Influencing change through presentations

INFLUENCING CHANGE THROUGH PRESENTATIONS

HOWDY! my name is TRAVIS ISAACS and I’m an INTERACTION DESIGNER * http://flickr.com/photos/dustinaskins/1430483437/ 2 * among other things

Q Have you sat through a bad presentation? 3

Q Have you sat through a bad presentation? Q Why was it bad? 4

Q Have you sat through a bad presentation? Q Why was it bad? Q What do you remember about it? 5

Q Have you sat through a bad presentation? Q Why was it bad? Probably nothing. Q What do you remember about it? 6

A vicious circle Bad presentations Bad communication Less training Death by PowerP Bad (a relations oint Less nd how to fight it) money Less sales Alexei Kapterev 7

Q HOW DO I INFLUENCE CHANGE? A PRESENTATIONS

NOT A SILVER BULLET.

n ago our fathers brought forth o d Four score and seven years nceived in Liberty, and dedicate n, co this continent a new natio en are created equal. to the proposition that all m ether a great civil war, testing whted, can Now we are engaged in conceived and so dedica , so that nation, or any nation n a great battle-field of that war. We long endure. We are met o rtion of that field, as a final resting have come to dedicate a po ve their lives that that nation might a place for those who here g and proper that we should do this. live. It is altogether fitting n not But, in a larger sense, we can not dedicate—we ca ve men, allow—this ground. The bra it, far consecrate—we can not h gled here, have consecrated living and dead, who strug d or detract. The world will little above our poor power to ad hat we say here, but it can never note, nor long remember w is for us the living, rather, to be It forget what they did here. ished work which they who fought dedicated here to the unfin advanced. It is rather for us to be here have thus far so nobly task remaining before us — that here dedicated to the great e take increased devotion to that from these honored dead w e last full measure of devotion — th cause for which they gave that these dead shall not have died that we here highly resolve under God, shall have a new birth of in vain — that this nation, ment of the people, by the people, freedom — and that governish from the earth. 10 for the people, shall not per

http://www.norvig.com/Gettysburg/index.htm n ago our fathers brought forth o d Four score and seven years nceived in Liberty, and dedicate n, co this continent a new natio en are created equal. to the proposition that all m ether a great civil war, testing whted, can Now we are engaged in conceived and so dedica , so that nation, or any nation n a great battle-field of that war. We long endure. We are met o rtion of that field, as a final resting have come to dedicate a po ve their lives that that nation might a place for those who here g and proper that we should do this. live. It is altogether fitting n not But, in a larger sense, we can not dedicate—we ca ve men, allow—this ground. The bra it, far consecrate—we can not h gled here, have consecrated living and dead, who strug d or detract. The world will little above our poor power to ad hat we say here, but it can never note, nor long remember w is for us the living, rather, to be It forget what they did here. ished work which they who fought dedicated here to the unfin advanced. It is rather for us to be here have thus far so nobly task remaining before us — that here dedicated to the great e take increased devotion to that from these honored dead w e last full measure of devotion — th cause for which they gave that these dead shall not have died that we here highly resolve under God, shall have a new birth of in vain — that this nation, ment of the people, by the people, freedom — and that governish from the earth. 11 for the people, shall not per

“Presentations should help us to discuss and decide on the issues that shape our lives and organizations.” Cliff Atkinson - Beyond Bullet Points 12

high Email Presentation ENGAGEMENT Report low low FIDELITY of INFORMATION high 13

“Presentations should help us to discuss and decide on the issues that slides, lives and It’s not the shape our it’s organizations.” you use them. how Cliff Atkinson - Beyond Bullet Points 14

How do I give a [good, memorable, amazing, Q inspiring] presentations? 15

Guy Kawasaki: “It’s quite simple: a PowerPoint presentation should have ten slides, last no more than twenty minutes, and contain no font smaller than thirty points.” Scott Beale / Laughing Squid - laughingsquid.com 16

“Lessig Method” 240 slides ~20 minutes [VIDEO] 17

“No more than Six words on a slide. EVER.” Mike Gould, www.mondodyne.com 18

19

“Bullet points create obstacles between presenters and audiences...” 20

“Many true statements are too long to fit on a PP [PowerPoint] slide, but this does not mean we should abbreviate the truth to make words fit. It means we should find a better tool to make presentations.” Edwarde Tufte, edwardtufte.com 21

“Many true statements are too long to fit on a PP “POWERPOINT IS EVIL” [PowerPoint] slide, but this does not mean we should abbreviate the truth to make words fit. It means we should find a better tool to make presentations.” Edwarde Tufte, edwardtufte.com 22

Prescriptive, not descriptive Text 23

TIP UNDERSTAND PURPOSE 24

WHAT IS THE PURPOSE OF YOUR PRESENTATION?

