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Hostway Project Management Communication

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Hostway Romania Simple Project Management Communication Presentations used for session at InfoEducatie 2010

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Hostway Project Management Communication

  1. 2. Who we are <ul><li>One of the largest global hosting companies </li></ul><ul><ul><li>13 countries </li></ul></ul><ul><ul><li>15 datacenters </li></ul></ul><ul><ul><li>1.4 million hosted websites </li></ul></ul><ul><ul><li>over 600.000 clients worldwide </li></ul></ul>
  2. 3. In Romania we host
  3. 4. But who are WE? <ul><li>Lucian Ghinda - Research and Development Manager </li></ul><ul><li>Ioana Hreninciuc - Marketing Manager </li></ul><ul><li>We ’ re part of a wonderful team and we ’ re here to tell you about what we do and how we do it </li></ul>
  4. 5. Simple Project Management
  5. 6. We ’ re talking about How to put your own ideas into practice
  6. 7. I have an idea
  7. 8. Pre-implementation phases <ul><li>Phase 1: I have an idea </li></ul><ul><li>Phase 2: I think of my friends who could love to get involved </li></ul><ul><li>Phase 3: Share information and adjust the initial idea </li></ul><ul><li>Phase 4: We decide when and where to have the project planning </li></ul>
  8. 9. Pre-implementation phases <ul><li>Phase 1: I have an idea </li></ul><ul><li>Phase 2: I think of my friends who could love to get involved </li></ul><ul><li>Phase 3: Share information and adjust the initial idea </li></ul><ul><li>Phase 4: We decide when and where to have the project planning </li></ul>
  9. 10. Project Planning <ul><li>Vision: </li></ul><ul><ul><li>Provide online presence for anyone. </li></ul></ul><ul><li>Goals: </li></ul><ul><ul><li>Register automatically a domain name .RO </li></ul></ul><ul><ul><li>Install a blog platform on the domain name </li></ul></ul><ul><ul><li>Provide hundreds of themes for customers </li></ul></ul>
  10. 11. Project Planning <ul><li>Vision: </li></ul><ul><ul><li>Provide online presence for anyone. </li></ul></ul><ul><li>Goals: </li></ul><ul><ul><li>Register automatically a domain name .RO </li></ul></ul><ul><ul><li>Install a blog platform on the domain name </li></ul></ul><ul><ul><li>Provide hundreds of themes for customers </li></ul></ul>
  11. 12. Project Planning <ul><li>Strategies: </li></ul><ul><ul><li>Goal: “ Register automatically a domain name .RO ” </li></ul></ul><ul><ul><li>Strategy 1 : Contact RoTLD to set-up a procedure about domain name registration </li></ul></ul><ul><ul><li>Strategy 2 : Create an automatic system to communicate with RoTLD for registering domains </li></ul></ul>
  12. 13. Project Planning <ul><li>Strategies: </li></ul><ul><ul><li>Goal: “ Register automatically a domain name .RO ” </li></ul></ul><ul><ul><li>Strategy 1 : Contact RoTLD to set-up a procedure about domain name registration </li></ul></ul><ul><ul><li>Strategy 2 : Create an automatic system to communicate with RoTLD for registering domains </li></ul></ul>
  13. 14. Project Planning <ul><li>Tasks for Strategy 2: </li></ul><ul><ul><li>1. Create Database model </li></ul></ul><ul><ul><li>2. Create Model for communication with RoTLD to support Register and Delete </li></ul></ul><ul><ul><li>3. Read response from RoTLD using IMAP and save status in database </li></ul></ul>
  14. 15. Project Planning <ul><li>Tasks for Strategy 2: </li></ul><ul><ul><li>1. Create Database model </li></ul></ul><ul><ul><li>2. Create Model for communication with RoTLD to support Register and Delete </li></ul></ul><ul><ul><li>3. Read response from RoTLD using IMAP and save status in database </li></ul></ul>
  15. 16. Project Planning <ul><li>Finalize planning </li></ul><ul><ul><li>For each strategy: </li></ul></ul><ul><ul><ul><li>Who is responsible for this strategy? </li></ul></ul></ul><ul><ul><ul><li>What are the estimates for each task? </li></ul></ul></ul><ul><ul><ul><li>What are the deadlines for each task? </li></ul></ul></ul><ul><ul><li>After all strategies are covered, create a planning view (GANTT) containing all resources, deadlines and estimates </li></ul></ul>
  16. 17. Project Planning <ul><li>Finalize planning </li></ul><ul><ul><li>For each strategy: </li></ul></ul><ul><ul><ul><li>Who is responsible for this strategy? </li></ul></ul></ul><ul><ul><ul><li>What are the estimates for each task? </li></ul></ul></ul><ul><ul><ul><li>What are the deadlines for each task? </li></ul></ul></ul><ul><ul><li>After all strategies are covered, create a planning view (GANTT) containing all resources, deadlines and estimates </li></ul></ul>
