.

1. Overcoming the My Face Twitters
Social Networking for
Grassroots Activism
Presenters:
Kim Kemp
Ted Nunn

2. Overcoming The My Face Twitters
Everything You Need to Know in 50 Minutes:
• Why are we here? (non-metaphysically, of course)
• What are our objectives?
• What are the tools?
• What’s next?

3. What is Social Networking?

4. Why Is Web 2.0 Important?
Web 1.0
• One-way communication
• Organization controls the message
• Organization controls the content
• Organization draws the audience in
• Repetitive messaging
• Audience is passive

5. Why Is Web 2.0 Important?
Web 2.0
• Multi-way communication
• Community controls the message
• Community controls the content
• Community is self-recruiting
• Adaptive messaging
• Audience is involved

6. Social Networking
“It's not the content that's most
important.
It's the community and what they
are saying that matters most.”

7. What Are We Here For?
• What is social media and why does it matter?
– How does this support the overall goals and objectives of
the Peace Alliance?
• What are your “war” stories and success stories?
• What are your everyday activities that social media
can impact, support, enable?
• What are your ideas on approach and strategy?
• How can we measure results?
• What are the supporting tools that work/don't work
& why?

8. Wikis and Tweets and Blogs (Oh My!)
Popular social networking tools:
• What they are good/not-good for?
• How to get started
• Tips and tricks
FaceBook
Blogger
Twitter
WetPaint

9. Facebook helps you connect and
share with the people in your life.
Why use Facebook for Social Networking?
• Build Community
• Connection
• Conversation
• Organization
• Facebook Features:
• Groups
• Causes
• Organization Pages
• Events

10. A Facebook Group is a place to draw
like-minded people together.
Share news and start discussions
Host Events

11. Facebook Cause –
raise awareness and funds

12. A Facebook Organization Page is like a
Group, but allows broadcast messaging to
“fans”.

13. Events alert and organize
people for specific actions.

14. Why Blog for Social Networking?
• Keep the Conversation Going
• Comment & Respond
• If You Write It, They Will Come
• Write with passion – readers can tell
• “Connect B4 Convince”
s
• Be the change – NVC
• Link to others; ask others to link to you
(“Blogroll”)
• Technorati, BlogFlux
• Google API to update web pages

16. BlogFlux stats

17. Why use Twitter for social networking?
• Build Community
• “Follow & Be Followed”
• Real-time “Micro-blog”
• Inspire conversation
• Provide Value
• Please & Thank you
• You get out what you put in.
• 140 words max.
• TinyURL.com
• LISTEN via search.twitter.com

18. Use Favorites to
organize the chaos

19. LISTEN with search.twitter.com

21. Wikispaces

22. Google Reader & RSS

23. Fundraise on Change.org

25. So… What’s Next?
Resources/Community:
• COPA wiki (copawiki.wetpaint.org)
Post-Workshop Ideas:
• Facebook Page for your organization
• Change.org – Invite/Add friends
• Start a Blog & Connect with Others
• LISTEN – RSS/Google Reader
• What else?