WHAT IS THE PURPOSE OF YOUR PRESENTATION? or- application, website, feature, etc.

http://flickr.com/photos/82409598@N00/585974241/ EXPLORE

http://flickr.com/photos/98635529@N00/317715920/ ALIGN

http://flickr.com/photos/trishabrunner/1399735883/ INSPIRE

INFLUENCE PROTOTYPE UNDERSTAND CHOOSE DEFINE IMPLEMENT RESEARCH LEARN IDEATE CHANGE

INFLUENCE PROTOTYPE UNDERSTAND CHOOSE DEFINE as important as what IMPLEMENT Understanding purpose is just RESEARCH in the slide LEARN you put IDEATE CHANGE

TIP TELL A STORY 32

Not that kind of story... Our Fishing Tr ip http://flickr.com/photos/9803968@N08/1605754211/

Not that kind of story... Our Fishing Tr ip the story of how you came to this conclusion http://flickr.com/photos/9803968@N08/1605754211/

35

“Humans spent thousands upon thousands of years developing/evolving the ability to learn through stories. Our brains are tuned for it. Our brains are not tuned for sitting in a classroom listening passively to a lecture of facts, or reading pages of text facts.” Kathy Sierra 36

Rememb er Muliplication Tables? http://www.flickr.com/photos/basak/391016492/

http://www.flickr.com/photos/basak/391016492/

Even multiplication tables tell a story (albeit, a boring one) http://www.flickr.com/photos/basak/391016492/

A calculator can’t tell a story http://www.flickr.com/photos/basak/391016492/

Intriguing W hat makes a good story? Provocative Identification Emotional Engaging Revealing Conversational http://flickr.com/photos/flisspix/225315476/ 41

“...a meaningful story inspires belief in you and renews hope that your ideas indeed offer what you promise. Genuine influence goes deeper than getting.” STORY FACTOR by ANNETTE SIMMONS 42

Intriguing prestory?tion senta W hat makes a good Provocative Identification Emotional Engaging Revealing Conversational http://flickr.com/photos/garrettdimon/1423843432/in/set-72157602121290543/ 43

Silke Schümann 44

\"What begins to matter more [than mere data] is the ability to place these facts in context and to deliver them with emotional impact.\" Dan Pink 45

TIP SHOW, DON’T TELL 46

“The software is being stretched far beyond it’s original intended design to accommodate new features.” 47

The software is being stretched far beyond it’s original intended design to accommodate new features.

TIP SHOW, DON’T TELL http://headrush.typepad.com/creating_passionate_users/2005/12/_but_is_it_memo.html 49

http://headrush.typepad.com/creating_passionate_users/2005/12/_but_is_it_memo.html 50