  17. 20. ACTION
  18. 23. Thank you Lucian Ghinda | R&D Manager
  19. 24. How to prove you are THAT smart
  20. 25. We ’ re talking about How to make everyone else believe you really are as good as you think
  21. 26. I have a product. Now what?!
  22. 27. Think about: <ul><li>Why would anyone buy it? Is it the best [or at least a good] solution to a problem? </li></ul><ul><li>How will people find out about it? </li></ul><ul><li>Why would they buy IT and not an alternative? </li></ul><ul><li>What will happen to this motivation in the future? </li></ul><ul><li>How can you make people love you and just stick around? </li></ul>
  23. 28. 1. It ’ s not what you do, it ’ s WHY YOU DO IT.
  24. 29. Does it… <ul><li>Stand for what you believe in? </li></ul><ul><li>Motivate you to keep learning? </li></ul><ul><li>Help others? </li></ul><ul><li>Say something about the person using it? </li></ul><ul><li>Work? </li></ul>
  25. 30. 2. Excellence!
  26. 31. Choose to: <ul><li>Be the best at whatever you ’ re doing – in any possible way </li></ul><ul><li>Be very different at least under 1 crucial aspect </li></ul><ul><li>Be ready to fight – against the competition, laziness, detractors, or just about anyone trying to hold you down </li></ul><ul><li>Say NO – when you know you won ’ t perform </li></ul><ul><li>Allow only the best and the brightest at your side </li></ul>
  27. 32. 3. Making it happen…
  28. 33. Case study: Hostway VDS Flexserver <ul><li>PROs: </li></ul><ul><li>High-performance </li></ul><ul><li>Latest techology </li></ul><ul><li>Good company background </li></ul><ul><li>CONs: </li></ul><ul><li>Difficult to understand </li></ul><ul><li>More expensive </li></ul><ul><li>Heavy competition </li></ul>
  29. 34. Solution 1: the safe way <ul><li>Media presence – IT and business publications – editorial segment </li></ul><ul><li>Online advertising campaign </li></ul><ul><li>Presence at industry events – NetCamp </li></ul><ul><li>Initiated partnership with Microsoft </li></ul>Success rate: 30% … we couldn ’ t make people get it
  30. 35. Solution 2: going direct <ul><li>Strong focus on direct contact – reached aprox. 100 agencies </li></ul><ul><ul><li>Intense trial campaign </li></ul></ul><ul><ul><li>Directly explained product features </li></ul></ul><ul><li>Increased focus on relationships and connection with market leaders: Microsoft, bloggers (Refresh.ro, Manafu, Bobby Voicu) </li></ul><ul><li>Lowered cost </li></ul>Success rate: 70% … people realized it ’ s cool
  31. 36. Learn to: <ul><li>Scout for alternatives to safe ways </li></ul><ul><li>Accept some change on your product or strategy – as long as it doesn ’ t alter your product or business core </li></ul><ul><li>Not compromise – don ’ t make your product just like everyone else ’ s just because you think it would sell that way – remember that it ’ s not what you do but WHY YOU DO IT </li></ul><ul><li>Do a lot with very little – web 2.0 makes this possible </li></ul><ul><li>Make the right friends </li></ul>
  32. 37. 4. Love is a consequence of the good things you do for others
  33. 38. Case study: Hostway VDS Flexserver <ul><li>What we did: </li></ul><ul><li>We built trust </li></ul><ul><li>We accepted a smaller profit </li></ul><ul><li>We gathered feedback and focused on the relevant features </li></ul><ul><li>We went to the people that mattered </li></ul><ul><li>We invested in startups </li></ul><ul><li>What we didn ’ t do: </li></ul><ul><li>We didn ’ t compromise quality </li></ul><ul><li>We didn ’ t cancel the product </li></ul><ul><li>We didn ’ t stop investing </li></ul><ul><li>We didn ’ t stop researching </li></ul><ul><li>We didn ’ t give up </li></ul>
  34. 39. 4. … or your permanent added value
  35. 40. Invest in: <ul><li>The voices that matter – don ’ t go for the mass but for your niche </li></ul><ul><li>Talent – the people you can help now that will be advocates tomorrow </li></ul><ul><li>Those who promote the same values as you – even if in different fields </li></ul><ul><li>Giving - first offer support before expecting any back </li></ul><ul><li>Supporting your audience – empower those you work for </li></ul><ul><li>Your team – the people most likely to promote you, stick with you and believe in you – the ones that are the most believable because they know the most </li></ul>
  36. 41. 5. There ’ s no point in doing it… if it isn ’ t FUN!
  37. 42. Ioana Hreninciuc | Marketing Manager Lucian Ghinda | R&D Manager Thank you

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