This document is a presentation on social media terms and concepts given by David Emmett at Podcamp Halifax on January 25th, 2008. It defines terms like blogs, RSS, social media, web 2.0, podcasts, vodcasts, wikis, Twitter, Facebook, LinkedIn and discusses why people use these tools and how to get involved with them. The presentation also provides advice on how social media can be used for business and how attendees can keep up with new developments.

1. What is Social
Media?
by David Emmett
Podcamp Halifax, January 25th, 2008
Alderney Gate Library,
Dartmouth, NS, Canada

2. Welcome
What is...? Why should I...? How can I...?

3. What is...
• a blog?
• RSS
• “Social Media”
• “Web 2.0”
• a podcast?
• a vodcast?
• a wiki?
• Twitter?
• Facebook?
• Linkedin?
Welcome
• the point of all of this stuff?

4. What is a blog?
• Web site that chronologically publishes
your content
• Can be used as a landing point for
online life Flickr
Flickr
Twitter
Facebook Twitter
Blog
FriendFeed
Welcome What is...?

5. What is RSS?
• Real Simple Syndication
• Old model
you website
• New model
website you
Welcome What is...?

6. What is Social Media?
• Internet enabled methods through
which people communicate, share, and
collaborate
Welcome What is...?

7. What is Web 2.0?
• Buzzword for current internet age.
• Combination of new technologies and new
approaches to the internet.
• Also, a design style epitomized by gradients,
rounded edges, and reflections
Welcome What is...?

8. What is a podcast?
• Syndicated audio content
Welcome What is...?

9. What is a vodcast?
• Syndicated video content
Welcome What is...?

10. What is a wiki?
• Website that can be edited
collaboratively.
Welcome What is...?

11. What is Twitter?
• Microblogging site.
• Answer the question “What are you
doing?” in 140 characters or less.
Welcome What is...?

12. What is Facebook?
• Social network that lets you connect,
share content, and chat with friends
Welcome What is...?

13. What is Linkedin?
• Professional social networking site.
• Build contacts with people you work
with, and those in your field.
Welcome What is...?

14. What is the point of all
of this stuff?
• Fun
• Connect
• Share
• Collaborate
• Profit
Welcome What is...?

15. Why should I...
• use twitter?
• create a Facebook account?
• start a blog?
• begin podcasting?
• sign up for a (insert social media site name
here) account?
• care about all this techy-geeky stuff?
Welcome

16. Why should I use
twitter?
• Meet new people, network, learn about
interesting things
• Alert people to what you are doing
(personally/professionally)
Welcome Why?

17. create a facebook
account?
• Stay in contact with people, easily
reconnect with anyone.
Welcome Why?

18. Why should I start a
blog?
• Your blog is your own place on the
internet.
• There are many like it, but this one is
mine...
Welcome Why?

19. Why should I begin
podcasting?
• Share your knowledge or love of a
specific thing with the world
Welcome Why?

20. Why should I sign up for a (insert
social media site name here) account?
• Depends on the service, but it will
probably help you connect better with
interesting people.
Welcome Why?

21. Why should I care about all this
techy-geeky stuff?
• The future is digital,
mobile, and connected.
Welcome Why?

22. How can I...
• use social media for business?
• start a blog?
• start a podcast?
• get in touch with the presenter?
• keep up?
Welcome

23. How can I use Social
Media for business?
• Go to Duane Forrester’s presentation at
10am: How to Make Money With Your
Blog
• or, Stephane Lagrange’s at 11am:
Online Monetization Models & How
to Market Them
Welcome How?

24. How can I start a blog?
• Free sites like: www.wordpress.com or,
www.blogger.com
• Hosted services like wordpress.org
Welcome How?

25. How can I start a
podcast?
• You need:
• an idea
• recording equipment (mic)
• software (Audacity or GarageBand)
• hosting (podstrike.com,
podomatic.com, podblaze.com)
• to submit it to iTunes (optional)
Welcome How?

26. How can I get in touch
with the presenter?
• email: davemmett@gmail.com
• twitter: @davemmett
• on facebook: David Emmett
• I’m also on Skype, MSN, dopplr,
wishlistr, flickr, Linkedin, friendfeed...
• telepathically
Welcome How?

27. How can I keep up?
• Attend Alison Ambi’s talk this
afternoon: Feed Readers and
Podcatchers
Welcome How?