http://flickr.com/photos/11849973@N00/1308764271/ 51

1. Introduction The goal of the project is to design and implement a user-friendly interface that will allow Domain T146181 n.ch/problem/mod/C Managers to access (read and/or write access) the business rules that are implemented in http://consult.cer the workflow to enforce Service Level Agreements in the PRMS application. collaboration. y much for your We thank you ver The goal of this document is to propose a design for the SLA form that meets all the requirements, as described in the User Requirement Document, version 2.4. Timing Details: --------------- The rest of this document presents typical use cases and snapshots of the corresponding screens of s status in thi the Remedy User Tool for better clarity. Status for this case is Open. For IT Remedy - P IT Services / Mas / User 2 describes RMS s Storage / AFS Sectionking days. Typical use cases for creating/modifying SLA business rules: the time limit has been def ined to 3 wor Design Docum 1. Accessing DomainAdministration form es the case to be resolved ent for the SLA Ple ase note: the SLA definition requir Creating a New SLA Entry to Fixed) within 5 wor 2. g days. kin Form (and status set 3. Modifying a SLA Entry ired when the time lim it has exp Proposal l be triggered in to you, Another alarm wil will be sen4. aga t Copying an existing SLA Entry Version 1.3 – Jun taken. It e 2003 if no action is ll@cern.ch to: Harry.Rensha 5. Deleting a SLA Entry Catherine Charb and onnier, FIO/SAO - Vincen Section 3 describes additional PRMS Templates in order to send the SLA alarms. t Doré, FIO/SAO 1”: Example for “ESCALATION Level Section 4 describes how to modify the PRMS Template “New” that sends the acknowledgement mail to the user as it will make use of SLA variables. Notes: This is the Desig n Document for Requ the SLA form in 1. All forms will irements Dowithout version be called cument the prefix “PRMS:” for the Remedy PRMS the easier reading of 2.4. application based document. on the User 2. As usual, in a form, mandatory fields are in Bold. History Author Document creati Date on v. C. Charb Comments 1.0 onnier 23 April 2003 Creation Document upda te v.1.1 C. Charb onnier 13 May 20 03 Comments from Nicole Cremel an Roger Woolnou d gh (mainly abou Templates). Co t Document upda mments from Vin te v.1.2 C. Charb Doré. cent onnier 15 May 20 03 Corrections aft Document upda er the SLA Desig te v.1.3 C. Charb Meeting with PR n onnier 25 June MS Domain Ma 2003 Update about SP nagers. and On Hold Tim ers. vices posed by the IT Ser Services domain pro sible text in the IT For informa tion, example of pos Domain Manager: ctrl) to afs account gif rm (what happened - SLA Level 1 ala Subject: CT146181 2 mann@cern.ch 20 Cc: Bernd.Poller 1 52

tracker.garrettdimon.com 1. Introduction The goal of the project is to design and implement a user-friendly interface that will allow Domain T146181 n.ch/problem/mod/C Managers to access (read and/or write access) the business rules that are implemented in http://consult.cer the workflow to enforce Service Level Agreements in the PRMS application. collaboration. y much for your We thank you ver The goal of this document is to propose a design for the SLA form that meets all the requirements, as described in the User Requirement Document, version 2.4. Timing Details: --------------- The rest of this document presents typical use cases and snapshots of the corresponding screens of s status in thi the Remedy User Tool for better clarity. Status for this case is Open. For IT Remedy - P IT Services / Mas / User 2 describes RMS s Storage / AFS Sectionking days. Typical use cases for creating/modifying SLA business rules: the time limit has been def ined to 3 wor Design Docum 1. Accessing DomainAdministration form es the case to be resolved ent for the SLA Ple ase note: the SLA definition requir Creating a New SLA Entry to Fixed) within 5 wor 2. g days. kin Form (and status set 3. Modifying a SLA Entry ired when the time lim it has exp Proposal l be triggered in to you, Another alarm wil will be sen4. aga t Copying an existing SLA Entry Version 1.3 – Jun taken. It e 2003 if no action is ll@cern.ch to: Harry.Rensha 5. Deleting a SLA Entry Catherine Charb and onnier, FIO/SAO - Vincen Section 3 describes additional PRMS Templates in order to send the SLA alarms. t Doré, FIO/SAO 1”: Example for “ESCALATION Level Section 4 describes how to modify the PRMS Template “New” that sends the acknowledgement mail to the user as it will make use of SLA variables. Notes: This is the Desig n Document for Requ the SLA form in 1. All forms will irements Dowithout version be called cument the prefix “PRMS:” for the Remedy PRMS the easier reading of 2.4. application based document. on the User 2. As usual, in a form, mandatory fields are in Bold. History Author Document creati Date on v. C. Charb Comments 1.0 onnier 23 April 2003 Creation Document upda te v.1.1 C. Charb onnier 13 May 20 03 Comments from Nicole Cremel an Roger Woolnou d gh (mainly abou Templates). Co t Document upda mments from Vin te v.1.2 C. Charb Doré. cent onnier 15 May 20 03 Corrections aft Document upda er the SLA Desig te v.1.3 C. Charb Meeting with PR n onnier 25 June MS Domain Ma 2003 Update about SP nagers. and On Hold Tim ers. vices posed by the IT Ser Services domain pro sible text in the IT For informa tion, example of pos Domain Manager: ctrl) to afs account gif rm (what happened - SLA Level 1 ala Subject: CT146181 2 mann@cern.ch 20 Cc: Bernd.Poller 1 53

54

http://www.cuteoverload.com/ 55

Fidelity not Duplicate labels needed are clumsy Lacks visual heirarchy Call to action? 60

Fidelity not Duplicate labels are clumsy needed handwriting font suggests informality Fidelity not Speech bubble = comment Lacks visual needed heirarchy Call to action? SImple way to give informal, textual comments or to preserve or punctuate dialog. 61

