1. For Effective & Informed Decision Making

2. Business Needs
Business Business Business
Planning Operation Performance
Answering questions Demarcation Assess your business
regarding your & Delivery area, performance against
business planning Marketing campaign, your location
Asset recording

3. What is SmartMap?
Import User Data
into SmartMap
SmartMap Informed
• web based application Business
Decision
• geo spatial analysis tools
SmartMap
contents

4. SmartMapTM Contents
Expenditure
Demographic
Satellite
imagery
Property value &
Property lot
Base Map Yellow Pages
Point of Interests

5. What is Smartmap?
Cloud computing
application- Software
as a Service (SaaS)
Share data across
your organization

6. SAMPLE CASE STUDY:
#1: Business Expansion: Where is the best location to set up my new branch?

7. How many people in this area?
What is their income level?
What is their spending pattern like?
How many business customers in this area?
Where are my competitors?

8. Search location of interest

9. Market potential analysis (ring analysis)

10. Verify number of households and its concentration

11. Business information; Identify Competitors

12. View what is really on the ground

13. SAMPLE CASE STUDY:
#2: Business Performance: What is my market share?

14. What is my market share?
Why is this outlet not performing
well compared to my other outlets?
Any correlation of outlet’s performance with the
outlet’s location?

15. Visualize Your Branches Revenue
RM2.80M
Why SS20 outlet revenue
is higher compared to
Mutiara Damansara?
RM3.60M

16. What is the population within 1km radius?

17. Mutiara Damansara ~ Number of population & its concentration
No of households: 5,128
Revenue: RM2,800,000

18. SS20 ~ Number of population & its concentration
No of households: 4,150
Revenue: RM3,600,000

19. Comparisons Analysis
Items Mutiara SS20’s Outlet Comparison
Damansara’s Outlet
No of 5,128 4,150 24%
Household (Mutiara
Damansara
higher)
Yearly 2,800,000 3,600,000 22%
Revenue (Mutiara
(RM) Damansara
lesser)
Why is this happening?

20. Check My Competitions
Mutiara Damansara has more
competitors within the same
radius. Do similar analysis to
other outlets and see whether
there is a pattern between best
and worst performed branches

21. SAMPLE CASE STUDY:
#3: Business Operation: Did I cover effectively all my potential market?

22. Do I serve all my potential customer?
Which area should I focus on marketing?

23. Branch’s service area

24. Populate existing customers on the map

25. Comparison between current vs potential customer
Potential customers: 172
Existing customers: 21
Potential customers: 364
Existing customers: 31
Potential customers: 355
Existing customers: 18
Potential customers: 405
Existing customers: 5

26. Where are the potential customers?
No. of potential customers: 364
No. of existing customers: 31

27. SAMPLE CASE STUDY:
#4: Business Operation: Did I cover effectively all my potential market?

28. Is this area within the delivery area?
Which branch does the service area
belongs to?

29. Draw service or delivery area

30. Identify the road/street in an service/delivery area

31. Visit us at
www.smartmap.tm.com.my
Phone: 1300-88-iMAP (4627)
Email: helpmap@tm.com.my
Thank you!