Virtual “Clipping” SUBJECTIVE / QUALITAT Focused on Experienc (People, Activities, Cont Meaningful Has personal signiﬁcanc Pleasurable Memorable experience worth 62

SLIDES DON’T MAKE TIP GOOD READING MATERIAL. 63

SLIDES DON’T MAKE GOOD READING TIP For your, or your audience MATERIAL. 64

65

Characters per page Characters/IN2 Physicians’ Desk Reference 13,600 168 Guinness Book of World 4,600 162 Records Nytimes.com 4,100 44 PowerPoint slide 250 3 The Cognitive Style of Powerpoint: Pitching Out Corrupts Within - Edward R. Tufte 66

Characters per page Characters/IN2 Physicians’ Desk Reference 13,600 168 Guinness Book of World 4,600 162 Records A few seconds Nytimes.com of reading material 4,100 44 PowerPoint slide 250 3 The Cognitive Style of Powerpoint: Pitching Out Corrupts Within - Edward R. Tufte 67

The audience can read faster than you can speak. 68

69

“If all you want to do is create a file of facts and figures, then cancel the meeting and send in a report. Do it in PowerPoint if you want, but it’s not a presentation, it’s a report. It will contain whatever you write down, but don’t imagine for a second that you’re powerfully communicating any ideas.” Seth Godin 70

G ot room for one more? 71

hard to read? 72

what are you trying to tell me? 73

what’s the story? 74

slides a free. It’s ok to splurge. 75

Too many slides 76

Simple concepts can be hard to understand when presented over too many slides. how did i get here? 77

DON’T LET CHART TIP JUNK GET IN THE WAY OF YOUR STORY 78

•Bullet 7% •Bullet 8% 10% 35% •Bullet 11% •Bullet 29% •Bullet 79

Risks Risks Caused by Risk Mitigation Delivery date risk due to a The XYZ application is not web Utilize resource augmentation to gap identiﬁed in the current service enabled and the work to expedite the application XYZ application. enable the application is not development. funded at this time. 80

Risks Risks Caused by Risk Mitigation Que? Delivery date risk due to a The XYZ application is not web Utilize resource augmentation to gap identiﬁed in the current service enabled and the work to expedite the application extras application. enable the application is not development. funded at this time. 81

Risks Risks Caused by Risk Mitigation Delivery date risk due to a The XYZ application is not web Utilize resource augmentation to gap identiﬁed in the current service enabled and the work to expedite the application XYZ application. enable the application is not development. funded at this time. The problem: XYZ application is not web service enabled Causing: The delivery date to slip The solution: Resources 82

• Increase market share by 25% • Increase profits by 30% • Increase new-product introductions 83

• Increase market share by 25% It’s Increasethe bullet that’s • not profits by 30% bad, it’s the delivery • Increase new-product introductions 84

If we... We will... Then we can... Increase market share Increase profits Increase new products 85

• Increase market share by 25% bullets and by 30% • Increase profits summaries don’t inspire belief. • Increase new-product introductions 86

Good presentations influence change 87

Good presentations influence change 88

Have A Clear purpose Good presentations influence change 88

Have A Clear Stories create purpose influence Good presentations influence change 88

Have A Clear Stories create purpose influence Good presentations influence change Visuals create memories 88

Have A Clear Stories create purpose influence Good presentations influence change Visuals create Avoid communication memories barriers 88

ACTIVIT Y! 89

90

91

92

93

94

I have two computers, can I share files and Q my printer between them?

ETHERNET ETHERNET ETHERNET Yes! Connect your computers and printer A together with ETHERNET!

ETHERNET is a technology developed by Xerox, Intel, DEC in 1976 to allow devices to communicate over a single cable. http://flickr.com/photos/ahkitj/20853609/ 97

NETWORK ETHERNET ETHERNET ETHERNET A group of ETHERNET connected devices is called a NETWORK.

NETWORK ETHERNET In justETHERNET slides, we: 4 ETHERNET Asked a question you want answered Used imagery to make things memorable told a story didn’t bore you A group of ETHERNET connected devices is called a NETWORK.

“A subtle yet powerful shift occurs when you seek to influence wise decisions rather than “right” decisions.” STORY FACTOR by ANNETTE SIMMONS 100

THANKS! me travis@travisisaacs.com my blog

Influencing change through presentations

8 comments

Notes on slide 1

99 Favorites & 2 Groups